---
title: 'Head of B2B Marketing at Proton'
canonical: 'https://feeny.ai/job/head-of-b2b-marketing-proton-geneva-f31rj5p1wsef'
type: 'job'
last_seen: '2026-09-11'
---

# Head of B2B Marketing at Proton

- **Company:** Proton
- **Location:** Geneva, Switzerland
- **Posted:** 2023-06-12
- **Last confirmed live:** 2026-09-11
- **Apply:** https://job-boards.eu.greenhouse.io/proton/jobs/4183145101

## Job description

Join Proton and build a better internet where privacy is the default

Proton was founded in 2014 by scientists from CERN on a simple truth: privacy is a fundamental human right. Since then, we've built the world's largest encrypted email service (Proton Mail) and expanded into Proton VPN, Proton Drive, Proton Pass, and Proton Calendar - tools used by millions globally to protect their freedom, fight censorship, and keep their data safe. In some situations, Proton has literally helped save lives.

We are profitable, independent (no VC control), and selectively hire from the top ~1% of applicants. Our 700+ team members across 50+ countries come from leading organizations and elite academic backgrounds. We move fast, keep hierarchy light, and prioritize impact over optics. If you want to do meaningful work with exceptionally high-caliber people, this is it. Check our open-source projects [here](https://proton.me/community/open-source).

Purpose of the role

We are looking for a product marketing leader to drive forward Proton’s product marketing across its consumer business units, from positioning and campaigns to product launches and audience insights. You will head up the product marketing function with a wider than traditional scope, and act as an integrative function across the spectrum of the marketing team, working in partnership with digital, social, content and other teams.

## What You'll Do

- Be the voice of the customer in every conversation, leading user research initiatives to identify the right target segment and understand deeply their needs.
- Shape the value proposition across our products with a deep understanding of a user's jobs to be done, always aspiring to redefine the category with what we put out there.
- Act as the connector between product / BU teams and the marketing team, influencing product roadmap to shape launch cadence and pushing marketing strategy upstream into key product and business decisions.
- Responsible for developing the marketing strategy and plan for all of Proton's products, and ensure that it is well-tuned to growth goals, product roadmap and ecosystem development.
- Lead marketing teams through execution against these plans. See through the fog of war and know where to go and what needs to be done quickly and decisively. Troubleshoot and solve problems involving multiple teams inside and outside of marketing.
- Be a prominent leader within the marketing team, driving forward Proton's values within the team. Educate and evangelize marketing initiatives across the Proton organisation.
- Play a key role in leadership team discussions and be a strong voice in the room for how our products shape the overall privacy ecosystem.

## Who You Are

We are looking for an unconventional product marketing leader who marries a sharp, practical understanding of the end user, with a

- 12-15 years of experience in a product marketing role in B2C tech companies preferably in SaaS companies, in sectors such as productivity, privacy / cybersecurity and other related industries.
- Voracious early adopter of new technologies across diverse fields from privacy to artificial intelligence, and cryptocurrency to cybersecurity.
- Innate ability to understand complex and technical product, and develop human-centric messaging that is simple, but not simplistic.
- Deep experience managing marketing campaigns - with the knowledge of what levers drive various aspects of growth, from awareness to consideration, activation to monetization.
- Strong empathy for the customer, user-centric mindset, and an unwillingness to lower standards.
- Proven track-record in marketing successful product launches in fast-paced environments.
- An unconventional approach to marketing, with a preference for earned-first marketing over conventional advertising campaigns. We are looking for someone who can build propositions and messages that resonate in the context of community, advocacy, social and content - rather than just build conventional advertising messages.
- Natural-born leader who will lead not only the product marketing function, but be a key leader across the marketing organization, shaping overall audience, marketing and communications strategy.
- A work ethic of going above and beyond to make things happen. Ability to be hands-on and thrive in a fast-paced environment with strong project management skills.
- Strong ability to both hustle and problem solve - blockers are there to be unblocked and there is no problem too big. You have strong leadership attributes and are not afraid to lead the conversation.
- Generalist understanding of the spectrum of marketing fields with the ability to work with and direct teams including content, SEO, social, community, paid acquisition and lifecycle marketing.

Why should you join Proton?

- Work that Matters: millions of people trust Proton with their privacy. We answer only to our users — not advertisers, not investors with conflicting agendas, not governments. The work you do here is real, and the impact is measurable. (read more about our impact [here](https://proton.me/about/impact))
- Work with smart and dedicated people - Our team is diverse, collaborative, and tight-knit with people coming from all walks of life, including many of the world’s top academic institutions and organizations, such as MIT, Harvard, Stanford, Caltech, Cambridge, and ETH.
- Join a strong brand - Our encrypted email service - Proton Mail - has grown to be a staple of online security and privacy. Proton has been featured in multiple popular television and film productions, such as Mr. Robot, Knives Out, Sounds of Metal, and more.
- Technology: you'll get the right hardware and the right software you need to do your best work.
- Learning & Development: we invest in your growth because sharp people make us better. Proton is one of the fastest ways to accelerate your career because you'll be thrown into real challenges, with real ownership, from day one.
- Employee Benefits: your wellbeing isn't an afterthought. We offer strong health coverage, solid retirement options, generous leave, and wellness support so you can bring your best self to work every day
- Stock Options: at Proton, we all have the opportunity to be owners of the company. From day one, you have a real stake in what we're building. When Proton wins, you win.
- In-Person Collaboration: Amazing things happen when passionate, smart, and purposeful people get together in the same room. With offices across Geneva, Zürich, Barcelona, London and more, you'll spend most of your time collaborating face-to-face with people who genuinely care about what they're building
- Food: Lunch and snacks are on us every day in our offices so you can focus on the work and not on what's for lunch.
- Transport: getting to the office shouldn't cost you. We cover public transport, bike allowances, or parking, whichever works for you.
- Flexible Working: you own your schedule. Set hours that work for you and your team — because outcomes matter more than when the clock says you started.

Proton does not accept unsolicited resumes from any sources other than directly from candidates. We will not pay a fee for any placement resulting from an unsolicited offer, even if the candidate is subsequently hired by Proton.

To learn more about our privacy policy, please visit [our privacy policy page](https://boards.eu.greenhouse.io/protongdpr).

## #LI-ONSITE

## About Proton

## Company Overview
- **One-liner**: Proton provides a suite of end-to-end encrypted, privacy-first online services including email, VPN, cloud storage, password management, and AI assistant.
- **Entity Type**: Private (owned by the non-profit Proton Foundation, community-funded, profitable with no VC dependency)
- **Headquarters**: Geneva, Switzerland
- **Founded**: 2014
- **Founders**: Scientists from CERN (individual names not listed in provided sources)

## Core Business
- Primary industry/industries: Technology, Information and Internet; online privacy and security services
- Target customers: B2C (individuals, journalists, activists) and B2B (businesses of all sizes, NGOs, public sector)
- Mission or purpose statement: "To make privacy the default for everyone." – also described as defending freedom and building a better internet.

## Products & Services
- **Proton Mail**: End-to-end encrypted email service (SaaS)
- **Proton VPN**: Secure, fast VPN with no-logs policy (SaaS)
- **Proton Calendar**: Encrypted calendar that keeps schedules private (SaaS)
- **Proton Drive**: Encrypted cloud storage with secure file sharing and collaborative Proton Docs (SaaS)
- **Proton Pass**: Password manager with built-in 2FA authenticator, hide-my-email aliases, and secure notes (SaaS)
- **Proton Authenticator**: Free, open-source two-factor authentication app (Mobile/Desktop App)
- **Proton Meet**: Encrypted video call service launched in 2026 (SaaS)
- **Lumo by Proton**: Privacy-respecting AI assistant integrated with the Proton ecosystem (SaaS/API)
- **Proton for Business**: Bundled suite for organizations with admin controls and compliance features (SaaS)

## Market Standing
- **Valuation/Market Cap**: Not disclosed (company is profitable, not VC-funded)
- **Key Metric**: Annual Revenue of USD 20,000,000 (per LinkedIn); over 100 million user accounts
- **Notable Investors/Partners**: Primary shareholder is the non-profit Proton Foundation; key partnerships with CERN and MIT (origins); acquired Standard Notes Ltd. (2024) and SimpleLogin SAS (2022)
- **Growth Signals**: 600+ employees across 8+ offices globally; monthly headcount growth of +1.2%; 118 active job postings; expanding product line (e.g., Proton Meet, Lumo AI); trusted by over 100,000 businesses

## Competitive Advantages
- **Swiss jurisdiction**: Data protected by some of the world’s strongest privacy laws outside of US surveillance reach
- **Zero-access encryption**: Proton cannot technically access user data (end-to-end encryption by default)
- **Open source & audited**: All apps are open source and independently audited for trust and transparency
- **Not ad-driven**: Subscription-based business model with no ads or data selling
- **Non-profit ownership**: Proton Foundation ensures mission before profit
- **Highly selective hiring**: <1% acceptance rate, attracting top global talent

## Strategic Focus
- **Ecosystem expansion**: Integrating all services under a single Proton Account, launching new products (Proton Meet, Proton Docs, Lumo AI)
- **B2B growth**: Scaling Proton for Business with dedicated sales and compliance features
- **Migration from Big Tech**: Tools to easily import from Gmail/Outlook/Google Drive to Proton
- **AI done right**: Developing privacy-respecting AI (Lumo) that does not compromise user data
- **Open source community**: Continued commitment to open source and external audits

## Why Work Here
- **Mission-driven work**: Impact the privacy and security of over 100 million users, including activists and journalists
- **Culture**: Small, empowered teams with high talent density; real ownership from day one
- **Remote/hybrid/office policy**: Flexible working (outcomes-focused); offices in Geneva, Zurich, Skopje, Taipei, Vilnius, Barcelona, Paris, and Prague; in-person collaboration encouraged (daily lunch and snacks provided)
- **Notable perks**: Stock options for all employees, strong health coverage, generous leave, learning & development investment, public transport/bike allowance, top-of-the-line hardware
- **Engineering culture**: Open-source codebase, modern stack (migrating to TypeScript/GPL3), focus on product engineering and impact

## Sources
1. [proton.me](https://proton.me/)
2. [LinkedIn Company Profile](https://ch.linkedin.com/company/protonprivacy)
3. [Greenhouse Job Board](https://job-boards.eu.greenhouse.io/proton)
4. [Greenhouse Job Application (Frontend Engineer)](https://job-boards.eu.greenhouse.io/proton/jobs/4857528101)
5. [Levels.fyi - Proton Careers](https://www.levels.fyi/companies/proton)

## Other roles at Proton

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- [Senior Backend Engineer (Account)](https://feeny.ai/job/senior-backend-engineer-account-proton-paris-wz851x22rx7y) — Paris, France / Geneva, Switzerland
- [Senior Product Manager B2B (VPN)](https://feeny.ai/job/senior-product-manager-b2b-vpn-proton-barcelona-v6yzm8vp3e95) — Barcelona, Spain / London, United Kingdom / Geneva, Switzerland
- [Senior Backend Engineer (Foundation)](https://feeny.ai/job/senior-backend-engineer-foundation-proton-london-93xyzcatx4nq) — London, United Kingdom / Paris, France
- [Senior DevOps Engineer - Platform](https://feeny.ai/job/senior-devops-engineer-platform-proton-paris-4r46nkmbvswk) — Paris, France / Geneva, Switzerland
- [Site Reliability Engineer - Storage](https://feeny.ai/job/site-reliability-engineer-storage-proton-geneva-switzerland-paris-jrvcvge7smx7) — Geneva Switzerland Paris, France
- [ASO Manager](https://feeny.ai/job/aso-manager-proton-london-7g8et3hkr4at) — London, United Kingdom
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- [Software Engineer](https://feeny.ai/job/software-engineer-proton-geneva-nz2r44a2rjth) — Geneva, Switzerland / Zurich, Switzerland