---
title: 'GTM Strategy and Operations Analyst at Confido'
canonical: 'https://feeny.ai/job/gtm-strategy-and-operations-analyst-confido-new-york-vvbywyzgn8y9'
type: 'job'
last_seen: '2026-10-13'
---

# GTM Strategy and Operations Analyst at Confido

- **Company:** Confido
- **Location:** New York, NY
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-09-30
- **Last confirmed live:** 2026-10-13
- **Apply:** https://jobs.ashbyhq.com/confido/f7415c71-457e-4ec2-a2e9-83af0e4796df

## Job description

The brands on your kitchen shelf are run by people doing extraordinary work that nobody sees.

We're building the platform they run on, and a brand they'll be proud to be part of.

Confido is the AI operating system that runs cash application, deductions, trade and planning in one place for CPG brands. That means Finance, Sales, and Ops finally work on the same number.

We’re trusted by 250+ brands managing $30B+ in revenue, including Daisy, OLIPOP, Simple Mills, Idahoan, and more. We've achieved best-in-class growth and recently raised a $55M Series B led by Insight Partners to accelerate our momentum. If you want your work on shelves everywhere — and outsized ownership while you build — we'd love to meet you.

## THE ROLE

Confido is building a broad product platform across some of the most complex workflows in CPG. As the product expands, one of our biggest opportunities is making sure we can communicate that value just as effectively as we build it. That’s where you come in. As a GTM Strategy & Operations Analyst, you’ll work directly alongside our sales and leadership teams to determine how Confido should show up in the market and in our most important deals. You’ll dig into prospects, industries, competitors, customer workflows, and Confido’s product to develop the strategy behind how we sell. Then you’ll turn that strategy into the materials that make it real: executive presentations, product narratives, competitive positioning, business cases, ROI analyses, proposals, and other collateral used throughout the sales process. This is not a traditional sales operations role. You won’t spend your day administering Salesforce or reporting on pipeline. You’ll be an analytical and strategic resource embedded with the GTM organization, helping our team answer the question: What is the strongest possible story we can tell this customer, and how do we prove it? For someone coming from investment banking, consulting, or another analytical environment, this is an opportunity to apply the same rigor to building the go-to-market engine of a rapidly growing technology company.

## What You’ll Own

You’ll work across strategy, analysis, positioning, and execution — often directly supporting Confido’s largest and most strategic opportunities.

- Deal strategy and positioning: Partner with Account Executives to understand a prospect’s business, priorities, and existing technology stack, then determine how Confido should position itself to win.
- Sales collateral: Build high-quality presentations, proposals, executive summaries, product narratives, and other materials for customer meetings and strategic deals.
- Business cases and ROI: Analyze customer workflows, costs, and opportunities to quantify Confido’s potential impact and develop compelling financial cases for change.
- Product positioning: Develop clear narratives around Confido’s products and capabilities, translating complex functionality into concise business value for different buyers and use cases.
- Competitive strategy: Research competitors, legacy systems, and alternative approaches to understand where Confido wins and equip the sales team with differentiated positioning.
- Account research: Develop perspectives on strategic accounts before key meetings, including their business model, organizational priorities, technology landscape, and potential opportunities for Confido.
- New product commercialization: Work with Product and GTM leadership to determine how new Confido capabilities should be packaged, positioned, and introduced to the market.
- GTM infrastructure: Build repeatable frameworks, templates, and processes that allow the broader sales organization to execute these strategies at scale.

## How You’re Measured

Your work should make the GTM team better at selling.

- Deal impact: Strategic opportunities are supported by sharper analysis, stronger narratives, and more compelling customer materials.
- Sales effectiveness: Reps can clearly articulate Confido’s differentiation, business value, and product capabilities across different buyers and workflows.
- Quality of collateral: Customer-facing materials are thoughtful, polished, tailored, and capable of standing up in front of executives at sophisticated enterprises.
- Speed: The GTM organization can quickly turn customer information into high-quality analysis, positioning, and sales materials.
- Repeatability: Insights from individual deals become frameworks, proof points, and assets that make the entire sales organization stronger.

## What You’ll Need

- 1 - 4 years of experience in investment banking, management consulting, private equity, growth strategy, corporate strategy, or another highly analytical environment.
- Exceptional analytical skills and the ability to quickly understand a business, market, or unfamiliar problem.
- Strong PowerPoint / presentation-building skills and an instinct for turning complex analysis into clear, executive-level communication.
- Excellent written communication and the ability to distill complicated products or business problems into simple, compelling narratives.
- High attention to detail and a strong standard for the quality of your work.
- Comfort working with quantitative information and building analyses around ROI, financial impact, and business performance.
- Strong commercial judgment and curiosity about why customers buy, how businesses operate, and how technology creates value.
- Ability to operate in a fast-moving environment where priorities change quickly and you may move between strategic analysis and hands-on execution in the same day.
- Low ego and willingness to do whatever the situation requires — whether that means developing a market strategy, rebuilding an executive presentation, or digging through customer data hours before an important meeting.
- Interest in AI, enterprise software, CPG, and how technology is changing the way businesses operate.
- Willingness to work from our NYC headquarters 5 days a week.

🌴 Perks + Benefits

- Equity — own a meaningful piece of the company you’re helping build
- Fully paid health coverage through Aetna — we cover 100% of employee premiums
- Top-tier dental and vision coverage through Guardian
- Carrot Fertility Pro — comprehensive fertility and family-forming support
- 12 weeks of paid parental leave
- Unlimited PTO — plus regular 4-day holiday weekends we actually take
- 401(k) through Vestwell
- Paid relocation support — we’ll help you make the move to NYC
- Fully equipped workspace from day one — laptop, monitor, keyboard, and a $200 stipend to personalize your setup
- Team perks — catered Friday lunches, team dinners, and unlimited coffee + snacks featuring products from the brands we work with

Confido provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

## About Confido

## Company Overview
- **One-liner**: Confido provides an AI-powered, unified back-office platform for CPG brands, automating workflows from cash application and deduction management to demand forecasting and production planning.
- **Entity Type**: Private (Series A)
- **Headquarters**: New York, New York, United States
- **Founded**: 2022
- **Founders**: Not publicly listed on the company website or LinkedIn; the founding team includes operators with CPG experience.

## Core Business
- **Primary industry/industries**: Software Development / AI Infrastructure for Consumer Packaged Goods (CPG)
- **Target customers**: B2B; Finance, Accounting, Sales, and Operations teams at CPG brands, from emerging startups to category leaders.
- **Mission or purpose statement**: "Reimagine back-office software for CPG and power modern brands with AI infrastructure that connects finance, accounting, sales, and operations on a single platform." [confidotech.com](https://www.confidotech.com/about)

## Products & Services
- **Confido Platform (AI Infrastructure for CPG)**: An end-to-end, AI-powered platform that serves as the single source of truth for accounting, finance, sales, and operations teams. It connects 50+ critical data sources (retailers, distributors, ERPs, accounting systems) and automates the entire retail accounting workflow.
- **Cash Application**: Automates cash application with AI-driven document aggregation, data extraction, and invoice matching, reducing manual hours and clerical errors. Claims 99% accuracy in data extraction.
- **Deduction & Dispute Management**: Automates deduction management, categorization, and dispute resolution in a single system.
- **Trade Promotion Management (TPM)**: Plan, track, and analyze trade promotions with clear visibility into spend and ROI, integrated with sales forecasting.
- **Demand & Supply Forecasting**: AI baselining to detect lift, measure demand, and plan with confidence, feeding a supply plan that keeps operations, sales, and finance aligned.
- **Real-Time Retail Analytics**: Track sales, stores, and DC inventory with full transparency; customize reports, build charts, and share insights.
- **Data Aggregation & ERP Sync**: Connects directly to 50+ critical data sources, including leading retailers, distributors, ERP platforms, and accounting systems. Syncs records at any level of granularity.

## Market Standing
- **Valuation/Market Cap**: Not disclosed
- **Key Metric**: Total Funding of $20.0M (Series A led by Footwork, Seed led by Watchfire Ventures)
- **Notable Investors/Partners**: Footwork (Series A lead), Watchfire Ventures (Seed lead), Nikhil Basu Trivedi (Board Member). Trusted by 200+ leading CPG brands including OLIPOP, Simple Mills, Dr. Squatch, and Tropicana. [linkedin.com](https://www.linkedin.com/company/confidotech)
- **Growth Signals**: 5x YoY growth in 2025; 200+ CPG brands managing $20B+ in revenue on the platform; headcount grew 192% YoY to 45 employees; 29 active job postings (monthly job posting growth of +16.0%, yearly growth of +314.3%). [linkedin.com](https://www.linkedin.com/company/confidotech)

## Competitive Advantages
- **First-Mover in AI for CPG Back-Office**: Positioned as the "first automated financial operations for CPG," creating a category-specific AI infrastructure that connects finance, accounting, sales, and operations on a single platform.
- **Purpose-Built for CPG**: Unlike generic ERP or accounting software, Confido is built specifically for the unique workflows of CPG brands (deductions, trade spend, retailer data, demand planning), offering deep integrations with 50+ critical data sources including KeHE, UNFI, and Walmart.
- **High Accuracy & Time Savings**: Claims 99% accuracy in AI-driven data extraction and an average of 85% time savings for accounting, finance, and sales teams, with customers reporting 400+ hours saved per month and 2-3 FTE saved in headcount. [confidotech.com](https://www.confidotech.com/)
- **Rapid Growth & Traction**: 5x YoY growth in 2025, trusted by 200+ brands managing $20B+ in revenue, and a 192% headcount growth rate in the last year. [linkedin.com](https://www.linkedin.com/company/confidotech)

## Strategic Focus
- **Product Expansion & Depth**: Continue building out the end-to-end platform, connecting more data sources, and deepening AI capabilities for forecasting, deduction management, and cash application.
- **Scaling the Team**: With 29 active job postings and a 314% yearly increase in job postings, the company is aggressively scaling its engineering, sales, and GTM teams to support rapid growth.
- **Market Leadership**: Cementing its position as the "AI infrastructure for CPG brands" by expanding its customer base (200+ brands) and deepening integrations with major retailers and ERP systems.

## Why Work Here
- **High-Growth Environment**: The company is experiencing explosive growth (5x YoY, 192% headcount growth), offering significant career acceleration and impact for early employees.
- **Mission-Driven & Impactful Work**: Employees directly build the "single source of truth" for finance, accounting, sales, and operations teams at major CPG brands, solving a real, painful problem in a massive industry.
- **Culture & Values**: Emphasizes "Pioneership" (first automated financial ops for CPG, "first in the role" mindset) and "Gumption" (proactive, results-driven team). [confidotech.com](https://www.confidotech.com/about)
- **Remote/Hybrid/Office Policy**: Offers relocation support for moves to New York City, suggesting a strong NYC office presence. [confidotech.com](https://www.confidotech.com/careers)
- **Notable Perks**: Top-decile salary and equity with compensation transparency; company-covered medical, dental, and vision; flexible time off; 401K plans; team celebrations and outings. [confidotech.com](https://www.confidotech.com/careers)
- **Engineering Culture**: Technical team makes up 18% of the workforce (13 people), with a Head of AI and a CTO. The company is actively hiring for Senior Software Engineer, Software Engineer, and Senior Product Manager roles. [linkedin.com](https://www.linkedin.com/company/confidotech)

## Sources
1. [confidotech.com](https://www.confidotech.com/)
2. [confidotech.com](https://www.confidotech.com/about)
3. [confidotech.com](https://www.confidotech.com/careers)
4. [linkedin.com](https://www.linkedin.com/company/confidotech)
5. [jobs.ashbyhq.com](https://jobs.ashbyhq.com/Confido)

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