---
title: 'GTM Lead at Thera'
canonical: 'https://feeny.ai/job/gtm-lead-thera-new-york-n59t1a0tt9kz'
type: 'job'
last_seen: '2026-09-15'
---

# GTM Lead at Thera

- **Company:** Thera
- **Location:** New York, NY
- **Compensation:** $100k–$201k
- **Employment:** full-time
- **Posted:** 2026-05-12
- **Last confirmed live:** 2026-09-15
- **Apply:** https://jobs.ashbyhq.com/thera/04882b4f-40cc-4c8c-b2b7-5e7e600681f9

## Job description

GTM Lead

## The Role

We are hiring a Head of Growth to own the experiment engine. This is a hands-on role for someone who has built growth loops before and wants to do it again with a product that has real traction and real customers. You will own activation, retention, referrals, and channel expansion. You will work closely with the CEO, product, and operations to find the fastest path to more revenue. The job is not to have all the answers. It is to test fast, learn faster, and scale what works.

## What You'll Own

- Growth experiments from hypothesis to result to scale
- Activation and onboarding for new customers
- Retention and expansion within existing accounts
- Referral programs and organic growth loops
- Channel testing across SEO, partnerships, and community
- Growth analytics, dashboards, and attribution
- Tooling and automation that removes friction from the funnel

What Success Looks Like

- A repeatable experiment engine the whole team can run
- Meaningful lift in activation and 30-day retention
- Clear data on which channels work and why
- Referral and expansion programs that drive real revenue
- Leadership always knows what is working and what is next

## About You

- 3 to 6 years in growth, product growth, or sales
- You have owned experiments end to end and shipped results
- Strong with data. Comfortable in SQL, Mixpanel, or similar tools
- Early stage startup experience preferred
- Builder mindset. You do not wait for perfect resources to get started
- Clear communicator who can turn findings into action fast

## Why Thera

- Real customers. Real data. Real problems to solve
- Direct access to product and leadership
- Freedom to run real experiments with real budgets
- A product with strong retention because people genuinely need it

This role includes competitive base pay and equity.

## About Thera

Thera is building the financial OS for modern SMBs. Payroll, payments, treasury, spend, accounting, and docs in one integrated platform. We are backed by Y Combinator, 10X Founders, Zillionize, and Amino Capital. We sell into real operators. Founders, finance leaders, and business owners who care about execution, trust, and saving time.

## About Thera

## Company Overview
- **One-liner**: Thera is a payroll and global employment platform that combines US payroll, contractor payments, and Employer of Record (EOR) services with a rewards program that lets users earn points redeemable for travel and services.
- **Entity Type**: Private (Seed-stage; Y Combinator S22)
- **Headquarters**: New York, New York, United States
- **Founded**: 2021
- **Founders**: Akhil Reddy (CEO)

## Core Business
- **Primary industries**: Payroll & Benefits, Global Employment (EOR), Contractor Management, Fintech
- **Target customers**: B2B – startups, small businesses, and global teams that need to hire and pay employees and contractors across multiple countries
- **Mission or purpose**: “The most rewarding payroll platform. Ever.” – making payroll and global hiring simple, compliant, and engaging through a points-based rewards system.

## Products & Services
- **US Payroll**: Run multi-state payroll with automated tax filings, state registrations, and compliance. Onboarding in 1–3 days.
- **Contractor Management**: Pay independent contractors in 150+ countries with best exchange rates, 8 payout methods, and same-day withdrawals. Contractors earn points on payouts.
- **Employer of Record (EOR)**: Hire employees in 150+ countries without setting up legal entities. Handles compliance, tax filings, and benefits administration.
- **Benefits Administration**: Automates health insurance, retirement plans, and statutory benefits that meet local requirements.
- **Thera Points Rewards**: Users (both employers and contractors) earn points on payroll/payouts that can be redeemed for flights, hotels, and services.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed
- **Key Metric**: Total funding of $8.1M (across 2 seed rounds: $4.0M in Aug 2022 and $4.0M in Aug 2024, plus a smaller $125K seed in Mar 2022)
- **Notable Investors/Partners**: Y Combinator (Batch S22); 10+ investors in the 2024 seed round (names not publicly listed). Banking services provided by a partner bank.
- **Growth Signals**: 23 employees (+18.8% YoY), 4 active job postings, monthly job postings up 33.3% YoY. LinkedIn followers grew 23.1% in the past year. Expanding engineering, marketing, and GTM teams.

## Competitive Advantages
- **AI-native payroll engine** that automates tax calculations, filings, and regulatory changes across jurisdictions.
- **Points-based rewards system** – a unique differentiator that turns a commodity (payroll processing) into an engaging, value-adding experience for customers and contractors.
- **Speed of onboarding** – most customers go live in 1–3 days, with data migration handled by Thera.
- **Dedicated Slack support** – 24/7 access to real people for payroll, compliance, and technical questions.
- **Full-stack global employment** – US payroll, international EOR, and contractor payments in one platform, reducing vendor fragmentation.

## Strategic Focus
- Build an “AI-native Finance OS” that unifies payroll, AP/AR, and payment solutions for global teams.
- Deepen EOR capabilities and expand into more countries (currently 150+).
- Continue scaling the rewards program to drive customer acquisition and retention.
- Grow engineering and product teams to accelerate platform automation and AI features.

## Why Work Here
- **Founding team** from Palantir and Amazon – strong engineering culture and high standards.
- **Y Combinator-backed** (S22) – fast-paced, iterative environment with a “Move Fast” principle.
- **Culture principles** (“Thera 10”) emphasize customer obsession, excellence, and speed – “simple to remember, hard to live up to.”
- **Remote/hybrid**: HQ in New York, NY (1460 Broadway) with offices in India and Serbia. Roles listed include both NYC-based and remote options.
- **Growth opportunity**: Early-stage company (23 people) with 4 open roles – chance to have outsized impact and shape product and culture.
- **Perks**: Thera Points rewards for contractors; employees likely benefit from the platform’s own benefits administration.

## Sources
1. [getthera.com](https://www.getthera.com/)
2. [getthera.com/principles](https://www.getthera.com/principles)
3. [jobs.ashbyhq.com/thera](https://jobs.ashbyhq.com/thera)
4. [linkedin.com/company/getthera](https://www.linkedin.com/company/getthera)
5. [ycombinator.com/companies/thera/jobs](https://www.ycombinator.com/companies/thera/jobs)

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