---
title: 'Hand Tool Technical Marketing Specialist at Tekton'
canonical: 'https://feeny.ai/job/hand-tool-technical-marketing-specialist-tekton-grand-rapids-m188qbhbc9h7'
type: 'job'
last_seen: '2026-09-07'
---

# Hand Tool Technical Marketing Specialist at Tekton

- **Company:** Tekton
- **Location:** Grand Rapids, MI
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2025-10-24
- **Last confirmed live:** 2026-09-07
- **Apply:** https://jobs.lever.co/tekton/b93e93ca-17d4-4d8c-9409-6081150639b8

## Job description

Do you deeply know hand tools and have the ability to describe them and their uses? In this role, your work is to know our tools, their applications and user communities, and the competitors’ lineups so you can help us improve our product lineup and make effective marketing content.

You should have a minimum of 2,000 hours in hands-on experience using hand tools in a profession or for advanced personal projects. Some of the more relevant areas of tool use include:

- Automotive, diesel, aviation, or small engine work and repair
- Automation or robotics
- Construction trades
- Maintenance and assembly operations

On top of tool expertise, you must be a creative, technical communicator. Web design, graphic design, photography, and other content-making skills are necessary either to have already or to learn rapidly at an advanced level. If you are looking for a more conventional marketing job that draws primarily on training in design, marketing, or journalism, this is not the role for you.

In many cases, you will be the project leader responsible for developing the content that brings our tools to the market. You will need to fully understand real uses of our products and have the ability to visually communicate the features to our users across multiple forms of media such as photos, illustrations, charts/graphs, and videos.

## Responsibilities

- • Research many sources to build a comprehensive understanding of the product itself, the competitive landscape, the core users, and the core use cases
- • Work with the Product Development department to fully understand the functionality, features, materials, and attributes of our products
- • Brainstorm all of the points that are true about our products and distill down the most useful and helpful pieces of information that users want to know
- • Provide feedback to our Product Developers about users’ needs and expectations
- • Develop written and visual storybooks as drafts of our content before final production
- • Work with others on the content team to create and publish new content to Tekton.com, social media, and emails

Indicators of a good match for this role

- • You have at least 2,000 hours of deep and detailed experience using tools in your work or personal projects
- • You are able to lead others and organize projects
- • You have well-formed opinions that you can defend with real facts
- • You are a team player who knows when to ask for help or change your mind
- • You have a natural skepticism for convention, while being open minded about learning from others
- • You can craft a clear, concise message about the tools using visuals and language that tool users will appreciate because you have strong intuition for what matters to them and in what order
- • You have the artistic and writing ability to turn your thoughts into marketing content
- • You are highly precise with details and determined to deeply research any given topic to become an expert
- • You are exceptional at thinking in models and patterns
- • You have exceptional values including honesty, integrity, and empathy

Helpful qualifications

- • Expert tool knowledge is mandatory
- • Background in web design
- • Background in photography
- • Experience with sketching, creating graphics, and arranging layouts
- • Experience with Figma, Photoshop, and Illustrator

Pay range

- $60,000 - $85,000 per year

## Benefits package

- Full-time employees receive health, dental, vision, life, hospital indemnity, and long-term disability insurance; paid time off; a 401(k) program; and tuition reimbursement.

Location and hours

- This is a full-time salaried position located in Grand Rapids, Michigan. The work is mostly on site, with lots of outside visits to locations where tools are being used.

Direct supervisor

- Head of Tool Applications and Content

## About the department

- The Tool Applications and Content department is the link between our Product Development department and our users. They take in information about user needs and use cases and share them in the company, assist in developing new offerings, and produce the visual and written marketing content for our tools.

How to Apply

- https://apply.tekton.com/tekton/form/EmploymentApplicationDesignCreative/formperma/9p8pYjNU-XBm9d9ZoJ3mIf0jV3kT5vSCPVeSrRvh-fI

## About Tekton

## Company Overview
- **One-liner**: TEKTON designs and manufactures high-quality hand tools and tool organization systems for professionals and serious DIYers, sold direct-to-consumer and through authorized dealers.
- **Entity Type**: Private (family-owned, bootstrapped)
- **Headquarters**: Grand Rapids, Michigan, USA
- **Founded**: 1963
- **Founders**: Not publicly available (family-owned business)

## Core Business
- Primary industry: Hand tools manufacturing and retail (ecommerce)
- Target customers: B2C (professional tradespeople, serious DIYers, hobbyists) and B2B (via authorized dealers)
- Mission statement: "To make the world's best hand tools accessible to every person."

## Products & Services
- **Sockets & Ratchets**: Systems of hand drive sockets and ratchets, including impact sockets, organized logically by size and type.
- **Wrenches**: A full line of wrenches, with U.S.-sourced steel for in-house production.
- **Screwdrivers & Pliers**: Core hand tool categories with a focus on classic design and refined function.
- **Tool Organization**: Stacking tool boxes and drawers built on the L-BOXX platform, with custom-cut foam inserts to keep every tool in place.
- **Sets**: Assembled sets from individual components to maintain consistency; no sizes are skipped, even rare ones.

## Market Standing
- **Valuation/Market Cap**: Not publicly available (private, family-owned)
- **Key Metric**: Not publicly available (revenue is not disclosed)
- **Notable Investors/Partners**: Not applicable (bootstrapped, family-owned)
- **Growth Signals**: Growing U.S. manufacturing operations (cutting, engraving, polishing steel, molding plastic, finishing and assembly); 152 total employees; actively hiring across multiple departments; expanding its product lineup with a focus on U.S.-sourced materials for in-house production.

## Competitive Advantages
- **Family-Owned & Independent**: Not beholden to outside investors, allowing long-term product quality and design decisions over short-term profit.
- **Best-in-Class Warranty**: "Best warranty service in the industry" — no time limits, no receipts required, and free shipping on replacements within the U.S. and Canada.
- **Orderly Tool System**: A single, consistent line of tools organized logically by size and type, making it easy for users to invest in a complete system.
- **U.S. Manufacturing**: In-house manufacturing with U.S.-sourced steel for wrenches, picks, hooks, and pry bars; an industry leader in agile manufacturing methods for fast engineering improvements.
- **Transparent Sourcing**: Clearly lists country of origin for every tool on its website; 81% made in Taiwan, 12.5% in the U.S., with the remainder from Canada, Germany, Sweden, Poland, and Slovakia.

## Strategic Focus
- **Growing U.S. Manufacturing**: Expanding in-house production capabilities to increase the percentage of tools made in the United States.
- **Direct-to-Consumer Model**: Prioritizing Tekton.com for same-day shipping and direct customer relationships, while maintaining an authorized dealer network.
- **Product System Expansion**: Continuing to build out a complete, organized tool system with no skipped sizes, targeting professionals and serious users.

## Why Work Here
- **Culture**: "Be Authentic" — a welcoming, fulfilling, and honest work environment with smart, hard-working, creative people. Emphasis on collaboration, candor, and dedication.
- **Work Policy**: On-site roles in Grand Rapids, MI. Openings include Fulfillment, Manufacturing (CNC, Finishing, General, Sewing), Product Development, Technology (Software Developer), Ecommerce (Photographer/Videographer, Technical Marketing), and User Services (Support Specialist).
- **Compensation**: Pay is based on contribution and effectiveness, not tenure. "Impressive compensation for impressive performance."
- **Onboarding**: Immersive onboarding with hands-on experience across all departments and meetings with key leaders.
- **Career Development**: Encourages ownership of projects and processes; supports growth of abilities and skills, even if that means moving to a new role inside or outside Tekton.
- **Benefits (Full-Time)**: Health, dental, vision, and life insurance; HSA contribution; paid holidays and PTO; tuition reimbursement; paid family leave.
- **Benefits (Part-Time)**: PTO.
- **Engineering Culture**: In-house manufacturing and agile methods mean engineers and product developers have direct, hands-on impact on physical product design and production.

## Sources
1. [tekton.com - About Us](https://www.tekton.com/about-us)
2. [tekton.com - Careers](https://www.tekton.com/careers)
3. [jobs.lever.co/tekton - Current Openings](https://jobs.lever.co/tekton)
4. [tekton.com - Homepage](https://www.tekton.com/)
5. [builtin.com - Tekton Company Profile](https://builtin.com/company/tekton)

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