---
title: 'Head of Agency Marketing at Orchestra'
canonical: 'https://feeny.ai/job/head-of-agency-marketing-orchestra-new-york-j7fwvse8k8fg'
type: 'job'
last_seen: '2026-09-18'
---

# Head of Agency Marketing at Orchestra

- **Company:** Orchestra
- **Location:** New York, NY
- **Posted:** 2026-09-14
- **Last confirmed live:** 2026-09-18
- **Apply:** https://job-boards.greenhouse.io/orchestra/jobs/8806083002

## Job description

## ABOUT ORCHESTRA

Orchestra is a strategic communications and marketing company built for today’s complex and fragmented world. From decoding audiences to designing bold strategies, Orchestra integrates people, platforms, and stories that stick to help clients build lasting influence. The company offers programs that span from the highest level strategic business counsel through to tactical execution. Orchestra brings together 700+ people with experience across nonprofit and philanthropy, consumer and lifestyle, technology, real estate, sports, travel, hospitality, and more. Made up of leading firms[BerlinRosen](https://www.berlinrosen.com/),[Civitas Public Affairs Group](https://www.civitaspublicaffairs.com/),[Derris](http://derris.com/),[Glen Echo Group](https://www.glenechogroup.com/),[Inkhouse](http://inkhouse.com/),[M18](http://m18pr.com/),[Message Lab](https://messagelab.com/),[Onward](https://thisisonward.com/) and[Small Girls PR](https://www.smallgirlspr.com/). It also launched[Brightmode](http://www.brightmode.com/), a talent acquisition firm for communications professionals, and[Versus Media Group](https://www.versusmediagroup.com/), a strategy-first political media team. Learn more at[www.orchestraco.com](https://www.orchestraco.com/).

People of all backgrounds and abilities are strongly encouraged to apply. Orchestra is committed to building and maintaining a diverse staff, and recognizes that its continued success depends on hiring and retaining high-quality creative professionals with a variety of backgrounds and experiences. Opportunities for advancement exist, and we are committed to helping all staff develop and grow.

## ABOUT THIS ROLE

Orchestra is seeking a Head of Agency Marketing to define and lead the vision for how Orchestra shows up in the world as the company enters its next phase of growth. Reporting directly to the Chief Brand Officer and working closely with the executive team, this individual will set brand and communications strategy from the ground up — determining not just how Orchestra executes but what it prioritizes, invests in, and builds toward across PR, partnerships, events, awards, thought leadership, and activations. This is a function-leadership role with full accountability for strategy, budget, and team, and the latitude to make the calls that shape where and how Orchestra shows up in the marketplace.

This individual will collaborate cross-functionally across Orchestra's agencies and leadership to ensure consistency in messaging across all channels, including earned media, and will oversee brand management, product marketing, content development, and cross-channel campaigns.

## ACCOUNTABILITIES AND QUALIFICATIONS

As the Head of Agency Marketing on the Integrated Marketing team, you will:

- Own and set Orchestra's external communications vision and strategy, across media, conferences, awards, and cultural platforms, translating that vision into a resourced, executable plan
- Build and manage the budget for the brand and communications function, making investment tradeoffs across earned media, activations, and events
- Elevate the profile of the CEO, President, Chief Culture Officer, and other top voices by securing speaking slots, press, and thought leadership opportunities
- Own major moments (including Cannes Lions) end-to-end, from strategic concept through activation, budget, and execution
- Build relationships across both top-tier outlets and the emerging writers and platforms shaping the next wave of media
- Monitor emerging writers, outlets, and media tactics to ensure Orchestra's strategy stays ahead of where media is going
- Set the editorial and narrative standard for how Orchestra's stories are written, pitched, and shaped, including drafting and distributing press releases and scheduling interviews as needed
- Align external brand positioning with internal communications to ensure clarity and consistency across the organization
- Establish clear KPIs and a data-informed feedback loop to continually refine strategy and prove impact
- Build, lead, and mentor a cross-functional team, including internal communications, content, lifecycle, and paid media
- Create pathways for new voices and emerging writers through collaborations and activations

What you bring:

- A strategist's ability to set vision and a builder's ability to stand up the function, team, and processes to deliver on it
- Executive-level PR / communications leadership experience with a bias toward action
- A track record of getting brands into the right rooms, conversations, and publications
- Experience concepting, budgeting, and executing events or activations that break through
- Sharp instincts for storytelling and media, paired with the judgment to prioritize resources against them
- Equal comfort setting strategic direction and executing hands-on when needed
- Progressive leadership experience building, managing, and growing teams

Essential skills:

- 15+ years of experience in public relations, marketing, communications, or brand storytelling, with agency or in-house leadership experience strongly preferred
- Demonstrated experience owning a function's strategy, budget, and team, not just executing against someone else's plan
- Proven ability to develop and lead external communications strategies that drive meaningful visibility across both top-tier and emerging media outlets
- Strong, existing relationships with journalists, editors, and/or creators, with a clear understanding of how to engage both established publications and the next generation of writers and platforms
- Demonstrated success securing high-impact press, speaking engagements, and thought leadership opportunities for senior executives or brands
- Experience concepting, budgeting, and executing brand activations, events, or cultural moments that extend beyond traditional media and create real audience engagement
- Exceptional writing and storytelling skills, with the ability to craft compelling narratives, press materials, and executive communications
- Strong editorial judgment and instinct for what makes a story timely, relevant, and culturally resonant
- Ability to operate as both strategist and executor, setting direction while also rolling up sleeves to pitch, write, and deliver
- Data-driven approach to managing marketing and communications initiatives, with clear command of budget and resource allocation
- Extremely strong interpersonal, written communication, and organizational skills

## WORKING AT ORCHESTRA

Salary range : $200,000 - $250,000 plus bonus, commensurate with experience.

Location: This role is based in our New York, NY office on a hybrid basis, in-office 3 days per week.

## #LI-MC1

#LI-Hybrid

Orchestra is the first communications company built for today’s media landscape. Since 2022, it’s acquired nine firms, including: [BerlinRosen](https://www.berlinrosen.com/), [Civitas Public Affairs Group](https://www.civitaspublicaffairs.com/), [Derris](http://derris.com/), [Glen Echo Group](https://www.glenechogroup.com/), [Inkhouse](http://inkhouse.com/), [M18](http://m18pr.com/), [Message Lab](https://messagelab.com/), [Onward](https://thisisonward.com/) and [Small Girls PR](https://www.smallgirlspr.com/). It also launched [Brightmode](http://www.brightmode.com/), a talent acquisition firm for communication professionals. Learn more at: [www.orchestraco.com](http://www.orchestraco.com/).

To ensure that applicants are matched with the job that best suits their qualifications and interests, information that you submit may be shared with our network agencies. By providing your information, you are consenting to allow us and our subsidiaries to keep your information on file and to contact you regarding job opportunities, recruitment events and other related updates.

## About Orchestra

## Company Overview
- **One-liner**: Orchestra is a strategic communications and marketing company that combines C-suite advisory, integrated strategy, and multichannel execution to help brands navigate today’s fragmented, fast-moving media landscape.
- **Entity Type**: Private (Privately Held – no disclosed funding rounds; formed through mergers and acquisitions)
- **Headquarters**: New York, New York, United States
- **Founded**: 2024 (as Orchestra; constituent agencies such as BerlinRosen, Derris, Inkhouse have deeper histories)
- **Key Leaders**: Jonathan Rosen (CEO), Jesse Derris (President), Ben Worthen (Chief Product Officer)

## Core Business
- **Primary industry**: Public Relations and Communications Services (integrated marketing, earned media, public affairs, influencer, SEO, paid media, creative)
- **Target customers**: B2B, enterprise, and high-profile organizations (C-suites, brands, nonprofits, policy stakeholders) that need coordinated, advisory-led communications
- **Mission/purpose**: “We shape what’s next” – turning uncertainty into action by uniting advisory, strategy, and execution to earn and sustain the right kind of attention.

## Products & Services
- **Strategic Advisory & C-Suite Counsel**: Working alongside senior leaders to diagnose problems, clarify what matters (customers, employees, policymakers, investors), and design integrated strategies.
- **Integrated Communications Execution**: Coordinated delivery across earned media, content marketing, SEO, influencer, paid media, creative, and public affairs under a single “One Orchestra” model.
- **Prompt Fuel 360 (Answer Engine Optimization)**: A repeatable product that optimizes brand visibility on generative AI platforms (e.g., ChatGPT) by combining earned media, technical SEO, owned content, influencer engagement, and analytics.
- **Intelligence Infrastructure & AI Automation**: Systems that capture data from hundreds of client engagements, standardize delivery playbooks, and embed AI into workflows to make the entire offering smarter over time.

## Market Standing
- **Valuation**: Not disclosed
- **Key Metric**: Headcount ~700+ (website claim includes all collective team members; LinkedIn reports 156 employees under the parent entity, with a -68.6% YoY headcount change – likely reflecting restructuring after acquisitions)
- **Notable Investors/Partners**: No outside funding disclosed; orchestrated through acquisitions of Civitas Public Affairs Group (Sep 2024) and Small Girls PR (Oct 2024). Constituent agencies include BerlinRosen, Derris, Inkhouse, Glen Echo Group, Brightmode Talent, Antenna Group.
- **Growth Signals**:
  - 35 active job postings (up 3,400% YoY, but down 30% quarterly)
  - Launch of product organization and Chief Product Officer role (Ben Worthen)
  - Prompt Fuel 360 already in use across consumer and B2B engagements
  - Active in 6 countries (USA, Serbia, Spain, UK, Canada, Colombia)
  - LinkedIn followers: 10,112 (130.8% yearly growth)

## Competitive Advantages
- **Integrated “One Orchestra” model**: Breaks down silos between earned, owned, paid, and creative – a structure that competing agencies typically cannot offer within a single P&L.
- **Product-driven approach**: Codifying repeatable playbooks and measurement frameworks (e.g., Prompt Fuel 360) that compound knowledge with every engagement, making delivery consistent and scalable.
- **AI-first infrastructure**: Process standardized before automation; each automated workflow feeds data back into intelligence systems, creating a learning loop that gets stronger over time.
- **Depth of talent**: 700+ advisors, strategists, and storytellers from a diverse set of acquired agencies, covering public affairs, consumer PR, creative, and digital.

## Strategic Focus
- **Building the Product organization**: Scaling standardized, repeatable offerings that integrate all disciplines (earned, owned, paid, creative, AI).
- **Embedding AI into client delivery**: Moving from foundation-building (AI tools & training) to embedding AI directly into how work is done – with a focus on automation, intelligence, and compound learning.
- **Expanding Prompt Fuel 360**: Taking the Answer Engine Optimization product to more clients and refining its measurement framework.
- **M&A integration**: Continuing to unify acquired agencies under one operational and cultural umbrella (“One Orchestra”).

## Why Work Here
- **Culture**: Positions itself as a place for “changemakers” – people energized by complexity and collaboration across disciplines. Emphasizes curiosity, transparency, and a forward-looking mindset.
- **Work model**: Headquarters in New York with offices across North America and Europe. Likely hybrid in-office presence given client-facing nature. Not remote-only but flexible locations.
- **Engineering/product culture**: Rapidly building a product organization that values standardization, data, and AI. Offers role of “Account Director, Product” and other innovation-focused positions.
- **Perks & environment**: Not detailed explicitly; however, the blog post highlights an “AI-forward” culture where learning and experimentation are encouraged. Large agency network provides exposure to high-profile clients and complex challenges.
- **Growth trajectory**: Despite headcount fluctuations, the company is investing in product, AI, and integrated delivery – a signal of ambition to lead the next generation of communications.

## Sources
1. [orchestraco.com](https://www.orchestraco.com/)
2. [orchestraco.com/careers](https://www.orchestraco.com/careers)
3. [linkedin.com/company/orchestraco](https://www.linkedin.com/company/orchestraco)
4. [orchestraco.com/leadership](https://www.orchestraco.com/leadership)
5. [orchestraco.com/insights/what-it-means-to-be-a-product-driven-communications-firm](https://www.orchestraco.com/insights/what-it-means-to-be-a-product-driven-communications-firm)

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