--- title: 'Head of Brand at Teal Health' canonical: 'https://feeny.ai/job/head-of-brand-teal-health-united-states-aj90ax31kd1b' type: 'job' last_seen: '2026-09-26' --- # Head of Brand at Teal Health - **Company:** Teal Health - **Location:** United States - **Employment:** full-time - **Work type:** remote - **Posted:** 2026-09-23 - **Last confirmed live:** 2026-09-26 - **Apply:** https://jobs.ashbyhq.com/teal-health/de38ea2b-aada-4c4e-b356-d9951436967c ## Job description Location: Remote - US (Preferred NYC) or Hybrid (San Francisco) Employment Type: Full-time Department: Marketing Reports to: VP, Marketing & Communications About Teal Health: At Teal Health, we’re on a mission to provide women with the tools, access, and resources they need to make informed decisions about their health, starting with cervical cancer screening. We believe it’s time to redesign women’s health and put women, their preferences, and their experiences at the center. By offering women the choice to self-collect from the comfort and convenience of home, we can expand access to life-saving preventive care and help eliminate cervical cancer in the U.S. Our Values: We boldly champion the future women deserve. And we do this through our values, which are to elevate women, expect exceptional, and learning, every day. The Teal team lives our values and uses them to guide our decisions when building Teal. ## Why We Are Hiring For This Role Teal Health is changing how women screen for cervical cancer. We created the first FDA-authorized at-home cervical cancer screening experience, giving women an accurate, comfortable and convenient alternative to traditional in-office screening. In doing so, we created an entirely new category in women’s health. Now we are entering our next phase: making Teal synonymous with at-home cervical cancer screening and ensuring the category we created is one we continue to lead. We’re looking for a Head of Brand to own how Teal shows up in the world and dramatically expand how many people know, understand, trust and ultimately choose us. This is a strategic and highly executional leadership role with ownership of brand strategy, top-of-funnel awareness and brand growth. You’ll take the strong foundation we’ve built and make it significantly bigger through breakthrough campaigns, creative storytelling, activations, brand partnerships and an increasingly sophisticated channel strategy. Consumer will be at the center of this role, while ensuring Teal builds the trust and credibility needed across providers, health systems, payers, employers and other audiences that influence our growth. The opportunity is bigger than building name recognition. We want Teal to become the company people immediately associate with at-home cervical cancer screening and a new standard for how women’s healthcare can work. ## How We Work We believe that: - Working together should be challenging, fun, and supportive. - Decisions are made better by including diverse perspectives and challenging respectfully. - We need to be insanely proud of the work we do. - We must build amazing teams and individuals around us. - Hard work is required, but it's equally important to recharge and celebrate wins along the way. - We view AI as a powerful co-pilot, not the driver. We encourage candidates to leverage AI tools to optimize their workflows and scale their impact, provided it enhances—rather than replaces—the critical thinking and original effort required for the role. ## What You'll Own - Own Teal’s brand and category strategy, establishing Teal as the clear leader in at-home cervical cancer screening and continually sharpening what makes us meaningfully different as the market evolves and competition enters. - Drive top-of-funnel awareness and brand growth, building the strategy to introduce millions more women to Teal and move them from awareness to understanding, trust and preference. - Own our top-of-funnel channel mix and investment strategy across streaming and connected TV, video, audio and podcasts, creators, social, sponsorships, partnerships, OOH, experiential and emerging channels. - Develop breakthrough integrated campaigns that make Teal impossible to miss, combining great creative, smart distribution and cultural relevance to generate attention beyond the media dollars behind them. - Lead Teal’s creative strategy and brand storytelling, translating complex ideas around HPV, screening, accuracy and prevention into simple, memorable consumer stories. - Create activations, partnerships and cultural moments that bring Teal into the real world, generate conversation and help make at-home screening feel mainstream. - Build trust and credibility at scale, leveraging clinical evidence, experts, customers, creators, partners, earned media and other signals that give consumers confidence to choose something new. - Protect and evolve the Teal brand, ensuring everything we put into the world feels distinctly Teal: human, bold, credible, empathetic and unlike traditional healthcare marketing. - Connect brand to growth, partnering closely with Growth, Product Marketing, Communications, Lifecycle, Commercial and Product to create a connected journey from first impression through consideration and conversion. - Own brand measurement and performance, establishing clear KPIs across awareness, consideration, trust, preference, branded search, direct and organic traffic, share of voice, brand lift and downstream growth. - Own the brand marketing budget, determining where to make our biggest bets and continuously optimizing the balance between efficient reach and bold investments capable of changing our trajectory. - Lead our external brand ecosystem, including creative agencies, media partners, creators, production teams, brand partners and other resources needed to execute at a high level. - Build the brand function for Teal’s next stage, developing the processes, capabilities, measurement frameworks and team we need as Teal scales. ## What We're Looking For - You have 10+ years of experience across brand marketing, integrated marketing, consumer marketing or related roles, ideally helping build or scale a high-growth consumer brand. - You have built brands people recognize and remember, owned meaningful awareness budgets and channel strategies, and developed integrated campaigns across paid, owned, earned, creator, partnership and experiential channels. - You combine exceptional creative instincts with strong commercial thinking. You understand that brand is not separate from growth and are equally comfortable talking about a big creative idea, media strategy, brand lift, consumer insight or business performance. - You know how to introduce new ideas and behaviors to consumers and build the trust required for people to try something unfamiliar. Healthcare experience is helpful but not required. We care more about your ability to take something complex and make it simple, compelling and culturally relevant. - You are both a builder and a doer. You can define the strategy, rally people around it and then get into the work to make it happen. The expected annual base salary range for this role is $160.000 – $200,000. Actual compensation within this range is based on factors such as skills, experience, location, and qualifications. This position is also eligible for equity and benefits. Benefits: Benefits may include: - Equity compensation - Health insurance - FSA /DCFSA options - 401(k) - Parental leave - Flexible PTO - Professional development support Teal Health is an equal opportunity employer. We are committed to building a diverse and inclusive team and do not discriminate on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, age, disability, veteran status, or any other legally protected status. ## About Teal Health ## Company Overview - **One-liner**: Teal Health provides the first FDA-authorized at-home self-collection device for cervical cancer screening, paired with a virtual telehealth platform. - **Entity Type**: Private (Series stage not specified, but has undergone Incubator/Accelerator funding) - **Headquarters**: San Francisco, California, United States - **Founded**: 2020 - **Founders**: Kara Egan (CEO & Co-Founder) and Dr. Avnesh Thakor (Co-Founder) ## Core Business - **Primary industry/industries**: Women's Health, Healthcare Technology, Medical Devices, Telehealth - **Target customers**: B2C (women and people with a cervix aged 25-65 who need routine cervical cancer screening); B2B (insurance partners including Cigna, Aetna, Anthem Blue Cross, Blue Cross Blue Shield, United Healthcare) - **Mission or purpose statement**: "To get all women and people with a cervix screened for cervical cancer." ## Products & Services - **[Teal Wand](https://www.getteal.com/)**: An FDA-authorized, ergonomically designed at-home self-collection device for cervical cancer screening. The user collects a vaginal sample at home and mails it to a lab for Primary HPV testing (using the same Roche cobas® HPV test used in clinics). The process includes a required virtual visit with a Teal provider to obtain a prescription, and results are viewed in a secure online portal. Clinical trial data shows it detects cervical precancer 96% of the time, matching clinician-collected samples, and 94% of women preferred it to in-person screening with a speculum. ## Market Standing - **Valuation/Market Cap**: Not publicly disclosed - **Key Metric**: Total funding raised of **$21.5M** (CB Insights reports $20.48M, another source $21.5M) across multiple rounds including an Incubator/Accelerator round. Annual revenue estimated at **$2.3M** (from LinkedIn-derived data). - **Notable Investors/Partners**: Investors include **Emerson Collective**, **Serena Ventures**, **Metrodora Ventures**, **Amplifyher Ventures**, and **MedTech Innovator** (among 13+ total investors). Insurance partners include **Cigna, Aetna, Anthem Blue Cross, Blue Cross Blue Shield, and United Healthcare**. - **Growth Signals**: Headcount grew **65% year-over-year** to 24 employees (as of mid-2025). LinkedIn followers grew **66.2% year-over-year**. The company has **4 patents** filed. Active job postings increased **400% month-over-month** (5 open positions). ## Competitive Advantages - **First-to-market with FDA authorization**: The Teal Wand is the first FDA-authorized self-collection device for at-home cervical cancer screening, creating a significant regulatory moat. - **Clinical accuracy parity**: The device detects precancer 96% of the time, matching clinician-collected samples, which builds trust with both users and medical providers. - **Strong user preference**: 94% of women in clinical trials preferred the at-home experience over the traditional speculum exam, addressing a major barrier to screening compliance. - **Integrated telehealth platform**: The prescription requirement and virtual provider support create a closed-loop system that ensures medical oversight and follow-up care coordination. - **Insurance reimbursement model**: Working with major national insurers (Cigna, Aetna, United Healthcare, etc.) positions the product as accessible and covered, not just a cash-pay luxury. ## Strategic Focus - **Expanding insurance coverage**: Teal Health is actively working to broaden its network of insurance providers (currently cannot service Medicaid/Medi-Cal patients). - **Scaling the platform**: With rapid headcount growth and a surge in job postings, the company is investing in operations, clinical staff, product, and engineering to meet demand. - **Building the care continuum**: The company aims to manage the full patient journey—from screening to abnormal result follow-up and referral coordination—keeping users within the Teal ecosystem. - **Long-term vision**: Advancing women's wellbeing broadly, with the mission of getting every eligible person screened, and a stated goal to serve patients of all ethnicities, genders, and backgrounds. ## Why Work Here - **Mission-driven impact**: Employees directly contribute to solving a critical public health issue—cervical cancer is nearly 100% preventable with screening, yet millions skip the uncomfortable in-clinic exam. - **High-growth environment**: 65% headcount growth YoY, active hiring across multiple functions (engineering, product, clinical, operations, marketing), and a relatively small team (~24 people) offers significant ownership and visibility. - **Cross-functional culture**: The team includes clinical experts (OB-GYNs, nurse practitioners), engineers, product designers, researchers, and operations staff, providing a rich interdisciplinary work environment. - **Location & flexibility**: Based in San Francisco (Presidio area). The company's remote/hybrid policy is not explicitly stated, but the tech-forward, modern approach suggests flexibility. - **Notable leadership**: CEO Kara Egan brings 20 years of experience in finance, health, and technology; Co-Founder Dr. Avnesh Thakor is an Associate Professor at Stanford University. - **Equity & inclusivity focus**: The company explicitly values serving diverse populations and has a stated commitment to "Equity, Inclusivity, and Access" in its company values. ## Sources 1. [getteal.com](https://www.getteal.com/) 2. [getteal.com/about-us](https://www.getteal.com/about-us) 3. [jobs.ashbyhq.com/teal-health](https://jobs.ashbyhq.com/teal-health) 4. [cbinsights.com](https://www.cbinsights.com/company/teal-health-2) 5. [linkedin.com/company/teal-healthco](https://www.linkedin.com/company/teal-healthco) ## Other roles at Teal Health - [Lifecycle Marketing Manager](https://feeny.ai/job/lifecycle-marketing-manager-teal-health-san-francisco-96ta8qwnd47n) — San Francisco, CA - [Director, Health Systems Partnerships](https://feeny.ai/job/director-health-systems-partnerships-teal-health-united-states-d06x3etqxxqm) — United States - [Senior Manager, Revenue Cycle Management](https://feeny.ai/job/senior-manager-revenue-cycle-management-teal-health-san-francisco-w3bwpjc4n7f7) — San Francisco, CA - [Head of Brand](https://feeny.ai/job/head-of-brand-firecrawl-san-francisco-v7qctmzv08s9) — San Francisco, CA - [Head of Brand](https://feeny.ai/job/head-of-brand-boldin-remote-04083jjdv8yr) - [Head of Brand](https://feeny.ai/job/head-of-brand-avepoint-new-york-4yzzqgzphy6q) — New York, NY - [Head of Brand](https://feeny.ai/job/head-of-brand-ramp-new-york-sh0hq0ge8r54) — New York, NY - [Head of Brand](https://feeny.ai/job/head-of-brand-jetbrains-amsterdam-abw47bfmyf4t) — Amsterdam, Netherlands / Berlin, Germany / London, United Kingdom / Madrid, Spain / Munich, Germany / Prague, Czech Republic / Warsaw, Poland - [Head of Brand](https://feeny.ai/job/head-of-brand-apify-technologies-s-r-o-prague-56xgtny88907) — Prague, Czechia