---
title: 'GTM Strategy & Operations (AI Desktop & Mobile App) at Baidu USA'
canonical: 'https://feeny.ai/job/gtm-strategy-operations-ai-desktop-mobile-app-baidu-usa-mountain-view-6ea31cej38ne'
type: 'job'
last_seen: '2026-09-12'
---

# GTM Strategy & Operations (AI Desktop & Mobile App) at Baidu USA

- **Company:** Baidu USA
- **Location:** Mountain View, CA
- **Posted:** 2026-05-28
- **Last confirmed live:** 2026-09-12
- **Apply:** https://job-boards.greenhouse.io/baidu/jobs/7964093

## Job description

GTM Strategy & Operations (AI Desktop & Mobile App)

Job Title: GTM Strategy & Operations - Contractor

Location: Mountain View, California

Job Type: Contractor , On-site

What You Will Do:

- You will be working on a brand-new AI voice agent product focused on transforming voice input into a polished communication experience
- Drive US user growth and go-to-market execution across multiple acquisition and community channels including YouTube, Tiktok, Reddit, LinkedIn, Product Hunt, influencer marketing, online communities, and emerging AI creator ecosystems.
- Develop and execute GTM growth strategies for consumer AI products, including organic growth, content marketing, creator partnerships, launch campaigns, and user acquisition experiments.
- Work closely with Product, Design, and Engineering teams to shape product positioning, branding, messaging, launch strategies, and viral growth loops.
- Identify and test new growth channels, campaign concepts, and social content strategies tailored for AI consumer products and productivity tools.
- Monitor competitor products and emerging AI productivity/voice startups to identify market opportunities and differentiation strategies.
- Collaborate with influencers, creators, AI communities and conduct user interview to build brand awareness and user engagement.
- Ability to work on-site at least 4 days a week in our Mountain View office, we provide free yummy lunch and dinner every day.

What We’d Like to See in You:

- Proficiency in written and spoken Mandarin is a must-have skillset
- 1–3 years of experience in growth, GTM strategy, product marketing, consumer app marketing, or operations roles within AI, SaaS, mobile apps, or creator economy products.
- Hands-on experience growing products through social and community-driven channels including TikTok, YouTube, Reddit, Product Hunt, Discord, influencer marketing, or creator partnerships.
- Strong understanding and hands on experience on consumer AI product trends, especially in AI productivity, AI voice, AI creator tools for image/ideo generation, AI vibe coding etc.
- Excellent communication and storytelling skills with the ability to craft compelling positioning and messaging for AI consumer products.
- Passion for AI-native products and excitement about shaping the future of voice agents and AI-powered communication experiences.

Culture Fit:

- Mission alignment: If you want to be part of a team to accomplish this great mission, we will provide you the best possible platform to do that.
- Self­-directed: We work best with people that are driven, motivated, and aspire to greatness. Are you the sort of person that, if you had time on your hands, will independently find interesting and useful things to do?
- Hungry to learn: We are eager to see you learn new skills and grow. But learning is hard work and this is something we hope you want to do.
- Team orientation: We work in small, fast­-moving teams. We don't believe in lone wolves. We watch out for each other and go after big goals together as a team.

Hourly rate range: $35-$40, negotiable

## About Baidu USA

## Company Overview
- **One-liner**: Baidu USA is the Silicon Valley R&D center of Baidu, China’s largest search engine, focused on cutting-edge AI research, autonomous driving, and global business development.
- **Entity Type**: Public subsidiary of Baidu, Inc. (NASDAQ: BIDU)
- **Headquarters**: Mountain View, California, USA (with additional offices in Bellevue, WA and Sunnyvale, CA)
- **Founded**: 2014
- **Founders**: Baidu was founded by Robin Li and Eric Xu; Baidu USA operates as a wholly owned subsidiary.

## Core Business
- **Primary Industries**: Artificial intelligence, autonomous driving, cloud computing, digital advertising, and hardware design (CPU/GPU/SoC).
- **Target Customers**: B2B (advertisers, enterprise AI solutions), B2C (through Baidu’s consumer products), and internal R&D for Baidu’s global ecosystem.
- **Mission**: “To make a complicated world simpler through technology.”

## Products & Services
- **Baidu Research US**: Conducts fundamental AI research in deep learning, computer vision, speech recognition, and NLP.
- **Intelligent Driving Group (IDG) US**: Develops Apollo autonomous driving platform and related hardware/software.
- **Baidu Global Business Unit**: Manages **MediaGo** (AI-powered advertising platform for global app advertisers) and other international ad sales.
- **Xingyun US**: Silicon Valley hardware design center focused on CPU/GPU/SoC architecture for AI and autonomous driving.
- **Baidu AI Cloud**: Cloud services with AI capabilities (noted as a category, though US-specific offerings may be limited).

## Market Standing
- **Valuation/Market Cap**: Baidu, Inc. market cap ~$30–40 billion (as of mid-2025); Baidu USA is a subsidiary with no separate public valuation.
- **Key Metric**: Headcount of 77 employees (+2.1% YoY); active job postings increased 180% YoY (14 current openings).
- **Notable Investors/Partners**: Baidu, Inc. (parent); partnerships with global advertisers, automotive OEMs, and hardware vendors.
- **Growth Signals**: Rapid expansion in hardware engineering roles (CPU/GPU/SoC), 40% quarterly increase in job postings, new office in Bellevue, WA, and growing global advertising business (MediaGo).

## Competitive Advantages
- Access to Baidu’s massive data, compute resources, and decades of AI expertise—combined with the agility of a small Silicon Valley team.
- Strong talent pipeline from top universities (Stanford, UC Santa Barbara) and alumni network at Google, Microsoft, NVIDIA, and ByteDance.
- Unique position bridging US innovation with Baidu’s vast Chinese market and ecosystem.

## Strategic Focus
- **AI Hardware**: Building custom CPU/GPU/SoC designs for machine learning and autonomous driving.
- **Autonomous Driving**: Advancing Apollo platform through US-based R&D and partnerships.
- **Global Advertising**: Scaling MediaGo to capture international app advertiser spend.
- **Talent Acquisition**: Aggressively hiring hardware architects, AI researchers, and business development managers to expand US footprint.

## Why Work Here
- **Culture**: “Nimbleness of a startup” with resources of a global tech giant; elite researchers and engineers work on “change-the-world” AI projects.
- **Work Environment**: Hybrid/office presence across three US locations (Mountain View, Sunnyvale, Bellevue). Specific remote policy not disclosed.
- **Impact**: Work on AI systems deployed to hundreds of millions of users (Baidu’s core products) and cutting-edge hardware that powers next-gen AI.
- **Notable Perks**: Not explicitly listed, but typical for a global R&D center includes competitive compensation, equity (via Baidu), and exposure to cross-border technology development.

## Sources
1. [usa.baidu.com](https://usa.baidu.com/)
2. [usa.baidu.com/about](https://usa.baidu.com/about)
3. [job-boards.greenhouse.io/baidu](https://job-boards.greenhouse.io/baidu)
4. [LinkedIn – Baidu USA](https://www.linkedin.com/company/baidu-usa)

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