---
title: 'GTM Strategy & Ops at Finch Legal'
canonical: 'https://feeny.ai/job/gtm-strategy-ops-finch-legal-new-york-r82hcjtse3j6'
type: 'job'
last_seen: '2026-09-07'
---

# GTM Strategy & Ops at Finch Legal

- **Company:** Finch Legal
- **Location:** New York, NY
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-08-10
- **Last confirmed live:** 2026-09-07
- **Apply:** https://jobs.ashbyhq.com/finch-legal/e26060a9-ab33-4b48-99a3-1cf0dcd3172a

## Job description

## ABOUT FINCH

We believe every American household deserves access to counsel in life’s biggest moments. At Finch, we’re building the infrastructure to make justice radically more accessible. Our modern approach to consumer law automates the admin work and puts clients first, starting with personal injury.

In just over a year, we've grown 10x, raised a $20M Series A, and become the pre-litigation partner of choice for top personal injury firms across the country. We believe the best outcomes happen when expert operators and purpose-built AI work together – which is why we handle every step of pre-lit, from intake and claim opening to medical records, lien management, and demands, with humans leading every case.

We’re backed by Sequoia, Redpoint, and the founders & CEOs of generational companies like DoorDash, Ironclad, and Digits. We’re rebuilding how the law serves everyday Americans from first principles, and we’re hiring exceptional operators to help us scale it nationwide.

## 👋 NOTE FROM KELLY

Hi! I'm Kelly https://www.linkedin.com/in/kelly-jacques-6037ab12b/ - I lead Go-to-Market Strategy & Operations at Finch. My team is a small group of diverse problem-solvers who are pros at answering and executing against the questions "where do we grow next, what will it take to win, and how do we get there faster?” This role exists to own those answers full-time and turn them into scalable systems.

The GTM Strategy & Ops org doesn't have a fixed lane. Priorities will shift as the business does, and you'll need to be just as comfortable modeling an idea as you are shipping it the next day.

## THIS ROLE

We're looking for a GTM Strategy & Ops teammate to help Finch design, scale, and optimize the systems that power our growth. You'll operate at the intersection of revenue, product, and strategy – tackling the most important questions in the business: Where do we grow next? What will it take to win? And how do we get there faster?

You'll partner with our founders, sales, and product to turn insight into execution, driving projects that shape Finch's go-to-market motion, accelerate revenue, and deepen relationships with our most strategic customers.

This role is perfect for someone who thrives on solving complex problems, loves getting close to customers, and wants a front-row seat to scaling a generational company from the inside out.

## WHAT YOU’LL DO

- Own high-impact strategic projects – from new product launches to pricing strategy to GTM experiments that open up entirely new markets.
- Work directly with our sales leader and biggest customers to uncover new revenue opportunities, shape product direction, and translate insights into action.
- Design and optimize Finch’s growth engine – align people, process, and data to drive predictable revenue and scalable operations.
- Build the systems behind the story – dashboards, metrics, and feedback loops that make growth measurable and repeatable.
- Partner cross-functionally with Sales, Marketing, and Product to connect strategy to execution and ensure every team is pulling toward the same outcomes.
- Translate chaos into clarity – break down ambiguous challenges into crisp, actionable plans that deliver impact fast.
- Help craft Finch’s GTM narrative – how we position, price, and win as we move from product-market fit to category leadership.
- Execute ruthlessly – you won’t just model ideas; you’ll ship them, measure them, and scale what works.

## WHO WE HAVE IN MIND

## MUST-HAVES

- 2–8 years of experience in GTM strategy, BizOps, consulting, finance, or revenue operations at a fast-growing SaaS or tech company.
- Strategic and execution-oriented – equally comfortable in the boardroom and the spreadsheet.
- A bias for action – you turn hypotheses into impact, fast.
- Thrive in ambiguous, high-velocity environments where priorities shift and outcomes matter more than titles.
- Love working on revenue-critical problems – pricing, pipeline, forecasting, customer strategy.
- Customer-obsessed – you want to get close to the firms using Finch, understand their business, and use that knowledge to drive growth.
- Bachelor's degree in a relevant field (Business, Economics, etc.).

## NICE-TO-HAVES

- Experience in management consulting, finance, venture, or startup strategy roles.
- Experience working closely with founders or exec teams to shape company direction.

THIS ROLE MIGHT NOT BE FOR YOU IF

- You need a clearly scoped lane – this role's priorities and inputs will shift as fast as the business does.
- You'd rather hand off the model than own what happens after it ships – this role expects you to execute and measure, not just recommend.
- You're not comfortable being customer-facing – a real chunk of this is sitting directly with Finch's law firm partners.

AT FINCH LEGAL, WE BELIEVE IN PRACTICING WHAT WE ADVOCATE.

As a company dedicated to upholding justice and protecting people in the workplace, we are equally committed to fostering a safe, inclusive, and equitable environment within our own walls. We welcome and support individuals from all backgrounds and lived experiences — regardless of race, ethnicity, gender identity, sexual orientation, religion, disability, or veteran status.

We recognize that diversity strengthens our team, enriches our perspectives, and empowers us to better serve our clients and communities. At Finch Legal, inclusion isn’t just a value — it’s a practice.

## About Finch Legal

## Company Overview
- **One-liner**: Finch Legal automates pre-litigation for plaintiff personal injury law firms by combining elite paralegals with AI agents to handle cases from intake through demand letters.
- **Entity Type**: Private (Series A)
- **Headquarters**: New York, New York, United States
- **Founded**: 2024
- **Founders**: Viraj Bindra (Co-Founder & CEO), Ben Weems (CTO)

## Core Business
- **Primary industry**: Legal Technology (LegalTech), Personal Injury Pre-Litigation Services
- **Target customers**: Plaintiff personal injury law firms of all sizes (B2B)
- **Mission/Purpose**: To empower personal injury firms to resolve cases faster, grow capacity, and serve more clients by putting pre-litigation on autopilot.

## Products & Services
- **Pre-Litigation Autopilot (Platform-as-a-Service)**: A comprehensive service that takes over the entire pre-litigation workflow. This includes:
    - **24/7 Bilingual Intake**: Bilingual (English/Spanish) paralegals handle intake calls around the clock, qualifying leads and signing clients.
    - **Claims & Insurance**: Automated opening of insurance claims, sending representation letters, and tracking communications with adjusters.
    - **Medical Records Retrieval**: AI-assisted retrieval and organization of medical records from providers, with human oversight.
    - **Police & Investigation Reports**: Automated collection of police reports and incident records.
    - **Medical Chronologies**: Creation of litigation-grade, source-linked timelines from medical records.
    - **Demand Letter Creation**: AI-generated demand letters reviewed by legal professionals, designed to maximize settlement value.
    - **Client Treatment Check-ins**: Bi-weekly check-ins with clients to track treatment progress and secure records.
- **Litigation Support**: Preparation of discovery requests, coordination of expert witnesses, deposition summaries, and mediation position statements.

## Market Standing
- **Valuation/Market Cap**: Not disclosed
- **Key Metric (Funding)**: Total Funding of **$23.7 Million** (Series A led by Redpoint, with participation from Sequoia Capital, among others).
    - **Seed Round**: Led by Sequoia Capital (April 2025).
    - **Series A**: $23.7M led by Redpoint (July 2025).
- **Notable Investors**: Sequoia Capital (led by Alfred Lin), Redpoint, and angel investors including Tony Xu (CEO of DoorDash), Jason Boehmig (CEO of Ironclad), and Christopher Payne (Board Member for Robinhood).
- **Growth Signals**:
    - Headcount grew **718.2% year-over-year** to 65 employees.
    - LinkedIn followers grew **1103.7% year-over-year**.
    - Claims client firms are growing **40% month over month** using Finch.
    - Recently expanded out of private access to partner with firms nationwide.
    - **12 active job postings** with strong quarterly growth (+71.4%).

## Competitive Advantages
- **Hybrid Model**: Combines experienced legal operators (from firms like Morgan & Morgan) with cutting-edge AI agents, offering a level of service and accuracy that pure software or pure outsourcing can't match.
- **End-to-End Integration**: Handles the entire pre-litigation lifecycle from intake to demand, acting as a fully outsourced team rather than a point solution.
- **Seamless CMS Integration**: Works within a firm's existing Case Management System (CMS) like Filevine or Smokeball, requiring no new software to learn.
- **Pay-for-Value Pricing**: Charges a flat fee per case (with an option to pay at settlement), which reduces financial risk for firms compared to hiring full-time staff.
- **Enterprise-Grade Security**: SOC 2 certified with closed-loop large language models to protect PII.
- **Elite Backing & Talent**: Founded by leaders from top tech companies (Google, DoorDash) and top plaintiff firms, with backing from Sequoia Capital.

## Strategic Focus
- **Scaling Nationwide**: Moving from private access to serving personal injury firms across the United States.
- **Product Expansion**: Continuing to develop the AI agent capabilities and litigation support offerings (discovery, expert witnesses, etc.).
- **Deepening CMS Integrations**: Ensuring compatibility with the widest range of case management software.
- **Talent Acquisition**: Aggressively hiring for engineering, legal operations, and sales roles to support rapid growth.

## Why Work Here
- **High-Impact Role**: Engineers and operators work on a platform that directly increases access to justice for personal injury victims by making firms more efficient.
- **Rapid Growth Stage**: Join a company that grew 718% in headcount in one year, offering immense opportunities for ownership, career growth, and impact.
- **Strong Engineering Culture**: The team includes talent from Google, Stanford, and other top tech companies. The tech stack is modern (Python/Django, React, AWS, OpenAI).
- **In-Person Collaboration**: Engineering roles are based in Manhattan, NYC, with a four-day in-office requirement (M-Th) designed for cross-functional collaboration and speed.
- **Founding Engineer Experience**: Actively hiring "founding engineers" who will own major features from design to deployment, offering a rare chance to build the core platform of a fast-growing startup.
- **Competitive Compensation**: Base salary of $150,000–$220,000 for engineers, well-above-market equity packages, and 100% coverage of medical, dental, and vision premiums.
- **Perks**: Flexible PTO, in-office snacks and drinks, and a $100/month tooling stipend.
- **Diverse Team**: Founders and key executives come from top-tier legal and tech backgrounds, creating a culture that values both operational excellence and technical innovation.

## Sources
1. [finchlegal.com](https://www.finchlegal.com/)
2. [finchlegal.com](https://www.finchlegal.com/engineering-careers)
3. [linkedin.com](https://www.linkedin.com/company/finchlegal)
4. [finchlegal.com](https://www.finchlegal.com/pre-litigation)

## Other roles at Finch Legal

- [Case Manager - Portuguese Speaking](https://feeny.ai/job/case-manager-portuguese-speaking-finch-legal-remote-wen2xsn5xkr5)
- [Finance](https://feeny.ai/job/finance-finch-legal-new-york-8nzaggyqyhae) — New York, NY
- [Software Engineer (Finch Legal, New York, NY)](https://feeny.ai/job/software-engineer-finch-legal-new-york-ny-finch-legal-new-york-vwtg5wjrmrdf) — New York, NY
- [Member of Technical Staff, Software Engineer](https://feeny.ai/job/member-of-technical-staff-software-engineer-finch-legal-new-york-6w1f83fdh1xf) — New York, NY
- [Member of Technical Staff, Applied AI](https://feeny.ai/job/member-of-technical-staff-applied-ai-finch-legal-new-york-7eah0yeaq4hz) — New York, NY
- [Member of Technical Staff](https://feeny.ai/job/member-of-technical-staff-finch-legal-new-york-4wmhgkmdjcjr) — New York, NY
- [Sales Development Representative](https://feeny.ai/job/sales-development-representative-finch-legal-new-york-hy908vpek60z) — New York, NY
- [Account Executive](https://feeny.ai/job/account-executive-finch-legal-new-york-nc1cek3g0kn7) — New York, NY
- [Strategy & Operations](https://feeny.ai/job/strategy-operations-finch-legal-new-york-ht15r9nfdcz5) — New York, NY
- [GTM Strategy & Ops](https://feeny.ai/job/gtm-strategy-ops-clay-labs-new-york-7ymnqeawvrv8) — New York, NY