--- title: 'Head of Brand at AvePoint' canonical: 'https://feeny.ai/job/head-of-brand-avepoint-new-york-4yzzqgzphy6q' type: 'job' last_seen: '2026-09-21' --- # Head of Brand at AvePoint - **Company:** AvePoint - **Location:** New York, NY - **Posted:** 2026-08-27 - **Last confirmed live:** 2026-09-21 - **Apply:** https://www.avepoint.com/careers/job-detail?gh_jid=8159405 ## Job description Position overview The Head of Brand is an executive leader accountable for defining, governing, and evolving AvePoint’s brand to drive differentiation, trust, and preference as the company scales toward $1B ARR. You will own brand positioning, narrative, and visual identity; serve as the final decision-maker for all brand expressions; build and lead a high-performing brand organization; own the brand budget and agency ecosystem; and advise the executive leadership team (ELT) on brand strategy, tradeoffs, and long-term equity. This is a role for a leader who can transform brand from a support function into a measurable engine of commercial growth. Core Functions - Brand Strategy & Identity Leadership: Own and set AvePoint’s enterprise brand positioning, story, and visual identity system. - Brand Governance & Decision Rights: Serve as the final decision-maker and guardian for all major brand expressions, campaigns, and guidelines. - Brand Campaign Strategy & Activation: Translate strategy into high-ambition brand platforms, moments, and experiential activations. - Brand Reputation & Advocacy Programs: Drive awareness, sentiment, preference, and customer advocacy programs (e.g., third-party review leadership). - Brand Measurement & Business Impact: Own brand health tracking and the progressive KPI framework, connecting brand to commercial outcomes. - Organization & Budget Leadership: Build, scale, and lead the brand organization and manage the brand budget and agency ecosystem. ## Key Responsibilities Brand Strategy & Identity - Set, define, and continually refine AvePoint’s brand positioning, narrative framework (messaging pillars, tagline, value propositions), and visual identity so it resonates with enterprise and mid-market audiences. - Act as chief brand architect, ensuring the brand conveys AvePoint’s unique value (unified data security, resilience, and AI governance) in an authentic, differentiated way. - Own brand architecture across the master brand, product suites, sub-brands (e.g., Elements, Torsion), and campaign brands. Governance & Decision Rights - Serve as the final decision-maker and guardian for all brand expressions, with authority to approve, veto, or revise major brand assets and campaigns — from global campaign themes to product naming. - Own and enforce brand guidelines, partnering with design and content leads to guide corrections, and set brand guardrails, decision rights, and approval workflows that balance speed with consistency. Campaign & Activation - Lead flagship, high-ambition brand platforms (e.g., the “mission control for data protection” platform) and experiential activations at key industry events that create category conversation. - Identify and own signature “brand moments” annually — major research studies, cultural partnerships, and sponsorships — to amplify the company’s profile. Content & Creative Oversight - Guide the creation of brand-level content — thought leadership, annual reports, vision videos — ensuring a consistent voice that engages CXO audiences while aligning to business goals. - Partner closely with content marketing leads and creative directors to produce standout, differentiated brand storytelling. Organization, Budget & Agencies - Build, scale, and lead a high-performing brand organization (managers, strategists, and operations), inspiring and developing the team. - Own the brand budget and direct the agency/partner ecosystem (creative, digital, media, sponsorships), including agency reviews and scope negotiations. Reputation, Advocacy & Measurement - Monitor and influence brand health metrics (awareness, sentiment, preference) and drive customer advocacy initiatives, including leadership in third-party reviews. - Own the progressive KPI framework — evolving from awareness and share of voice (SOV) to preference, consideration, and commercial impact — and be accountable for brand’s contribution to preference, pipeline, and revenue. - Advise and align the ELT and CRO/CMO on brand direction, tradeoffs, and long-term equity, communicating ROI credibly to the board and executive leadership. ## Qualifications & Experience Required - 12–15+ years of experience in brand and/or marketing leadership, preferably in B2B SaaS or enterprise technology. - Proven experience building, scaling, and leading a brand function and inspiring high-performing teams. - Track record of creating and executing successful integrated, multi-channel brand campaigns that moved awareness, preference, and business results. - Executive-level narrative and influence: demonstrated ability to advise, challenge, and align executives around brand direction, tradeoffs, and long-term equity building. - Strong commercial and financial acumen — connecting brand health to business outcomes and communicating ROI credibly to leadership and the board. - Experience directing multiple agency relationships and managing significant budgets effectively. - Deep expertise in brand strategy, category positioning, narrative frameworks, and brand governance in a competitive market. - Bachelor’s degree in marketing, business, or a related field required. ## Preferred - MBA or advanced degree. - Experience in data security, resilience, governance, or AI-adjacent categories. - Prior experience taking a brand through a repositioning or rebrand at a high-growth or publicly traded company. ## Key Skills & Capabilities - Brand strategy and category leadership: define, evolve, and defend a differentiated brand and category narrative. - Executive-level narrative and influence across the ELT and board. - Cross-functional governance and decision-making — strong judgment in setting brand guardrails and approvals. - Campaign and brand activation leadership — translating strategy into high-impact brand moments and platforms. - Brand measurement and business acumen — connecting brand health to commercial outcomes. - Organizational leadership — building, scaling, and developing teams and agency ecosystems. ## Key Stakeholders Executive Leadership Team (CEO, CRO/CMO)  •  Content & Editorial leadership  •  Communications & PR leadership  •  Growth & Demand Generation leadership  •  Product Marketing  •  Creative & Design  •  Agency & partner ecosystem ## Why This Role Exists - Creates single, accountable executive ownership of the brand. - Drives differentiation in a crowded category. - Establishes brand as a growth lever — not a support function. - Enables scale without dilution through governance and decision rights. - Builds a measurable path from brand → preference → pipeline → revenue. The anticipated base salary range for this position is $265,000 - $329,000. In addition, this role is eligible for a performance bonus, equity awards, and a comprehensive benefits package. At AvePoint, we strive to offer competitive, fair, and equitable total rewards. The listed salary range represents a good faith estimate, with final offers based on location, experience, skills, and qualifications. The listed range reflects base salary only; our total rewards include base salary, comprehensive benefits (medical, dental, vision, 401(k) with match, unlimited PTO), and depending on the role, bonuses, commissions, or equity (RSUs). We welcome compensation discussions—apply even if your expectations fall outside the range. Any personal data you share with us during the application process will be processed strictly in compliance with applicable data protection laws and our [Privacy Notice](https://www.avepoint.com/company/privacy-notice). ## About AvePoint ## Company Overview - **One-liner**: AvePoint is a global leader in data security, governance, and resilience, providing a unified platform to help organizations protect, manage, and optimize their data across Microsoft, Google, Salesforce, and other collaboration environments in an AI-driven world. - **Entity Type**: Public (NASDAQ: AVPT) - **Headquarters**: Jersey City, New Jersey, United States - **Founded**: 2001 - **Founders**: The company was founded by a team of entrepreneurs; the journey began in a public library in Somerset, New Jersey. ## Core Business - Primary industry/industries: Enterprise SaaS (Data Security, Governance, and Resilience) - Target customers: B2B, heavily focused on Enterprise and Government (including highly regulated industries) - Mission or purpose statement: To enable organizations to confidently embrace the future of work by simplifying collaboration, securing data, and unlocking the potential of AI. Their platform, the AvePoint Confidence Platform, acts as the "Trust Layer" for modern data challenges. ## Products & Services - **[AvePoint Confidence Platform]**: A unified, cloud‑native SaaS platform that integrates data security, governance, and resilience. It addresses four core data challenges: 1. **Digital Sprawl**: Scalable backup and granular restore from a single platform. 2. **Legacy & Fragmented Data**: Full lifecycle management from creation to retirement, including discovery and cleanup of Redundant, Outdated, and Trivial (ROT) data. 3. **Overexposed Data**: Visibility and least-privilege access controls, automated policy reviews, and configuration drift remediation. 4. **Data Loss & Interruption**: Proactive security and compliance controls to mitigate reputational risk. - **Specialized Solutions**: The platform includes specific tools for Microsoft 365 Copilot analytics, workspace management (MyHub), and rapid cloud backup (Cloud Backup Express). - **Certifications & Compliance**: The platform is certified against major standards including ISO 27001:2022, ISO 27701:2019, ISO 27017:2015, SOC 2 Type II, FedRAMP (Moderate), IRAP (Australia), and CSA STAR. ## Market Standing - **Valuation/Market Cap**: (Not publicly available from search results, but as a NASDAQ-traded company, this fluctuates. Check Yahoo Finance or a similar service for current data.) - **Key Metric**: Annual Revenue (Public) OR Total Funding (Private): **Public Company** - refer to SEC filings (10-K/10-Q) for the most recent quarterly/annual revenues. - **Notable Investors/Partners**: Deeply embedded partnership with **Microsoft** (has won the Global Microsoft Partner of the Year Award six times). Other key ecosystem partners include Google and Salesforce. - **Growth Signals**: - Serves **28,000+ customers** in **100 countries**. - Over **3,000 employees** globally, with a strategically distributed workforce (two-thirds in APAC). - Expanded FedRAMP authorization to include three new products in 2024. - Launched an **AI Lab in Singapore** in 2024 to drive industry-focused innovation. - Hosted across **14 global data centers**. ## Competitive Advantages - **Deep Microsoft Ecosystem Integration**: AvePoint is a long-standing, premier partner of Microsoft with one of the largest SaaS userbases in the Microsoft 365 ecosystem. Their history dates back to providing backup for SharePoint 2001. - **Comprehensive "Trust Layer"**: They are one of the few vendors to unify data security, governance, and resilience (backup & recovery) into a single platform, meeting the needs of highly regulated industries and governments. - **Highest Security Standards**: Holds extensive, globally recognized security and compliance accreditations (FedRAMP, SOC 2, ISO 27701, IRAP), making them a trusted partner for the public sector and regulated industries. - **Global Infrastructure & Support**: A strategically distributed global workforce and 14 data centers support data sovereignty requirements worldwide. ## Strategic Focus - **AI-Ready Data Governance**: Centered on the idea that AI is only as good as the data it uses. AvePoint focuses on helping organizations prepare, secure, and govern their data for AI adoption (e.g., providing benchmarking and analytics for Microsoft 365 Copilot). - **Serving the Public Sector**: Actively expanding its FedRAMP authorized product portfolio to capture more government business in the US and other regulated regions. - **Continued Platform Expansion**: Adding new analytics, workspace management, and rapid backup solutions to broaden the scope of the Confidence Platform. ## Why Work Here - **Award-Winning Culture**: Recognized as an **Inc. Best Workplace** (back-to-back), a **Built In Best Place to Work (2024)**, and a **Great Place to Work** (93% of US employees say it's a great place to work vs. 57% at a typical US-based company). Also received awards in the Philippines, Australia, and from kununu (Top 2025 Company). - **Culture & Values**: The company describes its culture with five core values and leadership behaviors: - **Ownership and Accountability** ("We take full accountability, set high standards...") - **Teamwork** ("promoting global collaboration and taking pride in helping, sharing, mentoring...") - **Agility** ("quick, informed decision-making... a growth mindset") - **Visionary and Practical** ("bold ideas... turning them into groundbreaking realities") - **Inclusive and Empathetic** ("Diversity is at the core of our success... fostering inclusive collaboration") - **Growth Trajectory**: With over 3,000 employees and a history of rapid growth, there are significant opportunities to make an impact and "craft your career." - **Global & Remote-Flexible**: Opportunities are available across **North America, APAC, and EMEA** in cities like Jersey City, New York, London, Singapore, Sydney, and many more. They also have remote positions in Poland and other locations. - **Entrepreneurial Spirit**: The company encourages a "builder" mindset, where employees are empowered to "seize" opportunities and take ownership. ## Sources 1. [Avepoint.com - Company Site](https://www.avepoint.com/) 2. [Avepoint.com - History Page](https://www.avepoint.com/history) 3. [Avepoint.com - Careers Page](https://www.avepoint.com/careers) 4. [LinkedIn - AvePoint](https://www.linkedin.com/company/avepoint) 5. [Great Place to Work - AvePoint](https://www.greatplacetowork.com/en/certified-company/7048881) ## Other roles at AvePoint - [Partner Development Manager – GSI & Consultants](https://feeny.ai/job/partner-development-manager-gsi-consultants-avepoint-melbourne-vq3snasyhzgz) — Melbourne, Australia - [Partner Development Manager – GSI & Consultants](https://feeny.ai/job/partner-development-manager-gsi-consultants-avepoint-sydney-new-south-wales-8ked29gqqz57) — Sydney New South Wales, Australia - [Project Manager (Johor Bahru)](https://feeny.ai/job/project-manager-johor-bahru-avepoint-johor-bahru-johor-1v38y4abgeae) — Johor Bahru Johor, Malaysia - [Channel Solution Engineer](https://feeny.ai/job/channel-solution-engineer-avepoint-the-hague-9ka8ps1883cz) — The Hague, Netherlands - [Partner Activation Manager](https://feeny.ai/job/partner-activation-manager-avepoint-jersey-city-nj-avtb5wre0a7s) — Jersey City NJ, United States - [Systems Business Analyst](https://feeny.ai/job/systems-business-analyst-avepoint-arlington-va-k4yqxy0cmr83) — Arlington VA, United States - [Senior Account Executive - Public Sector](https://feeny.ai/job/senior-account-executive-public-sector-avepoint-melbourne-e0vxt56r9we0) — Melbourne, Australia - [OutSystems Developer (Johor Bahru)](https://feeny.ai/job/outsystems-developer-johor-bahru-avepoint-johor-bahru-johor-3bt8r4amehsk) — Johor Bahru Johor, Malaysia - [OutSystems Developer](https://feeny.ai/job/outsystems-developer-avepoint-kuala-lumpur-kuala-lumpur-zc897s1fv66s) — Kuala Lumpur Kuala Lumpur, Malaysia - [Director of Revenue Operations, GTM Performance](https://feeny.ai/job/director-of-revenue-operations-gtm-performance-avepoint-new-york-62wfksjjqc87) — New York, NY