---
title: 'Head of Demand Gen at SigNoz'
canonical: 'https://feeny.ai/job/head-of-demand-gen-signoz-india-e3s0qh830kw9'
type: 'job'
last_seen: '2026-09-12'
---

# Head of Demand Gen at SigNoz

- **Company:** SigNoz
- **Location:** India
- **Employment:** full-time
- **Posted:** 2026-07-20
- **Last confirmed live:** 2026-09-12
- **Apply:** https://jobs.ashbyhq.com/signoz/5406ee16-d42c-414e-9fc9-5e424e479d1a

## Job description

## Why this role exists

SigNoz is an open source observability platform built on OpenTelemetry. Think logs, metrics and traces in one tool, as an open source alternative to Datadog and New Relic. We are a YC company, and most of our growth so far has come from the open source project and word of mouth. Now we want someone to build a proper pipeline engine on top of it.

## What you will actually build

We have a rough shape of the team in mind, and you will hire it:

- Paid digital: one person on LinkedIn and X ads, one on Google and other search. Creative work handled through some mix of freelancers, agencies and eventually in-house.
- SDRs: an SDR leader plus 2 to 3 SDRs. Messaging starts with the founders, then the SDR leader takes it over.

Until those people are hired, a lot of this is you. You will run campaigns yourself, write sequences, and set up the reporting. We are not looking for someone who needs a team in place before anything happens.

What the job looks like day to day

- Agree pipeline targets , then figure out how to hit them
- Hire the team above, in whatever order you think makes sense
- Run paid programs on LinkedIn, X and Google, and move budget to whatever is actually working
- Stand up outbound: who we target, in what order, with what message, and how leads get handed to sales
- Use the signals we are lucky to have (a large open source user base, community activity, self-serve signups) to decide which accounts to go after
- Build the funnel reporting so we all know what converts and what does not
- Work with us on positioning, and brief whoever is making the creative
- Sit in pipeline reviews with sales and take the lead quality feedback seriously

Who we think fits

- Around 7 or more years in demand gen or growth at B2B software companies, some of that leading people
- You have sold to developers or engineers before. Devtools, infra, observability or open source background helps a lot, because this audience ignores most marketing
- You have built a pipeline program from an early stage at least once. If your whole career has been running an existing machine at a big company, this will probably frustrate you
- Genuinely hands-on in at least two of: paid social, paid search, outbound, ABM, lifecycle
- Comfortable with the math: attribution, funnel conversion, CAC, pipeline efficiency
- Have hired or closely managed SDRs, or worked tightly enough with them to know what good looks like
- Know the current GTM tooling landscape and have opinions on where AI actually helps vs where it is hype

Bonus points if you have used Datadog, Grafana, New Relic or anything in the OpenTelemetry ecosystem, or worked somewhere open source and self-serve signups fed the sales pipeline.

## Why do this

You get to build the whole function from scratch with real product pull behind you. Thousands of teams already use SigNoz, so this is not cold-start demand. You get direct access to founders, real budget and hiring authority, and if it goes well, the senior-most marketing seat as we grow.

## About SigNoz

## Company Overview
- **One-liner**: SigNoz is an open-source observability platform that provides logs, metrics, traces, and alerts under a single pane of glass, serving as an alternative to Datadog and New Relic.
- **Entity Type**: Private (Seed Stage)
- **Headquarters**: San Francisco, California, United States
- **Founded**: 2021
- **Founders**: Pranay Prateek (CEO) and Ankit Nayan (CTO)

## Core Business
- **Primary industry/industries**: Observability, Application Performance Monitoring (APM), Software Development, DevOps
- **Target customers**: B2B; high-growth engineering teams, platform engineers, and DevOps teams at startups to public enterprises
- **Mission or purpose statement**: To help developers find signals (actionable insights) from the noise of their observability systems, building more reliable products through a single, open-source platform.

## Products & Services
- **SigNox Cloud**: A fully managed, SOC 2 compliant observability platform hosted by SigNoz, live in minutes.
- **SigNoz Self-Hosted**: Deployable via Helm chart in your own VPC or air-gapped environment for complete data privacy and compliance (HIPAA, GDPR).
- **SigNoz BYOC (Bring Your Own Cloud)**: SigNoz manages the stack inside the customer’s AWS/GCP/Azure account; data never leaves the customer’s VPC.
- **Agent Native Observability**: Connect SigNoz to coding agents (e.g., Claude Code, Cursor) to debug production issues directly from the dev environment.
- **Noz (AI Teammate)**: An AI-powered feature for natural language observability, allowing users to talk to their observability stack in English.
- **Core Modules**: Distributed Tracing, Log Management, Metrics & Dashboards, Alerts, Infrastructure Monitoring, and LLM/AI Observability (token-level tracing, per-model cost attribution).

## Market Standing
- **Valuation/Market Cap**: Not disclosed
- **Key Metric**: Total funding of **$6.5M**; Annual Revenue of **$3.0M** (estimated)
- **Notable Investors/Partners**: **SignalFire** (lead investor in seed round), Y Combinator (backed). Notable partners include the Cloud Native Computing Foundation (CNCF).
- **Growth Signals**: 
  - **Headcount**: 49 employees (+52.9% YoY, +18 people)
  - **GitHub Stars**: 24,000+
  - **Community Members**: 4,500+
  - **LinkedIn Followers**: 8,174 (+42.4% YoY)
  - **Data Scale**: Proven track record of handling 10TB+ data ingestion per day.
  - **Global Reach**: Used by teams across 5 continents; operates in 5 countries (US, India, Brazil, Chile, Afghanistan).

## Competitive Advantages
- **Open Source + OpenTelemetry Native**: Built from the ground up for OpenTelemetry, preventing vendor lock-in. Instrumentation remains a company asset.
- **Single Pane of Glass**: Unifies logs, metrics, and traces in one highly optimized backend (ClickHouse), enabling correlated debugging.
- **Cost Predictability**: Usage-based, transparent pricing with no per-host penalties for auto-scaling and no special pricing for custom metrics.
- **Enterprise-Grade**: SOC 2 Type II, fine-grained RBAC, support for high-cardinality data, and 24x7 expert support.
- **AI-Native Observability**: Correlates AI/LLM workloads with the entire infrastructure (databases, microservices, applications), unlike siloed LLM-only tools.

## Strategic Focus
- **AI & LLM Workload Observability**: Deepening capabilities for monitoring AI applications, including token-level tracing and cost attribution.
- **Agent Native Observability**: Integrating with development agents to reduce MTTR (Mean Time to Resolution) by allowing debugging directly from the coding environment.
- **Scale and Performance**: Continued optimization of the ClickHouse-based ingestion engine to handle high-cardinality and massive data volumes (10TB+/day).
- **Enterprise Adoption**: Expanding enterprise features (RBAC, compliance, self-hosted/BYOC) and support plans to win larger customers.
- **Community Growth**: Nurturing the open-source community (24k+ GitHub stars, 4.5k+ community members) to drive adoption and contributions.

## Why Work Here
- **Culture**: A developer-first, open-source company obsessed with the "signal vs noise" problem. The team is highly technical and distributed globally.
- **Remote/Hybrid Policy**: Remote-friendly, with a significant presence in India (38 employees) and the US (6 employees). The company operates across 5 countries.
- **Engineering Culture**: Deep expertise in OpenTelemetry, distributed tracing, log pipeline design, and cost governance. Engineers work on a high-scale, high-impact product used by thousands.
- **Growth Trajectory**: Rapid headcount growth (+52.9% YoY) and increasing job postings (+250% YoY), indicating a scaling phase with ample opportunity for impact.
- **Notable Perks**: Work with a modern stack (ClickHouse, Go, OpenTelemetry), contribute to a leading open-source project, and solve hard problems at scale.
- **Current Open Roles**: Forward Deployed Engineer, Sr Backend Engineer - Platform, Growth Marketing (India/EU/US), Founding DevRel, Founding Designer, and others (7 active postings as of mid-2026).

## Sources
1. [signoz.io](https://signoz.io/)
2. [signoz.io/about-us](https://signoz.io/about-us/)
3. [signoz.io/why-signoz](https://signoz.io/why-signoz/)
4. [linkedin.com/company/signozio](https://www.linkedin.com/company/signozio)
5. [jobs.ashbyhq.com/SigNoz](https://jobs.ashbyhq.com/SigNoz)

## Other roles at SigNoz

- [Head of Finance](https://feeny.ai/job/head-of-finance-signoz-india-vbh01msmx4x3) — India
- [Senior Software Engineer - Frontend](https://feeny.ai/job/senior-software-engineer-frontend-signoz-india-c9g6vrz577bj) — India
- [AI GTM Engineer](https://feeny.ai/job/ai-gtm-engineer-signoz-india-pw0a3qk4bben) — India
- [Sr Product Designer](https://feeny.ai/job/sr-product-designer-signoz-india-7gkw81919mjp) — India
- [Sr Backend Engineer - AI](https://feeny.ai/job/sr-backend-engineer-ai-signoz-india-dywh2svf58hx) — India
- [Sr Site Reliability Engineer](https://feeny.ai/job/sr-site-reliability-engineer-signoz-india-q51zgjxvm8mq) — India
- [Exceptional Engineer](https://feeny.ai/job/exceptional-engineer-signoz-india-4gbe7747dsxw) — India
- [Sr Product Manager - IC](https://feeny.ai/job/sr-product-manager-ic-signoz-india-1gn9gkgkjkhs) — India
- [Staff Backend Engineer - Core](https://feeny.ai/job/staff-backend-engineer-core-signoz-india-w2z8zrs7wy6j) — India
- [Staff Backend Engineer - Platform](https://feeny.ai/job/staff-backend-engineer-platform-signoz-india-aq2azxvfdtw1) — India