---
title: 'GTM Engineer at Plotline'
canonical: 'https://feeny.ai/job/gtm-engineer-plotline-bengaluru-yb3282gf5rab'
type: 'job'
last_seen: '2026-10-29'
---

# GTM Engineer at Plotline

- **Company:** Plotline
- **Location:** Bengaluru, India
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-10-21
- **Last confirmed live:** 2026-10-29
- **Apply:** https://jobs.ashbyhq.com/plotlineso/3cbddc0b-20b7-4eb1-8eb7-989ebf62f2f7

## Job description

## About Plotline

Plotline is a 1:1 personalisation platform helping brands treat every user like the only user, turning generic, one-size-fits-all apps into experiences that feel personally made.

Product and growth teams at Meesho, SBI, Dream11, CoinDCX, BharatPe and Upstox use Plotline to move the metrics that matter. Behind the scenes, we power over 5 billion API calls a month and reach more than 150 million users and are growing fast internationally. We're fast-moving, well-funded, obsessed with craft and allergic to the generic.

## The Role

Plotline is hiring a GTM Engineer to build the automated systems that generate and convert pipeline for the India revenue team. You will turn manual sales work into scalable workflows, so reps spend their time on conversations and deals.

1. Build the Pipeline Engine

- Build outbound workflows: prospecting, enrichment waterfalls, scoring and sequencing.
- Automate lead routing, handoffs and follow-ups between BDRs, AEs and marketing.
- Prototype AI-assisted research and personalization, then test and tune what works.

1. Own the GTM Stack

- Own CRM architecture, integrations and automations across enrichment, sequencing and billing tools.
- Keep data clean with validation, dedupe and enrichment rules.
- Evaluate and implement new tools, APIs and data sources.

1. Measure and Enable Sales

- Build dashboards for pipeline, conversion, cost per meeting and forecast accuracy.
- Run experiments on messaging, channels and ICP segments, and report what moves the pipeline.
- Support enterprise deal needs, such as account research, security review tracking and contract workflows.

Must Have

- 3 to 5 years in GTM engineering, RevOps, sales ops or growth engineering at a B2B SaaS company
- Hands-on with a CRM (Salesforce or HubSpot) and automation tools (Clay, Zapier, Make or n8n)
- Comfortable with APIs, webhooks and SQL; scripting in Python or JavaScript is a plus
- Experience with sequencing and data enrichment tools

## Nice to Have

- Early-stage startup experience (seed to Series B)
- Experience building AI or LLM-based sales workflows
- Exposure to enterprise sales cycles
- Multi-region setup (US, SEA, MENA) and multi-currency billing

Outcomes Expected

- First 90 days: audit the funnel and stack, fix CRM data, and ship the first automated outbound and routing workflows.
- 6 months: enrichment, scoring and sequencing running as a measured system, with clear pipeline and cost-per-meeting tracking.
- 12 months: a scalable India pipeline engine, with workflows ready to replicate in SEA and MENA.

## About Plotline

## Company Overview
- **One-liner**: Plotline is an AI-native omnichannel customer engagement platform that lets product and growth teams build and launch in-app experiences and outbound campaigns without engineering dependency.
- **Entity Type**: Private (Seed stage)
- **Headquarters**: Salt Lake City, Utah, United States (with a strong presence in India)
- **Founded**: 2021
- **Founders**: Shubham Jindal and Adarsh Tadimari

## Core Business
- **Primary industry**: Customer engagement / marketing technology (MarTech)
- **Target customers**: B2B – product and growth teams at consumer-facing apps (fintech, edtech, gaming, commerce, health)
- **Mission**: Give product and growth teams the power to engage users inside their apps – without waiting on engineering.

## Products & Services
- **Plotline Platform (AI-Native)**: Unified platform combining product experiences (tooltips, stories, spotlights, games, surveys, scratch cards, streaks) with outbound channels (email, push, WhatsApp, SMS, RCS) and analytics. Key AI features include AI Segmentation (describe audience in plain language), AI Creative Generation (on-brand banners and copy), and AI Campaign Review (pre-launch quality checks). [plotline.so](https://www.plotline.so/)
- **Agentic Customer Engagement**: An AI marketer per user that reads the full user story (events, tickets, chats) and autonomously decides which message, channel, and creative to send – or whether to send anything at all. [plotline.so](https://www.plotline.so/)
- **Experience Library**: Pre-built templates for gamification, videos, stories, tooltips, banners, and more – all no-code and deployable without an app release.

## Market Standing
- **Valuation/Market Cap**: Not publicly available
- **Key Metric**: Total funding of **$2.6M** (Seed round, May 2024). Annual revenue not disclosed. Serves **300M+ end users** and runs **700M+ agents/month**. [tracxn.com](https://tracxn.com/d/companies/plotline/__6Ml-v61IvKB5cOVtoQsbks4dBbKWcYeLQqnZIIyVViw)
- **Notable Investors/Partners**: **Elevation Capital** (lead investor in Seed round). Customers include Dream11, CoinDCX, Zepto, BharatPe, Step Banking, Upstox, Kredivo Group. [plotline.so](https://www.plotline.so/)
- **Growth Signals**: Headcount grew ~32% YoY (22 employees per LinkedIn, 32 per Tracxn as of Jan 2026). Active job postings: 12. Expanding into MENA, SEA, and US markets with dedicated sales roles. [linkedin.com](https://www.linkedin.com/company/plot-line)

## Competitive Advantages
- **AI-Native Architecture**: The entire platform is built around AI agents that handle segmentation, creative generation, and campaign review – not bolted on after the fact.
- **Zero SDK Crashes**: The SDK has never crashed in production, a critical reliability claim for consumer apps. [plotline.so](https://www.plotline.so/about)
- **Unified Product + Outbound**: Replaces multiple point solutions (Braze, MoEngage, CleverTap, etc.) with one platform covering in-app experiences, outbound channels, and analytics.
- **Sub-100ms Latency**: Real-time triggers and agent decisions at low latency, enabling instant user responses.

## Strategic Focus
- **Global Expansion**: Hiring founding account executives for MENA and SEA regions, plus enterprise SDRs for the US market.
- **Product Development**: Deepening AI capabilities (agentic engagement, multi-channel orchestration) and expanding the experience library.
- **Enterprise Adoption**: Winning larger consumer apps and building out customer success and support teams to serve a growing customer base.

## Why Work Here
- **Scale & Impact**: The SDK runs on 300M+ devices; work directly impacts millions of real users every day. [plotline.so](https://www.plotline.so/careers/)
- **Small, High-Output Team**: No bureaucracy – ideas go from concept to production in days. Employees take extreme ownership of their work. [plotline.so](https://www.plotline.so/about)
- **Hard Engineering Problems**: Real-time triggers at sub-100ms latency, SDK performance on millions of devices, no-code UI builders – genuinely challenging work.
- **Culture**: Transparent and direct communication, customer obsession, and a bias for action. Remote/hybrid policy not explicitly stated, but the team spans India and the US, suggesting flexible work arrangements.
- **Open Roles**: Engineering Lead, SDE2 Mobile, SDE2 Frontend, Customer Success Manager, Account Executive, Technical Support Engineer, and more. [plotline.so](https://www.plotline.so/careers/)

## Sources
1. [plotline.so - About page](https://www.plotline.so/about)
2. [plotline.so - Careers page](https://www.plotline.so/careers/)
3. [plotline.so - Homepage](https://www.plotline.so/)
4. [linkedin.com - Plotline company page](https://www.linkedin.com/company/plot-line)
5. [tracxn.com - Plotline profile](https://tracxn.com/d/companies/plotline/__6Ml-v61IvKB5cOVtoQsbks4dBbKWcYeLQqnZIIyVViw)

## Other roles at Plotline

- [Enterprise SDR - India](https://feeny.ai/job/enterprise-sdr-india-plotline-bengaluru-503rv2fjwysb) — Bengaluru, India
- [Head of Marketing- US](https://feeny.ai/job/head-of-marketing-us-plotline-san-francisco-s0etj1vhbafr) — San Francisco, CA
- [Head of Marketing](https://feeny.ai/job/head-of-marketing-plotline-bengaluru-w27vbs8kbjby) — Bengaluru, India
- [Head of Revenue, India](https://feeny.ai/job/head-of-revenue-india-plotline-bengaluru-sgx0nfn27smq) — Bengaluru, India
- [Enterprise Customer Success Manager - US](https://feeny.ai/job/enterprise-customer-success-manager-us-plotline-san-francisco-agjvskhe0z99) — San Francisco, CA
- [Frontend Engineer (SDE-2)](https://feeny.ai/job/frontend-engineer-sde-2-plotline-bengaluru-mtte65smkj0h) — Bengaluru, India
- [Senior Product Designer](https://feeny.ai/job/senior-product-designer-plotline-bengaluru-fm9vphgsvymr) — Bengaluru, India
- [Executive Assistant to the Founder(s)](https://feeny.ai/job/executive-assistant-to-the-founder-s-plotline-bengaluru-scbpy4ns7wdq) — Bengaluru, India
- [Product Manager](https://feeny.ai/job/product-manager-plotline-bengaluru-mjvr1zx4w8d5) — Bengaluru, India
- [Technical Support Engineer](https://feeny.ai/job/technical-support-engineer-plotline-bengaluru-9aaymt4y75wj) — Bengaluru, India