---
title: 'GTM & Product Marketing Lead at Flagright'
canonical: 'https://feeny.ai/job/gtm-product-marketing-lead-flagright-san-francisco-gfkcq3j1486k'
type: 'job'
last_seen: '2026-09-12'
---

# GTM & Product Marketing Lead at Flagright

- **Company:** Flagright
- **Location:** San Francisco, CA
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-08-21
- **Last confirmed live:** 2026-09-12
- **Apply:** https://jobs.ashbyhq.com/flagright.com/1b498a05-229e-455b-a3a6-74717f097cc1

## Job description

## About Flagright

Flagright is an AI operating system for financial crime compliance used globally by Fortune 500 companies, large banks, fintechs, and fast growing startups. Flagright enables real-time risk detection, automated investigations, and intelligent decisioning, helping compliance teams operate at their full potential in the fight against financial crime. We operate as a lean, high-performance team with high individual ownership and direct access to leadership.

## The role

This is the glue function between marketing and sales. You own how Flagright positions, competes, and wins — globally — and you run GTM for North America hands-on. You report directly to the CEO and work alongside regional GTM Associates in APAC and EMEA. Global ownership:

- Core product positioning and value propositions — the single narrative every region builds on
- Messaging architecture: the frameworks and templates regions use to build vertical- and persona-specific messaging
- Segmentation and ICP methodology: how we define segments, tier accounts, and structure buyer personas
- Competitive intelligence: track competitors, maintain positioning frameworks and battlecards, design competitive minefields that expose competitor weaknesses — fed by regional inputs
- Sales enablement: core playbooks and enablement materials used by the entire revenue org

North America (you run it yourself):

- Target segments, priority verticals, and buyer personas for the region, including adjacent opportunities
- Regional messaging per vertical, per channel
- Strategic support on enterprise opportunities: deal strategy, positioning, RFP responses
- Manage account lists for BD team targeting; campaign prioritization
- Lifecycle and reactivation campaign design, with marketing and sales
- Event planning with Field Marketing and Sales

People who thrive at Flagright

- Have been knocked down before and gotten back up
- Are resourceful — figure it out with whatever tools exist
- Have strong opinions, defend them, and drop them when proven wrong
- Would rather own targets than a task list
- Run toward ambiguity, not away from it
- Want to work with no-BS people

People who struggle here

- Want 9-to-6 and a predictable week
- Confuse ambitious goals with unreasonable ones
- Need priorities to hold still for a quarter
- Take blunt feedback or lost deals personally
- Say — or think — "that's not my job"

## Who we are looking for

- Based in the Bay Area with the right to work in the USA (no visa sponsorship available); fully in-person at our Santa Clara office
- Bachelor's degree required
- 4–7 years in product marketing, GTM strategy, or enterprise sales — ideally in fintech, compliance technology, fraud prevention, or data infrastructure
- Proven ability to translate technical products into clear commercial narratives
- Has built segmentation frameworks, sales playbooks, and competitive positioning that a sales team actually used
- Strong written and verbal communication
- Willing and able to travel up to 20% of the time

## What we offer

- Equity from day 1 at a Y Combinator startup
- Global ownership of positioning and GTM strategy, reporting directly to the CEO
- A product with clear, real-world differentiation in a market that is growing fast
- Work alongside a highly competent, top-tier team, including professionals from Y Combinator, ex-AWS, and Palantir
- Low-bureaucracy environment, minimal meetings, asynchronous communication culture
- Relocation support; housing subsidy if you choose to live within 1 mile of the office

## About Flagright

## Company Overview
- **One-liner**: Flagright provides an AI-native operating system for financial crime compliance, unifying transaction monitoring, watchlist screening, investigations, and regulatory filing for financial institutions.
- **Entity Type**: Private (Series A)
- **Headquarters**: San Francisco, California, United States
- **Founded**: 2021
- **Founders**: Baran Ozkan (Co-founder & CEO), Madhu G. Nadig (Co-founder & CTO)

## Core Business
- **Primary industry**: Financial Crime Compliance / RegTech
- **Target customers**: Fintechs, digital banks, neobanks, traditional banks, payment processors, brokerages, crypto and stablecoin firms, and remittance companies (B2B, primarily mid-market to enterprise)
- **Mission/purpose**: Rebuilding financial crime compliance infrastructure from the inside out to give time back for human judgment, replacing fragmented legacy systems with a unified, intelligent platform.

## Products & Services
- **Transaction Monitoring**: A real-time and batch monitoring engine that processes millions of transactions daily. Features a no-code scenario builder, rule simulation, and the ability to build sophisticated rules using natural language (AI Rule Builder).
- **Watchlist Screening**: Global sanctions, PEP, and adverse media screening with fully configurable fuzzy matching algorithms. Supports real-time and batch screening.
- **Case Management**: Centralized investigation workflows that unify alerts, data points, and actions. Features automated case narrative generation and full audit trails.
- **Dynamic Risk Scoring**: Continuously reassesses customer risk based on transaction activity, KYC data, and CRA signals, updating risk profiles in real time.
- **Regulatory Filing**: Automates SAR/STR generation and filing to FinCEN and 70+ GoAML countries. Generates audit documentation automatically.
- **AI Agents**: Explainable AI agents that can be deployed in 20 minutes (self-serve) to automate SOPs, alert triage, and investigation workflows, with human-in-the-loop controls.

## Market Standing
- **Valuation/Market Cap**: Not publicly available (private company)
- **Key Metric**: Raised a **$12.5M Series A** in late June 2025 (led by Frontline Ventures). Total funding is **$7.6M** (including a $4.3M Seed round from Frontline Ventures and Moonfire Ventures). [cbinsights.com](https://www.cbinsights.com/company/flagright), [flagright.com](https://www.flagright.com/)
- **Notable Investors/Partners**: Frontline Ventures (lead), Moonfire Ventures. Y Combinator (W22 batch). [ycombinator.com](https://www.ycombinator.com/companies/flagright)
- **Growth Signals**: 37 employees (+33.3% YoY), operates in 11 countries, trusted by 100+ financial institutions across 35+ countries. Reports 93% false positive reduction and 80% lower compliance costs for clients. Active job postings have grown +920% YoY. [linkedin.com](https://www.linkedin.com/company/flagright)

## Competitive Advantages
- **AI-Native & Explainable**: Unlike legacy vendors, Flagright’s AI agents are built for explainability and auditability, not black-box decisions. This is critical for regulated industries.
- **Unified Platform**: Combines transaction monitoring, screening, case management, risk scoring, and regulatory filing into one system, eliminating the need for fragmented vendor stacks.
- **Speed of Deployment**: Can deploy in as little as two weeks, significantly faster than incumbent solutions.
- **Global Compliance Coverage**: Multi-jurisdiction templates aligned with FinCEN, FCA, MAS, and 35+ global regulatory frameworks, making it a one-stop shop for cross-border operations.
- **Founder-Market Fit**: Built by founders who experienced the pain of evaluating compliance vendors firsthand, leading to a product designed by operators for operators.

## Strategic Focus
- **Product-Led Growth**: Focus on self-serve AI agent deployment and no-code rule builders to empower compliance teams directly.
- **Global Expansion**: Continued expansion into new jurisdictions and regulatory frameworks, with a strong presence already in the US, UK, India, Singapore, and South Africa.
- **AI-First Innovation**: Deepening the capabilities of its explainable AI agents to automate more complex compliance workflows while maintaining auditability.
- **Hiring for Scale**: Aggressively hiring across Sales, Marketing, Product, Engineering, and Operations in multiple global locations (San Francisco, New York, London, Singapore, India).

## Why Work Here
- **High-Growth Environment**: With a recent Series A and explosive job posting growth (+920% YoY), the company is in a rapid scaling phase, offering significant career acceleration opportunities.
- **Global & Remote-First Culture**: Team is distributed across 11 countries (US, UK, India, Singapore, Philippines, South Africa, etc.), offering a diverse and international work environment.
- **Meaningful Mission**: Tackling the critical problem of financial crime compliance, which has a direct societal impact.
- **Strong Engineering Culture**: Founded by a technical CTO (Madhu Nadig) and CEO (Baran Ozkan), with a focus on building intelligent, developer-friendly infrastructure. The company is a Y Combinator alum.
- **Open Roles**: Currently has 51+ active job postings across departments, including Senior Product Marketing Manager, Head of Partnerships, Strategic Product Operations Manager, Technical Content Lead, and roles in Engineering and Sales. [linkedin.com](https://www.linkedin.com/company/flagright)

## Sources
1. [flagright.com](https://www.flagright.com/)
2. [flagright.com/about-us](https://www.flagright.com/about-us)
3. [linkedin.com/company/flagright](https://www.linkedin.com/company/flagright)
4. [cbinsights.com](https://www.cbinsights.com/company/flagright)
5. [ycombinator.com](https://www.ycombinator.com/companies/flagright)

## Other roles at Flagright

- [Marketing Intern](https://feeny.ai/job/marketing-intern-flagright-san-francisco-v6k7762mv6av) — San Francisco, CA
- [Founding Business Development Manager](https://feeny.ai/job/founding-business-development-manager-flagright-london-5s19nv1sgd96) — London, United Kingdom
- [Product Operations Intern](https://feeny.ai/job/product-operations-intern-flagright-london-w7tmwgtj1jcd) — London, United Kingdom
- [Senior Creative Designer](https://feeny.ai/job/senior-creative-designer-flagright-bengaluru-vfkcw09jam88) — Bengaluru, India
- [Head of Finance](https://feeny.ai/job/head-of-finance-flagright-san-francisco-dy6mex4m1xm7) — San Francisco, CA
- [Customer Success Manager - APAC](https://feeny.ai/job/customer-success-manager-apac-flagright-singapore-yhk0r58yq8xf) — Singapore
- [Senior Enterprise Account Executive - APAC](https://feeny.ai/job/senior-enterprise-account-executive-apac-flagright-singapore-6sqa2sn9fypm) — Singapore
- [Senior Enterprise Account Executive - US](https://feeny.ai/job/senior-enterprise-account-executive-us-flagright-united-states-0v45f9xztk9q) — United States
- [Senior Business Development Representative - US](https://feeny.ai/job/senior-business-development-representative-us-flagright-united-states-hyzxyk12cqz6) — United States
- [Senior Enterprise Account Executive - EMEA](https://feeny.ai/job/senior-enterprise-account-executive-emea-flagright-london-fctg4htnpdnb) — London, United Kingdom