---
title: 'Head of B2B Marketing at Springboard Roles'
canonical: 'https://feeny.ai/job/head-of-b2b-marketing-springboard-roles-united-states-california-florida-texas-0ayhcqwm6tdv'
type: 'job'
last_seen: '2026-09-12'
---

# Head of B2B Marketing at Springboard Roles

- **Company:** Springboard Roles
- **Location:** United States : California Florida Texas Massachusetts Arizona New York &, IL
- **Work type:** remote
- **Posted:** 2026-01-27
- **Last confirmed live:** 2026-09-12
- **Apply:** https://job-boards.greenhouse.io/springboard/jobs/5782926004

## Job description

This remote flexible role can be based in any of these states: CA, FL, TX, MA, AZ, NY & IL

The Company

Springboard is a fast-growing education and workforce development company on a mission to bridge critical skills gaps by enabling individuals to access high-quality, job-aligned training. We partner directly with employers, healthcare systems, and workforce organizations to design and deliver programs that build durable talent pipelines in allied health, technology, and other high-demand fields, producing measurable business and workforce outcomes.

The Opportunity

The Head of B2B Marketing will play a central role in supporting Springboard’s B2B sales and partnership efforts across healthcare and enterprise workforce segments. This role is ideal for a self-directed, action-oriented marketer who can move fluidly from strategy to hands-on execution and thrives in ambiguous, fast-moving environments.

You will be responsible for helping Springboard show up credibly and compellingly in front of senior buyers through in-person events, content, and sales enablement—translating customer needs into clear positioning, messaging, and marketing assets that drive pipeline and revenue impact.

## What you'll do

- Pipeline & Revenue Growth: Own and execute Springboard’s B2B marketing strategy to drive high-quality leads and accelerate partnership growth within the healthcare and enterprise sectors.
- Strategic Event Management: Lead Springboard’s presence at priority industry events—from identifying high-impact sponsorships to managing booth execution and designing "post-event" nurture tracks.
- Sales Enablement & Asset Creation: Develop a high-performance library of sales tools, including pitch decks, one-pagers, ROI calculators, and tailored proposals that help win complex, multi-stakeholder deals.
- Account-Based Marketing (ABM): Partner with Sales/BD to launch targeted campaigns for "must-win" accounts, using personalized content and multi-channel touches to break into senior-level committees.
- Authority & Content Engine: Produce credible, data-driven content (white papers, thought leadership pieces, case studies) that positions Springboard as a premier solution for workforce development.
- Product Marketing & Positioning: Bridge the gap between Product and Sales by translating technical program features into clear, outcome-oriented value propositions for enterprise buyers.
- Measurement & Optimization: Establish a feedback loop with sales to track lead quality and asset performance, rapidly iterating on messaging based on real-world market response.

## What you'll bring

- B2B Marketing Expertise: 7 - 10 years of experience in B2B marketing, with a proven track record of supporting complex, multi-stakeholder sales cycles and high-consideration deals.
- Full-Stack Execution: A  fierce bias for action. You are equally comfortable setting a high-level strategy and rolling up your sleeves to drive execution and build assets yourself.
- 0→1 ABM or B2B Program Development: Hands-on experience designing and launching account-based marketing or b2b marketing programs from scratch.
- Strategic Communication: Exceptional writing and messaging skills. You can translate complex workforce solutions into clear copy that builds immediate credibility with C-suite and VP-level buyers.
- Sales Partnership: Deep experience in sales enablement or field marketing. You understand how to arm a sales team with the specific stories and data they need to overcome objections.
- Technical & AI Literacy: Fluency with modern CRM and automation stacks and a proactive approach to using AI-enabled workflows to multiply your output.
- Analytical Agility: An iterative, data-informed mindset. You test quickly, measure what matters (pipeline influence, not just "likes"), and pivot based on market signals.
- Strategic Prioritization: Sound judgment in high-growth environments. You know how to focus your energy on the initiatives that move the revenue needle.
- Industry Context: Experience within healthcare and workforce development is a significant advantage.

The First 90 Days

- 30 Days: Listen and learn. Audit the current asset library, join sales discovery calls, and align with Sales/Product leads on current pipeline bottlenecks.
- 60 Days: Optimize and execute. Take ownership of the upcoming event calendar and refresh the top-priority sales collateral (decks and one-pagers).
- 90 Days: Scale and strategize. Launch an ABM pilot for a set of high-value accounts and establish a formal reporting cadence for marketing-influenced revenue.

Salary Range: $110k - $180k per year

## About Springboard Roles

## Company Overview
- **One-liner**: Springboard is an online learning platform that prepares students for high-demand careers in tech and allied health through mentor-led, job-aligned training programs.
- **Entity Type**: Private (Series B)
- **Headquarters**: San Francisco, California, USA (with offices in Bengaluru, India)
- **Founded**: 2013
- **Founders**: Gautam Tambay (CEO) and Parul Gupta (Co-founder)

## Core Business
- **Primary industry/industries**: Education Technology (EdTech), Workforce Development, Professional Training
- **Target customers**: B2C (working professionals seeking career changes or upskilling), B2B (employers and healthcare systems seeking talent pipelines), and workforce organizations
- **Mission statement**: "Transforming one million lives by 2030" by bridging critical skills gaps through accessible, high-quality education.

## Products & Services
- **Mentor-Led Career Tracks**: Structured, online programs in high-growth fields including AI, data analytics, software engineering, and allied health (e.g., pharmacy technician, sterile processing technician). These combine a cutting-edge curriculum with 1-on-1 expert mentors, career coaches, and student advisors.
- **B2B Workforce Development (Springboard for Business)**: Partnerships with employers, healthcare systems, and workforce organizations to build durable talent pipelines and deliver measurable business outcomes.
- **Live Instructor-Led Programs**: Certified training for roles like Pharmacy Technician and Sterile Processing Technician, delivered by live instructors.
- **Career Coaching & Mentorship**: A "one-size-fits-one" approach that pairs learners with dedicated mentors and career coaches for personalized support.

## Market Standing
- **Valuation**: Not publicly disclosed.
- **Key Metric**: Springboard reports an 85.6% average salary increase and a 12-month job placement rate for Career Track graduates (based on December 2023 data).
- **Notable Investors/Partners**: The company is a Series B startup backed by notable investors in education and technology sectors (specific names not publicly listed on their main page, but described as "backed by some of the most innovative investors").
- **Growth Signals**: The company is actively expanding into new verticals like Allied Health and AI, building new programs from scratch. They also have a growing employer partner network and a General Manager dedicated to "Springboard for Business."

## Competitive Advantages
- **Human-Centric Model**: The combination of expert mentors, career coaches, and student advisors creates a high-touch, personalized learning experience that differentiates them from purely automated or content-only platforms.
- **Outcomes-Focused**: With a published job placement rate and salary increase data, Springboard is built around producing tangible career outcomes, not just delivering content.
- **Dual B2C/B2B Model**: Serving both individual learners and enterprise clients provides diversified revenue streams and a strong feedback loop between talent supply (students) and demand (employers).
- **Strong Mission & Culture**: A clear mission to "transform one million lives" and a stated value of "Users > Company > Team > Self" creates a purpose-driven environment that attracts mission-aligned talent.

## Strategic Focus
- **Expansion into New Verticals**: Actively building programs in Allied Health and AI, representing a significant growth area beyond their core tech tracks.
- **Operationalizing AI**: The company is embedding AI fluency as a default operating practice, using AI tools as a "force multiplier" across teams to improve speed and quality.
- **Building for Scale**: They are focused on creating repeatable systems and infrastructure to support rapid growth and new program launches, transitioning from "scrappy MVP" to properly operationalized processes.
- **Deepening Employer Partnerships**: Strengthening relationships with healthcare systems and other employers to create durable talent pipelines.

## Why Work Here
- **Mission-Driven Culture**: The company's values (e.g., "We are always learning," "We are open, honest, and constructive") are deeply embedded in the culture. The mission to transform lives through education is central to the work.
- **Remote-First Flexibility**: Many roles are remote within the US (including states like CA, FL, TX, MA, AZ, NY, and IL), with beautiful physical offices in San Francisco and Bengaluru for those who prefer in-office work.
- **Inclusive & Diverse Environment**: The company boasts a female co-founder, 40% women in leadership, and a team that speaks 40+ languages representing 15+ nationalities.
- **Generous Benefits**: Benefits include world-class medical, dental, vision, and wellness benefits; flexible work hours and vacation policy; professional development and learning budgets (including free access to any Springboard course); ergonomic desk setup and noise-canceling headphones; free catered lunches and healthy snacks (in office); and company-wide annual offsites.
- **Growth & Ownership**: As a rapidly growing Series B startup, employees have incredible opportunities for ownership, influence, and professional advancement. The culture rewards "founder mentality" and the ability to create structure in ambiguity.
- **Learning is in the DNA**: Every employee gets two professional development budgets to learn anything, from baking to origami, reinforcing that the company walks the talk on continuous learning.

## Sources
1. [springboard.com](https://www.springboard.com/about/)
2. [springboard.com](https://www.springboard.com/join-us/)
3. [springboard.com](https://www.springboard.com/)
4. [job-boards.greenhouse.io](https://job-boards.greenhouse.io/springboard)
5. [job-boards.greenhouse.io](https://job-boards.greenhouse.io/springboard/jobs/6102309004)
6. [job-boards.greenhouse.io](https://job-boards.greenhouse.io/springboardmentors)

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