---
title: 'Head of Creator Content at System1'
canonical: 'https://feeny.ai/job/head-of-creator-content-system1-los-angeles-200cm3pwn802'
type: 'job'
last_seen: '2026-11-03'
---

# Head of Creator Content at System1

- **Company:** System1
- **Location:** Los Angeles, CA
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-10-28
- **Last confirmed live:** 2026-11-03
- **Apply:** https://jobs.lever.co/system1/e5897c6d-e793-4950-b6bd-e91c55819923

## Job description

We want someone who has built a creator content engine from nothing and can turn it into hundreds of ad-ready videos a month. You'll recruit and manage a network of creators, write the hooks, decide what scales, and feed our paid social machine with a steady supply of winning creative. If you've ever looked at a spend dashboard and known which 3 seconds of a video were doing the work, this role is for you.

System1 (NYSE: SST) is an AI-powered customer acquisition and marketing platform. We run owned consumer properties like MapQuest, CouponFollow and Startpage, and we buy audiences at scale across search, social, display and native. Our edge has always been knowing how to acquire customers profitably. Creator-led video is the next channel we're building that edge in.

This position is an onsite role requiring you to work in our headquarters located at 4235 Redwood Ave. Los Angeles, CA  90066.

What you will do:

- Build the creator program from zero. Design a performance-based model (for example, a guaranteed monthly minimum tied to video volume, plus bonuses for ads that scale) that creators actually want to join.
- Recruit and run a creator bench. Source, vet, onboard and manage 50+ creators across TikTok, Instagram and YouTube, and keep the best ones coming back.
- Ship volume. Get to 300+ new UGC ad variations a month within your first two quarters, and keep the pipeline full.
- Own the creative brief. Write hooks, angles, scripts and shot lists. Turn what's working in paid into the next batch of briefs every week.
- Close the loop with paid media. Partner with our buyers on Meta, TikTok and YouTube to test, read results (hook rate, hold rate, CPA, ROAS) and kill or scale fast.
- Build the system. Set up tooling and process for briefing, review, payment, rights management and asset tracking so the program runs without you in every step.
- Make content yourself. Film, edit and post when the brief needs a fast proof of concept. You lead from the front.

Who you are:

We care more about what you've shipped than how many years you've done it.

- You've built or scaled a creator or UGC ad program, ideally at a fast-growing consumer app or DTC brand.
- You can show us real numbers: videos shipped per month, creators managed, and ads that scaled on paid spend.
- You're native to short-form video. You know why a hook works, what's trending this week, and what will be stale next week.
- You think like a performance marketer. Creative is a lever on CPA, and you treat it that way.
- You're a builder. You'd rather set up a scrappy system today than wait for a perfect one next quarter.
- You write clearly and fast. Briefs, scripts and creator outreach are a big part of the job.

Nice to have:

- Your own following, or a track record of creating content that performs organically.
- Hands-on experience with Meta Ads Manager, TikTok Ads Manager or creative analytics tools like Motion.
- Experience with creator payment and rights platforms, or with whitelisting and Spark Ads.
- Experience with AI video and editing tools (CapCut, Descript, AI avatars or voice) to multiply output.
- Bilingual content creation, especially Spanish.

What we have to offer:

- Competitive salary + bonus + equity
- Generous PTO + 11 company holidays
- Open sick time
- 100% covered Medical, Dental, Vision for employees
- 401k with match
- Health & Dependent Care Flex Spending Account
- Paid professional development
- Leadership & growth opportunities
- Virtual company and team building events

System1’s headquarters is located in Marina del Rey, CA with an additional office in Bellevue, WA.

Employees near office locations are returning to the office.

Equal Employment Opportunity:

System1 provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

## SECURITY NOTICE:

Please be aware that fraudulent individuals or organizations may pose as System1 Recruiters or Hiring Managers in an attempt to solicit personal or financial information.  All legitimate System1 career opportunities are published directly on our official website, [www.System1.com](https://www.System1.com).   Authentic emails from our recruiting team will only come from an official @system1.com email address.  System1 will never ask candidates for money, banking information, processing fees, or equipment purchases during any stage of the recruitment process.

## About System1

## Company Overview
- **One-liner**: System1 is an omnichannel digital marketing platform that uses AI and machine learning to monetize internet traffic by connecting advertisers with high-intent customers.
- **Entity Type**: Public (NYSE: SST)
- **Headquarters**: Marina del Rey, California, United States
- **Founded**: 2013
- **Founders**: Michael Blend and Charles Ursini

## Core Business
- **Primary industry/industries**: Digital Marketing, Advertising Technology (AdTech), Software Development, Consumer Internet
- **Target customers**: B2B (advertisers and advertising partners across hundreds of verticals), B2C (consumers via owned brands like MapQuest, HowStuffWorks, Info.com, and Startpage)
- **Mission or purpose statement**: System1 aims to deliver high-intent customers to advertising partners while building powerful consumer brands and developing privacy-focused products.

## Products & Services
- **RAMP (Responsive Acquisition Marketing Platform)**: A closed-loop digital customer acquisition platform using proprietary algorithms, intent data, and auctioning technology to enable customer acquisition at scale.
- **Owned & Operated Publishing Websites**: A portfolio of brands reaching 120 million consumers each month across verticals like health, automotive, personal finance, travel, and entertainment. Key brands include MapQuest, HowStuffWorks, Info.com, and Startpage (a private search engine).
- **Applications Portfolio**: A growing portfolio of mobile and web applications leveraging audience expansion capabilities.
- **Privacy Products**: Development and operation of privacy-focused services, including the world’s most private search engine (Startpage) and a privacy-friendly browser (Waterfox).

## Market Standing
- **Valuation/Market Cap**: $95.3 million (as of recent data)
- **Key Metric**: Annual Revenue of $266.1 million; Q2 FY2026 (quarter ended June 30, 2026) revenue was $30.2 million.
- **Notable Investors/Partners**: Public company; notable partners include major digital ad networks and monetization channels (search, display, video, commerce, lead generation, subscription).
- **Growth Signals**: Completed strategic acquisitions including CouponFollow (2022), InfoSpace (2016 for $45M), and Waterfox (2020). Workforce distributed across 12 countries. Recent hiring for AI-focused roles (Lead AI Product Engineer, Lead Product Manager - AI Agents) signals investment in emerging technologies.

## Competitive Advantages
- **Proprietary AI & Machine Learning Platform (RAMP)**: A differentiated, closed-loop platform that optimizes customer acquisition across hundreds of verticals and monetization channels.
- **Diverse Brand Portfolio**: Ownership of well-known, high-traffic consumer brands (MapQuest, HowStuffWorks, Startpage) provides a large, direct audience and significant data assets.
- **Privacy Leadership**: A strong commitment to user privacy, operating the world’s most private search engine and a privacy-friendly browser, positioning the company favorably in a privacy-conscious market.
- **Omnichannel & Omnivertical Capability**: The platform integrates with every major ad network and operates across hundreds of verticals, reducing dependency on any single channel or sector.

## Strategic Focus
- **AI & Emerging Products**: Actively investing in AI agents and emerging product areas, as evidenced by dedicated leadership roles (Lead AI Product Engineer, Lead Product Manager for AI Agents).
- **Privacy-First Innovation**: Continuing to develop and expand privacy-focused products and services, seeing it as a core duty and market differentiator.
- **Portfolio Growth & Optimization**: Managing and growing a portfolio of owned brands (publishing, search, apps) while leveraging the RAMP platform for customer acquisition.
- **Talent Acquisition**: Hiring senior leadership in engineering, product management, and growth strategy to drive technical strategy and execution.

## Why Work Here
- **Culture & Values**: Emphasizes a growth mindset, ambitious goals, teamwork, respect, open communication, and individual responsibility. Promotes an environment where different backgrounds and points of view are valued.
- **Work Environment**: Offers a mix of in-office and on-site roles (e.g., Los Angeles, CA). The company has 7 offices across the US, including locations in Marina del Rey, Bellevue, and Guelph (Canada).
- **Perks & Benefits**: Great compensation, 401k with company match, excellent benefits, education subsidy, in-office events, weekly workouts, employee resource groups, volunteer opportunities, lunch & learns, access to LinkedIn Learning, monthly all-team events, team building events, and hackathons.
- **Engineering Culture**: Described as having an incredible group of engineers, product managers, and data scientists. The company holds hackathons and encourages creative innovation. Recent job postings include Senior Director of Engineering – Technical Strategy & Execution.
- **Growth Opportunities**: As a public company with a history of acquisitions and a focus on AI, there are opportunities to work on cutting-edge technology and be part of a growing organization.

## Sources
1. [linkedin.com](https://linkedin.com/company/system1co)
2. [system1.com/careers](https://system1.com/careers)
3. [system1.com/who-we-are](https://system1.com/who-we-are)
4. [system1.com/what-we-do](https://system1.com/what-we-do)
5. [jobs.lever.co/system1](https://jobs.lever.co/system1)

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