---
title: 'Hardware Product Manager at Zwift'
canonical: 'https://feeny.ai/job/hardware-product-manager-zwift-london-07n5p0vrps0w'
type: 'job'
last_seen: '2026-09-10'
---

# Hardware Product Manager at Zwift

- **Company:** Zwift
- **Location:** London, United Kingdom
- **Posted:** 2026-08-07
- **Last confirmed live:** 2026-09-10
- **Apply:** https://zwift.com/careers?gh_jid=8687646002

## Job description

Location: Hybrid- London, UK

About the role and about You:

At Zwift, we’re proud to offer innovative products that engage and excite our customers. To help us continue expanding our hardware, connectivity, and software ecosystem, we are seeking a detail-oriented and execution-focused Product Manager for our Connected Products team. In this role, you will support and execute across the equipment, hardware, connectivity, and relevant software elements of all our core physical product initiatives.

Success in this role means navigating defined product strategies, turning them into actionable requirements, and driving alignment across multi-disciplinary working groups. You will support a diverse roadmap across the product life cycle; spanning R&D, in-development, and post-launch products, such as Zwift Ride.

What you’ll do:

- Support product definition in upstream development with feature briefs and Product Requirement Documents (PRDs), drive constructive discussions to reach team alignment across functions in Connected Products
- Work closely with program management to deliver against our PDLC, partnering with Engineering, QA and Test to ensure quality of experience, obsess over customer impacting decisions and participate in prototype reviews, packaging reviews and supplier calls
- Market, competitor and UX research to support the definition of new products or features, keep across the latest issues and feedback on our in market products to contribute to future roadmap opportunities and inform decisions on products in development
- Partner with Marketing, E-comm and Creative teams to review Quick Start Guides (QSGs), website copy, and video scripts (e.g., "how-to" videos) to guarantee accuracy across marketing and e-commerce touchpoints
- Product point of contact for the physical out of box experience including packaging experience, artwork reviews and user manuals, ensuring final sign off and product accuracy is achieved
- Collaborate and work closely day to day with data engineering and finance to ensure data tracking requirements (product analytics) are set up prior to launch, participate cost analysis reviews, and post launch analysis

What we’re looking for:

- Approximately 5 years of product management or product development experience, with exposure to consumer electronics, connected fitness, smart accessories, or software built for bespoke hardware
- Strong execution capabilities, with a proven track record of handling straightforward product development scenarios, prioritising tasks, and creating clear, concise documentation
- Exceptional communication skills, with the ability to drive feature discussions among cross-functional stakeholders and reactively resolve alignment conflicts with guidance.
- Good technical understanding of how physical and connected products are made
- An analytical and collaborative mindset, comfortable working through development bottlenecks with engineers, reviewing margin analysis with finance, or tracking competitor/market trends.
- Hybrid role, based in our office in London Bridge for 3-4 days per week, opportunity to travel

Bonus points:

- Interest in cycling, running, or general fitness
- Experience with manufacturing

If Zwift determines in any stage of our interviews that any AI tools are being used without disclosure or citation, your candidacy will be disqualified. How to stand out among the rest:

Your resume/CV is enough to show off your skills, accomplishments, and experience. However, if you choose to include a cover letter introducing us to your awesome personality, we will read that too.

We strongly believe that different backgrounds and ideas are a competitive advantage; we hire candidates of any race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, Veteran status, and any other status. Zwift is proud to be an Equal Opportunity Employer. If you have a disability or special need that requires accommodation, please let us know by emailing careers@zwift.com.

Zwift, Inc. is an Equal Opportunity Employer.

## About Zwift

## Company Overview
- **One-liner**: Zwift is a massively multiplayer online fitness platform that turns indoor cycling and running into an immersive, gamified social experience.
- **Entity Type**: Private (Series B, $619.5M total funding)
- **Headquarters**: Long Beach, California, United States
- **Founded**: 2014
- **Founders**: Jon Mayfield, Eric Min, Scott Barger, Alarik Myrin

## Core Business
- Primary industry: Interactive fitness / virtual training (Technology, Information and Internet)
- Target customers: B2C – cyclists and runners, from beginners to professionals; also B2B partnerships with race organizers and equipment manufacturers
- Mission: “Make more people, more active, more often.”

## Products & Services
- **Zwift App (Core Platform)**: A subscription-based (US$19.99/month) virtual world where users connect smart trainers/treadmills via ANT+ or Bluetooth to ride or run in 3D environments like Watopia, London, and New York. Includes group rides, races, structured workouts, and social features.
- **Zwift Ride**: Smart bike frame launched in late 2024 with built-in controls, compatible with the Wahoo Kickr Core trainer.
- **Zwift Hub / Hub One**: Direct-drive smart trainers (launched 2022–2023) that simulate road gradient and provide accurate power measurement.
- **Zwift Play**: Handlebar controllers (2023) for in-game steering, braking, and power-ups.
- **Zwift RunPod**: Bluetooth footpod for tracking treadmill running speed (2018).
- **Zwift Academy**: An annual talent identification and training program that offers professional contracts to top participants.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed (private company)
- **Key Metric**: Annual revenue of $75M (estimated); total funding of $619.5M across 7 rounds.
- **Notable Investors/Partners**: Highland Europe (led Series B), KKR ($450M minority investment in 2020), Novator (Series A), Ion Pacific; also sponsors Tour de France Femmes and Paris–Roubaix Femmes.
- **Growth Signals**: In April 2026, Zwift acquired Rouvy to accelerate indoor cycling market growth; headcount grew 3% YoY to 285 employees; active job postings increased 133% year-over-year.

## Competitive Advantages
- **Gamified ecosystem**: Blends gaming mechanics (avatars, power-ups, worlds) with real fitness data – a unique moat in the fitness tech space.
- **Community lock-in**: Massive multiplayer social features (group rides, races) create network effects and high retention.
- **Hardware integration**: Own-brand smart trainers and bike frames (Zwift Hub, Zwift Ride) reduce dependency on third-party devices and deepen platform stickiness.
- **Pro athlete & brand credibility**: Official sponsor of major cycling events and home to pro riders, reinforcing authenticity.

## Strategic Focus
- Expand hardware product line (smart bikes, controllers) to capture more of the indoor training value chain.
- Grow the user base internationally through the Rouvy acquisition and partnerships with race organizers.
- Enhance the software platform with esports tournaments, structured training programs, and deeper social features.

## Why Work Here
- **Culture**: “Play is in our DNA” – a fitness company born from gaming, combining fun with purpose. Emphasis on community and active lifestyles.
- **Work Model**: Hybrid – flexible remote/office policy. HQ in Long Beach, CA, with offices in the UK, Brazil, Australia, and other countries.
- **Perks**: Comprehensive healthcare, well-being benefits, modern family support (paid parental leave), competitive time off, fitness industry discounts.
- **Engineering Culture**: Tech stack includes Node.js, Java, Kotlin, Swift, React, React Native, Kubernetes, AWS, PostgreSQL, Redis, and more. Teams work on game systems, mobile, community support, and platform infrastructure.
- **Employee Ratings**: 3.2/5 on LinkedIn (175 reviews) – Work-Life 3.5, Compensation 3.7, Culture 3.4, Career 3.1.

## Sources
1. [zwift.com/careers](https://www.zwift.com/careers)
2. [news.zwift.com](https://news.zwift.com/en-WW/about/)
3. [linkedin.com/company/zwift](https://www.linkedin.com/company/zwift)
4. [en.wikipedia.org/wiki/Zwift](https://en.wikipedia.org/wiki/Zwift)
5. [builtin.com/company/zwift](https://builtin.com/company/zwift)

## Other roles at Zwift

- [Senior Mobile Engineer](https://feeny.ai/job/senior-mobile-engineer-zwift-london-62z7n497ngt3) — London, United Kingdom
- [Senior Designer, Creative](https://feeny.ai/job/senior-designer-creative-zwift-long-beach-vytbs3f91bnd) — Long Beach, CA / United States
- [Director, IT](https://feeny.ai/job/director-it-zwift-long-beach-c6xwgrpk2b6n) — Long Beach, CA / United States
- [Senior Software Engineer 2, Game Systems](https://feeny.ai/job/senior-software-engineer-2-game-systems-zwift-united-states-p1kwctnnjg9m) — United States