--- title: 'GTM Engineer at Armitage Labs' canonical: 'https://feeny.ai/job/gtm-engineer-armitage-labs-tallinn-jhkb6ykqg38b' type: 'job' last_seen: '2026-09-10' --- # GTM Engineer at Armitage Labs - **Company:** Armitage Labs - **Location:** Tallinn, Estonia - **Employment:** full-time - **Work type:** onsite - **Posted:** 2026-06-17 - **Last confirmed live:** 2026-09-10 - **Apply:** https://jobs.ashbyhq.com/creem/5f1eb4e2-fe4f-4982-8be1-04e56acc0448 ## Job description ## ABOUT THE ROLE As a Go-To-Market (GTM) Engineer at Creem, you'll apply your engineering expertise to build robust, scalable systems that blend technical innovation with exceptional marketing and sales processes. This pivotal role combines technical implementation with market-facing initiatives—you'll architect our GTM workflows, implement cohesive automation across our customer touchpoints, and create the technical components that make our financial infrastructure both accessible and compelling to new users. As GTM Engineer, you'll own the entire customer acquisition and onboarding domain, taking responsibility for shaping systems that address critical business growth challenges. You'll prioritize and deliver high-impact automation solutions that create maximum value for our marketing and sales efforts, consistently making decisions that solve the biggest customer acquisition problems first. Your creative mindset will drive you to develop innovative approaches to market positioning, community engagement, and product storytelling. You'll develop with a relentless focus on creating functionality that drives meaningful customer conversions and retention. In this foundational position, you'll have extraordinary latitude to innovate, leveraging your technical skills alongside your communication abilities. We envision you building and orchestrating not just technical systems but also vibrant communities—from automated onboarding workflows to active user forums, educational content, and social media presence—allowing you to amplify Creem's market reach while focusing on the highest-value strategic work. While you'll handle traditional GTM responsibilities like campaign management and conversion optimization, your engineering mindset will transform these areas through creative automation. Customer empathy and community building will be central to your process—you'll act as our customer champion, building relationships, fostering engagement, and translating market feedback into product improvements. This role carries founder-level responsibility and influence, as your vision and execution will establish Creem's market presence and community foundation for years to come. ## WHAT WE VALUE - Autonomy with Impact: We don't dictate tasks—team members choose work based on customer impact potential. - Problem Solvers: Our defining features are still ahead of us. We need people who act fast, innovate, and iterate. - Technical Excellence: We prioritize high talent density and technical innovation across all roles. - AI-First Mindset: Every team member contributes to our AI approach through automation and technical innovation. ## REQUIREMENTS - Technical Versatility: You have experience with software engineering and can build simple but effective data pipelines and integrations with the tools we use in our early-stage operations. - Scrappy GTM Approach: You can develop lightweight systems to identify potential customers and gather relevant information without requiring enterprise-level infrastructure. - Automation Mindset: You enjoy creating efficient processes that help our small founding team punch above its weight in reaching and engaging prospects. - Data-Driven Decision Making: You're comfortable setting up basic analytics to track our early marketing and sales efforts, helping us learn quickly from limited data. - Founding Team Collaboration: You thrive working directly with founders, translating our vision into practical GTM initiatives while wearing multiple hats as needed. - Problem-Solving at Scale Zero: You're excited by the challenge of building GTM systems from scratch and can prioritize solutions that deliver immediate impact with minimal resources. ## BONUS POINTS - Entrepreneurial Experience: You've built and monetized your own projects or ventures, bringing firsthand understanding of the entire product lifecycle. - Craftsmanship in Communication: You obsess over the details—from compelling messaging to thoughtful community engagement—and create exceptional customer experiences across all touchpoints. - Community Building: You have a talent for nurturing online communities, fostering engagement, and turning users into advocates through creative content and meaningful interactions. - Technical Marketing: You can translate complex technical concepts into clear, compelling narratives that resonate with developers and financial professionals alike. - Execution with Creativity: While you appreciate strategic planning, you prioritize shipping innovative GTM initiatives and iterating based on real-world feedback. ## OUR OFFER TO YOU - Exceptional Compensation: Highly competitive salary package that reflects your expertise and impact on our mission. - Relocation Support: Comprehensive relocation assistance, visa process handling, and first month rent covered. - Equity Ownership: Meaningful equity giving you real skin in the game. - Learning & Development: Dedicated budget for continuous growth through courses, conferences, and resources. - Flexible Time Off: Trust to manage your energy and take the time you need. - Team Adventures: Regular team gatherings in exciting locations to strengthen bonds and share ideas. - Creative Freedom: Fast-paced environment with autonomy to experiment, innovate, and make meaningful decisions. [CREEM featured in the media](https://fomo.observer/9-humans-9-ai-agents-and-2m-arr-inside-creems-automated-merchant-os/) ## About Armitage Labs ## Company Overview - **One-liner**: Armitage Labs builds Creem, a Merchant of Record (MoR) platform that handles global payments, tax compliance, and revenue splits for software companies. - **Entity Type**: Private (venture-backed; backed by Antler) - **Headquarters**: Estonia - **Founded**: Not publicly available (GitHub repository created March 2026, suggesting early-stage startup) - **Founders**: Gabriel Ferraz (CEO) and Alec Erasmus (CTO) [creem.io/about](https://www.creem.io/about) ## Core Business - **Primary industries**: Payments infrastructure, financial technology (FinTech), software-as-a-service (SaaS) enablement. - **Target customers**: B2B – software builders, indie hackers, micro-SaaS founders, AI developers, and digital product teams. - **Mission**: To create global financial and coordination infrastructure for the next wave of digital businesses – where anyone can build, sell, and grow without barriers [creem.io/about](https://www.creem.io/about). ## Products & Services - **Creem (Merchant of Record)**: A platform that acts as the legal seller of software, handling sales tax/VAT across 140+ countries, payment processing, subscription management, automated payouts, fraud protection, and chargeback handling. Includes an affiliate program and no-code storefronts. [creem.io](https://www.creem.io/) - **SDKs & Integrations**: Official TypeScript SDK (`creem` and `creem_io`), Next.js integration, Better Auth plugin, Convex billing component, and webhook type definitions – all open-source on GitHub. [github.com/armitage-labs/creem](https://github.com/armitage-labs/creem) - **AI-Ready Docs**: Provides `llms.txt` and `llms-full.txt` for LLM consumption, plus an MCP server for AI coding tools. [creem.io](https://www.creem.io/) ## Market Standing - **Valuation/Market Cap**: Not publicly available - **Key Metric**: Over 5,000 builders using the platform (per homepage claim) - **Notable Investors/Partners**: Antler (backer) [creem.io/about](https://www.creem.io/about); advisors include Michael Zargham (Systems Engineering PhD), Sean Rach (former CMO of Crypto.com), Matt McGuire (FinTech engineering leader), and Jason Pijnaker (payments expert) [creem.io/about](https://www.creem.io/about) - **Growth Signals**: Open-source repository has 20 contributors and active development; supports 100+ countries; launched affiliate program; built AI-native documentation. ## Competitive Advantages - **Merchant of Record model**: Absorbs global tax compliance burden, reducing merchant risk and complexity. - **Developer-first experience**: Clean APIs, SDKs, webhooks, and AI-friendly docs – built for high-velocity shipping. - **Radically simple pricing**: 3.9% + 40¢ per transaction (no enterprise tiers or hidden fees). - **Global by default**: Built-in multi-currency, VAT/sales tax handling, and automated payouts across 100+ countries. - **AI-first infrastructure**: MCP server and LLM-readable docs differentiate from legacy payment gateways. ## Strategic Focus - **Empower AI builders**: Continue investing in AI-native tools (MCP server, LLM docs) to serve the growing ecosystem of AI-powered software businesses. - **Expand merchant base**: Target indie hackers and micro-SaaS globally with low friction onboarding. - **Open-source community**: Grow the developer community around their SDKs and integrations to drive adoption. ## Why Work Here - **Engineering-led culture**: Team members choose work based on customer impact; high talent density and autonomy are core values [creem.io/careers](https://www.creem.io/careers). - **AI-first mindset**: All roles expected to contribute to automation and AI innovation. - **Transparent hiring process**: Includes a paid 3-day work trial covering all expenses, allowing candidates to experience real work before committing. - **Early-stage upside**: Opportunity to shape product, culture, and revenue model from the ground up. - **Remote/hybrid**: Not explicitly stated, but based on distributed team and Discord community, likely remote-friendly. - **Perks**: Dark chocolate, mango sticky rice, and passion fruit sorbet are listed as team favorites on the about page – quirky, personal touches. ## Sources 1. [creem.io – Homepage](https://www.creem.io/) 2. [creem.io – About & Team](https://www.creem.io/about) 3. [creem.io – Careers](https://www.creem.io/careers) 4. [jobs.ashbyhq.com/creem – Job Board](https://jobs.ashbyhq.com/creem) 5. [github.com/armitage-labs/creem – Repository](https://github.com/armitage-labs/creem) ## Other roles at Armitage Labs - [Customer Success Specialist](https://feeny.ai/job/customer-success-specialist-armitage-labs-tallinn-n7bd4rf8ptfj) — Tallinn, Estonia - [Founding Growth Marketer](https://feeny.ai/job/founding-growth-marketer-armitage-labs-tallinn-89jy6mjdv8js) — Tallinn, Estonia - [Founding Account Executive](https://feeny.ai/job/founding-account-executive-armitage-labs-tallinn-0c55embdtjpq) — Tallinn, Estonia - [Senior Fraud Investigator](https://feeny.ai/job/senior-fraud-investigator-armitage-labs-tallinn-hq1gdbkpmn4w) — Tallinn, Estonia - [Senior Fraud Analyst](https://feeny.ai/job/senior-fraud-analyst-armitage-labs-tallinn-9faq8tebmvxh) — Tallinn, Estonia - [Senior Accountant](https://feeny.ai/job/senior-accountant-armitage-labs-tallinn-mseg0yga07ha) — Tallinn, Estonia - [GTM Engineer](https://feeny.ai/job/gtm-engineer-suger-io-san-francisco-mfc7ehhbe39k) — San Francisco, CA - [GTM Engineer](https://feeny.ai/job/gtm-engineer-boulevard-united-states-7n37ty7epz3s) — United States - [GTM Engineer](https://feeny.ai/job/gtm-engineer-adyen-new-york-0hq89xg10d3r) — New York, NY - [GTM Engineer](https://feeny.ai/job/gtm-engineer-mntn-remote-rym31qxx0675)