---
title: 'Head of Creative at Allica Bank'
canonical: 'https://feeny.ai/job/head-of-creative-allica-bank-london-ht9abe1tn7n4'
type: 'job'
last_seen: '2026-11-02'
---

# Head of Creative at Allica Bank

- **Company:** Allica Bank
- **Location:** London, United Kingdom
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-10-28
- **Last confirmed live:** 2026-11-02
- **Apply:** https://jobs.ashbyhq.com/allica-bank/70e69d59-e9ff-46a6-94c9-1171990b1127

## Job description

## About Allica Bank

Allica is the UK’s fastest growing company - and the fastest-growing financial technology (Fintech) firm ever. Our purpose is to help established SMEs, one of the last major underserved opportunities in Fintech. Established SMEs are the backbone of local communities - representing over a third of our economy - yet have been largely neglected both by traditional high street banks and modern fintech providers.

## Role Description

Own creative direction for Allica Bank across brand, design, motion, video, copy and web, leading a multi-disciplinary studio team that serves both brand & marketing work and the high-volume production needs of Growth & Digital Acquisition. Balance hands-on craft leadership with production efficiency at scale, and drive AI adoption across the studio to meet growth's velocity requirements without compromising brand or compliance standards.

Principal Accountabilities

Creative direction & craft

- Set and maintain creative direction across all brand & growth touchpoints including digital, video, motion, print/OOH, email, sales collateral and internal comms.
- Provide hands-on creative direction and craft feedback across brand, copy, design, motion and video.
- Direct and prioritise in-house studio output; own the AI tooling roadmap for extending capacity and make the resourcing case if/when AI-assisted tools no longer cover demand.

## Team & production management

- Lead, develop and manage a team of 7 across copy, design, motion/video and web.
- Own production process end-to-end: briefing, resourcing, review cycles, delivery timelines, quality control.
- Manage external agency/freelance relationships where in-house capacity is stretched.

Production capacity & growth support

- Own the studio's operating model for serving two distinct demand types: considered brand/campaign work, and high-volume, fast-turnaround performance/growth creative (landing pages, ad variants, paid social, CRO test assets).
- Build a production process (templating, design systems, copy/creative frameworks, AI-assisted variant generation) that can meet Growth & Digital Acquisition's volume and speed requirements without pulling the whole studio into reactive, always-on production.
- Partner directly with Growth/Digital Acquisition leadership to support in-housing of all Allica’s creative assets, agree SLAs, prioritisation rules, and what can be templated/self-served vs. what needs bespoke creative input.
- Decide what volume of production can be safely delegated to AI-assisted workflows versus what requires human craft and compliance review.
- Track studio capacity against demand from both brand and growth, and use that data to make resourcing/tooling cases.

AI adoption

- Own the studio's broader AI adoption roadmap across design, copy, motion and web production, balancing speed against brand quality and IP/copyright risk.
- Periodically reassess whether AI tooling is sufficient to cover demand or whether the team has outgrown that setup, and make a resourcing case if so.

Brand

- Champion brand consistency and evolution as Allica scale.

Personal Attributes & Experience

- Proven creative leadership role (Creative Lead/Director level) in a high-growth in-house or prestigious agency environment, managing a multi-discipline team of similar size.
- Genuine hands on craft experience across brand, copy, design and motion/video, not delegated oversight.
- Practical, current experience embedding AI tools into creative production workflows (design, copy, motion, and ideally web/no-code tooling).
- Experience running a creative studio that serves both brand and performance/growth marketing demand, understands the difference in process, pace and quality bar between the two.
- Experience building templated/systemised creative production (design systems, modular copy frameworks, creative testing pipelines) to support high-volume output.
- • Comfortable partnering with Growth, Digital Acquisition and Product stakeholders, not just Brand and Marketing.
- Strong commercial acumen and able to work with senior commercial, product and growth leads and advocate for the importance of quality creative execution.
- Financial promotions or regulated marketing experience: a plus, not a requirement. Comfortable learning and operating within a regulated approval process even without prior direct experience.

Working at Allica Bank At Allica Bank we want to ensure our employees have the right tools and environment in which to succeed in their role and in support of our customers. Our employees are at the heart of everything we do, so our benefits are designed with you in mind:

- Full onboarding support and continued development opportunities
- Options for flexible working
- Regular social activities
- Pension contributions
- Discretionary bonus scheme
- Private health cover
- Life assurance
- Family friendly policies including enhanced Maternity & Paternity leave

Don’t tick every box? Don’t worry if you don’t have all the skills or requirements listed on the job description. If you think you’ll be a good fit, we’d still love to hear from you! Flexible working We know the ‘9-to-5’ isn’t right for everyone. That’s why Allica Bank is fully committed to flexible and hybrid working. Please let us know what is best for you and, if we can, we will do our best to accommodate. Diversity We’re a diverse bunch here at Allica, with all kinds of experiences, backgrounds and lifestyles. Our openness and differences make us stronger, and we want everybody to feel comfortable bringing as much of themselves to work with them as they like.

## About Allica Bank

## Company Overview
- **One-liner**: Allica Bank is a British challenger bank and fintech that provides current accounts, savings, and lending products exclusively to established small and medium-sized businesses (SMEs) in the UK.
- **Entity Type**: Private (Unicorn status achieved February 2026)
- **Headquarters**: London and Milton Keynes, UK (with additional hubs in Manchester and India)
- **Founded**: 2019
- **Founders**: Not publicly available (the bank was founded by a team; current CEO is Richard Davies, appointed July 2020)

## Core Business
- **Primary industry/industries**: Financial Services, Fintech, Business Banking (SME Banking)
- **Target customers**: B2B — Established UK businesses with 5–250 employees
- **Mission or purpose statement**: "To give established businesses the banking they deserve" — combining fintech knowledge with start-up spirit to transform the business banking experience.

## Products & Services
- **Business Rewards Current Account**: A full-featured business current account with unlimited fee-free UK transfers, team-level access, two-person authorisation, virtual cards (up to 20 per employee), expense management, and integrations with accounting software (Sage, Xero, QuickBooks, FreeAgent). Earns up to 1.5% cashback on card spend and integrated savings pots paying up to 4.08% AER interest.
- **Business Borrowing**: Includes business overdrafts and lending products tailored for established SMEs.
- **Savings Accounts**: Instant access savings accounts with competitive interest rates.
- **Invoice Finance & Embedded Payments** (via acquisition of Kriya, October 2025): A new offering aiming to achieve £1 billion of invoice finance lending by 2028.
- **Specialist Bridging Loans** (via acquisition of Tuscan Capital, August 2024): Short-term property-backed lending.

## Market Standing
- **Valuation/Market Cap**: $1.2 billion (Unicorn status, February 2026)
- **Key Metric**: Annual Revenue of £371.3 million (2025); Net Income of £36.9 million (2025); Total lending over £3.7 billion; Over 30,000 business customers (February 2026)
- **Notable Investors/Partners**: Ventura Capital, GLG, Sona AM, TCV, Blue Owl, Atalaya Capital Management, Warwick Capital Partners
- **Growth Signals**:
    - Named the UK's fastest-growing private company in The Sunday Times 100 (June 2024)
    - Named the UK's fastest-growing fintech ever in Deloitte's 2023 UK Tech Fast 50
    - Listed as the second fastest growing company in Europe in the FT1000 (March 2025)
    - Over 700 employees (growing to 799 in 2025)
    - Achieved first full-year profit in 2023
    - Acquired Kriya (invoice finance) and Tuscan Capital (bridging loans) to expand product suite

## Competitive Advantages
- **Dedicated Relationship Management**: Every customer gets a UK-based relationship manager on speed dial — a return to "real relationship banking" that larger banks have moved away from.
- **Proprietary Technology**: Tech teams design, test, and build everything in-house specifically for the needs of established businesses, not consumers or micro-businesses.
- **No Monthly Fees**: Unlike traditional banks, Allica rewards customers with cashback and interest instead of charging monthly account fees.
- **FSCS Protection**: Customer deposits are protected up to £120,000 by the Financial Services Compensation Scheme.
- **Speed of Execution**: Company culture emphasises "Need for Speed" — they believe executing and improving faster creates a massive competitive advantage.

## Strategic Focus
- **Product Expansion**: Growing beyond core banking into invoice finance, embedded payments, and specialist lending through acquisitions.
- **Scaling Customer Base**: Targeting continued rapid growth from 30,000+ business customers, with a specific goal of £1 billion in invoice finance lending by 2028.
- **Talent & Culture**: Building a team that blends "fintech knowledge with start-up spirit" while maintaining a focus on transparency and delivery over hierarchy.

## Why Work Here
- **Culture & Values**: "Allicans" are described as passionate about the collective mission, with a culture of top talent, big thinkers, and a truly diverse workforce. Values include "Own it," "Need for Speed," "Straight Bat," and "Lead by Example."
- **Employee Satisfaction**: 92% of employees said they enjoy working together (latest survey); 86% say they enjoy working there.
- **Flexible Working**: Flexible working arrangements are offered, plus enhanced maternity, paternity, and shared parental leave.
- **Benefits**: Competitive financial and wellbeing benefits, plus a packed staff social calendar.
- **Growth Opportunity**: Described as "the UK's fastest-growing fintech ever" — employees get to help build the future of business banking and grow their own careers in a fast-paced, high-impact environment.
- **Engineering Culture**: Tech teams design, test, and build everything in-house with a focus on transparency and data-driven decision making. Worth is measured by delivery of outcomes, not job titles or headcount.

## Sources
1. [allica.bank](https://www.allica.bank/about-us)
2. [allica.bank](https://www.allica.bank/)
3. [allica.bank](https://www.allica.bank/careers)
4. [jobs.ashbyhq.com](https://jobs.ashbyhq.com/allica-bank)
5. [wikipedia.org](https://en.wikipedia.org/wiki/Allica_Bank)

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