---
title: 'Head of Brand & Product Marketing at Workstream'
canonical: 'https://feeny.ai/job/head-of-brand-product-marketing-workstream-lehi-h7hh4jb36d5s'
type: 'job'
last_seen: '2026-09-13'
---

# Head of Brand & Product Marketing at Workstream

- **Company:** Workstream
- **Location:** Lehi, UT (We support relocation & visas!)
- **Posted:** 2026-09-11
- **Last confirmed live:** 2026-09-13
- **Apply:** https://job-boards.greenhouse.io/workstream/jobs/6188859004

## Job description

Workstream is a mission-driven company building the all-in-one HR, payroll, and hiring platform for managing the hourly workforce. There are 2.7 billion hourly workers, making up 80% of the global workforce, but this market has been heavily underserved by technology and deserves better. Workstream has been purpose-built for the hourly workforce from day one so that these businesses and their employees can thrive.

Our customers include leading brands from multiple sectors, including Burger King, Carl's Jr./Hardee's, IHOP, KFC, and Culvers. We are a high growth series B company and quickly expanding our product portfolio to deliver on our vision. We are backed by legendary VCs and industry experts like Founders Fund, BOND, and Coatue.

Grow With Us

We are looking for a Head of Brand & Product Marketing to join our team. This is building, not maintaining. You will own how Workstream is positioned, launched, and remembered, at the moment we expand from a vertical SaaS leader into an AI-native platform for the entire frontline workforce. You'll run product marketing, brand, content, and design as one team, report directly to our revenue leadership, and see your work show up in the pipeline within weeks, not quarters.

We are looking for leaders that thrive in a fast-paced environment. Ex-founders thrive here.

Location & Relocation

- This is a 4 to 5-days-per-week in-office role. We believe being together is important for building quickly, collaborating closely, and shaping the next chapter of Workstream
- We support relocation and visa sponsorship for the right candidate

Day In The Life

- Positioning & Narrative: Own Workstream's positioning and messaging end to end, including the biggest open strategic question we have: leading with our restaurant dominance vs. the broader frontline-workforce story. You'll test it, not debate it.
- Product Launches: Run GTM launches for a portfolio that now ships AI products (like our AI assistant for frontline teams) alongside hiring, HR, and payroll. Messaging, pricing & packaging input, launch plans, and the enablement that makes Sales dangerous in the first week.
- Brand & Content: Lead our content and design team across the website, case studies, video, webinars, and social. Raise the bar on everything customer-facing, and use AI to produce at a pace a team twice our size couldn't match a year ago.
- Working with Sales: Arm AEs and partnerships with narratives, competitive teardowns, ROI stories, and customer proof. Sit in on deals. Talk to lost prospects. Change the message when the market tells you to.
- Team Leadership: Manage and grow a small, high-output team of product marketers, content marketers, and designers, and be the strongest IC on it when it matters.

## Who You Are

- Slope over pedigree: 5+ years in B2B marketing with real product marketing depth, but we care more about what you've shipped and how fast you're improving than the logos on your resume.
- Management experience: You have built and led hungry and dynamic marketing teams in the past.
- Founder energy: you've started something (a company, a category, a function from zero) and you default to action; former founders welcome!
- A writer and an operator: you produce sharp positioning yourself, and you build systems so the team produces it without you.
- AI-native: you already use AI agents across your daily work and you'll push the team to do the same.
- Commercially ruthless: you measure marketing in pipeline and revenue, not impressions.
- Hungry: you outwork the market and you want the scope of a VP role earlier than a big company would ever give it to you.
- Experience with SMB buyers, hourly/frontline workforces, HR tech, or payroll is a strong plus.

Travel & Location

- Based in (or relocating to) Lehi; in-office at least 4 days per week
- Occasional travel for customer visits, conferences, and team events

## What We Offer

- A mission-driven and value-based company dedicated to empowering deskless workers and local businesses
- An early employee opportunity at a Series B hyper-growth startup with over $120M in funding
- Work directly with the founding team and industry veterans to accelerate your career
- Competitive salary and equity
- Comprehensive health coverage: medical, dental, and vision. We pay 95% of your premiums for employees and 85% for dependents
- In-office amenities and stocked kitchen
- 401K plan
- Flexible PTO

Salary Range

The base salary range for this role is $160,000 and $190,000 annually, depending on experience and qualifications. In addition to base salary, this role includes participation in Workstream's stock option program, offering meaningful equity ownership in the company. Know More About Workstream

- https://www.workstream.us/blog/funding-series-b
- https://techcrunch.com/2021/08/26/workstreams-text-based-recruitment-tool-gets-a-48m-bet-from-bond-and-beyond/
- https://techbuzz.news/buzzworthy-august-27-2021/

Additional Information

Workstream provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

We are committed to the full inclusion of all qualified individuals.

## About Workstream

## Company Overview
- **One-liner**: Workstream provides an all-in-one AI-powered HR, payroll, and hiring platform purpose-built for hourly, multi-location businesses, primarily in the restaurant industry.
- **Entity Type**: Private (Series B)
- **Headquarters**: San Francisco, California, USA
- **Founded**: 2017
- **Founders**: Desmond Lim (CEO), Lei Xu (CSO & Co-founder), Max Wang (CTO & Co-founder)

## Core Business
- **Primary industry/industries**: HR Technology, Payroll Software, Recruiting/Hiring Software, Restaurant Technology
- **Target customers**: B2B; specifically multi-location restaurant chains and other hourly-workforce businesses (e.g., retail, hospitality). Their customers include 46 of the top 50 quick-service restaurant brands.
- **Mission or purpose statement**: "Empowering local businesses and the hourly workforce to thrive" [workstream.us](https://www.workstream.us/about)

## Products & Services
- **AI-Powered Hiring Platform**: An end-to-end solution that includes job posting to hundreds of boards, AI-driven candidate screening, and automated interview scheduling via their "VoiceAI" feature. [workstream.us](https://www.workstream.us/)
- **HR & Compliance Platform**: Tools for managing I-9s, e-verify, time clock violations, meal break alerts, and digital form collection to ensure compliance with labor laws. [workstream.us](https://www.workstream.us/)
- **Payroll Solution**: An all-in-one payroll system designed for hourly workers, featuring custom reports, an AI assistant for error detection, and audit reconciliation. [workstream.us](https://www.workstream.us/)
- **Onboarding & Employee Management**: Digital onboarding workflows and employee management tools designed to reduce time-to-productivity for new hires.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed.
- **Key Metric**: Total Funding of **$118M** across multiple rounds, including a $60M Series B in 2022 led by Notable Capital (formerly GGV Capital). [linkedin.com](https://www.linkedin.com/company/workstream-us)
- **Annual Revenue**: Estimated at **$14.3M** (based on LinkedIn data). [linkedin.com](https://www.linkedin.com/company/workstream-us)
- **Notable Investors/Partners**: GGV Capital (Notable Capital), CRV, Basis Set Ventures, Founders Fund (Keith Rabois), BOND (Jay Simons), Coatue, and individual angels like Tony Xu (CEO of DoorDash) and Eric Yuan (CEO of Zoom). [workstream.us](https://www.workstream.us/about)
- **Growth Signals**: Trusted by 46 of the top 50 restaurant brands (e.g., Burger King, Jimmy John's, Taco Bell, Culver's, Papa Johns) across 30,000+ locations. Launched a first-of-its-kind all-in-one payroll solution for the hourly workforce in 2024. [workstream.us](https://www.workstream.us/)

## Competitive Advantages
- **Deep Vertical Focus**: Purpose-built for the restaurant industry, not a generic HR platform. This allows for highly specific features like tip pooling, shift management, and compliance with complex hospitality labor laws.
- **AI-First Approach**: Integrates AI at every layer—from "VoiceAI" for candidate screening and interview scheduling to an AI assistant for payroll error detection—creating significant efficiency gains for managers.
- **High Customer Concentration & Trust**: 46 of the top 50 QSR brands use Workstream, creating a strong network effect and deep domain expertise that is hard for generalist competitors to replicate.
- **All-in-One Platform**: Combines hiring, onboarding, HR compliance, and payroll into a single system, eliminating the need for multiple point solutions for restaurant operators.

## Strategic Focus
- **Product Expansion**: Deepening the all-in-one platform, particularly with the recent launch of their native payroll solution to compete with legacy providers.
- **AI Integration**: Continuing to leverage AI (VoiceAI, AI assistant) to automate manual tasks for hiring, scheduling, and payroll, driving efficiency for customers.
- **Market Penetration**: Expanding beyond their strong QSR base into other hourly-workforce verticals like retail and hospitality.
- **Global Scale**: With offices in the US, Canada, China, and the Philippines, they are building a global team to support a growing international customer base.

## Why Work Here
- **High-Impact Environment**: Workstream is a growth-stage company (191 employees) with a clear market leader position in a massive industry (restaurant tech). Employees have the opportunity to work on problems that directly impact millions of hourly workers. [linkedin.com](https://www.linkedin.com/company/workstream-us)
- **Culture & Values**: The company emphasizes a culture of "Humble and Hungry," "Direct Feedback is a Gift," and "Everyone does Customer Success." They value transparency, trust, and a beginner's mindset. [workstream.us](https://www.workstream.us/careers)
- **Remote/Hybrid Policy**: They have offices in San Francisco, Lehi (Utah), Shanghai, and Vancouver. Roles vary, with many engineering and strategic roles based in Menlo Park and San Francisco, suggesting a hybrid or in-office preference for certain teams. [workstream.us](https://www.workstream.us/careers)
- **Perks & Benefits**: Comprehensive medical, dental, and vision plans; generous mental health support (fully-paid therapy sessions); flexible PTO; paid parental leave; and competitive compensation with equity. [workstream.us](https://www.workstream.us/careers)
- **Team & Growth**: A team of ~191 people with backgrounds from top companies (Google, Yelp, Qualtrics, Zoom) and universities (Stanford, MIT, Harvard). The company is well-funded ($118M) and growing, offering significant ownership and impact. [linkedin.com](https://www.linkedin.com/company/workstream-us)

## Sources
1. [workstream.us](https://www.workstream.us/)
2. [workstream.us](https://www.workstream.us/about)
3. [workstream.us](https://www.workstream.us/careers)
4. [linkedin.com](https://www.linkedin.com/company/workstream-us)
5. [greenhouse.io](https://job-boards.greenhouse.io/workstream/jobs/6006952004)

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