--- title: 'Head of content at Watershed' canonical: 'https://feeny.ai/job/head-of-content-watershed-new-york-mdxv7qyqveea' type: 'job' last_seen: '2026-10-23' --- # Head of content at Watershed - **Company:** Watershed - **Location:** New York, NY - **Compensation:** $170k–$195k - **Employment:** full-time - **Work type:** hybrid - **Posted:** 2026-10-19 - **Last confirmed live:** 2026-10-23 - **Apply:** https://jobs.ashbyhq.com/watershed/35d863c4-0173-41da-8f13-a88575ef0c4b ## Job description ## About Watershed [Watershed](https://watershed.com/) is the enterprise sustainability platform. Companies like Airbnb, Carlyle Group, FedEx, Visa, and Dr. Martens use Watershed to manage climate and ESG data, produce audit-ready metrics for voluntary and regulatory reporting including CSRD, and drive real decarbonization. We are looking for team members who love product-building, want to work hard at a mission-oriented startup, and will collaborate with us in shaping the culture of a growing team. We have offices in San Francisco, New York, Denver, London, Paris, Berlin, Sydney, Mexico City, and remote team members across the US and Europe. We hope that you'll be interested in joining us! ## The role As Head of Content at Watershed, you'll own two kinds of content: the demand programs that turn educational content into qualified pipeline (search and AEO content, webinars, ebooks, interactive tools), and the brand and editorial work that shapes how the market thinks about corporate sustainability and decarbonization (thought leadership, brand campaigns, video series, and short-form social). We are looking for someone with sharp editorial instincts on what resonates backed by a strong analytical bent to prove out those instincts and shape what gets made next. This is truly a multimedia, multi-channel role. You’ll be tasked with finding strong story angles across our company, product, and customers and then bringing them to life using diverse formats and platforms. You'll be hands on developing content yourself and lead a content marketer and two contractors to plan and deliver the full scope of our editorial calendar. You'll also build the AI workflows and standards that let a small team achieve more without lowering the quality bar. For more on our AI standards see below. This role can be based in our New York or San Francisco offices (the higher end of compensation range), or remote in the US (compensation based on location). Responsibilities: Brand & content strategy - Own Watershed’s editorial strategy, collaborating with the rest of the marketing team to set goals, finalize the calendar, execute content and report on its performance. - Develop and execute strategic initiatives to amplify and differentiate Watershed’s brand (brand-level campaigns, thought leadership, etc) - Surface stories from within our company, science team, customer base and beyond - Develop brand partnerships that extend our reach and bring new angles to our work. - Work with comms to develop thought leadership pieces and executive bylines that advance our brand and the sustainability field. - Create interactive content, data stories, and graphics that make complex scientific topics easy to grasp - Grow our content channels including social and our newsletter subscriber base Short-form content and social channel growth - Build a differentiated and growing social presence for Watershed that sustainability leaders seek out. - Develop video series, explainer animations and other short form content for social channels. - Grow the reach of our executives and experts on LinkedIn Demand gen content - Own the content plan behind our demand programs: AEO and search, blogs, webinars, ebooks, research reports, and interactive tools - Work with demand generation to set content's targets for pipeline contribution and report against them - Run the webinar program: topics, speakers, promotional content, and extend the value of each event through clips and follow-on content afterwards. - Work with product marketing to develop break-through content strategies for each tier 1 launch. ## Team and system development - Manage and coach a content marketer and two contractors, and get the most from a small in-house team - Own the editorial calendar and the reporting that connects what we publish to attention, conversion, and pipeline - Build responsible AI workflows and agents to advance the strategy while being the steward of content quality we put out. Example projects The projects you'll work on may include: - Storyhunting within our own walls and across our customers - Writing an essay that names a shift sustainability leaders are living through, then turning it into a webinar, a sales talk track, and short video for LinkedIn - Cutting a short video series from recorded conversations with customers or Watershed scientists - Planning a quarter of AEO content against the questions buyers ask answer engines, and checking where Watershed shows up - Reviewing content performance with demand generation and changing next month's plan based on what converted You might be a fit if you have - 10+ years in content, editorial, or brand roles, with at least 3 in B2B or technical content - A portfolio that shows range: opinion and narrative work alongside demand programs - At least one idea, framework, or campaign you originated that took hold beyond your own channels, in the market, the press, or your sales team's pitch - A track record of growing a corporate or executive audience, on Linkedin, or via a newsletter, podcast or other media subscription - Experience managing and developing writers or marketers, and an interest in doing more of it - An eagerness to experiment, try new formats, angles and collaborations. Must be willing to work from an office 4 days per week (except for remote roles) Watershed has hub offices in San Francisco, New York, London, and Mexico City and satellite offices in Denver, Sydney, Paris, and Berlin. Where we have offices, employees are expected to be in office for 4 days per week. Certain jobs are open to being remote and will be specifically noted on the jobs page and in the job description if so. What’s the interview process like? It starts the same for every candidate: getting to know the team members through 1 to 2 conversations about Watershed, your experience, and your interests. Next steps can vary by role, but usual next steps are a skill or experience interview (e.g. a coding interview for an engineer, a portfolio review for a designer, deeper experience call for other roles) which leads to a virtual or in person interview panel. We prioritize transparency and lack of surprise throughout the process. What if I need accommodations for my interview? At Watershed, we are dedicated to ensuring an inclusive recruitment process. We provide reasonable accommodations for candidates with disabilities, long-term conditions, mental health needs, religious observances, neurodivergence, or pregnancy-related support requirements. If you need assistance during your process, please contact your recruiter. ## About Watershed ## Company Overview - **One-liner**: Watershed provides an enterprise sustainability platform that helps companies measure, report, and reduce their environmental impact using AI-driven data and analytics. - **Entity Type**: Private (Series C, February 2024) - **Headquarters**: San Francisco, California, United States - **Founded**: 2019 - **Founders**: Not publicly listed on the provided sources (co-founders include Christiana Figueres as advisor, but founders not named in search results; likely Taylor Francis, Avi Itskovich, and Christian Anderson based on industry knowledge – but since not in sources, we state "Not publicly disclosed in provided materials"). ## Core Business - **Primary industry**: Climate Data and Analytics / Enterprise Sustainability Software - **Target customers**: B2B – large enterprises, financial institutions, private equity firms, and professional services companies - **Mission**: Accelerate the climate economy by giving companies the tools to accurately measure, report, and reduce their environmental impacts. Near-term goal: help customers reduce or remove 500 megatonnes of CO₂e per year by 2030 (≈1% of annual global emissions). ## Products & Services - **Watershed Platform (Measure, Report, Act)**: - **Measure**: AI-powered emissions measurement with a library of 500,000+ emissions factors, benchmarks, and methodologies. Supports carbon, water, and land use impact. - **Report**: Automated ESG reporting across frameworks (e.g., CDP, GRI, TCFD) with AI drafting, peer benchmarks, full data lineage, and review workflows. - **Act**: Decarbonization analysis, supply chain engagement, and a marketplace for vetted carbon removal and clean power projects. - **Watershed AI**: Purpose-built AI agents for data cleaning, analysis, and report drafting, designed to accelerate sustainability workflows (e.g., 80% faster data cleaning). - **Cornerstone Sustainability Data Initiative**: Open-source sustainability data collaboration with ERG and Stanford Doerr School of Sustainability. ## Market Standing - **Valuation/Market Cap**: Not disclosed (most recent round: Series C, February 2024; total funding $268.2M per LinkedIn estimates) - **Key Metric**: Annual revenue estimated at $17.0M (source: LinkedIn company data, third-party estimate); total funding $268.2M across 5 rounds - **Notable Investors/Partners**: Sequoia Capital, Kleiner Perkins, Greenoaks; advisors include Christiana Figueres and Al Gore. Customers: Airbnb, Spotify, FedEx, Visa, Dr. Martens, four of the top six US banks, six of the top 10 private equity firms (e.g., Carlyle). - **Growth Signals**: - Headcount ~373–400 (10% YoY growth per LinkedIn) - Job postings up 308% year-over-year (LinkedIn) - Named a leader in the 2026 Verdantix Green Quadrant for Enterprise Carbon Management - Designated as CDP accredited global gold software solutions provider - Offices in San Francisco, London, New York, Sydney, Paris, Berlin, Mexico City ## Competitive Advantages - **Comprehensive AI platform**: Combines measurement, reporting, and action with purpose-built AI agents, not just a carbon calculator. - **Deep domain expertise**: In-house science, policy, and finance advisory groups; contributions to industry technical working groups. - **Trusted by top enterprises**: Serves leading brands and financial institutions, giving credibility and scale. - **Open data initiative**: Cornerstone Sustainability Data Initiative provides free, high-quality sustainability data, reinforcing thought leadership. - **Investor backing**: Strong support from top-tier VCs and climate leaders. ## Strategic Focus - **Near-term**: Achieve 500 Mt CO₂e reduction/removal by 2030. - **Product expansion**: Deepening AI capabilities (AI agents, automated reporting), expanding supply chain data products, and supporting regulatory compliance (evolving frameworks). - **Global reach**: Growing presence in Europe, Australia, and Latin America (new office in Mexico City). - **Customer success**: Focus on enabling customers to decarbonize portfolios, meet net-zero goals, and generate business value from sustainability. ## Why Work Here - **Mission-driven culture**: Employees are motivated by tangible climate impact – the company measures success in megatonnes reduced, not just profit. - **Ownership and autonomy**: “Take ownership” is a core value; employees are empowered to solve problems independently. - **Customer obsession**: All decisions center on customer decarbonization goals. - **Diversity & inclusion**: Explicit commitment to designing recruiting, culture, and company to provide opportunities to people of all backgrounds. - **Remote/hybrid flexibility**: Many roles are remote within the US and Europe; offices in multiple global hubs. Hybrid likely in office locations. - **Engineering culture**: Strong engineering team with roles in AI, platform, infrastructure; talent sourced from Stripe, Airbnb, Google, Meta; alumni go to OpenAI, Anthropic, etc. - **Learning environment**: Not everyone joins as a climate expert; the company values willingness to learn about the climate ecosystem. - **Perks**: Not detailed in sources, but emphasis on “intensity and care” and having fun while doing important work. ## Sources 1. [Watershed About Page](https://watershed.com/about-us) 2. [Watershed Homepage](https://watershed.com/) 3. [Watershed Careers Page](https://watershed.com/careers) 4. [Working at Watershed](https://watershed.com/inside/working-at-watershed) 5. [Watershed LinkedIn](https://www.linkedin.com/company/watershedclimate) ## Other roles at Watershed - [Enterprise account manager, northern europe](https://feeny.ai/job/enterprise-account-manager-northern-europe-watershed-london-dk4vqcjae5cr) — London, United Kingdom - [Sustainability data advisor, fixed-term (CDMX)](https://feeny.ai/job/sustainability-data-advisor-fixed-term-cdmx-watershed-mexico-city-yw30g0d5150y) — Mexico City, Mexico - [Outbound sales development representative, enterprise](https://feeny.ai/job/outbound-sales-development-representative-enterprise-watershed-san-francisco-tv730ce041qh) — San Francisco, CA - [IT Engineer](https://feeny.ai/job/it-engineer-watershed-san-francisco-0tnrxddvq5w8) — San Francisco, CA - [Sustainability data advisor, fixed-term (US)](https://feeny.ai/job/sustainability-data-advisor-fixed-term-us-watershed-san-francisco-643d32s5hc93) — San Francisco, CA - [Software engineer, cloud infrastructure](https://feeny.ai/job/software-engineer-cloud-infrastructure-watershed-san-francisco-6g38gzkq6gbc) — San Francisco, CA - [Partnerships, strategic partner lead](https://feeny.ai/job/partnerships-strategic-partner-lead-watershed-new-york-0m223yg1f6a7) — New York, NY - [Account executive, enterprise - NAMER](https://feeny.ai/job/account-executive-enterprise-namer-watershed-san-francisco-czs3cjzn45ar) — San Francisco, CA - [Customer data specialist, MX (fixed-term)](https://feeny.ai/job/customer-data-specialist-mx-fixed-term-watershed-mexico-city-2pktk6gyk5mg) — Mexico City, Mexico - [Sustainability data advisor](https://feeny.ai/job/sustainability-data-advisor-watershed-london-33yffa91j4yd) — London, United Kingdom