--- title: 'Head of Brand & Commercial Performance at B2spin' canonical: 'https://feeny.ai/job/head-of-brand-commercial-performance-b2spin-gibraltar-756nzmcaghvh' type: 'job' last_seen: '2026-09-16' --- # Head of Brand & Commercial Performance at B2spin - **Company:** B2spin - **Location:** Gibraltar - **Employment:** full-time - **Work type:** onsite - **Posted:** 2026-02-27 - **Last confirmed live:** 2026-09-16 - **Apply:** https://jobs.ashbyhq.com/b2spin/ff6b9b41-56a8-475f-b477-077d5eb97e98 ## Job description We are B2Spin, and we are dedicated to delivering the best Free-to-Play Social Casino and gaming experiences by creating captivating, engaging, and unique products that are accessible to everyone. We have built a team of talented professionals from all over the globe, who are working to continually improve the experiences of our players. We are not looking to just be part of the industry, but to revolutionize it. ## The Role Own and drive the complete performance of one of our flagship social casino brands, from strategy to execution and everything in between. ## What you will be doing - Take full ownership of brand P&L, setting commercial targets and driving sustainable revenue growth - Develop and execute integrated marketing strategies across all channels to boost user acquisition and engagement - Lead cross-functional collaboration with Product, CRM, Data Analytics, and Finance teams to maximize player experience and monetization - Define and optimize key metrics ( ARPU, LTV, retention) while analyzing performance data to capitalize on new opportunities - Manage vendor relationships and represent the brand at industry events - Build and mentor high-performing teams while ensuring all activities comply with responsible gaming standards ## What we are looking for - Proven brand leadership experience in digital entertainment, gaming, or social casino environments - Strong commercial track record with demonstrated success in P&L management and revenue growth - Expert-level cross-functional leadership and stakeholder management skills - Strategic mindset combined with hands-on operational execution abilities - Deep knowledge of digital marketing, user engagement strategies, and data-driven decision making ## Why you will love it You'll have complete ownership over a flagship brand's destiny, working with cutting-edge gaming technology and a globally diverse team that's passionate about revolutionizing the industry. This role offers the perfect blend of strategic thinking and hands-on execution, where your decisions directly impact millions of players worldwide while driving meaningful business growth. We hire based on skills, drive, and ideas—nothing else. Your background, gender, age, race, ethnicity, disability, sexual orientation, religion, neurodiversity, or educational path will never be a barrier to joining us. We also welcome candidates from non-traditional career journeys and value diverse perspectives that challenge conventional thinking. Diversity fuels our innovation, collaboration, and growth, and we're committed to creating an environment where everyone can contribute their best work and thrive. ## About B2spin ## Company Overview - **One-liner**: B2Spin is a globally distributed social gaming company that develops free-to-play, mobile web-first game experiences. - **Entity Type**: Private (funding stage not disclosed) - **Headquarters**: Gibraltar - **Founded**: 2022 - **Founders**: Not publicly available ## Core Business - **Primary industry**: Social gaming (free-to-play, social casino) - **Target customers**: B2C – players worldwide who enjoy social, free-to-play games - **Mission**: "To create the best game experiences on the market" [b2spin.com](https://www.b2spin.com/) ## Products & Services - **Free-to-Play Social Games**: A portfolio of browser-based social casino and gaming experiences. Games are free to play forever with no purchase required, designed for mobile web first but playable on any device with a browser. The company focuses on creating unique selling points, community-driven features, and life-changing moments for players. ## Market Standing - **Valuation/Market Cap**: Not publicly available - **Key Metric**: 135 employees (as of mid-2026) with a monthly headcount growth rate of +5.6% [linkedin.com](https://gi.linkedin.com/company/b2spin-limited) - **Notable Investors/Partners**: None identified from public sources - **Growth Signals**: - 55 active job postings (monthly job posting growth: +27.9%, quarterly growth: +66.7%) - Operates in 26 countries including Philippines, Brazil, Malta, Georgia, and Serbia - Tech stack includes modern tools like React, Java, Kubernetes, Python, and Google Cloud ## Competitive Advantages - **Mobile Web First**: All games are optimized for mobile browsers, removing the friction of app downloads and enabling instant play across devices. - **Free-to-Play Forever**: A core philosophy that players never need to spend money to enjoy the full experience, differentiating from pay-to-win models. - **Globally Distributed Team**: A remote-first, international workforce allows 24/7 operations, diverse perspectives, and access to top talent worldwide. - **Social Gaming Focus**: Games are built to connect communities and incentivize playing with friends, driving organic growth and retention. ## Strategic Focus - **Portfolio Expansion**: Continuously growing the game portfolio and player base to compete with and overtake the best in the industry. - **Talent Acquisition**: Actively hiring across engineering, operations, marketing, and security to scale the platform and strengthen internal capabilities. - **Player Engagement**: Investing in CRM, promotions, and VIP management to drive long-term retention and revenue growth. ## Why Work Here - **Remote-First Culture**: All roles are fully remote, allowing employees to work from anywhere in the world. - **Fast-Growing Environment**: The company has rapidly scaled to 135 employees and shows strong hiring momentum, offering opportunities for career growth and ownership. - **Modern Tech Stack**: Engineers work with cutting-edge tools (React, Java, Python, Kubernetes, GCP, etc.) and have the chance to build scalable systems for a global player base. - **Ownership & Impact**: The company looks for "superstars" who can take ownership and contribute to building games and eventually new ventures within the organization. - **Diverse Team**: Employees hail from over 26 countries, fostering a multicultural and inclusive workplace. ## Sources 1. [b2spin.com – Home](https://www.b2spin.com/home) 2. [b2spin.com – Vacancies](https://www.b2spin.com/home/b2spin-vacancies) 3. [LinkedIn – B2Spin Limited](https://gi.linkedin.com/company/b2spin-limited) 4. [Jobs.ashbyhq.com – B2Spin](https://jobs.ashbyhq.com/b2spin) ## Other roles at B2spin - [Recruitment Coordinator/Administrator](https://feeny.ai/job/recruitment-coordinator-administrator-b2spin-malta-c98gfr74pdz6) — Malta - [DevOps Engineer](https://feeny.ai/job/devops-engineer-b2spin-ukraine-bc7fzrxavhad) — Ukraine - [Middle/Senior Infra Platform Engineer](https://feeny.ai/job/middle-senior-infra-platform-engineer-b2spin-poland-yfr46v031q7z) — Poland - [Senior Frontend Engineer](https://feeny.ai/job/senior-frontend-engineer-b2spin-ukraine-ps68w0hv6yy4) — Ukraine - [Middle Frontend Engineer](https://feeny.ai/job/middle-frontend-engineer-b2spin-ukraine-8753qb83nfn6) — Ukraine - [Data Science Manager](https://feeny.ai/job/data-science-manager-b2spin-serbia-h8fa7jcd2j12) — Serbia - [Online Casino Specialist - Games Roadmap and Lobby Management](https://feeny.ai/job/online-casino-specialist-games-roadmap-and-lobby-management-b2spin-malta-dbmtkbvr6we5) — Malta - [Online Casino Specialist - Games Roadmap and Lobby Management](https://feeny.ai/job/online-casino-specialist-games-roadmap-and-lobby-management-b2spin-bulgaria-7dszy2mvvryc) — Bulgaria - [Data Platform Engineer](https://feeny.ai/job/data-platform-engineer-b2spin-poland-mj7qhyzygd46) — Poland - [VIP Account Manager](https://feeny.ai/job/vip-account-manager-b2spin-brazil-th2fkee34hyp) — Brazil