---
title: 'GTM Engineer at Rilla'
canonical: 'https://feeny.ai/job/gtm-engineer-rilla-new-york-p5pxcg4aj8dx'
type: 'job'
last_seen: '2026-09-10'
---

# GTM Engineer at Rilla

- **Company:** Rilla
- **Location:** New York, NY
- **Compensation:** $120k–$200k
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-07-26
- **Last confirmed live:** 2026-09-10
- **Apply:** https://jobs.ashbyhq.com/rilla/bad787f7-83ef-471b-9f9a-054799ba7476

## Job description

This role is full-time, in-person, in NYC. We offer relocation assistance.

A Foundational Company Rilla is on a mission to index the offline world.

Today, we’ve built the leading sales coaching software for organizations doing sales offline. We have over 1000 customers, including The Home Depot, KKR, Neighborly, and PulteGroup, using our product to enable AI sales coaching across their organization.

We are backed by Google Ventures, Bessemer Ventures, Crew Capital, and Broom Ventures, along with others.

We’re an in office team in NYC with builders who operate like high speed reinforcement learners. We obsess over our customers, move at a high velocity, are not afraid of failure, and look to maximize our real-world impact.

If you want to build the products and systems for how billions of conversations in the real world are captured and indexed, Rilla is the place to do it.

## The Role

You'll join a growth team that runs like a product and engineering team. Ideas become live experiments in days, not quarters. You'll continue scaling paid ads, one of our most promising growth channels, working directly with our Head of Growth. You'll also help scale outbound, and whatever comes next. You'll have a massive unfair advantage: a brand our customers already love, NPS higher than the iPhone, and a product that sells itself once people see it. And you'll join the next generational company while it's still early.

## Who You Are

- 🧠 An infinite learner. Someone who is always curious. You quickly learn new technologies and execute independently. You are a generalist who will deep dive into a challenge.
- 🛠️ A builder. You find manual processes offensive. When you see a broken handoff or a repetitive task, you can't help but wire up the system that fixes it forever. You code, you connect APIs, you ship.
- 📊 Incredibly analytical. You live in the data. You find the signal, build the model, and let the numbers make the call.
- 🎨 Incredibly creative. You come up with growth ideas nobody else thinks of — then actually build them.
- 🏆 A superstar. You dedicate your life to mastering your craft and leaving your mark on the world, and want to be around a team that is similarly obsessed with greatness. We work 6 days a week, 12-hour days, because to us, building and defining the future is the most fulfilling thing in the world.
- 🤝 A team player. You love giving and receiving feedback, and learning and growing as a team.
- 📈 Unafraid of failure. You take risks. You see failure as an opportunity to learn, grow, and be better the next time. In a weird way, you trick your brain into being excited when you fail, because it means you got a new opportunity to learn more.

## What You'll Do

- Work directly with our Head of Growth to scale our Meta ads program: creative testing, audience strategy, budget scaling, and relentless performance optimization
- Automate everything. You hate manual work. Anytime you see a repetitive process, you build the automation that kills it
- Contribute to our growth stack: Clay workflows for enrichment, list building, and personalization at scale, HubSpot workflows and integrations, and everything in between
- Ship things yourself: landing pages, websites, automations, internal tools. You never wait on an engineer
- Wire tools together with code, APIs, and webhooks. If two systems don't talk, you make them
- Integrate AI into growth workflows for personalization and content at scale
- Force-multiply the SDR team with better data, better targeting, and less manual work
- Find and ship new ways to accelerate Rilla's growth: new channels, new funnels, new experiments. Kill what doesn't work fast, double down on what does
- Get in the trenches on anything growth. If it grows Rilla, you'll play an integral part in building it

## What You'll Love

- Hands-on experience running Meta Ads in-platform (not just managing agencies), and strong opinions on what makes ad creative work
- Proficiency in Clay, HubSpot, and the modern GTM stack (Make, n8n, Zapier, Apollo)
- Coding ability: React, Python, JavaScript, or SQL. You're comfortable with APIs and webhooks, and you can ship a website, landing page, or automation without waiting on engineering
- Built automations that killed manual work. You can point to systems you created that are still running without you
- Taken something that works and scaled it. You know how to find the levers that unlock the next order of magnitude
- Comfort in spreadsheets, dashboards, and attribution models, and you can tell a story with data
- A creative streak. You come up with growth ideas nobody else thinks of, then actually build them
- You'd rather launch 10 tests this week than spend a month planning the perfect campaign
- A hunger for a fast-paced environment where you ship in days, not quarters

## About Rilla

## Company Overview
- **One-liner**: Rilla provides an AI-powered coaching platform that records, transcribes, and analyzes in-person sales conversations to give managers 100% field visibility and accelerate rep performance.
- **Entity Type**: Private (Seed Stage – raised $3.9M total)
- **Headquarters**: New York, New York, United States
- **Founded**: 2019
- **Founders**: Sebastian Jimenez (CEO), Chris Martin (CTO, Co-Founder), Michael Castellanos (Chief Data Scientist, Co-Founder)

## Core Business
- **Primary industry**: AI-powered sales enablement and conversation intelligence for in-person sales teams.
- **Target customers**: B2B – field sales organizations in home services, home building, automotive, dental, senior living, multifamily, and other verticals where sales happen offline.
- **Mission statement**: *“Make the offline world as searchable as the web.”* The company aims to create the first living map of offline commerce.

## Products & Services
- **Rilla AI Coaching Platform**: A mobile app and web platform that records in-person sales conversations, then automatically transcribes, analyzes, and delivers coaching feedback. Managers can perform “virtual ridealongs” in minutes instead of hours. The AI adapts to each team’s sales process and best performers.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (privately held).
- **Key Metric – Annual Revenue**: $25M–$50M (LinkedIn estimate, 2026).
- **Key Metric – Total Funding**: $3.9M across three seed rounds. Lead investor in latest round (Seed, Dec. 2022): **Crew Capital**.
- **Notable Investors/Partners**: Crew Capital; also 7 additional investors in the last round. Advisors include Filip Kaliszan (CEO & Founder of Verkada), Jim Kowalski (fmr Group VP North America, Oracle), Daniel Dines (CEO & Founder of UiPath), Nikolay Storonsky (CEO & Founder of Revolut), Steve Zahm (Cofounder of Procore).
- **Growth Signals**:
  - Headcount grew **64.5% YoY** to 108 employees.
  - Net revenue retention reported at **232%** (from careers page).
  - Average increase in close rates of **+40%** and average increase in ticket price of **+17%** for customers.
  - Trusted by thousands of sales teams in verticals like home improvement, home building, dental, and automotive.
  - Recently partnered with Neighborly (March 2026) to empower plumbers and HVAC technicians with AI.

## Competitive Advantages
- **Purpose-built for offline sales** – unlike generic conversation intelligence platforms, Rilla focuses exclusively on in-person field sales, capturing voice, location, and context.
- **Rapid onboarding** – claims setup in 1 hour 45 minutes.
- **Unprecedented visibility** – managers can review every rep’s appointment every day without being physically present.
- **High-performance coaching** – customers report 40–50% performance improvement within the first month, with reps achieving 627% monthly sales increases from instant feedback.

## Strategic Focus
- Continue dominating verticals with heavy offline commerce (home services, building, dental, automotive, senior living).
- Expand AI capabilities to serve more industries and deepen personalization of coaching.
- Build the “first living map of offline commerce” by indexing millions of in-person sales interactions.

## Why Work Here
- **Compensation**: 90th percentile of market rate; competitive salaries and equity.
- **Benefits**:
  - Full medical, dental, and vision coverage.
  - Unlimited PTO.
  - Free daily breakfast, lunch, dinner, and snacks.
  - Gym membership (fitness benefits).
  - Commuter benefits (fully covered transit/ride-shares).
  - Parental leave.
  - $1,000 annual learning stipend (courses, books, conferences).
  - Proximity stipend for employees near the office.
- **Culture & Work Environment**:
  - Values: Obsession, Speed, Simplicity, Fun.
  - Hybrid-friendly: New York HQ with a proximity stipend; also operates in Canada, Australia, Nigeria, UK, and Poland.
  - Company offsites twice a year (past trips: San Diego, Cape Cod, Palm Springs).
  - Leadership team includes former founders, D1 athletes, and top tech company alumni.
  - High-growth environment (22 active job postings as of mid-2026).
- **Engineering Culture**: Emphasis on building fast, solving hard problems, and pioneering AI for the real economy. Tech roles include Senior Software Engineer, Software Engineer (Platform & Applied AI).

## Sources
1. [Rilla Careers Page](https://www.rilla.com/careers)
2. [Rilla About Page](https://www.rilla.com/company/about)
3. [Rilla LinkedIn Profile](https://www.linkedin.com/company/rilla-co)
4. [Rilla Homepage](https://www.rilla.com/)

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