---
title: 'Head of Demand Generation at brightwheel'
canonical: 'https://feeny.ai/job/head-of-demand-generation-brightwheel-united-states-jk4ak4g1xga1'
type: 'job'
last_seen: '2026-10-14'
---

# Head of Demand Generation at brightwheel

- **Company:** brightwheel
- **Location:** United States
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-10-05
- **Last confirmed live:** 2026-10-14
- **Apply:** https://jobs.ashbyhq.com/brightwheel/c1f1f7cc-adfb-4617-92e9-2fcdc6e347f6

## Job description

## Our Mission and Opportunity

Early education is one of the most important determinants of childhood outcomes, a critical support for working families, and a $175B market that remains underserved by modern technology. Brightwheel is the largest, fastest growing, and most loved platform in early ed, trusted by millions of educators and families every day. We are a three-time [Cloud 100 company](https://www.forbes.com/lists/cloud100/a), backed by top investors including Addition, Bessemer, Emerson Collective, Lowercase Capital, Notable Capital, and Mark Cuban.

## Our Team

Our team is passionate, talented, and customer-focused. We embody our [Leadership Principles](https://mybrightwheel.com/about/) in our work and culture. We are a distributed team with remote employees across every US time zone, as well as select offices in the US and internationally.

## Who You Are

You're someone who can walk into a running function and tell, quickly, what's actually working versus what's just familiar — and you act on that distinction instead of leaving it in place out of politeness. You build with AI rather than just directing others to use it: your own workflows for content, scoring, and outbound have already changed shape around agentic tools, and you have a real point of view on where AI search and signal-based marketing are taking the discipline next. You hold a high bar for what “good” looks like, including for a team you inherited rather than hired, and you'd rather have a hard conversation early than let underperformance run quietly.

## What You'll Do / Scope of Work

- Own the demand generation function's pipeline and revenue number, budget, and existing team from day one.
- Diagnose the current channel mix and team within the first 60–90 days, and make the call on what to keep, retool, or retire.
- Shift the function's measurement and programs from a legacy MQL/form-fill model toward signal- and intent-based marketing.
- Launch at least one channel beyond what's already working — GEO/AEO, dark social, community-led growth, or agentic outbound.
- Embed AI and agentic tooling into core workflows: content production, lead scoring and routing, outbound sequencing, and reporting.
- Partner with Sales leadership on funnel definitions, SLAs, and conversion quality, and report regularly to the CPO on performance and resourcing needs.

## What You've Done

- Modernized or turned around an existing demand generation function — not only built one from scratch.
- Personally used AI or agentic tools to rebuild a marketing workflow, with a specific before/after you can describe.
- Launched a channel outside the standard paid/SEO/social mix in the last two years, win or lose.
- Carried a pipeline or revenue target and made real budget reallocation calls based on evidence, not instinct alone.
- Led a team of specialists or directors, including through a leadership transition.

Brightwheel is committed to creating a diverse and inclusive work environment and is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Protecting Our Applicants: Please be aware of recruiting scams impersonating Brightwheel. All legitimate communications come from @[mybrightwheel.com](http://mybrightwheel.com) addresses, and we never ask for payment or sensitive personal data as part of our hiring process. If you suspect fraudulent contact, reach out to security@mybrightwheel.com. Thank you for helping us keep our applicant community safe.

## About brightwheel

## Company Overview
- **One-liner**: Brightwheel provides the #1 all-in-one childcare management platform that combines SaaS, payments, and a consumer‑like daily experience for early education programs.
- **Entity Type**: Private (venture‑backed; funding rounds including Series? Not explicitly stated, but investors include Addition, Bessemer, GGV Capital, etc.)
- **Headquarters**: San Francisco, California, USA
- **Founded**: 2015
- **Founders**: Not publicly listed on the provided sources; founders are likely Dave Vasen (CEO) and others (not confirmed in search results)

## Core Business
- **Primary industry**: Early childhood education technology (EdTech / Childcare Management Software)
- **Target customers**: B2B – daycare centers, preschools, and early education administrators; B2C – parents and guardians of enrolled children.
- **Mission / purpose**: “High quality early education for every child.” The platform aims to give teachers more time with students, engage parents, and support the $100‑175B early education market.

## Products & Services
- **brightwheel platform**: An integrated SaaS solution covering enrollment management, billing automation, tuition payments, messaging, daily learning reports, photo/video sharing, staff scheduling, payroll, CACFP reporting, and compliance tracking. Available as a mobile app and web dashboard.
- **Payments & billing**: Automated invoicing, online payment processing, subsidy tracking, and financial reporting.
- **Communication hub**: In‑app messaging, newsletters, alerts, and milestone sharing between teachers, administrators, and families.

## Market Standing
- **Valuation / Market Cap**: Not publicly disclosed.
- **Key Metric**: Total funding is not explicitly stated in the search results, but notable investors indicate significant venture backing. Brightwheel is the fastest‑growing and top‑reviewed product in early education with 150,000+ reviews (4.9 rating).
- **Notable Investors / Partners**: Addition, Bessemer Venture Partners, Emerson Collective, GGV Capital, Lowercase Capital, Mark Cuban.
- **Growth Signals**: 373 total employees (Built In) and 400+ employees (careers page); fully remote‑first team across all US time zones; #1 childcare management software by market presence; expanding into AI‑powered features (e.g., AI assistant for support).

## Competitive Advantages
- **All‑in‑one platform**: Combines enrollment, billing, communication, payroll, and learning tools – reducing the need for multiple third‑point solutions.
- **High customer trust**: 4.9 rating from 150,000+ reviews; strong brand recognition as “the most loved technology brand in early education.”
- **Superior support**: 1:1 onboarding coach, live human support via chat in under 30 seconds, dedicated account specialists, and an AI assistant.
- **Market leadership**: Addresses a $100‑175B US early education market with a rapidly growing customer base and deep integrations for compliance (CACFP, ratios, health checks).

## Strategic Focus
- **Continued product expansion**: Enhancing billing, payroll, and reporting features to serve administrators better.
- **AI‑driven innovation**: Hiring for AI roles (Principal Engineer, AI; Senior Technical Program Manager, AI) to add intelligent automation and insights.
- **Remote‑first scaling**: Maintaining a distributed workforce across the US to attract top talent.
- **Diversity & inclusion**: Employee‑led initiatives (anti‑racist book club, affinity groups) and a culture of belonging.

## Why Work Here
- **Culture**: Mission‑driven, fast‑growth environment with a focus on continuous learning, ownership, and customer value. Leadership principles include “Take Ownership,” “Deliver Value for Customers,” “Get Better Every Day,” and “Make it Happen.”
- **Remote/Hybrid**: Fully remote team across all US time zones; headquarters in San Francisco and an office in Austin, TX (hybrid/in‑office options available for some roles).
- **Perks & Benefits**: 401(k), company equity, employee stock purchase plan, generous parental leave, health/vision/dental insurance, pet‑friendly office, free snacks/drinks, and a strong DEI program with employee resource groups.
- **Engineering culture**: Emphasis on pragmatic problem‑solving, data‑driven decisions, and rapid iteration; teams operate with autonomy and high standards.

## Sources
1. [mybrightwheel.com (Careers)](https://mybrightwheel.com/careers/)
2. [mybrightwheel.com (About)](https://mybrightwheel.com/about/)
3. [mybrightwheel.com (Product)](https://mybrightwheel.com/)
4. [Built In (brightwheel company profile)](https://builtin.com/company/brightwheel)
5. [jobs.ashbyhq.com (brightwheel jobs)](https://jobs.ashbyhq.com/brightwheel)

## Other roles at brightwheel

- [Senior Manager, Revenue Ops](https://feeny.ai/job/senior-manager-revenue-ops-brightwheel-united-states-pehnf9a1k82p) — United States
- [Manager, GTM Intelligence](https://feeny.ai/job/manager-gtm-intelligence-brightwheel-brazil-zhh5dpkzz4n7) — Brazil
- [GTM Intelligence Specialist](https://feeny.ai/job/gtm-intelligence-specialist-brightwheel-philippines-pm0nqkshb4he) — Philippines
- [Sales Compensation Operations Specialist](https://feeny.ai/job/sales-compensation-operations-specialist-brightwheel-philippines-4gqkp44d0vtx) — Philippines
- [Senior Manager, GTM Strategy](https://feeny.ai/job/senior-manager-gtm-strategy-brightwheel-united-states-g0ndmztm6gc1) — United States
- [Sales Coordinator](https://feeny.ai/job/sales-coordinator-brightwheel-philippines-gybr0tge4gb8) — Philippines
- [Senior Financial Analyst, Finance & Strategy](https://feeny.ai/job/senior-financial-analyst-finance-strategy-brightwheel-united-states-1e4yxgpte45e) — United States
- [Senior Engineering Manager, Product](https://feeny.ai/job/senior-engineering-manager-product-brightwheel-united-states-h9btstq87gnz) — United States
- [Sales Development Representative - (Pakistan)](https://feeny.ai/job/sales-development-representative-pakistan-brightwheel-islamabad-r7p5a73v5r4g) — Islamabad, Pakistan
- [Founding Account Executive - Education Products](https://feeny.ai/job/founding-account-executive-education-products-brightwheel-united-states-7eej5jaqxmsq) — United States