---
title: 'GTM Engineer at Finix'
canonical: 'https://feeny.ai/job/gtm-engineer-finix-san-francisco-ffx8svd94c8q'
type: 'job'
last_seen: '2026-09-12'
---

# GTM Engineer at Finix

- **Company:** Finix
- **Location:** San Francisco, CA
- **Compensation:** $140k–$180k
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-08-21
- **Last confirmed live:** 2026-09-12
- **Apply:** https://jobs.lever.co/finix/6056d77a-6959-4fc9-9397-79e06b03985a

## Job description

## About Finix

Finix is building the global operating system for fintech, starting with payments. From startups to publicly traded companies, Finix processes tens of billions of dollars annually both in-store and online. Finix was founded in 2015 and is headquartered in San Francisco.

To date Finix has raised over $200M, including a $75M Series C led by Acrew Capital and Lightspeed Venture Partners and backed by American Express Ventures, Bain Capital Ventures, Homebrew, Inspired Capital, Visa, and others

## About the Role

We’re looking for our first Go-To-Market (GTM) Engineer to architect and operationalize the systems behind Finix’s pipeline generation engine. This is a highly cross-functional role sitting at the intersection of marketing, revenue operations, data, automation, and AI. You’ll partner closely with Marketing, Sales, Partnerships, and Operations to design scalable growth infrastructure, improve data quality, automate workflows, and build the connective tissue between our GTM systems. You should be equally comfortable thinking strategically about pipeline generation and rolling up your sleeves inside HubSpot, Clay, APIs, spreadsheets, and AI tooling. This role is ideal for someone who thinks like a systems builder, operates with an owner mentality, and wants to redefine how modern fintech companies run go-to-market.

## What You'll Be Doing

Build GTM Infrastructure

- Rebuild and optimize core GTM systems and workflows across Marketing, Sales, and Partnerships that support pipeline generation and customer expansion
- Own HubSpot architecture, automation, attribution, enrichment, routing, and reporting
- Design scalable lead lifecycle infrastructure and source classification systems
- Create and maintain reliable GTM data pipelines across paid ads, CRM, product, and third-party tools
- Build API integrations between internal systems and external vendors

Operationalize AI Across GTM

- Deploy AI-native workflows and agents across prospecting, enrichment, routing, qualification, and campaign operations
- Build systems leveraging tools like Claude, Clay, OpenAI, and workflow orchestration platforms
- Develop anomaly detection, QA checks, and automated reporting for GTM data integrity
- Identify repetitive operational workflows and automate them end-to-end

Partner Cross-Functionally

- Work closely with Marketing to improve campaign measurement, attribution, and funnel visibility
- Partner with Sales and Partnerships to improve lead quality, routing, enrichment, and outbound infrastructure
- Collaborate with Product and Engineering on product-led growth signals and internal tooling
- Document systems, processes, and operational best practices across the GTM organization

Areas of Ownership

- HubSpot rebuild + administration
- Attribution modeling
- Lead/source classification
- Workflow automation (HubSpot + AI)
- Ads data pipelines
- CRM enrichment + deduplication
- GTM reporting infrastructure
- API integrations
- AI-powered prospecting workflows
- Data quality monitoring + anomaly detection
- Revenue systems documentation

## What We're Looking For

- 5+ years of demonstrated experience in RevOps, Growth Ops, Marketing Ops, Sales Ops, GTM Engineering, or related operational roles within a high-growth SaaS environment.
- Strong systems thinking and technical curiosity to solve complex business problems with scalable solutions
- Expert-level, hands-on experience with HubSpot in a fast-paced environment building and maintaining workflows, audience segments, API connectors and error handling.
- Proficient with AI-native GTM tooling (e.g, Claude, OpenAI, Zapier, , etc), agent frameworks (e.g. LangChain, CrewAI, or similar) for building multi-step AI workflows and data enrichment tools (e.g. Apollo, 6Sense or similar)
- Comfortable working with APIs, automation tooling, spreadsheets, and low-code workflows
- Experience building reporting and attribution systems across advertising solutions including LinkedIn, Google, Meta, 6Senses
- Strong analytical skills and attention to operational detail
- Excellent verbal and written communication and process documentation skills to clearly articulate complex technical strategies to both technical and non-technical stakeholders
- Bias toward action and comfort operating in ambiguity

## Nice to Have

- Experience in fintech, payments, or infrastructure companies
- Familiarity with warehouse tooling like Snowflake or BigQuery
- Experience supporting outbound and PLG motions simultaneously

## Why Finix

Finix is reimagining payments infrastructure from the ground up. We believe modern financial systems should be programmable, flexible, and accessible to every business.

You’ll join a low-ego, high-ownership environment where you can shape foundational revenue infrastructure, work alongside exceptional operators, and help define what AI-native GTM looks like inside one of the leading payments platforms in fintech.

## About Finix

## Company Overview
- **One-liner**: Finix provides a payment infrastructure platform that enables businesses to accept, process, and manage payments through a developer-friendly API and white-label tools.
- **Entity Type**: Private (Series C, $204M total funding)
- **Headquarters**: San Francisco, California, United States
- **Founded**: 2015
- **Founders**: Richie Serna (CEO)

## Core Business
- Primary industry/industries: Payments infrastructure, Fintech
- Target customers: Fast-growing startups, SaaS platforms, marketplaces, e-commerce businesses, and large-scale enterprises
- Mission or purpose statement: “To build the most accessible financial services ecosystem in history, starting with payments.”

## Products & Services
- **Finix Payment Platform**: An end-to-end, all-in-one payment solution with a universal API and intuitive dashboard. Businesses can accept and embed payments, automate workflows (reconciliation, underwriting, dispute management), manage fees and compliance, and access automated reporting. It supports payments, payouts, recurring billing, risk management, and compliance in a single system.
- **White-Label Tools**: No-code and low-code tools that let businesses embed a seamless, branded payment experience for their own customers.
- **Developer SDKs & APIs**: APIs and SDKs (including for Android) enabling custom payment experiences and integrations with various payment terminal providers.

## Market Standing
- **Valuation**: Not disclosed (private company)
- **Key Metric**: Total Funding of $204M, with a $75M Series C round raised in 2024. Annual revenue estimated at $10M (per LinkedIn estimates).
- **Notable Investors/Partners**: Acrew Capital (led Series C), Leap Global, Lightspeed Venture Partners, Citi Ventures, Tribeca Venture Partners, American Express Ventures, Bain Capital Ventures, Homebrew, Insight Partners, Inspired Capital, Sequoia Capital, Visa, and Cap Table Coalition.
- **Growth Signals**: Processes billions of dollars in transactions annually. Grew headcount by ~17.3% YoY. Serves customers including Lunchbox, AgVend, Clubessential, Passport, Vroom, and Meadow. Has expanded into Canada and operates across the U.S. and Canada.

## Competitive Advantages
- **Full-Stack Acquirer/Processor**: Finix is a full-stack acquirer processor, meaning it provides the underlying processing infrastructure rather than just a gateway, giving customers more control and access to better margins.
- **Customizability & Revenue Optimization**: Offers hundreds of configuration options and a choice of fee settings to optimize payments profitability, including per-payment-method pricing, transaction volume discounts, and accelerated settlement.
- **Developer-First Approach**: A “get started in hours, not days” API with thorough documentation, a test environment, and a team dedicated to helping customers design solutions.
- **High Reliability & Uptime**: Industry-leading 99.999% uptime guarantee.

## Strategic Focus
- **Global Expansion**: Building the “global operating system for fintech,” with a specific focus on removing technical, regulatory, and compliance barriers to expand access to payments and fintech globally.
- **Product Depth**: Continuing to enhance the platform with more automation, reporting tools, and embedded payment capabilities to serve the full lifecycle of payment operations for growing businesses.

## Why Work Here
- **Culture & Mission**: Focused on breaking down barriers in financial services and making technology accessible. Emphasis on “people-first” culture with values like “act like an owner.”
- **Remote/Hybrid/Office Policy**: Offices in San Francisco (SOMA district) and Chicago (West Loop). Many roles are US-Remote. Specific job postings may be location-specific (e.g., Toronto role in the job description).
- **Compensation & Benefits**: Competitive salary and equity. Benefits include generous paid time off, wellness days, flexible health plans (medical, dental, vision), 100% benefits coverage for employees and dependents, life insurance, and inclusive parental leave.
- **Engineering Culture**: Developer-friendly environment; the company’s own product is an API, so engineers work on solving complex payments and infrastructure problems. Emphasis on owning implementation, best practices, and architecture.

## Sources
1. [finix.com](https://finix.com/)
2. [finix.com/about-finix](https://finix.com/about-finix)
3. [finix.com/careers](https://finix.com/careers)
4. [LinkedIn](https://www.linkedin.com/company/finix-payments)
5. [Jobs.lever.co (Android Engineer Job Posting)](https://jobs.lever.co/finix/921435a1-3d41-4e4b-a6d3-aec375880305)

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