---
title: 'Head of Demand Gen at Clarify'
canonical: 'https://feeny.ai/job/head-of-demand-gen-clarify-seattle-6hz8bhvpe6ys'
type: 'job'
last_seen: '2026-11-06'
---

# Head of Demand Gen at Clarify

- **Company:** Clarify
- **Location:** Seattle, WA
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-11-03
- **Last confirmed live:** 2026-11-06
- **Apply:** https://jobs.ashbyhq.com/clarify/0cbf27e1-6a21-42b2-a020-e2c800f45d74

## Job description

Location: Seattle, in our Pioneer Square office three days a week

## About Clarify

Clarify is building the AI-native CRM — a platform designed from the ground up for how modern go-to-market teams actually work. We raised $22.5M and assembled a team of ~27 people who believe the CRM category is overdue for a complete rethink: less manual data entry, smarter automation, and AI that actually understands your pipeline. We're early and moving fast. The work you do here will directly shape how we grow.

## About the Role

Teams that see Clarify want it. Our constraint is getting in front of more of the right buyers, and pipeline is the biggest lever on our next stage of growth. We're looking for a senior Head of Demand Gen: a demand gen leader who has scaled pipeline from Series A to Series B, has led marketing, and knows how to do it again. Demand gen comes first: you'll own where our pipeline comes from, how we invest to grow it, and the plan that gets us to our next stage. You'll lead our marketing team, run our demand gen programs, decide where budget and headcount go, and build the team as we scale, with the scope to grow into leading all of marketing. You'll work closely with our founders and sales leadership. At ~27 people this is still a hands-on role: you'll set the strategy and roll up your sleeves to make it work.

## What you'll do

- Own Clarify's demand gen and pipeline strategy, the pipeline model behind it, and the number, and report every week on what's working
- Decide the channel mix across outbound, paid, events, partners and product-led motions, and where each dollar goes
- Lead our demand gen programs end to end and cut what doesn't pay off
- Lead and develop our existing marketing team, and scale budget and headcount as programs prove out
- Partner with sales on ICP, messaging, qualification and attribution so pipeline turns into revenue
- Work with our founders on positioning and the big bets for the next 12 months
- Stay hands-on: dig into the data, write the plan, and launch programs yourself when that's fastest

## Your background

- You're a senior demand gen leader: you've scaled demand gen at a B2B SaaS company from Series A to Series B (or beyond), and can point to the pipeline and revenue you drove
- You've led a marketing team: hired, managed and grown people while scaling programs, budget and headcount
- You've owned a pipeline number at the leadership level and set the strategy behind it
- You're still hands-on and happy to do the work at a ~27-person company
- You're fluent with modern, AI-native GTM tooling (Clay, automation, enrichment, your own reporting)
- You write and communicate clearly and turn what you hear from customers and sales into sharp positioning
- Bonus: You've marketed to sales, RevOps or GTM teams
- Bonus: You've run both product-led and sales-led motions

## Compensation and Benefits

We offer a base salary range of $190,000-$230,000 depending on level and location, benchmarked against market data for startups our size, plus competitive stock options with standard 4-year vesting and a 1-year cliff. Benefits include fully covered medical, dental, and vision for you (50% for dependents), a 401(k) with company match, flexible time off, and generous parental leave. We bring the full team together 2–3 times a year for offsites. Our Seattle-based employees work from our Pioneer Square office three days a week. Clarify is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected characteristic. We are committed to building an inclusive team and encourage candidates from all backgrounds to apply.

## About Clarify

## Company Overview
- **One-liner**: Clarify is an autonomous CRM for B2B startups that uses AI agents to automate prospecting, follow-ups, and customer relationship management, allowing founders to focus on closing deals.
- **Entity Type**: Private (funding details not publicly available)
- **Headquarters**: Seattle, Washington, United States
- **Founded**: 2024
- **Founders**: Patrick Thompson (CEO), Ondrej Hrebicek (CTO), Austin Hay (Co-CEO)

## Core Business
- Primary industry/industries: Sales & Marketing Software, Artificial Intelligence
- Target customers: B2B, founder-led startups, modern sales teams (SMB to mid-market)
- Mission or purpose: "We’re building a CRM that fits how modern businesses actually work—not how they worked 20 years ago." – from the Clarify manifesto

## Products & Services
- **[Clarify (Platform)]**: The core autonomous CRM that syncs with email and calendar, unifies customer data, auto-configures fields, and automatically updates deal stages. It’s designed to reduce manual data entry and surface insights from calls and emails. (SaaS)
- **[Rep (AI Agent)]**: A personal sales agent that handles prospecting, follow-ups, meeting prep, task capture, and deal tracking. Rep works alongside the user to ensure no deals slip through the cracks. (AI Agent/SaaS)

## Market Standing
- **Valuation/Market Cap**: Not disclosed
- **Key Metric**: 33 employees (as of 2026); yearly headcount growth of +36.4%; LinkedIn follower growth of +159.4% year over year
- **Notable Investors/Partners**: Not publicly listed
- **Growth Signals**: Rapid team expansion, high social media engagement, focus on a new CRM category (autonomous/agent-first), and talent sourced from companies like Amplitude, HubSpot, Snowflake, and Reforge.

## Competitive Advantages
- **AI-native automation**: The platform is built from the ground up with AI agents (Rep) that handle prospecting, follow-ups, and meeting notes – reducing the need for multiple tools.
- **Self-configuring**: The CRM auto-fills fields and adapts to the user’s workflow without manual setup.
- **Founder-led focus**: Explicitly designed for founder-led startups, a niche that larger legacy CRMs often overlook.
- **Joyful user experience**: The company’s manifesto emphasizes a "joyful" interface, contrasting with the complexity of traditional CRMs.

## Strategic Focus
- **Deepening AI agent capabilities**: Expanding Rep’s functionality to handle more sales tasks autonomously.
- **Scaling the team**: Growing the engineering and go-to-market teams to capture the autonomous CRM market.
- **Building a modern CRM category**: Positioning Clarify as the standard for how modern businesses manage customer relationships, moving away from rigid legacy systems.

## Why Work Here
- **Culture highlights**: Emphasizes "craftsmanship, innovation, and joy". The hiring process includes a "values interview" to ensure cultural alignment.
- **Remote/hybrid policy**: Offices in Seattle and San Francisco; likely hybrid (two company-wide offsites and two team offsites per year).
- **Notable perks**: 4 weeks paid time off, 401(k) with 3% match (fully vested immediately), comprehensive medical/dental/vision (100% covered for employee, 50% for dependents), MacBook Pro + monitor, competitive salary and equity.
- **Engineering culture**: 63% of the team is technical, with senior-heavy composition (33% senior). Talent sourced from top tech companies. The team is small (33 people) offering high ownership and impact.

## Sources
1. [Clarify website](https://www.clarify.ai/)
2. [Clarify Careers page](https://www.clarify.ai/careers)
3. [Clarify Company page](https://www.clarify.ai/company)
4. [Clarify LinkedIn](https://www.linkedin.com/company/getclarify)
5. [Clarify Jobs (Ashby)](https://jobs.ashbyhq.com/clarify)

## Other roles at Clarify

- [Sales Development Representative](https://feeny.ai/job/sales-development-representative-clarify-seattle-zjmcn8mf425j) — Seattle, WA
- [Staff Product Designer](https://feeny.ai/job/staff-product-designer-clarify-seattle-knxmt4eft7ac) — Seattle, WA
- [Head of Product](https://feeny.ai/job/head-of-product-clarify-seattle-x2xn5241wezc) — Seattle, WA
- [Product Engineer](https://feeny.ai/job/product-engineer-clarify-seattle-wzj0fcjrbeej) — Seattle, WA