---
title: 'Head of Central Growth at Taptap Send'
canonical: 'https://feeny.ai/job/head-of-central-growth-taptap-send-new-york-vy9zywaccg7f'
type: 'job'
last_seen: '2026-11-08'
---

# Head of Central Growth at Taptap Send

- **Company:** Taptap Send
- **Location:** New York, NY
- **Employment:** full-time
- **Posted:** 2026-08-31
- **Last confirmed live:** 2026-11-08
- **Apply:** https://jobs.ashbyhq.com/TaptapSend/ef662a4e-50c6-4c8d-851f-bb7942ed02ad

## Job description

How would you rebuild customer growth with AI, from a blank slate?

That's the actual brief. Acquisition, retention, measurement and automation, redesigned around AI. It hasn't been done at scale yet. Here, it's your job to try.

And you'd be doing it at a company moving billions of dollars every month for millions of customers, so whatever you find carries weight.

Head of Central Growth Role

You own the measurement, experimentation and automation layer underneath growth. Content, brand and lifecycle teams own storytelling and channels. You work alongside them, working out what actually drives results.

- Run experiments at speed: A/B, multivariate, geo holdout and incrementality tests, with each result feeding the next.
- Settle what's incremental: separate what spend actually caused from what would have happened anyway, then give the company one trusted view of CAC, payback, ROAS, retention and LTV.
- Automate growth with AI: build agents and workflows that replace manual analysis, reporting, segmentation and campaign ops.
- Point the money: recommend where performance budget and engineering hours go across channels, markets and corridors, with evidence behind every call.
- Make wins travel: turn what works in one market into playbooks and automations that scale across corridors.

## Why you'll want it

- A genuinely blank slate. You decide how growth gets measured and automated, then you build it, with a high degree of ownership and autonomy.
- Your answers get heard. The role has high visibility with senior leadership and works on real business problems, not side projects.
- Room to build a team. You start hands-on, as an individual contributor, with the opportunity to build a team as the function scales.
- Growth that means something. Most of our customers are immigrants supporting family back home. A fix that makes sending money faster or cheaper matters to someone real.

Is this you?

- You'd rather test the claim than trust the playbook. Last-touch attribution and platform-reported numbers make you suspicious, and you can explain why.
- Where most people run three iterations, you'd happily run 80. You've built something with AI you can walk us through.
- You can design a clean experiment and read it honestly, including when nothing moved.
- Your background might be data science, analytics, engineering, product or growth. We’re less focused on years of experience, and more on how you think through problems.
- A marketing background is optional. How you think matters more than your title.

Apply with your CV, rough edges and all. Missing a box or two? Apply anyway. Skeptics very welcome.

## About Taptap Send

## Company Overview
- **One-liner**: Taptap Send is a fintech company that provides a mobile app for low-cost, fast international money transfers to Africa, Asia, the Caribbean, and Latin America.
- **Entity Type**: Private (Series B, raised $78.4M total)
- **Headquarters**: London, England, United Kingdom (also lists New York, United States as a primary hub)
- **Founded**: 2018
- **Founders**: Michael Faye (CEO, Co-founder)

## Core Business
- **Primary industry**: Financial Services / Fintech (International Money Transfers)
- **Target customers**: B2C – primarily diaspora communities in the UK, US, Canada, Australia, UAE, and EU sending money to friends and family in over 70 destinations across Africa, Asia, the Caribbean, and Latin America.
- **Mission or purpose statement**: To make cross-border remittances fast, secure, and affordable, working toward the UN Sustainable Development Goal of reducing remittance costs to under 3% by 2030. The company states it will not pursue strategies or practices it believes to be harmful to customers, even if that means restricting its product set.

## Core Business
- **Primary industry**: Financial Services (International Money Transfers / Remittances)
- **Target customers**: B2C – diaspora communities in the UK, US, Canada, Australia, UAE, and the EU.
- **Mission or purpose statement**: To help people send money back home quickly, securely, and at a fraction of the cost of traditional services, while working to make the UN Sustainable Development Goal of bringing cross-border remittance costs down by 2030 a reality today.

## Products & Services
- **Taptap Send App**: A mobile application that enables users to send money to over 70 destinations, including Nigeria, Senegal, Kenya, Ghana, Bangladesh, Pakistan, India, Mexico, and Brazil. The service focuses on low-cost, fast transfers, often to mobile money wallets, and is available in the UK, US, Canada, Australia, UAE, and across the EU.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed.
- **Key Metric**: Total Funding of $78.4M (across multiple rounds, including a $65M Series B in December 2021 led by Spark Capital, and a $13.4M Series A in May 2020 led by Canaan Partners and Reid Hoffman). Estimated annual revenue of $10M.
- **Notable Investors/Partners**: Reid Hoffman (co-founder of LinkedIn), Spark Capital, Canaan Partners, Balderton Capital, Flourish Ventures, Breyer Capital, Omidyar Network, Helios, Wamda Capital, Crescent Enterprises, Slow Ventures, Coventures.
- **Growth Signals**: The company has moved billions of dollars and is trusted by millions of customers. It has grown to 280 employees (+24.8% YoY), operates in 35 countries, and has active job postings up 66.7% year-over-year. The company is live in the UK, US, Canada, Australia, UAE, and across the EU, sending to over 70 destinations.

## Competitive Advantages
- **Social Mission Focus**: The company explicitly prioritizes social good over profit, stating it will not pursue strategies harmful to customers, which builds strong brand trust in a market often plagued by high fees and poor service.
- **Deep Market Specialization**: Focuses on underserved diaspora corridors (Africa, Asia, Latin America, Caribbean) with deep local knowledge and partnerships, enabling fast transfers to mobile money wallets in rural areas where traditional services have limited reach.
- **Strong Investor Backing**: Backed by top-tier investors including Reid Hoffman, Spark Capital, and Canaan Partners, providing both capital and strategic credibility.
- **Rapid Growth & Scale**: Has moved billions of dollars and is trusted by millions of customers, with a presence in over 70 destination countries and 35 operating countries.

## Strategic Focus
- **Geographic Expansion**: Continuously launching new destination countries and corridors, with a focus on expanding reach in Africa, Asia, and Latin America.
- **Product Optimization**: Relentlessly pursuing solutions to lower costs, reduce delays, and increase convenience for users, particularly for mobile money wallet transfers.
- **Social Impact**: Deeply committed to its social mission of reducing remittance costs, which serves as a core strategic differentiator and driver of customer trust.

## Why Work Here
- **Culture**: Emphasizes a strong social mission ("Impact first"), teamwork ("Team next"), humility, and a focus on understanding specific local contexts ("Love the particular"). The company values proactive problem-solving and continuous improvement.
- **Global & Diverse Team**: Team members come from 25 countries and speak over 30 languages. Office hubs in New York, London, Brussels, Paris, Casablanca, and Dubai.
- **Remote/Hybrid Policy**: Not explicitly stated, but the company has multiple office hubs and a globally distributed team, suggesting a flexible or hybrid work environment.
- **Notable Perks**: Competitive salary and stock options, great benefits. Rated one of the best companies to escape to by Escape the City's 'Escape 100'. The company values learning about different cultures and celebrates diversity.
- **Engineering Culture**: Backed by top-tier VCs and rapidly growing, with a focus on solving hard problems in payments, compliance, and scalability. The team includes talent from top tech companies like Twitter, Yahoo, Uber, and Amazon.

## Sources
1. [taptapsend.com](https://www.taptapsend.com/en/about-us)
2. [taptapsend.com](https://www.taptapsend.com/en/careers)
3. [cbinsights.com](https://www.cbinsights.com/company/taptap-send)
4. [linkedin.com](https://uk.linkedin.com/company/taptapsend)
5. [jobs.ashbyhq.com](https://jobs.ashbyhq.com/taptapsend)

## Other roles at Taptap Send

- [Engineering Leader](https://feeny.ai/job/engineering-leader-taptap-send-new-york-7h786fb983g8) — New York, NY
- [Product & Regulatory Counsel](https://feeny.ai/job/product-regulatory-counsel-taptap-send-london-yez43kye1jx0) — London, United Kingdom
- [Senior People Operations Manager](https://feeny.ai/job/senior-people-operations-manager-taptap-send-london-vbjyrx39vc83) — London, United Kingdom
- [Treasury Operations Analyst](https://feeny.ai/job/treasury-operations-analyst-taptap-send-london-hbfpq5bahfcy) — London, United Kingdom
- [Analytics Engineer](https://feeny.ai/job/analytics-engineer-taptap-send-london-21hrp828tx4d) — London, United Kingdom
- [IT Support Engineer](https://feeny.ai/job/it-support-engineer-taptap-send-dubai-7d2w7gdqq3hw) — Dubai, United Arab Emirates
- [Senior Engineer, Security](https://feeny.ai/job/senior-engineer-security-taptap-send-new-york-astjzhqmefdy) — New York, NY
- [General Application](https://feeny.ai/job/general-application-taptap-send-global-sbx37ed38sxy) — Global
- [Head of Business Operations — Business](https://feeny.ai/job/head-of-business-operations-business-taptap-send-london-7f7sy5asm0j0) — London, United Kingdom
- [Head of India](https://feeny.ai/job/head-of-india-taptap-send-london-r628s98cvgs7) — London, United Kingdom