---
title: 'GTM Engineer at Unity Advisory'
canonical: 'https://feeny.ai/job/gtm-engineer-unity-advisory-london-bypfharsvygc'
type: 'job'
last_seen: '2026-09-11'
---

# GTM Engineer at Unity Advisory

- **Company:** Unity Advisory
- **Location:** London, United Kingdom
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-07-10
- **Last confirmed live:** 2026-09-11
- **Apply:** https://jobs.ashbyhq.com/unity-advisory/f998f73a-0671-4262-8a5b-7eebd38d8008

## Job description

## About Unity Advisory

Unity Advisory is a challenger advisory firm. Built for the AI-enabled world, we operate a lean, conflict-free model that embeds AI across all workstreams. Free from audit conflicts, focused entirely on high-impact outcomes for CFOs making high-consequence decisions. We're scaling fast and building the commercial infrastructure to match.

## The Role

This is a builder role. You'll help design, build and maintain the systems that power Unity Advisory's go-to-market engine — the data pipelines, outreach infrastructure, enrichment workflows and automation that gets us in front of the right CFOs and PE deal teams at the right moment. You think in code and workflows, not spreadsheets. You have hands-on experience with GTM tooling, know how to work with APIs, and are comfortable in a terminal as well as a slide deck. You'll work closely with senior stakeholders to keep the commercial machine fast, accurate and converting.

## Responsibilities

- Support the build and maintenance of automated pipelines that enrich, segment and score target lists — CFOs at PE-backed businesses, finance leaders across our core sectors.
- Integrate data sources (Companies House, Dealroom, LinkedIn, news feeds) to surface trigger events: funding rounds, leadership changes, new deals.
- Build and manage multi-channel outreach sequences across email and LinkedIn using tools like Clay, Apollo or Instantly.
- Write and iterate on outreach copy — specific, well-timed, and nothing like a template.
- Automate follow-up cadences and meeting scheduling so senior team members stay focused on conversations, not admin.
- Contribute to the GTM tech stack — CRM, enrichment tools, sequencing platforms, AI tooling.
- Build and maintain reporting dashboards that show what's been sent, what's landed and what's converted.
- Identify and flag pipeline bottlenecks and implement fixes programmatically.

## What You'll Bring

- 3–5 years of experience working with GTM systems in a B2B or SaaS environment.
- Solid coding ability — Python, JavaScript or similar. Comfortable building lightweight tools when off-the-shelf doesn't cut it.
- Hands-on experience with the modern GTM stack: Clay, Apollo, HubSpot, Instantly, LinkedIn Sales Nav, and AI tooling for enrichment and content generation.
- Comfortable with APIs, webhooks and no-code/low-code tools (Zapier, Make, n8n).
- Good written communication — you can write outreach copy as well as you can write code.
- Organised, structured and able to manage your own workload with minimal supervision.

## Nice to Have

- Familiarity with the CFO, finance buyer or PE landscape.
- Exposure to ABM, pipeline analytics or event-based campaign execution.
- Experience contributing to a GTM function build-out.

Why This Role? Real ownership, high visibility and the chance to see the direct impact of what you build. You'll work closely with a fast-moving team and play a meaningful role in shaping how a growing advisory firm goes to market. We're building something different — and we want people who want to build it with us.

We are committed to an inclusive recruitment process. If you need any adjustments at any stage, please let us know. We do not accept unsolicited CVs from third party agencies.

## About Unity Advisory

## Company Overview
- **One-liner**: Unity Advisory is a professional services firm built for the Office of the CFO, combining big‑firm expertise with AI‑enabled delivery to help CFOs and leadership teams make sharper decisions and move faster.
- **Entity Type**: Private (backed by Warburg Pincus)
- **Headquarters**: London, United Kingdom (with offices in Malaysia and India)
- **Founded**: 2025 (launched with Warburg Pincus backing)
- **Founders**: Marissa Thomas (CEO) and David Tapnack (Co‑founder, departed Jan 2026)

## Core Business
- **Primary Industry**: Professional Services (Finance, Tax, Deals & Advisory)
- **Target Customers**: CFOs and leadership teams of mid‑ to upper‑mid‑market businesses, including private equity‑backed companies; B2B / enterprise
- **Mission**: “Help CFOs and leadership teams make sharper decisions, and move faster with confidence – bringing clarity, challenge, and real‑world experience when it counts.”

## Products & Services
- **Tax Services**: Covering R&D Tax, VAT & Indirect Tax, Transfer Pricing, Corporate Tax, Employment Tax, Capital Allowances, Tax Managed Services, and Tax Compliance – all delivered with AI‑driven efficiency.
- **Deals & Value Capture**: Deals Analytics, Deals Tax & Structuring, Due Diligence, Carve‑out, Integration & Synergy Delivery, Deal Readiness Assessment, and Equity Story Craft.
- **Finance & Commercial Services**: Accounting Advisory & Technical Reporting, Financial Control, Performance Acceleration & Cost Optimisation, Process Optimisation, Data & Cloud Architecture, Risk & Control Frameworks, and Organisation Design.
- **Advisory & Transformation**: Rapid Function Diagnostics, Enterprise Architecture & Technology, and CFO‑focused strategic advice.

All services are delivered via a proprietary AI workflow platform that accelerates insights while keeping human expertise central.

## Market Standing
- **Valuation / Market Cap**: Not disclosed
- **Key Metric**: Backed by a long‑term investment from Warburg Pincus (amount not publicly disclosed)
- **Notable Investors / Partners**: Warburg Pincus (sole institutional backer); strong relationships with corporate, private equity and sovereign clients; non‑exec chair is Steve Varley (former EY UK Chair & Global Vice‑Chair Sustainability).
- **Growth Signals**: Headcount surged from ~1 to 76 employees (+4700% YoY) within the first year; presence across UK, Malaysia, and India; actively hiring for 16 open positions; monthly headcount growth of +2.1%.

## Competitive Advantages
- **Experience + Agility**: Leadership includes former Managing Partner of PwC UK and partners from EY, Deloitte, KPMG, yet operates with startup speed and flat hierarchies.
- **AI Built‑In, Not Bolted‑On**: Proprietary AI workflows and cloud‑first architecture are embedded into every offering, delivering faster, smarter outcomes without replacing human judgment.
- **No Conflicts of Interest**: Free from the traditional conflicts that can arise in large firms, allowing truly client‑first advice.
- **Senior‑Led, Lean Teams**: Work is delivered by experienced partners and senior managers, not junior staff; high autonomy and true ownership for client outcomes.

## Strategic Focus
- **Scaling Rapidly**: Driven by strong client demand, Unity Advisory is expanding its team and service lines while maintaining a partner‑led, high‑performance culture.
- **Continuous Innovation**: Investing in data, cloud, and AI capabilities to keep delivery ahead of traditional consulting models.
- **Geographic Reach**: Growing its UK base while leveraging nearshore talent in Malaysia and India to serve global clients.

## Why Work Here
- **Culture**: Described as “Straightforward, Intentionally Commercial, Open, Experimental, and Team‑First.” The firm is designed for high performers who value impact over politics.
- **Work Style**: Flat teams with high autonomy; every employee owns delivery for client outcomes. Remote/hybrid policy not specified, but roles appear to be UK‑based with some global presence.
- **Perks & Environment**: Modern tools, strong leadership support, and the chance to shape a fast‑growing firm from an early stage. Emphasis on “the right tools, culture, capital, and leadership to enable people to do their best work.”
- **Engineering Culture**: Technical roles (Data Engineer, Solution Architect) are embedded in a firm that treats AI as a core capability, offering engineers exposure to real‑world finance transformation.

## Sources
1. [unity-advisory.com](https://unity-advisory.com/)
2. [jobs.ashbyhq.com/unity-advisory](https://jobs.ashbyhq.com/unity-advisory)
3. [linkedin.com/company/unity-advisory](https://www.linkedin.com/company/unity-advisory)
4. [unity-advisory.com/careers](https://unity-advisory.com/careers)
5. [unity-advisory.com/what-we-do](https://unity-advisory.com/what-we-do)

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