--- title: 'GTM Engineer at Siro' canonical: 'https://feeny.ai/job/gtm-engineer-siro-new-york-p56f2m89ksrf' type: 'job' last_seen: '2026-11-06' --- # GTM Engineer at Siro - **Company:** Siro - **Location:** New York, NY - **Employment:** full-time - **Posted:** 2026-09-28 - **Last confirmed live:** 2026-11-06 - **Apply:** https://jobs.ashbyhq.com/siro/6bbf352a-32e0-487c-8b09-15b193f54006 ## Job description Field sales powers the economy — but most teams are struggling. Reps are buried in admin work, managers are stretched thin, and leaders can’t see what’s really happening in the field. Siro is redefining how field sales teams learn, perform, and win. We started as an AI-powered coaching platform that helped reps improve their outcomes in the field. Today, we’re something much bigger — an intelligent companion that automates sales reps’ tedious admin work, gives managers real-time visibility, and helps executives see around corners. Our platform integrates with systems like Salesforce, analyzing thousands of in-person sales conversations to surface insights, automate workflows, and drive better outcomes across the org. Think Iron Man’s Jarvis for sales — proactive, personalized, and built directly into the tools teams already use. Siro has raised $75M and is backed by world-class investors like Index, Fika, CRV, and SignalFire. We are trusted by leading home-improvement, retail, hospitality, and automotive brands, and powered by a lean team from Meta, McKinsey, Doordash, and Uber. We’re building the future of human-AI collaboration in sales — and we’re just getting started. As Siro's first dedicated GTM Engineer, you'll solve the problems that stand between our sellers and their next customer, using tools like Freckle, Claude, and the rest of the modern AI stack to find the right accounts, surface the right signals, and get our team in front of them faster. From sourcing third party data to connecting our CRM, product data, and outbound tools, your work will be critical to helping our company scale. This is a builder role with the goal of making our GTM engine even more efficient and scalable. We're looking for someone who is sharp, technical enough to get their hands dirty, and has a track record of solving real sales and marketing problems. You'll help shape the systems behind our outbound motion, and over time you’ll analyze the data we generate to determine what works best for Siro. ## Key Responsibilities - Solve GTM problems end to end. Turn a goal from sales or marketing into a working workflow in Freckle, Claude, and the other tools to source, analyze, structure, and route data so that our team can move even faster. You’ll capture the digital signals that enable sellers to focus their efforts on the right accounts. - Put AI to work across the funnel. Use LLMs and agents for account research, personalization, scoring, and automation, and know when a simple rule beats a model. - Partner on the GTM data layer. Ensure the data that enters our source of truth systems (CRM, data warehouse) is clean, deduplicated, and trustworthy. Maintain field definitions and logic. - Document and maintain what you build. Make sure the systems we create don’t break silently and are easy to understand — so that as our team grows, others can learn to use them quickly. - Work closely with GTM leaders. Analyze the operating systems to make data-driven recommendations on what the roadmap should look like to support our strategic goals. Pressure-test scopes, flag key considerations, and push back when there's a simpler path on what to build next. - Refine analysis and reporting. Create the queries and associated dashboards behind account-, prospect-, activity-level reporting, so that leaders make decisions on real numbers. - Evaluate investment opportunities. Help determine via technical evaluation when Siro should (and should not) be spending on new platforms or datasets for our team of sellers. ## Requirements - 3–5 years of hands-on experience solving GTM and/or BizOps problems, whether in GTM engineering, RevOps, growth, or business analytics. - Hands-on experience with Clay, [Freckle.io](http://Freckle.io) or Deepline, with concrete examples of workflows you built and the pipeline impact they had. - Regular use of Claude or other LLMs and AI agents to solve real GTM problems, not just to draft emails. - Working SQL and some Python (or similar). You're comfortable querying data, writing a script, or calling an API when a no-code tool runs out of road. - Comfort working with CRM data (HubSpot or Salesforce) and its messiness - Strong problem-solving instincts. You can take a fuzzy GTM goal, break it down, and find the fastest path to something that works. - A track record of shipping reliably, on time, and with strong judgment on the edge cases that need accounting for. - Clear written communications. You can explain a technical tradeoff to a sales leader in a few sentences. - Curiosity about how sales teams work and what makes them win. ## Nice to have - Experience at an early-stage B2B SaaS company - Experience building data pipelines, API integrations, or ETL workflows - A quantitative or technical background (degree or equivalent experience) - Familiarity with outbound platforms such as Nooks, Outreach, and/or Trelllus Why join Siro as a GTM Engineer? - Close to the business. You'll work directly with sales and marketing leaders and see your work turn into Siro’s pipeline and revenue. - AI-native from the start. You'll help determine how LLMs and automation can help maximize the impact of our GTM motion, inside a company whose product is built on AI. - Immediate Impact. What you ship goes live and instantly changes how the GTM team works every day following. It doesn't sit in a backlog waiting to be released. - Room to grow into design. As you learn what yields results, you'll spend more time shaping what gets built, not just figuring out how best to build it. The path runs toward owning GTM systems strategy. At Siro, we are committed to creating a diverse and inclusive environment where all people feel that they are equally respected and valued, whether they are applying for an open position or working at the company. We provide equal employment opportunities to all applicants without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. ## About Siro ## Company Overview - **One-liner**: Siro builds an AI-powered platform that records, transcribes, and analyzes in-person sales conversations to provide coaching, automate admin work, and surface strategic insights for field sales teams. - **Entity Type**: Private (Series B) - **Headquarters**: New York, New York, United States - **Founded**: 2020 - **Founders**: Jake Cronin ## Core Business - **Industry**: Sales Intelligence / AI-powered Conversation Intelligence - **Target Customers**: B2B – field sales teams in home improvement, retail, distribution, hospitality, and automotive sectors - **Mission**: “To make in-person sales the most empowered, data-driven, and coachable aspect of any business” and “rewire the trillion-dollar world of in-person sales by turning every customer conversation into winning insights.” ## Products & Services - **Siro Platform**: An intelligent sales companion (often described as “Iron Man’s Jarvis for sales”) that captures and analyzes in-person conversations via mobile/audio, integrates deeply with Salesforce, automates CRM workflows, and provides real-time coaching, performance dashboards, and trend analysis. Type: AI SaaS with mobile and web applications. ## Market Standing - **Total Funding**: $75M (according to the company’s about page) or $68M (per LinkedIn funding history – conflicting reports) - **Key Metric**: $50M Series B led by SignalFire (June 2025) - **Notable Investors**: Index Ventures, CRV, SignalFire, Fika Ventures, 01A, Stepstone - **Growth Signals**: - Headcount grew 107.5% YoY (86 employees as of mid-2026) - Trusted by ServiceTitan’s Field Pro and leading home-improvement, retail, and automotive brands - Expanding into new verticals (automotive, hospitality) with dedicated GMs (e.g., Grant Shisler – GM Automotive) ## Competitive Advantages - **In-Person Focus**: Unlike most conversation intelligence tools that only capture virtual meetings, Siro solves for the large, untapped market of in-person field sales conversations. - **AI Infrastructure for Unstructured Data**: Builds proprietary pipelines to decode industry-specific conversation data that is not recorded anywhere else. - **Deep Integrations**: Seamless connection with Salesforce and other enterprise tools to automate workflows and provide actionable insights in real time. - **Lean, Experienced Team**: Core team includes alumni from Meta, McKinsey, Doordash, and Uber, enabling fast execution. ## Strategic Focus - **Product Vision**: Evolve from a coaching platform into an “intelligent companion” that automates reps’ admin work, gives managers real-time visibility, and helps executives anticipate trends. - **Vertical Expansion**: Targeting new industries beyond home improvement, such as automotive and hospitality, with dedicated product and go-to-market teams. - **Engineering Investment**: Hiring heavily in backend, full-stack, mobile, and AI/ML roles to scale the platform. ## Why Work Here - **Hybrid Policy**: Employees work from the NYC Flatiron office three days a week (Tuesday–Thursday), with WFH on Mondays and Fridays. - **Benefits**: 100% medical coverage, 75% dental and vision, 401k, unlimited PTO (genuinely encouraged), paid parental leave, gym/wellness stipend, paid lunch on in-office days, and memberships covered. - **Culture**: Described as fast-paced, impact-driven, collaborative (“We before Me”), with a focus on ownership and raising the bar. Egos are discouraged; the best ideas come from anywhere. - **Compensation**: Real equity (meaningful stake) and competitive pay. - **Rating**: 4.6/5 on Built In (27 reviews) – Culture 4.8, Compensation 4.5, Career 4.5. - **Tech Stack**: TypeScript, Node.js, React, React Native, Swift, Redux, BigQuery, Google Cloud, Natural Language Processing. ## Sources 1. [siro.ai](https://www.siro.ai/careers) 2. [siro.ai](https://www.siro.ai/about) 3. [linkedin.com](https://www.linkedin.com/company/siro-ai) 4. [builtin.com](https://builtin.com/company/siro) 5. [pitchbook.com](https://pitchbook.com/profiles/company/467099-38) ## Other roles at Siro - [Business Development Representative](https://feeny.ai/job/business-development-representative-siro-new-york-mqdb52vv6kva) — New York, NY - [Enterprise Account Executive](https://feeny.ai/job/enterprise-account-executive-siro-new-york-m4mcy3tdv1ym) — New York, NY - [Customer Success Manager](https://feeny.ai/job/customer-success-manager-siro-new-york-353mhzvkykg2) — New York, NY - [Growth Marketing, Senior Manager/Director](https://feeny.ai/job/growth-marketing-senior-manager-director-siro-new-york-4164906bbyqs) — New York, NY - [Staff Product Designer](https://feeny.ai/job/staff-product-designer-siro-new-york-f90x26611r2q) — New York, NY - [Director, Product Design](https://feeny.ai/job/director-product-design-siro-new-york-n29p5dyv25b7) — New York, NY - [Staff Product Manager](https://feeny.ai/job/staff-product-manager-siro-new-york-n3pereqfhj22) — New York, NY - [VP of Marketing](https://feeny.ai/job/vp-of-marketing-siro-new-york-3q2t4z6xfx3a) — New York, NY - [Product Marketing, Senior Manager/Director](https://feeny.ai/job/product-marketing-senior-manager-director-siro-new-york-83jmv15a015x) — New York, NY - [Senior Product Manager](https://feeny.ai/job/senior-product-manager-siro-new-york-5mc6zp6p3mdp) — New York, NY