---
title: 'GTM Engineer at Strella'
canonical: 'https://feeny.ai/job/gtm-engineer-strella-new-york-p3vyq7my9j1t'
type: 'job'
last_seen: '2026-11-02'
---

# GTM Engineer at Strella

- **Company:** Strella
- **Location:** New York, NY
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-10-26
- **Last confirmed live:** 2026-11-02
- **Apply:** https://jobs.ashbyhq.com/strella/4e85b569-463c-461f-b318-45ff31f79e4e

## Job description

We’re looking for a GTM Engineer to build the systems, data, and AI workflows behind Strella’s go-to-market engine. You’ll be the hands-on builder behind how our GTM team finds, wins, and grows accounts. You'll turn buying signals into pipeline, replace manual work with automation, and build repeatable systems that drive revenue.

## About Strella

Strella is reimagining market research with AI. Our platform conducts in-depth, AI-moderated interviews and transforms customer conversations into actionable insights in a fraction of the time of traditional research. We’re building a new model for market research that combines the speed and scale of AI with the strategic expertise of world-class researchers. Our mission is to make high-quality customer understanding faster, more accessible, and more impactful for every business. Company Highlights:

- Explosive Growth: We’ve more than quadrupled our annual recurring revenue over the past year, demonstrating strong demand for a fundamentally better way to conduct research.
- Enterprise Traction: Trusted by leading brands including J.Crew, Chobani, and DraftKings to uncover customer insights and inform critical business decisions.
- Strong Investor Backing: Raised capital from Bessemer Venture Partners to accelerate our mission of transforming the market research industry.
- Massive Market Opportunity: We’re bringing AI-native technology to a $100B+ global insights industry, replacing slow, expensive research processes with a faster, more scalable approach.
- Building the Future of Research: We’re expanding beyond software into a new model of full-service insights, combining AI-powered research with expert-led strategy. You’ll be among the earliest hires helping shape this offering.

## What You’ll Do

Build systems that turn signals into pipeline

- Identify buying signals: Connect website, intent, event, and market data to identify high-fit accounts ready to engage.
- Automate prospecting: Build workflows for account enrichment, contact sourcing, scoring, and personalized outreach.
- Scale what works: Turn successful campaigns and prospecting experiments into repeatable growth engines.

Use AI to create leverage across the revenue lifecycle

- Build AI workflows: Automate account research, personalized outreach, meeting prep, follow-up, and other GTM activities.
- Experiment with AI: Use LLMs, agents, and APIs to replace manual work with scalable automation.
- Drive customer growth: Surface expansion opportunities and customer health signals so CS can act proactively.

Experiment, measure, and improve

- Identify opportunities: Partner with Sales, Marketing, and CS to find high-impact opportunities for automation and growth.
- Run experiments: Test new GTM plays to improve pipeline generation, conversion, and efficiency.
- Measure impact: Track what's working and continuously improve workflows based on results.

Own the infrastructure that makes it possible

- Build the infrastructure: Own the integrations, data flows, and automation infrastructure connecting our GTM tools.
- Keep systems reliable: Ensure the data and automations powering our GTM workflows are accurate and scalable.
- Evolve our stack: Work with tools like HubSpot, Clay, and Lemlist, and evaluate new ones that create meaningful leverage.

## Who You Are

- A builder: You love getting hands-on, experimenting with new tools, and turning ideas into working solutions.
- AI-native: You already use LLMs to automate your own work and are excited about what they can do for GTM.
- A systems thinker: You turn messy, manual processes into clean, scalable workflows.
- Fast-moving: You thrive in a startup where the motion is evolving in real time and are excited about building the plane as you fly it.
- Commercially minded: You understand how pipeline gets built and deals get won, and care about measurable results.
- A strong collaborator: You explain technical tradeoffs clearly to non-technical teammates and bring them along.

## What You Bring

- 5+ years of total work experience, with 3+ years in GTM engineering, RevOps, growth engineering, solutions engineering, or a similar technical GTM role.
- Hands-on experience building and deploying automation, data, and AI workflows, including LLMs and APIs.
- A track record of measurable impact, such as pipeline generated, hours saved, or conversion improved.
- An understanding of B2B sales and marketing workflows.
- Based in NYC and excited to work from our office.

## Nice to have

- Experience as an early or founding GTM hire at a B2B SaaS startup
- Deep working knowledge of our current GTM tech stack (HubSpot, Lemlist, Clay)

## Why Strella

- Huge greenfield market and early traction with top logos
- An AI-native product that customers rave about
- Massive impact: join early and help shape the company
- Competitive salary, early equity, healthcare, flexible PTO, and a 401(k)
- Hybrid culture with high trust and low ego

## About Strella

## Company Overview
- **One-liner**: Strella is an AI-powered customer research platform that automates in-depth interviews and delivers actionable human insights, enabling teams to run 100 customer interviews and get results by the next morning.
- **Entity Type**: Private (Series A)
- **Headquarters**: New York, New York, United States (with offices in Poland and the United Kingdom)
- **Founded**: 2023
- **Founders**: Lydia Hylton (CEO) and Priya Krishnan (COO)

## Core Business
- **Primary industry/industries**: Customer Research, AI-powered SaaS, Market Research Technology
- **Target customers**: B2B – Product teams, UX Researchers, Marketing, Strategy, and Consumer Insights teams at enterprises and fast-growing companies (e.g., Amazon, Chobani, Daily Harvest)
- **Mission or purpose statement**: “AI-powered customer research that delivers human insights 10x faster, so teams can make smarter decisions in hours, not weeks.”

## Products & Services
- **Strella Platform (AI-Powered Customer Research)**: An end-to-end SaaS platform that uses AI to moderate in-depth customer interviews, synthesize themes, and generate highlight reels and reports. Supports 46+ languages, offers access to up to 8M global participants via a built-in panel, and includes features like AI-generated discussion guides, real-time probing, and a chat interface to query research results. Covers usability testing, concept testing, exploratory research, customer journey mapping, and market research.

## Market Standing
- **Valuation/Market Cap**: Not disclosed
- **Key Metric**: Total Funding of $18M (Seed: $4M from Decibel Partners in Oct 2024; Series A: $14M led by Bessemer Venture Partners in Nov 2025)
- **Notable Investors/Partners**: Bessemer Venture Partners (lead Series A), Decibel Partners (lead Seed), Future Back Ventures, MVP Ventures; customers include Amazon, Chobani, Daily Harvest
- **Growth Signals**: Headcount grew 187.5% year-over-year (from ~8 to 23 employees as of May 2026); expanding globally with offices in Poland and UK; featured in VentureBeat; increasing LinkedIn following (+221.5% yearly to ~3,784 followers). The platform delivers a 90% time-saving compared to manual qualitative research and a 70% cost-saving compared to focus groups.

## Competitive Advantages
- **AI-first moderation**: AI conducts and probes interviews in real-time, removing human bias and enabling massive scalability (100+ interviews overnight) without sacrificing depth.
- **Speed + Quality combination**: Claims to eliminate the trade-off between high-quality customer research and speed, delivering synthesized insights in hours, not weeks.
- **Built-in participant panel**: Access to 8M global participants reduces recruitment friction, supporting both B2B and B2C research.
- **Multilingual capability**: Conducts research in 46+ languages, enabling global market research without translation barriers.
- **Synthesis at every level**: AI automatically analyzes themes across participants, objectives, and segments, and creates video highlight reels – making insights shareable and actionable.

## Strategic Focus
- **Product & Engineering**: Continuing to enhance the AI moderator’s intelligence and depth, expanding the chat-based insights interface, and improving the discussion guide generation.
- **Go-to-Market**: Scaling enterprise sales (adding Strategy & Operations and Account Executive roles) and building brand awareness via customer case studies and industry partnerships.
- **Global Expansion**: Strengthening presence in Europe (Poland, UK) while remaining headquartered in NYC.

## Why Work Here
- **Culture**: Early-stage startup environment (23 people) with founders actively involved. Described as a fast-paced, high-impact place where employees shape the product and culture. Talent sourced from companies like Bain & Company, Microsoft, and Shell.
- **Remote/Hybrid Policy**: Hybrid model – expected to work on-site in either San Francisco (Engineering) or New York City (Marketing, GTM). Roles are posted as “Hybrid” (SF or NYC) or “On-site (SF or NYC).”
- **Notable Perks/Engineering Culture**: Small engineering team (7 technical staff) with high ownership and direct impact on the core AI product. Opportunity to work on cutting-edge AI/LLM applications for interview moderation and synthesis. Fast-growing company with strong investor backing and customer traction.

## Sources
1. [strella.io](https://www.strella.io/)
2. [linkedin.com](https://www.linkedin.com/company/strella-io)
3. [tracxn.com](https://tracxn.com/d/companies/strella/__ld-clNuRbgOxWy2zCq2jX1N6BrTBniup5Qsq5ReiwkM)
4. [builtinnyc.com](https://www.builtinnyc.com/company/strella)
5. [strella.io/careers](https://www.strella.io/careers)
6. VentureBeat article (October 16, 2025) – cited in Tracxn profile

## Other roles at Strella

- [Head of Insights](https://feeny.ai/job/head-of-insights-strella-new-york-wfn6em4jxv4f) — New York, NY
- [Mid-Market Account Executive](https://feeny.ai/job/mid-market-account-executive-strella-new-york-156tahet9bdb) — New York, NY
- [Enterprise Account Executive](https://feeny.ai/job/enterprise-account-executive-strella-new-york-d0tq93jax4kx) — New York, NY
- [Business Development Representative Manager](https://feeny.ai/job/business-development-representative-manager-strella-new-york-94zykr3cjx5e) — New York, NY
- [Founding Recruiter](https://feeny.ai/job/founding-recruiter-strella-new-york-yzh2e0h3g11d) — New York, NY
- [Insights Strategist](https://feeny.ai/job/insights-strategist-strella-new-york-4xk89dmtw6rb) — New York, NY
- [Product Marketing Manager](https://feeny.ai/job/product-marketing-manager-strella-new-york-4y4h3nnwet5n) — New York, NY
- [Senior Product Designer](https://feeny.ai/job/senior-product-designer-strella-san-francisco-7tgkz3871zdp) — San Francisco, CA
- [Customer Success Lead](https://feeny.ai/job/customer-success-lead-strella-new-york-xg34df47m3ke) — New York, NY
- [Business Development Representative (BDR)](https://feeny.ai/job/business-development-representative-bdr-strella-new-york-fqgf841xa3mf) — New York, NY