--- title: 'GTM Engineer at Cruva' canonical: 'https://feeny.ai/job/gtm-engineer-cruva-los-angeles-fyj4nv11as61' type: 'job' last_seen: '2026-09-12' --- # GTM Engineer at Cruva - **Company:** Cruva - **Location:** Los Angeles, CA - **Employment:** full-time - **Work type:** remote - **Posted:** 2026-05-11 - **Last confirmed live:** 2026-09-12 - **Apply:** https://jobs.ashbyhq.com/cruva/b25baf25-fd31-4f75-aa21-d1fa08559e94 ## Job description ## The Role Cruva is the operating system for TikTok Shop. Over 1,400 brands use our platform to manage affiliate programs, find creators, and run their commerce operations. We are bootstrapped, profitable, multi-seven-figures in ARR, and growing fast. The through-line of this role is not a tool or a channel. It is a mindset. You see the business as a system, you identify where it is leaking, and you build the fix. Some days that means designing an outbound enrichment workflow in Clay. Others it means rebuilding a dashboard so leadership can actually see what is happening, or wiring together an SEO content engine that compounds over time. You are also the person on the team who already knows about the tool everyone else will discover in six months. You have opinions on what is worth adopting and what is hype. You use AI not just as an assistant but as infrastructure, and you build systems that make the whole team faster as a result. ## What You'll Do - Outbound infrastructure. Design and build the systems that power Cruva's outbound motion: ICP definition, lead sourcing, enrichment, segmentation, and sequencing across Clay, Apollo, HubSpot, and whatever emerges as the right tool for the job. - SEO and content systems. Build the infrastructure that drives organic growth: keyword strategy, programmatic content, internal linking, and the tooling to track what is compounding and what is not. - Internal dashboards and reporting. Instrument the full GTM funnel and build the dashboards that give sales, CS, and leadership a clear, real-time view of what is working and where we are losing. - HubSpot ownership. Pipeline structure, lifecycle stages, automations, and data hygiene. Make it a system the team trusts and actually uses. - AI-powered leverage. Identify where AI tools can replace manual work, accelerate output, or unlock something that was not possible before. Build those systems and raise the ceiling for what the GTM team can do. - Tool evaluation and adoption. Own the process of evaluating, piloting, and integrating tools that give Cruva a compounding advantage. ## What You'll Bring - 2 to 5 years in a GTM engineering, growth engineering, RevOps, or technical marketing role. - Hands-on experience with Clay, HubSpot or Salesforce, and outbound tooling like Apollo or Instantly. You build with these tools, not just use them. - A track record of building SEO or content systems that drove measurable organic growth. - Strong data skills. You can pull, clean, and interpret data well enough to diagnose a problem and build a solution without a dedicated data team. - You are genuinely obsessed with new technology. You are usually the first person in the room to have used a new tool and you have strong opinions on what is worth adopting and what is noise. - You use AI as leverage, not a shortcut. You build systems with it, not just prompts. - Familiarity with ecommerce, DTC brands, or TikTok Shop is a strong plus. ## Compensation $120,000 to $150,000 base salary depending on experience, plus meaningful early-stage equity. Location Remote (LA Preferred) ## About Cruva ## Company Overview - **One-liner**: Cruva is the AI operating system for social commerce, helping brands scale TikTok Shop affiliate programs through creator discovery, automated outreach, and full-pipeline CRM. - **Entity Type**: Private (funding stage not disclosed) - **Headquarters**: Los Angeles, California, United States - **Founded**: Not publicly available (rebranded from UPTK in October 2025) - **Founders**: Sebastian Nelson (Co-Founder & CEO) ## Core Business - Primary industry/industries: Social commerce, affiliate marketing, creator management, SaaS - Target customers: B2B – brands and agencies running TikTok Shop (and soon multi-platform) affiliate programs, from early-stage to enterprise scale - Mission or purpose statement: To become the operating system for creator-driven commerce, enabling brands to build and manage affiliate communities that drive measurable GMV and halo effects across channels. ## Products & Services - **Cruva Platform**: A comprehensive SaaS suite that combines AI-powered creator discovery, automated multi-channel outreach, full-pipeline CRM, sample management, private creator communities, and halo effect attribution. It is an Official TikTok Shop Partner and integrates with Shopify. ## Market Standing - **Valuation/Market Cap**: Not disclosed - **Key Metric**: Over $47 million in cumulative GMV managed (as of October 2025); 233% year-over-year growth; serving 2,000+ brands - **Notable Investors/Partners**: Official TikTok Shop Partner; no external investors publicly listed - **Growth Signals**: 433% headcount growth YoY (from ~2 to 12 employees); expanding beyond TikTok Shop to Instagram Shopping, YouTube Shopping, and Amazon Influencer programs; 12% creator response rates (vs. 2% industry average); 65% sample-to-sale conversion rate ## Competitive Advantages - Official TikTok Shop Partner status provides direct API access and trusted workflows. - AI-native creator discovery using natural language queries and competitor signal analysis. - Unique halo effect measurement that attributes GMV beyond direct clicks (branded search lift, paid ad CAC reduction, site traffic). - Private creator community features (contests, tiered rewards, re-activation) that drive repeat posting and compounding content. ## Strategic Focus - Multi-platform expansion: extending the platform beyond TikTok Shop to Instagram, YouTube, and Amazon influencer programs while maintaining core TikTok Shop strength. - Scaling the platform to handle larger affiliate networks and deeper analytics without increasing team overhead. - Continuing to improve AI discovery and automation to reduce manual work for brand teams. ## Why Work Here - Rapidly growing startup (12 employees, +433% headcount growth YoY) offering significant ownership and impact. - Remote/hybrid setup: offices in Los Angeles and the Philippines; likely flexible work arrangements. - Culture described as fast-paced and results-oriented, with white-glove onboarding and dedicated customer success. - Opportunity to shape the operating system for an emerging social commerce category alongside experienced leadership. - Active job posting for Senior Marketing Manager at the time of research. ## Sources 1. [cruva.com](https://cruva.com/) 2. [linkedin.com](https://www.linkedin.com/company/cruva) 3. [apps.shopify.com](https://apps.shopify.com/cruva) 4. [markets.financialcontent.com](https://markets.financialcontent.com/wral/article/getnews-2025-10-23-tiktok-shop-automation-leader-uptk-rebrands-to-cruva-expands-multi-platform-vision) ## Other roles at Cruva - [Sales Account Executive](https://feeny.ai/job/sales-account-executive-cruva-los-angeles-d47xxc6zk0bb) — Los Angeles, CA - [Customer Success Manager](https://feeny.ai/job/customer-success-manager-cruva-los-angeles-t2tqhrzwn5n8) — Los Angeles, CA - [Sr. Full-Stack Engineer](https://feeny.ai/job/sr-full-stack-engineer-cruva-los-angeles-d43jy0b5d3x3) — Los Angeles, CA - [Head of Growth](https://feeny.ai/job/head-of-growth-cruva-los-angeles-4erd7ypafvfx) — Los Angeles, CA - [Sr. Marketing Manager](https://feeny.ai/job/sr-marketing-manager-cruva-los-angeles-6nstmtmc7v4r) — Los Angeles, CA - [GTM Engineer](https://feeny.ai/job/gtm-engineer-asg-us-or-walnut-creek-smwtgqe8xks4) — US OR Walnut Creek, CA - [GTM Engineer](https://feeny.ai/job/gtm-engineer-suger-io-san-francisco-mfc7ehhbe39k) — San Francisco, CA - [GTM Engineer](https://feeny.ai/job/gtm-engineer-boulevard-united-states-7n37ty7epz3s) — United States - [GTM Engineer](https://feeny.ai/job/gtm-engineer-adyen-new-york-0hq89xg10d3r) — New York, NY - [GTM Engineer](https://feeny.ai/job/gtm-engineer-mntn-remote-rym31qxx0675)