--- title: 'GTM - sales at Workloom' canonical: 'https://feeny.ai/job/gtm-sales-workloom-bengaluru-408htjqf3pe0' type: 'job' last_seen: '2026-09-12' --- # GTM - sales at Workloom - **Company:** Workloom - **Location:** Bengaluru, India - **Employment:** full-time - **Work type:** hybrid - **Posted:** 2026-06-10 - **Last confirmed live:** 2026-09-12 - **Apply:** https://jobs.lever.co/epifi/f1417887-7e7f-4a03-9c39-8017752d659c ## Job description ## Why this role exists Tetriz is an AI Engineering Intelligence platform that helps engineering organizations become AI-native, faster. We measure how AI coding tools like Cursor, Claude Code, and GitHub Copilot are actually used, improve engineer effectiveness through prompt and workflow coaching, and help engineering leaders demonstrate AI ROI with board-ready, defensible insights. You'll be joining at a pivotal stage of our growth. We have a proven product, an experienced founding team with a track record of building and scaling successful companies, and strong commercial traction in India. Your mandate is to accelerate this momentum by expanding our customer base, strengthening our GTM motion, and driving our next phase of growth. As we continue to scale, you'll play a key role in building the GTM motion that will support our expansion into the US market. ## What you will do Own and grow commercial activity in India end-to-end — pipeline generation, discovery, demos, pilots, follow-through to close. You scale what's working and own the number. Build and activate a genuine network of engineering leaders across India's startups, scale-ups, and GCCs — VP Engineering, CTO, CPTO. The people who actually run engineering, not IT or procurement. Real relationships, not just LinkedIn connections — show up where Indian engineering leaders are: communities, meetups, the developer-tooling conversation. Work directly with our co-founders on deal strategy, pricing, ICP definition, and how we position in the market. Use AI as leverage, not garnish — LLMs and Clay-style workflows to research, prospect, and personalise at a scale a small team couldn't touch manually. This is how the whole team works. Feed market intelligence back into the product — what buyers care about, what objections come up, what we should build next. Turn early customers into advocates. The first ten logos matter more than the next hundred. Over time, become the India-based pipeline and intelligence engine that supports our North America motion as it scales. ## What we are looking for 3–5 years in B2B SaaS with meaningful experience selling to, or generating pipeline from, engineering leadership — VP Eng, CTO, CPTO. Not IT. Not procurement. A track record of building pipeline from scratch. Quota attainment, meetings booked, pipeline generated — the numbers matter. The instinct to take a working motion and scale it — you spot what's converting, double down, and don't wait to be told how to grow pipeline. Fluency in how engineering teams work — you can hold a real conversation about developer productivity, delivery metrics, and platform engineering without performing it. Experience in developer tooling, DevOps, infra SaaS, or engineering productivity is a strong plus. You have operated in environments under 100 people. You know what ambiguity feels like and you move faster because of it, not despite it. AI-native in how you work — you use AI tools to research, personalise, prospect, and operate at a pace that compounds over time. Available for US East Coast overlap (approx. 3–10 PM IST) when the North America motion needs it. We aspire to create an inclusive culture of diverse people. We employ people solely on merit and do not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law ## About Workloom ## Company Overview - **One-liner**: Workloom (also operating as Epifi) builds an AI Engineering Intelligence platform, Tetriz, that helps engineering organizations become AI-native by measuring, coaching, and governing the use of AI coding tools. - **Entity Type**: Private startup (seed/early stage based on job descriptions) - **Headquarters**: Bangalore, India (multiple roles listed as Bangalore) - **Founded**: Not publicly available from search results - **Founders**: Not publicly available; the team is described as the core engineering team behind Fi (a fintech neobank) and as an experienced founding team with a track record of building and scaling successful companies. ## Core Business - Primary industry: AI Engineering Intelligence / Developer Tools / DevOps & Productivity - Target customers: Engineering organizations (VP Engineering, CTOs, CPTOs) at growth-stage and scale-up companies; B2B SaaS for enterprises. - Mission or purpose: To help engineering organizations become AI-native, faster – by measuring AI tool usage, improving engineer effectiveness through coaching, and providing board-ready ROI insights. ## Products & Services - **Tetriz**: An AI Engineering Intelligence platform. It measures how AI coding tools like Cursor, Claude Code, and GitHub Copilot are actually used; provides prompt and workflow coaching to improve engineer effectiveness; and offers governance and ROI analytics for engineering leaders. - **Platform Type**: SaaS / cloud-based software. ## Market Standing - **Valuation/Market Cap**: Not disclosed. - **Key Metric**: Total funding not disclosed; the company has strong commercial momentum in India and is expanding into North America. Headcount is early-stage (small team building a whole product). - **Notable Investors/Partners**: Not publicly available from search results. - **Growth Signals**: Launching a US market presence with a dedicated GTM lead; hiring across core full-stack, DevOps, product marketing, and GTM roles; building a category-defining product in the AI engineering space. ## Competitive Advantages - First-mover or early entrant in the AI Engineering Intelligence category – a new space that combines observability, coaching, and governance for AI coding tool usage. - Product built by an experienced team that previously scaled fintech systems for over 3 million users (Fi). - AI-native workflow: the company uses LLMs and Clay-style workflows internally to research, prospect, and personalize at scale, which is also a product differentiator. - Deep focus on engineering leadership buyers (not IT or procurement), building real relationships in developer-tooling communities. ## Strategic Focus - Current priorities: Expanding the US market (hiring a Founding GTM Lead, North America); strengthening India GTM motion; building the core infrastructure for low-latency, resilient multi-agent orchestration; and defining the product category. - Long-term direction: Becoming the standard platform for engineering organizations to measure, improve, and demonstrate ROI from AI coding tools. ## Why Work Here - **Culture highlights**: Start-up environment with a strong builder mindset; team of experienced founders who built and scaled a major fintech product; emphasis on using AI leverage in all workflows. - **Remote/hybrid/office policy**: Roles are a mix – on-site (Bangalore), hybrid, and some remote. The majority of openings are on-site (83% according to one search snippet). - **Notable perks or engineering culture**: Engineers are expected to treat ML systems as their primary craft while being willing to do whatever the product needs. The selection process includes technical interviews and a take-home assignment. The company aspires to an inclusive culture and hires solely on merit. ## Sources 1. [jobera.com](https://jobera.com/employer/epifi/) – Founding GTM Lead, North America job posting 2. [lever.co](https://jobs.lever.co/epifi) – Epifi careers page (12 open positions) 3. [lever.co](https://jobs.lever.co/epifi/b12e352b-7945-41ac-a49c-783cc2ba711a) – Founding GTM Lead, North America details 4. [lever.co](https://jobs.lever.co/epifi/d29bf970-adb6-43c4-9155-03491b1b7b91) – DevOps & Infrastructure job posting 5. [lever.co](https://jobs.lever.co/epifi/f1417887-7e7f-4a03-9c39-8017752d659c) – GTM – Sales role in India ## Other roles at Workloom - [Product Marketing Intern - Tetriz](https://feeny.ai/job/product-marketing-intern-tetriz-workloom-bengaluru-nm9r9dekphqe) — Bengaluru, India - [Associate PMM — Tetriz](https://feeny.ai/job/associate-pmm-tetriz-workloom-bengaluru-z3mqs7jfgvy5) — Bengaluru, India - [Member of Technical Staff (MTS) –Senior Core Full-Stack / Backend](https://feeny.ai/job/member-of-technical-staff-mts-senior-core-full-stack-backend-workloom-bengaluru-hwc2njj9b5hg) — Bengaluru, India - [GenAI Product Builder Intern](https://feeny.ai/job/genai-product-builder-intern-workloom-bengaluru-m1wjyerqw0yd) — Bengaluru, India - [DS / ML Engineer](https://feeny.ai/job/ds-ml-engineer-workloom-bengaluru-r3c1nebjjnqs) — Bengaluru, India - [Ai Engg Intern](https://feeny.ai/job/ai-engg-intern-workloom-bengaluru-vttqp2reszpq) — Bengaluru, India - [DS/ML Intern](https://feeny.ai/job/ds-ml-intern-workloom-bengaluru-k3xhcyygdjn0) — Bengaluru, India - [Member of Technical Staff (MTS) – Core Full-Stack / Backend](https://feeny.ai/job/member-of-technical-staff-mts-core-full-stack-backend-workloom-bengaluru-s2p0g9x9h12d) — Bengaluru, India - [Member of Technical Staff (MTS) – DevOps & Infrastructure](https://feeny.ai/job/member-of-technical-staff-mts-devops-infrastructure-workloom-bengaluru-7j59kp444363) — Bengaluru, India - [Founding GTM Lead, North America](https://feeny.ai/job/founding-gtm-lead-north-america-workloom-bengaluru-10mdcze8str1) — Bengaluru, India