---
title: 'GTM Strategy & Growth Associate at Atoms'
canonical: 'https://feeny.ai/job/gtm-strategy-growth-associate-atoms-bogota-h105wdhwkff5'
type: 'job'
last_seen: '2026-09-10'
---

# GTM Strategy & Growth Associate at Atoms

- **Company:** Atoms
- **Location:** Bogotá, Colombia
- **Posted:** 2026-08-13
- **Last confirmed live:** 2026-09-10
- **Apply:** https://job-boards.greenhouse.io/cssmerge/jobs/8708209002

## Job description

## Who we are

At Picnic, we’re reinventing the way employees experience lunch at work. By partnering with top local restaurants and batching hundreds of orders, we make it easy for companies to offer high-quality, individually packed meals, without fees or tips. Our mission is to create a seamless, affordable, and joyful lunch experience that benefits both employees and employers.

## What you’ll do

Inbound Lead Management

You are the first line of communication for prospects who are interested in Picnic. You will:

- Respond to inbound leads as they come in, in a timely manner.
- Qualify leads for AEs to ensure only relevant opportunities enter our AEs’ pipelines.
- Manage the lead pipeline in Salesforce, ensuring staging and notes are accurate.
- Handoff qualified leads to AEs with notes and suggestions to help move the deal through the pipeline.

Top-of-Funnel Pipeline Creation

You will create qualified sales opportunities for U.S.-based Account Executives and Growth Leads.

- Build targeted account lists across priority U.S. markets.
- Identify companies that fit Picnic’s ideal customer profile: office-based teams, meaningful employee density, no cafeteria, and a strong need for daily individual lunch.
- Find and verify relevant decision-makers, including Office Managers, Workplace Experience leaders, People / HR leaders, Facilities leaders, Executive Assistants, and Operations leaders.
- Run outbound across email, phone, LinkedIn, referrals, and other channels.
- Cold call prospects and qualify interest in real time.
- Book qualified meetings directly for U.S.-based AEs.
- Maintain clean CRM hygiene and structured notes so AEs can take meetings with full context.

Campaign Execution and Experimentation

- Launch outbound campaigns by city, vertical, building, company size, buyer persona, and use case.
- Test messaging around employee lunch benefits, office attendance, workplace experience, no-fee /no-tip delivery, funded lunch programs, and replacing fragmented DoorDash / Uber Eats behavior.
- Use AI tools to personalize outreach at scale without making it feel automated.
- Track which messages, personas, cities, and channels produce the highest-quality meetings.
- Share learnings with AEs and leadership so the broader team gets smarter every week.
- Sales Tooling, AI, and Process Improvement
- Use CRM, sequencing, enrichment, and prospecting tools to build and manage outbound motion.
- Work with tools such as Salesforce, LinkedIn Sales Navigator, ZoomInfo, and Clay.
- Use AI to improve account research, contact sourcing, email personalization, call prep, objection handling, and campaign testing.
- Identify workflow gaps and recommend better systems.
- Help create repeatable playbooks for sourcing, segmentation, outreach, qualification, and handoff.

AE Enablement and Meeting Preparation

- Prepare clear handoff notes that explain why the account is a fit.
- Summarize company size, office footprint, likely buyer, current lunch context, potential value drivers, referral paths, and recommended sales angles.
- Estimate opportunity size where possible.
- Help prepare simple client-facing cost analyses that compare Picnic to existing lunch options, stipend programs, delivery apps, or ad hoc catering.

## What we’re looking for

Professional Background & Education

- Experience: 1–3 years in high-performance environments (Investment Banking, Consulting, Strategy, Ops, or B2B Sales).
- Education: Bachelor’s degree from a top university with a strong academic record.
- Skills: Exceptional English communication and a high-velocity work ethic.

Core Competencies

- Analytical: Expert in Excel/Sheets (modeling, pivot tables, funnel math); able to turn messy data into actionable insights.
- Sales/Comm: Resilient cold-caller comfortable with rejection; able to lead structured outreach and discovery with senior executives.
- Technical: Power user of AI tools (ChatGPT, Claude) and CRM/Sequencing stacks (Salesforce, Apollo, Salesloft, Clay).

## Who You Are

- Commercial & Competitive: Driven by revenue, targets, and measurable output.
- Technical & Structured: You use automation for leverage and keep impeccable records.
- Precise & Curious: You prefer targeted segmentation over "spray and pray" and always ask "why."
- Low Ego: A high-ownership "engine" dedicated to helping the AE team win.

## Why join us

- Drive real impact: Be part of building the operational engine behind a fast-growing startup that’s redefining how work gets done.
- Own your city: Take full ownership of your city’s performance and see the direct results of your ideas and execution every single day.
- Work with purpose: Join a mission-driven team focused on making the workplace experience better for thousands of people.
- Grow with us: At Picnic, there’s room to grow—personally and professionally—as we scale and take on new challenges together.

What else you need to know

This role is based in our Bogotá office location. As a company driven by innovation and continuous change, close collaboration is essential. We’re constantly reimagining our industry, creating new products, and refining our processes, and we do our best work together. That’s why all of our office-based teams work onsite, five days a week.

Ready to join us as we serve those who serve others?

#LI-Onsite

## About Atoms

## Company Overview
- **One-liner**: Atoms builds physical automation systems—robotics, AI, software, and infrastructure—for mining, transport, and food industries to automate the physical world.
- **Entity Type**: Private (formerly City Storage Systems; rebranded from CloudKitchens/ProFood parent)
- **Headquarters**: Los Angeles, California, United States
- **Founded**: Rebranded as Atoms in March 2026; predecessor City Storage Systems founded earlier (~2018)
- **Founders**: Travis Kalanick (CEO)

## Core Business
- Primary industry: Physical AI, Robotics, Automation Machinery Manufacturing, Industrial Infrastructure
- Target customers: Mining/quarry operators, transportation & logistics companies, food service brands and kitchens (B2B, heavy industrial)
- Mission or purpose statement: “We build progress machines.” / “The constraint on human progress is our ability to automate the physical world.”

## Products & Services
- **Atoms Mining**: Autonomous haulage systems for mines and quarries designed to improve productivity, safety, and efficiency in complex industrial environments.
- **Atoms Transport**: Wheelbase for robots — autonomous delivery and logistics systems for moving goods. Includes the acquired Pronto AI technology (acquisition completed April 2026).
- **Atoms Food (ProFood)**: Robotics for better food. Automated kitchen systems that deliver consistent, affordable meals at scale; kitchen infrastructure platforms (bringing orders, delivery, operations into one platform); food real estate; Lab37 (an operating system for food facilities); and a forthcoming “built” meals brand.
- **Lab37**: The operating system/software layer that connects and orchestrates Atoms’ physical automation across domains.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed
- **Key Metric**: Total Funding – Not publicly disclosed; previously raised significant capital as City Storage Systems/CloudKitchens (estimated at over $1B in prior rounds); 414 employees on LinkedIn as of mid-2026
- **Notable Investors/Partners**: Travis Kalanick (founder/CEO, previously co-founded Uber); partners include mining/quarry operators, food brands (specific names not public)
- **Growth Signals**: 414 employees (+13.2% monthly growth); operates in 24 countries; 26 active job postings (+160% monthly); recent acquisition of Pronto AI (April 2026); rebranding from City Storage Systems to Atoms (March 2026) signals strategic consolidation and pivot; hiring across robotics, AI, software, hardware, operations globally

## Competitive Advantages
- **Cross-stack vertical integration**: Controls sensors, compute, software, manufacturing, operations, real estate, energy, and infrastructure — a rare “full-stack” approach to physical AI.
- **Founder advantage**: Led by Travis Kalanick (Uber co-founder) who has deep experience scaling category-defining companies and attracting top engineering/operations talent.
- **Real-world deployment**: Robots with “real jobs” — not lab demos — deployed in working mines, kitchens, and transport systems today.
- **Engineering culture**: Emphasis on “cross-stack competence,” ownership, and solving problems “most companies won’t attempt.”
- **Global footprint**: Presence in 24 countries allows rapid deployment and operations at scale.

## Strategic Focus
- Consolidating formerly separate brands (CloudKitchens, ProFood, Pronto AI) under one unified “Atoms” identity to create a single physical AI platform
- Expanding autonomous mining haulage into more quarries and mines globally
- Scaling food automation from kitchen robotics to end-to-end food infrastructure (real estate, ordering, delivery, operations)
- Growing AI, ML, and autonomy capabilities (hiring Senior Software Engineer - ML Infrastructure, Backend Infrastructure, Robotics Engineer)
- International expansion with dedicated regional roles (APAC, LATAM, Europe)

## Why Work Here
- **High ownership**: “Take ownership early, and contribute from day one” — interns and new hires work on live products, not side projects.
- **Hard problems**: Solving physical-world automation challenges that most companies won’t attempt — mining, logistics, food production at scale.
- **Compensation**: “Outsized rewards for outsized performance” — competitive compensation, healthcare, benefits, and PTO.
- **Culture**: “Builders” and “hardcore engineers” who have scaled category-defining companies — a relentless, high-expectation environment focused on excellence.
- **Work policy**: Mix of in-office roles (Mountain View, CA; Los Angeles, CA; New York, NY; Austin, TX) and international locations (Vilnius, LTU; Makati, PH; Bogotá, COL; São Paulo, BRA). Remote/hybrid policy not explicitly stated but many roles list specific city locations.
- **Tech stack**: Modern — Python, TypeScript, Go, Java, Kubernetes, Docker, PostgreSQL, Redis, GraphQL, gRPC, Bazel, Google Cloud, NVIDIA, dbt, Looker, Airflow.
- **Team composition**: 25% of employees in technical roles (154 people); strong presence of HR, legal, finance, and operations supporting global scale; talent sourced from CloudKitchens, Amazon, Uber, Google, ProFood Properties, City Storage Systems.

## Sources
1. [atoms.co](https://atoms.co/)
2. [atoms.co/careers](https://atoms.co/careers)
3. [atoms.co/openroles](https://atoms.co/openroles)
4. [LinkedIn – Atoms](https://www.linkedin.com/company/atomsco)
5. [Greenhouse – Atoms Jobs](http://job-boards.greenhouse.io/cssmerge)

## Other roles at Atoms

- [Picnic - Delivery Driver - Carlsbad / San Diego](https://feeny.ai/job/picnic-delivery-driver-carlsbad-san-diego-atoms-carlsbad-43w4nr5aas9p) — Carlsbad, CA
- [Facilities Supervisor](https://feeny.ai/job/facilities-supervisor-atoms-salmiya-cd2xhx82xz93) — Salmiya, Kuwait
- [Commercial HVAC/R Technician](https://feeny.ai/job/commercial-hvac-r-technician-atoms-los-angeles-m9p1230hj21e) — Los Angeles, CA
- [Workplace Associate](https://feeny.ai/job/workplace-associate-atoms-riyadh-czdctd11tcz5) — Riyadh, Saudi Arabia
- [Accountant](https://feeny.ai/job/accountant-atoms-sao-paulo-e44y3m70r2hm) — São Paulo, Brazil
- [Light Commercial HVAC/R Technician](https://feeny.ai/job/light-commercial-hvac-r-technician-atoms-atlanta-n7gp5q8sw2jt) — Atlanta, GA
- [Structural Engineer](https://feeny.ai/job/structural-engineer-atoms-san-francisco-7q1sz8jjzc0r) — San Francisco, CA
- [Real Estate Acquisitions Associate](https://feeny.ai/job/real-estate-acquisitions-associate-atoms-los-angeles-g44kedsxttw9) — Los Angeles, CA
- [Strategic Finance Lead](https://feeny.ai/job/strategic-finance-lead-atoms-new-york-w8sh1egg50f3) — New York, NY
- [Safety Validation Lead, Scenarios](https://feeny.ai/job/safety-validation-lead-scenarios-atoms-san-francisco-hcb63jg85a32) — San Francisco, CA