---
title: 'GTM Lead at Grassroots Analytics'
canonical: 'https://feeny.ai/job/gtm-lead-grassroots-analytics-washington-6pgv9pf4r0ja'
type: 'job'
last_seen: '2026-10-26'
---

# GTM Lead at Grassroots Analytics

- **Company:** Grassroots Analytics
- **Location:** Washington, DC
- **Posted:** 2026-10-21
- **Last confirmed live:** 2026-10-26
- **Apply:** https://job-boards.greenhouse.io/grassrootsanalytics/jobs/4723729006

## Job description

Grassroots Analytics (“GA”) is a political tech company dedicated to breaking down barriers in fundraising for progressive campaigns and causes. To facilitate that work, GA maintains a detailed database on more than 20 million active, left-leaning American donors, including data on net worth, ideological preferences, political donation history, non-profit donation history, demographics, and contact information. Our overall mission is to use that data to amplify forward-thinking voices, causes, and people.

Grassroots Analytics is seeking a GTM Lead to join our team. The GTM Lead will collaborate closely with the Director of GTM and Product team to support campaigns and organizations through client onboarding and success, education and enablement, and outbound and conference-driven sales coordination.

This role is ideal for someone passionate about client relationships, digital fundraising strategy, and helping clients get the most out of GA's platform.

## Responsibilities

Customer Success & Retention (35%)

- Own the client success lifecycle from onboarding through long-term retention, ensuring clients understand and maximize the value of GA's product suite.
- Serve as the primary point of contact for client support needs, resolving issues directly and escalating complex cases to the appropriate team.
- Track client health and satisfaction, proactively flagging churn risk and identifying expansion opportunities.

Client Education & Enablement (25%)

- Build and run webinars, trainings, and onboarding sessions that help clients adopt new features and best practices.
- Develop and maintain help videos, guides, and other self-serve resources that reduce support burden and improve client self-sufficiency.
- Translate product updates into clear, client-facing education content.

Email Outreach & Sales Coordination (25%)

- Own GA's product communications — strategy, execution, and performance measurement (open/response/conversion rates).
- Coordinate the logistics and pipeline for conference-driven and outbound sales efforts — managing scheduling, follow-up systems, and lead handoff — in partnership with the Revenue team.
- Continuously refine outreach messaging and targeting based on performance data.

Cross-Functional Product Feedback (15%)

- Synthesize client feedback, support trends, and market objections into actionable input for the Product team.
- Partner with the Director of GTM to refine positioning, messaging, and onboarding materials based on what's working (and what isn't) with clients.
- Represent the voice of the client in cross-functional planning conversations.

The Grassroots Approach

At Grassroots Analytics, our work is guided by the following principles:

- Customer service is our core: Clients are always, without exception, treated with the highest level of professionalism and respect.
- We model a high bar for performance: We operate with the best interests of both the organization and every client in mind.
- We strengthen relationships at every level: Our "people first" approach builds trust with team members and clients alike.
- Proactivity drives problem-solving: We look at the big picture to develop solutions, anticipate challenges, and prevent future setbacks.
- Flexibility is essential: We adapt quickly as events change, take advantage of unexpected opportunities, and act decisively when needed.

## Qualifications

The ideal candidate for the GTM Lead position will:

- Have at least 3 years of experience across client success, account management, and/or client-facing digital strategy roles.
- Have experience building and delivering client education content (e.g. webinars, trainings, video guides, or documentation).
- Have experience owning an email marketing or outreach channel, including writing copy and reporting on performance.
- Be comfortable coordinating cross-functional logistics (e.g. conference and outbound sales pipelines) without always being the one executing the pitch.
- Be a clear, proactive communicator who can translate client feedback into product and process improvements.
- Have a bachelor's degree in business, communications, political science, or equivalent practical experience in client success, digital strategy, or SaaS account management.

The salary range for this position is $110,000 - $135,000 plus benefits. This is a full-time, in-office position based in our office in the Chinatown neighborhood of Washington, D.C. Candidates must be willing to work in-office. Grassroots Analytics is an equal opportunity employer,  committed to providing a diverse, inclusive, and welcoming environment where everyone is empowered to do their best work. Grassroots Analytics does not discriminate on the basis of race, color, religion, gender, gender expression, age, national origin, disability, marital status, sexual orientation, or military status.

## About Grassroots Analytics

## Company Overview
- **One-liner**: Grassroots Analytics is a Washington, DC-based tech company that provides data-driven fundraising tools and strategies for progressive candidates, causes, and nonprofit organizations.
- **Entity Type**: Private (Privately Held)
- **Headquarters**: Washington, District of Columbia, United States
- **Founded**: 2017
- **Founders**: Not publicly disclosed (key leadership includes CEO Meghan McAnespie, Chairman Daniel Hogenkamp, and CTO Zachary Krasner)

## Core Business
- **Primary industry/industries**: Political campaign fundraising, nonprofit fundraising, data analytics, and progressive technology.
- **Target customers**: Left-leaning political candidates, campaign committees, and social-good nonprofit organizations (B2B, primarily campaigns and nonprofits).
- **Mission or purpose statement**: "Provide innovative data solutions that dismantle the barriers to entering the political and nonprofit arenas, while reimagining the fundraising practices of the past." [grassrootsanalytics.com](https://www.grassrootsanalytics.com/about)

## Products & Services
- **GA Campaigns**: Data-driven strategies and tools for grassroots political fundraising — targeting, donor insights, and mail strategies.
- **GA Nonprofits**: Fundraising optimization and development tools tailored for nonprofit organizations.
- **Fundraising Mail**: Specialized direct mail strategy and execution services (Fundraising Mail Strategist, Senior Fundraising Mail Strategist, Fundraising Mail Associate roles).
- **Embed Program / Quiller**: An embedded fundraising program (likely a candidate or campaign accelerator), referenced in job titles like "Quiller Lead."

## Market Standing
- **Valuation/Market Cap**: Not disclosed (private company).
- **Key Metric – Total Funding**: Not disclosed; no public funding rounds found (likely bootstrapped or revenue-funded).
- **Notable Investors/Partners**: None publicly cited; key partnerships implied with Democratic campaigns and nonprofits.
- **Growth Signals**: 
  - Employee headcount: 72 (as of mid-2026), **+42.6% year-over-year** (adding ~29 people in the last year). [linkedin.com](https://www.linkedin.com/company/grassrootsanalytics)
  - Supported over 1,000 campaigns and organizations across all 50 states during the 2022 cycle.
  - Increased job postings **+300% year-over-year** (4 active postings as of mid-2026).
  - Expanded to a second Washington, DC office location (700 K St NW) and has a presence in India.

## Competitive Advantages
- **Niche focus**: Deep specialization in progressive/left-leaning political and nonprofit fundraising, providing proprietary data and targeting models not available from general fundraising platforms.
- **Mission-driven**: Strong alignment with breaking down barriers to entry – appealing to clients and employees who value social impact.
- **Proven track record**: Instrumental in victories from school board to Senate races, with repeat usage across cycles.
- **Full-service stack**: Combines data analytics, campaign strategy, direct mail, and digital tools in one platform.

## Strategic Focus
- Expanding nonprofit client segment (created VP of Nonprofits role).
- Continuing to scale headcount and product offerings (product interns, digital team growth).
- Deepening data science capabilities (Chief Data Scientist and COO role, VP of Data Science).
- Geographic expansion (India office suggests offshoring of technical or operations roles).

## Why Work Here
- **Culture**: Described as a "purpose-driven organization" with a collaborative workplace focused on civic impact. Staff are "top political, nonprofit, and tech talent."
- **Benefits** (from careers page): 
  - 33 days of PTO + 2 additional days per year of tenure
  - 401K match with employer
  - Monthly commuter stipend
  - Monthly wellness stipend
  - Paid parental leave
  - 3 PM dismissals on Fridays
  - Unlimited snacks, espresso, and cold brew
  - Weekly team lunch
  - Birthday and workiversary celebrations
  - Healthcare, dental, and vision with mental health & sick days
- **Work model**: In-office presence in downtown Washington, DC (multiple offices); no explicit remote policy, but some roles may allow flexibility. The India office suggests possible remote support.
- **Engineering/Data team**: Strong emphasis on data science, engineering, and UX – includes Senior Software Developers, Lead Data Engineer, Senior Backend Developer, and Data Analyst roles. The tech stack likely involves Python, SQL, and modern web frameworks.

## Sources
1. [grassrootsanalytics.com](https://www.grassrootsanalytics.com/) – Company homepage and services overview
2. [grassrootsanalytics.com/about](https://www.grassrootsanalytics.com/about) – Mission, team, founding story, cycle stats
3. [grassrootsanalytics.com/careers](https://www.grassrootsanalytics.com/careers) – Benefits, values, open roles
4. [job-boards.greenhouse.io/grassrootsanalytics](http://job-boards.greenhouse.io/grassrootsanalytics) – Current job listings (Campaign Product Intern, Digital Intern, Fundraising Mail Strategist, Marketing Intern, Senior Fundraising Mail Strategist)
5. [linkedin.com/company/grassrootsanalytics](https://www.linkedin.com/company/grassrootsanalytics) – Employee count (72), growth rates, leadership, office locations, department/seniority breakdown

## Other roles at Grassroots Analytics

- [Marketing Intern | Spring 2027](https://feeny.ai/job/marketing-intern-spring-2027-grassroots-analytics-washington-0fp35ed75h3s) — Washington, DC
- [Nonprofit Accounts Intern | Spring 2027](https://feeny.ai/job/nonprofit-accounts-intern-spring-2027-grassroots-analytics-washington-zbk5nf3xyyxg) — Washington, DC
- [Digital Intern | Spring 2027](https://feeny.ai/job/digital-intern-spring-2027-grassroots-analytics-washington-yqebpa1gxw59) — Washington, DC
- [Campaigns Data Services Intern | Spring 2027](https://feeny.ai/job/campaigns-data-services-intern-spring-2027-grassroots-analytics-washington-mdynpsm1nfnq) — Washington, DC
- [Campaigns Account Management Intern | Spring 2027](https://feeny.ai/job/campaigns-account-management-intern-spring-2027-grassroots-analytics-washington-jv4pbr4zae2s) — Washington, DC
- [Nonprofits Digital Strategist](https://feeny.ai/job/nonprofits-digital-strategist-grassroots-analytics-washington-05hxc52dt20c) — Washington, DC
- [Digital Strategist](https://feeny.ai/job/digital-strategist-grassroots-analytics-washington-0afy4ba92c42) — Washington, DC
- [Nonprofits Account Manager](https://feeny.ai/job/nonprofits-account-manager-grassroots-analytics-washington-fyvvrs37kmwf) — Washington, DC
- [GTM Lead](https://feeny.ai/job/gtm-lead-latitude-united-states-6wrcpyc3a7fk) — United States
- [GTM Lead](https://feeny.ai/job/gtm-lead-embedding-vc-san-francisco-5qgfnawtcd4k) — San Francisco, CA