---
title: 'Head of B2C Growth Strategy at Covariance'
canonical: 'https://feeny.ai/job/head-of-b2c-growth-strategy-covariance-new-york-mk49ps9xr5q6'
type: 'job'
last_seen: '2026-09-09'
---

# Head of B2C Growth Strategy at Covariance

- **Company:** Covariance
- **Location:** New York
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2025-12-26
- **Last confirmed live:** 2026-09-09
- **Apply:** https://jobs.gem.com/covariance-ai/am9icG9zdDrlNE9ihAKZhNA4qlc1FwYt

## Job description

## About Covariance

Covariance is the most advanced audience engine ever built. Our breakthrough AI customizes audiences for every brand and competitive set. Unlike traditional platforms that focus on existing customers, we give marketers a complete view of the entire market: competitors’ customers, your customers, and everyone else shopping in your space. Identify audiences you can win, activate them across channels, and measure lift – all powered by the Covariance Platform. Covariance turns population-scale data into real results: 20-30% improvement in CAC for the campaigns that we power.

+ We built the largest panel of anonymized, third-party consumer behavior data in the United States + We serve enterprise & mid-market retail, DTC, restaurants, transportation, subscription and more + [Based on MIT research](https://www.covariance.ai/#research-press-section) in specialized AI/ML for third-party data + Team of 30 headquartered in NYC + Winner of Harvard Business School Innovation Prize & named a Top 25 MIT startup to watch

The Opportunity

Own the customer value story. Show enterprise marketers how to use our platform to find winnable audiences, activate with precision, and prove lift. You will build McKinsey-quality strategies and exec-ready presentations for direct B2C strategy. You will also run hands-on experiments and build scalable methodologies (playbooks, frameworks) that will empower Sales and Customer Success.

## Responsibilities

- B2C growth strategy development: use our full market view to recommend where to invest and quantify size of the prize
- Write the growth plan: partner with clients and their agencies to define target audiences, media mix, and messaging themes
- Set the experimentation plan and prove outcomes: translate data into testable hypotheses, measure impact and refine based on results
- Executive storytelling: simplify complex insights and deliver clear presentations to the C-suite
- Thought leadership and enablement: build reusable playbooks that drive results for our clients and that Sales and Success can run at scale

## Qualifications

- 7–12 years across consulting, modern media, and/or growth
- Fluent in paid social, programmatic, and/or  retail media
- Comfortable in: SQL basics, Looker, Tableau, and/or Sigma
- Strong test-and-learn discipline: control design, lift math, and incrementality concepts
- Portfolio of client-ready decks that show structured thinking, clear strategy, and compelling storytelling
- Expert in Slides and Sheets/Excel; you can model scenarios, calculate lift, and visualize results quickly
- Executive presence with clear, concise writing and presentation

## Compensation & Benefits

- Target annual cash compensation: $175,000 - $250,000 + competitive equity package
- Free health, vision, dental insurance
- 401k with match
- Unlimited PTO + 13 company holidays
- Daily Grubhub lunch stipend
- Pre-tax commuter benefits

Location In-person at our NYC office strongly preferred.  Remote candidates who can spend some time in-office (e.g., monthly) will also be considered.

## About Covariance

## Company Overview
- **One-liner**: Covariance provides market intelligence by turning the US consumer economy into a queryable platform using actual purchase data from millions of households.
- **Entity Type**: Private (venture-backed, $11M total funding)
- **Headquarters**: New York, NY, USA (also has a presence in Berkeley, CA)
- **Founded**: 2020
- **Founders**: Not publicly available

## Core Business
- Primary industry/industries: Market Intelligence, Consumer Analytics, Data & AI
- Target customers: B2B, Enterprise (hedge funds, CPG companies, Fortune 500)
- Purpose statement: Deliver previously-impossible insights by combining machine learning with external data, providing a 360° view of any company as if you were the CEO.

## Products & Services
- **Consumer Trends**: Track category trends, brand trends, and emerging behaviors – everything driving consumer spend, from brands to cultural moments.
- **Competitive Intelligence**: Gain market share & size, competitor X-rays, and growth drivers to benchmark against the best in your industry.
- **Audience Intelligence**: Build rich persona profiles, analyze cross-shop behavior and wallet share, and track how different audiences spend.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (private company)
- **Key Metric**: Total Funding $11M (Venture Round, March 2026)
- **Notable Investors**: BoxOne Ventures, Simple Food Ventures; Partnered with Facteus to launch the Stratum3 Data Suite for CPG insights.
- **Growth Signals**: 133.3% YoY headcount growth (8 employees), monthly headcount growth of +16.7%, active job postings (+200% YoY), selected for MIT Startup Exchange STEX25 in 2023.

## Competitive Advantages
- Ground-truth purchase data from credit/debit cards and receipts – not surveys or panel estimates.
- 1M brand coverage with next-day refresh and trillions of data points.
- Patent-pending machine learning platform built on MIT research, enabling data-efficient learning with limited ground truth.
- Enterprise-grade security trusted by F500 companies and verified by independent audit.

## Strategic Focus
- Scaling enterprise sales (hiring Senior Account Executive, Enterprise and Enterprise Sales Director)
- Strengthening product marketing and GTM (hiring Product Marketing Manager, Lead Recruiter)
- Building out the data platform (hiring Senior Software Engineer, Data Platform)
- Expanding partner integrations (e.g., MCP, customized dashboards, same-day onboarding)

## Why Work Here
- Small, high-impact team (8 employees) with rapid growth trajectory and equity offered.
- Onsite workspace in New York, NY and Berkeley, CA (offices in both locations).
- Cutting-edge work in AI/ML with real-world consumer data, backed by MIT research.
- Opportunity to shape the product and go-to-market strategy at an early-stage company.
- Recently recognized by MIT Startup Exchange, signaling strong innovation and industry relevance.

## Sources
1. [covariance.ai](https://www.covariance.ai/)
2. [linkedin.com/company/covariancelabs](https://linkedin.com/company/covariancelabs)
3. [cbinsights.com](https://www.cbinsights.com/company/covariance-1)
4. [builtin.com](https://builtin.com/company/covarianceai)

## Other roles at Covariance

- [Lead Recruiter (GTM)](https://feeny.ai/job/lead-recruiter-gtm-covariance-new-york-txhy1y4hs622) — New York
- [Finance Manager](https://feeny.ai/job/finance-manager-covariance-new-york-ke47cq5x8wcn) — New York