---
title: 'GTM Strategy & Operations Lead at Propel'
canonical: 'https://feeny.ai/job/gtm-strategy-operations-lead-propel-united-states-f6m4hbpntcvv'
type: 'job'
last_seen: '2026-09-14'
---

# GTM Strategy & Operations Lead at Propel

- **Company:** Propel
- **Location:** United States
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-06-01
- **Last confirmed live:** 2026-09-14
- **Apply:** https://jobs.ashbyhq.com/propel/398e2439-ad4a-4c84-a295-27ebda92c34f

## Job description

## About Us

Propel is on a mission to empower low-income Americans by simplifying access to government benefits with modern technology. We're a passionate team of 100 Propellers - all working to help our users get through the month, every month.

## The Role

We launched the Propel Marketplace to connect our ~5M monthly active users to products, services, and exclusive offers from leading brands across grocery and retail, healthcare, telecoms, financial services, and auto. It has grown into a powerful, industry-leading performance tool for our partners and a critical revenue driver for Propel. We have strong product market fit, our users love our app, and our customers love that we have a significant reach and engagement with our users. We’re looking for a GTM Strategy and Operations Lead! We're scaling revenue operations for a profitable marketplace - and we need someone who moves fast, thinks strategically, and is eager to provide proactive support to senior leaders. You'll own the RevOps program end-to-end: embedding AI into our tech stack, surfacing insights that drive decisions, and serving as a trusted partner to the Customer Success and Business Development teams. You stay ahead of industry trends and hold yourself to a high bar. This is a high-visibility role on our Marketplace Strategy & Operations team, reporting to the Director of Strategy & Operations. You’ll work closely with the GM of Marketplace, Head of CS, and Head of BD & Sales. Here's how you'll impact the company

- Power GTM planning: Lead comp planning and goal-setting in partnership with Sales, CS, and the GM as we push toward our next growth milestone
- Drive analytical rigor: Diagnose performance gaps with hypothesis-driven analysis, build dashboards that surface what actually matters, and make actionable recommendations based on your findings
- Own the GTM tech stack: Serve as our primary Salesforce admin and own the broader suite of tools that Sales and CS rely on - maintaining data integrity, driving adoption, and proactively identifying new tools (including AI-powered ones) that make the team more effective
- Enable the team: Build processes that stick, standardize how we work across BD and CS, and establish AI usage guidelines that ensure consistency across team outputs so the team can move fast without creating fragmentation

## Requirements

- Experience: 3+ years in analytical roles supporting enterprise GTM teams (BizOps, Revenue Operations, Revenue Enablement, etc.). Experience at growth stage company (50-200 employees) strongly preferred
- Analytical rigor: You take a hypothesis-driven approach, know how to frame a question well, and deliver findings with clear logic and a point of view
- Self-directed: Comfortable prioritizing in an ambiguous environment and picking up new tools and contexts quickly
- AI fluency: You proactively explore ways to use AI tools to improve team workflows and GTM processes. You know when and where to use them to accelerate great judgment, not just to move faster
- Documentation: Your materials are self-explanatory, well-structured, and formatted for the audience
- GTM tech stack: Must be comfortable with or willing to learn and own Salesforce - building, maintaining, and improving the instance. Knowledge and curiosity for other GTM tools
- Experience in ads, ad tech, or performance marketing is a plus

At Propel, you'll enjoy

- Meaningful work and a strong shared sense of mission
- Remote-friendly work environment with a dog-friendly office in Downtown Brooklyn. The team meets in-person for optional retreats.
- 20 Days of PTO
- 4% 401K match
- $10k lifetime spend towards Carrot Fertility
- Excellent Medical, Dental and Vision options
- Other health and mental health focused benefits and perks
- Propel believes that everyone should be compensated fairly and equitably. We set our salary ranges using compensation data from hundreds of NYC-based startups at our stage. Additionally, pay is not determined based on location. Compensation for this position includes base salary and a performance-based bonus. The bonus is a combination of individual and team revenue performance. Depending on experience, this role will be filled at one of two levels:
- GTM Strategy and Ops Lead: The expected base salary is $120,000 - $160,000, with a total on-target earnings (OTE) of $132,000 - $176,000.

Equity and excellent benefits come with this position as well!

Additional Considerations:

- We are committed to building a diverse and inclusive team, and welcome applicants from all backgrounds and abilities.
- Interview Accommodations: Propel is committed to providing reasonable accommodations throughout the interview process. If you need accommodations due to a disability or medical condition (such as additional time or accessibility support), please let us know as early as possible so we can support you appropriately.
- We're currently accepting applications from the states we have an established entity, which includes California, Colorado, District of Columbia, Florida, Georgia, Illinois, Maryland, Massachusetts, New Jersey, New York, Oregon, Pennsylvania, Texas, Virginia, and Washington.
- Background Check Requirement: For roles with access to confidential employee or customer information, a background check may be conducted following a conditional offer. All background checks are handled in accordance with applicable laws, including the Fair Credit Reporting Act (FCRA).

More About Propel Propel is a technology company that’s strengthening the social safety net for people who receive government benefits. Over 5 million Americans trust the free, modern Propel app to manage their government benefits, save money, and get updates when their benefits change. We’ve also partnered with renowned institutions and organizations like [Vote.org](http://Vote.org), GoFundMe, and GiveDirectly. Propel is a for-profit, venture-backed company that holds its social mission at its core. We're proud to be supported by a blend of nonprofits, impact investors, and world-class investors including the Robin Hood Foundation, Andreessen Horowitz, Nyca Partners, Financial Health Network, JPMorganChase, Kevin Durant, Serena Williams, and Nas. Learn more about our impact from the press

- [Fintech Company Propel Announces $10 Million Fund For Food Stamp](https://www.forbes.com/sites/juliegoldenberg/2025/10/30/fintech-company-propel-announces-10-million-fund-for-food-stamp-recipients-affected-by-government-shutdown/)
- [Late Show With Stephen Colbert](http://linkedin.com/posts/givedirectly_help-feed-snap-families-missing-their-benefits-activity-7391501043743870977-UeOM?utm_source=share&utm_medium=member_desktop&rcm=ACoAAA1BqiYB0lii8Gct_U9ZZcrAcq9V9vnIZuU)
- [How to Propel the Fight Against Poverty in America](https://www.youtube.com/watch?v=VJpjAwxAciA)
- [How Tech is Helping Poor People Get Government Aid](https://www.nytimes.com/2021/12/08/us/politics/safety-net-apps-tech.html?partner=slack&smid=sl-share)
- [Propel Routes Money to those Who Need it Most](https://www.forbes.com/sites/jeffkauflin/2020/04/03/fintech-apps-offer-first-aid-for-hardest-hit-consumers/#70df70611a93)
- [How one tech startup is giving cash to SNAP recipients](https://www.npr.org/2025/11/04/nx-s1-5587728/snap-shutdown-propel-tech-startup-cash-donations)
- [Recipients Affected By Government Shutdown](https://www.forbes.com/sites/juliegoldenberg/2025/10/30/fintech-company-propel-announces-10-million-fund-for-food-stamp-recipients-affected-by-government-shutdown/)
- [How hunger relief groups say you can help feed your neighbors during the shutdown and beyond](https://apnews.com/article/food-banks-snap-benefits-freeze-3c232305bfe0fbaea9efc795c8c07a99)
- [Helping our Users Navigate this Crisis](https://www.joinpropel.com/covid-19)

Join us, and let's build something amazing together!

## About Propel

## Company Overview
- **One-liner**: Propel builds technology that simplifies the social safety net in America, primarily through a free mobile app for managing government benefits like SNAP (EBT).
- **Entity Type**: Private (Series B)
- **Headquarters**: Brooklyn, New York, USA
- **Founded**: 2014
- **Founders**: Jimmy Chen

## Core Business
- **Primary industry**: Fintech / Social Impact Technology
- **Target customers**: B2C (Low-income Americans receiving government benefits), B2G (Government partnerships)
- **Mission statement**: To build technology that strengthens the social safety net in America.

## Products & Services
- **[Propel App]**: A free, mobile-first app (iOS & Android) that is the #1 EBT app in the US. It allows users to instantly check their EBT balance, view transaction history, receive deposit predictions, and get fraud monitoring alerts. It also provides exclusive offers on groceries, utilities, and phone plans, as well as job and gig opportunities. The app serves 5+ million users and has over 1 million 5-star ratings.

## Market Standing
- **Valuation/Market Cap**: Not disclosed
- **Key Metric**: Total Funding of $88.0M; Annual Revenue of $3.1M (as per LinkedIn estimates)
- **Notable Investors/Partners**: Andreessen Horowitz, NYCA Partners, Salesforce Ventures, Kleiner Perkins, JPMorganChase, Kevin Durant, Serena Williams, GoFundMe, GiveDirectly.
- **Growth Signals**: The company has a remote-first workforce of ~103 employees (+1.7% YoY). It is expanding into healthcare with roles like a "Medicare Advisor," indicating a strategic pivot into new benefits verticals. The app is active in 49 states, D.C., and several U.S. territories.

## Competitive Advantages
- **Dominant Market Position**: The Propel app is the #1 EBT app in America with over 5 million users, creating a massive, defensible network of low-income users.
- **Deep User Trust & Insights**: The company has direct, ongoing relationships with its users and conducts regular surveys, providing unique, real-time data on the financial lives of low-income Americans. This data is valuable for both product development and informing policymakers.
- **Mission-Driven Moat**: The company's mission to strengthen the social safety net is a powerful differentiator, attracting talent and partners who are passionate about social impact, making it hard for purely commercial competitors to replicate.

## Strategic Focus
- **Expansion into Healthcare**: The company is actively hiring for a "Medicare Advisor" and "Senior Full Stack Engineer, Healthcare," signaling a strategic move to help users navigate and manage healthcare benefits (e.g., Medicare/Medicaid) within the app.
- **Deepening Government Partnerships**: The hiring of a "Senior Solutions Architect, Government Partnerships" suggests a focus on building deeper, more integrated relationships with state and federal agencies.
- **Product Diversification**: Beyond EBT balance checking, Propel is adding features like fraud monitoring, job listings, and exclusive discounts to become a comprehensive financial wellness platform for its users.

## Why Work Here
- **Remote-First Culture**: Headquartered in Brooklyn, NY, the team works remotely across the US, with company-wide gatherings once or twice a year.
- **Generous Benefits**: Covers up to 99% of premiums for medical, dental, and vision. Offers 16-week parental leave, 20 vacation days, and 401k matching eligibility on day 1.
- **Competitive Compensation**: Total compensation packages include cash, equity, and benefits, with salary bands targeting the 75th percentile of the market.
- **Social Impact**: Employees are directly working on "technology for good," solving real problems for millions of low-income Americans. The company emphasizes a mission-driven culture where "achieving our mission is intrinsically linked to the success of our business."
- **Diversity & Inclusion**: The company is actively working on building a team that reflects the diversity of its users, with a stated commitment to fair and equitable processes.

## Sources
1. [propel.app](https://www.propel.app/)
2. [propel.app/careers](https://www.propel.app/careers/)
3. [propel.app/about-us](https://www.propel.app/about-us/)
4. [linkedin.com/company/propel-inc](https://www.linkedin.com/company/propel-inc)
5. [jobs.ashbyhq.com/propel](https://jobs.ashbyhq.com/propel)

## Other roles at Propel

- [Senior Full Stack Engineer, Healthcare](https://feeny.ai/job/senior-full-stack-engineer-healthcare-propel-united-states-62n28cb63c7t) — United States
- [Customer Success Manager](https://feeny.ai/job/customer-success-manager-propel-united-states-2tvz2e54zwzr) — United States
- [Product Marketing Manager](https://feeny.ai/job/product-marketing-manager-propel-united-states-qspsvgw1wyc3) — United States
- [Senior Full Stack Engineer](https://feeny.ai/job/senior-full-stack-engineer-propel-united-states-wnfha199qcnk) — United States
- [Medicare Advisor](https://feeny.ai/job/medicare-advisor-propel-united-states-rdd1mn7t9275) — United States
- [Product Lead, Grocery](https://feeny.ai/job/product-lead-grocery-propel-united-states-reeztdbgah2x) — United States
- [Senior Platform Engineer](https://feeny.ai/job/senior-platform-engineer-propel-united-states-6jf2q3ryhba7) — United States
- [Staff Software Engineer (Fullstack)](https://feeny.ai/job/staff-software-engineer-fullstack-propel-united-states-ejkygw84d482) — United States
- [GTM Strategy & Operations Lead](https://feeny.ai/job/gtm-strategy-operations-lead-affirm-canada-k7medhz76x6w) — Canada
- [GTM Strategy & Operations Lead](https://feeny.ai/job/gtm-strategy-operations-lead-affirm-united-states-bnyxr2dn754p) — United States