--- title: 'Head of Demand Generation at Campfire' canonical: 'https://feeny.ai/job/head-of-demand-generation-campfire-san-francisco-ag2wq9g0zcyd' type: 'job' last_seen: '2026-09-07' --- # Head of Demand Generation at Campfire - **Company:** Campfire - **Location:** San Francisco, CA - **Employment:** full-time - **Work type:** onsite - **Posted:** 2026-07-07 - **Last confirmed live:** 2026-09-07 - **Apply:** https://jobs.ashbyhq.com/campfire/3a1164dd-4d08-4f15-b39d-44e809b180d6 ## Job description ## About Campfire Campfire is a next-gen core accounting platform built for modern mid-market finance teams. We help them close fast and scale even faster. Our platform replaces outdated legacy ERPs and manual accounting processes with automation-driven solutions that simplify and accelerate finance workflows. In the past year alone, we have grown 10x, driven by strong customer demand and a product that delivers real results for accounting & finance teams. We are scaling quickly and building the future of finance by giving teams the clarity, control, and strategic visibility they need to lead with confidence. ## About the Role Campfire is looking for a Head of Demand Generation to own and drive our inbound marketing engine. You'll work hand-in-hand with our sales team to build campaigns that actually move the needle — from top-of-funnel awareness to qualified pipeline. This is a builder role. You'll set the strategy, write the content, run paid channels, and own the website. You'll also manage one Paid/SEO Growth Specialist. If you want a job where you can see the direct impact of your work on revenue, this is it. ## WHAT YOU'LL DO - Own inbound demand gen strategy and execution across all channels - Build and run integrated campaigns — content, email, paid, and organic — that drive qualified leads for sales - Own the website: messaging, CRO, landing pages, and ongoing optimization - Lead SEO strategy and execution, from keyword research to content to technical improvements - Manage paid advertising across Google, LinkedIn, and other channels - Write and produce content that speaks to finance leaders — blog posts, guides, landing pages, email sequences - Partner closely with the sales team to align campaigns with pipeline goals and real feedback from the field — including owning gifting programs, direct mail campaigns, SDR sequence messaging, and nurture sequences - Build reporting and dashboards to measure performance and optimize spend - Manage and mentor the Paid/SEO Growth Specialist on your team ## WHO YOU ARE Must-haves: - 10+ years in demand gen or growth marketing at a B2B SLG company - Proven track record building inbound programs that generate measurable pipeline - Strong writer — you can produce compelling content for a business audience without it sounding like marketing fluff - Hands-on experience with SEO (content and technical) and paid channels (Google, LinkedIn) - Data-driven: you build dashboards, track what matters, and optimize based on results - Experience working closely with sales teams and understanding the revenue funnel end-to-end - Comfortable being a player-coach — you'll do the work, not just manage it Nice-to-haves: - Experience marketing to finance teams, CFOs, controllers, or accounting personas - Background in ERP, accounting software, or fintech - Experience with HubSpot or similar marketing automation platforms - Prior experience managing a small team Success Metrics You'll be measured on: - Inbound MQL volume and quality - Pipeline sourced and influenced by marketing - Website traffic and conversion rates - SEO rankings and organic search growth - Paid CAC and ROAS across channels ## SUCCESS METRICS You'll be measured on: - Inbound MQL volume and quality - Pipeline sourced and influenced by marketing - Website traffic and conversion rates - SEO rankings and organic search growth - Paid CAC and ROAS across channels ## WHY CAMPFIRE Campfire is building the future of enterprise finance—a modern accounting platform with the power of NetSuite and the ease of QuickBooks. Our reimagined general ledger automates revenue reporting, prepayments, and multi-entity consolidation. Our latest AI functionality, Ember AI, empowers finance teams to draft flux analysis, monthly reporting, and more. You'll join a small, high-impact team that moves fast, thinks creatively, and cares deeply about doing great work. We offer the freedom to experiment, the support to grow, and the chance to make a real impact on how businesses understand and manage their financial data. ## About Campfire ## Company Overview - **One-liner**: Campfire is an AI-native Enterprise Resource Planning (ERP) platform that automates accounting workflows — including transaction categorization, bank reconciliation, revenue recognition, and reporting — for mid-market and enterprise finance teams. - **Entity Type**: Private (Series B) - **Headquarters**: San Francisco, California, United States (also New York office) - **Founded**: 2023 - **Founders**: John Glasgow (CEO/CFO) and Paul C Nichols (CTO) are key executives; founding team details are not publicly disclosed. ## Core Business - **Primary industry**: Accounting & Finance Software / Enterprise SaaS - **Target customers**: B2B – mid-size to enterprise companies (50–5,000 employees), including SaaS, usage-based, consulting, and transaction-heavy businesses - **Mission / Purpose**: “Superpower your accounting team” – Campfire aims to multiply what finance teams can do by automating manual, repetitive tasks so they can focus on strategic business drivers rather than spreadsheets. ## Products & Services - **Core Accounting (General Ledger)**: Multi-entity consolidation with 180+ currencies, global compliance support, and real-time sync. - **Revenue Automation**: Revenue recognition for any billing model (SaaS, usage, etc.). - **Close Management**: Built-in close checklists, flux analysis, account reconciliations, and autonomous reconciliation. - **Reporting**: Real-time dashboards with drill-down to any transaction. - **AI Assistant (Ember)**: Conversational AI that answers questions, detects anomalies, auto-categorizes transactions, performs cash forecasting, and more. - **Integrations**: 100+ natively built integrations (e.g., Ramp, Rippling, Salesforce) plus 1,200+ granular permission controls. All offerings are cloud-based SaaS with API endpoints for custom workflows. ## Market Standing - **Valuation / Market Cap**: Not disclosed (private company) - **Key Metric**: Total Funding = **$103.6M** (as of late 2025); Annual Revenue = **$3.9M** (LinkedIn estimate) - **Notable Investors**: Accel, Ribbit Capital (led Series B), Foundation Capital, Y Combinator, Capital49 (Airwallex) - **Growth Signals**: - Headcount grew **+800% year-over-year** to 81 employees - 25 active job postings (monthly postings down 7.4% but quarterly up 525%, yearly up 1,150%) - Customers include Replit, Decagon, PostHog, Advisor360 - LinkedIn followers grew +341.4% year-over-year ## Competitive Advantages - **AI-native foundation**: Autonomous reconciliation, auto-categorization, anomaly detection, and conversational reporting built into the core product – not bolted on. - **Depth for scaling**: Multi-entity, multi-currency (180+ currencies), unlimited entities, and granular permission controls ideal for global high-growth companies. - **Integrated ecosystem**: 100+ native integrations and 1,200+ permissions, reducing manual data entry and spreadsheet reliance. - **Domain expertise**: In-house support from accountants who have closed books themselves. - **Enterprise readiness**: Policies, roles, approval workflows, and comprehensive compliance support. ## Strategic Focus - **Product expansion**: Continuing to add AI capabilities (Ember assistant, flux analysis, cash forecasting) and deepen core accounting features. - **Global scaling**: Supporting international subsidiaries and compliance (EMEA, Australia presence) while growing headcount across sales, customer success, and engineering. - **Talent acquisition**: Aggressively hiring (25+ open roles) across sales, customer success, engineering, and implementation – particularly looking for people who want “real ownership” in a hyper-growth startup. ## Why Work Here - **Culture**: Described as “hyper-growth startup” where employees get “meaningful responsibility from day one.” The team includes alumni from Deloitte, PwC, NetSuite, Brex, Rippling, and other top finance/tech companies. - **Work model**: In-office (on-site) – offices in San Francisco and New York City. - **Notable perks**: Not detailed in search results, but the company emphasizes a driven, ownership-minded environment and the chance to “do the kind of work that moves your career forward.” - **Engineering culture**: 13% of staff in technical roles, with a focus on building AI-first solutions. The CTO (Paul C Nichols) leads a team that includes AI engineers. ## Sources 1. [Campfire AI](https://campfire.ai/) 2. [Campfire Careers](https://campfire.ai/careers) 3. [Campfire Jobs on Ashby](https://jobs.ashbyhq.com/campfire) 4. [Built In – Campfire Company Profile](https://builtin.com/company/campfire) 5. [LinkedIn – Campfire Company Page](https://www.linkedin.com/company/meetcampfire) ## Other roles at Campfire - [Sales Manager](https://feeny.ai/job/sales-manager-campfire-san-francisco-87h3g25acrph) — San Francisco, CA - [Field Marketing Manager](https://feeny.ai/job/field-marketing-manager-campfire-new-york-025qgqtpmpxp) — New York, NY - [SDR Manager](https://feeny.ai/job/sdr-manager-campfire-new-york-mv7e9ems25c0) — New York, NY - [Sales Manager](https://feeny.ai/job/sales-manager-campfire-new-york-8t2mh4wnk1r2) — New York, NY - [VP, Marketing](https://feeny.ai/job/vp-marketing-campfire-san-francisco-s610czf67605) — San Francisco, CA - [Sr. Implementation Manager](https://feeny.ai/job/sr-implementation-manager-campfire-san-francisco-20pdxzhj0wca) — San Francisco, CA - [Marketing Ops/AI GTM Engineer](https://feeny.ai/job/marketing-ops-ai-gtm-engineer-campfire-san-francisco-dvyggzyss0nq) — San Francisco, CA - [Partnership Sales Lead- PE/VC](https://feeny.ai/job/partnership-sales-lead-pe-vc-campfire-new-york-34gnyk08xaps) — New York, NY - [Head of Implementations](https://feeny.ai/job/head-of-implementations-campfire-san-francisco-8xvenm07y602) — San Francisco, CA - [Chief Financial Officer (CFO)](https://feeny.ai/job/chief-financial-officer-cfo-campfire-san-francisco-q6r0pt5m5mab) — San Francisco, CA