---
title: 'Head of Demand Generation at Cogent Security'
canonical: 'https://feeny.ai/job/head-of-demand-generation-cogent-security-new-york-5e9gf3wx4t76'
type: 'job'
last_seen: '2026-09-07'
---

# Head of Demand Generation at Cogent Security

- **Company:** Cogent Security
- **Location:** New York, NY
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-08-14
- **Last confirmed live:** 2026-09-07
- **Apply:** https://jobs.ashbyhq.com/cogent-security/8ed749ff-cf21-47ec-815d-36af19ab389d

## Job description

## ROLE OVERVIEW

Cogent is building autonomous cyber defense with AI agents that help security teams move from finding risk to actually fixing it. We are hiring a Head of Demand Generation to lead all pipeline-generating functions across marketing, including digital, partner, and field, and sales development.

This person will report into the Head of Growth, who owns revenue marketing and revenue operations: full-funnel revenue management in close partnership with Sales. Within that model, the Head of Demand Generation owns the front end of the revenue engine: creating, converting, and scaling qualified pipeline.

This is a senior player-coach role with room to create immediate leverage. In the first three months, you will sharpen the FY27 demand model, launch the first integrated plays, and start building your team across field/channel and digital/content so Cogent can scale pipeline with far more leverage.

## ROLE RESPONSIBILITIES

## STRATEGY: PIPELINE PLANNING

- Own the pipeline generation plan across targets, source mix, budget, quarterly plays, and operating cadence.
- Define the Lead to SQL model, including lead capture, routing, follow-up, nurture, recycle, and conversion expectations.
- Translate ICP, account signals, category trends, partner opportunities, and sales feedback into campaigns and target-account plays.
- Partner with Growth, Finance, Sales, RevOps, Partnerships, and Product Marketing on pipeline coverage, weighted rollover, conversion assumptions, CAC/payback, and net-new pipeline gaps.

## EXECUTION: DEMAND PROGRAMS

- Scale field and channel as a core pipeline engine: repeatable event formats, regional plans, account targeting, rep/partner workflows, follow-up SLAs, and event-to-meeting reporting.
- Build digital/content, inbound, nurture, and paid motions that amplify field/channel before, during, and after programs.
- Turn tech alliances, channel partners, co-marketing, and co-sell motions into qualified pipeline with the internal Partnerships team.
- Build ABM and whale-hunting plays for named accounts, including competitive replacement, category education, executive outreach, and sales follow-up.
- Own outbound strategy: where we focus, what we test, how we message, and how outbound connects to the broader demand engine. The SDR Lead owns outbound execution.

## OPTIMIZATION: FUNNEL PERFORMANCE

- Partner with RevOps, Finance, Sales, SDR, and Partnerships to understand where the funnel is working and where it is breaking.
- Track source performance, spend efficiency, conversion rates, follow-up quality, sales acceptance, stage progression, partner contribution, sourced/influenced pipeline, ROI, and pipeline coverage.
- Run a weekly operating loop that tells the team what to scale, what to stop, what to fix, and what to test next.

## WHAT WE ARE LOOKING FOR

- 10+ years in B2B demand generation, growth, or integrated revenue marketing, ideally in enterprise cybersecurity, infrastructure, or technical SaaS.
- Experience owning pipeline creation targets, budget, source mix, and funnel conversion in partnership with Sales and Finance.
- Proven ability to build a demand generation function, not just run campaigns.
- AI-native marketer who uses agents and automation to increase speed and quality across account research, personalization, campaign production, nurture, reporting, and experimentation.
- Strong command of field and channel program execution, sales development partnership, ABM, digital, content, webinars, partner programs, customer marketing, and executive programs.
- Experience building demand for enterprise sales motions with technical buyers, economic buyers, long sales cycles, and multi-threaded account strategies.
- High judgment around quality: you know the difference between activity, meetings, Sales-accepted meetings, SQLs, qualified pipeline, and revenue.
- Comfort working inside a Growth function that owns revenue marketing and revenue operations, partnering directly with Sales, SDR, RevOps, Finance, Product Marketing, Product, Partnerships, and executive leadership.

## About Cogent Security

## Company Overview
- **One-liner**: Cogent Security is an applied AI lab building autonomous AI agents that discover, assess, and remediate enterprise vulnerabilities at machine speed.
- **Entity Type**: Private (Seed / Series A; $11M total funding)
- **Headquarters**: San Francisco, California, United States
- **Founded**: 2024
- **Founders**: Vineet Edupuganti (CEO), Geng Sng (CTO), Thanos Baskous (VP Engineering) [cogent.com/about-us](https://www.cogent.com/about-us)

## Core Business
- **Primary industry**: Cybersecurity – specifically vulnerability management and agentic AI for security remediation.
- **Target customers**: Enterprise cybersecurity teams (B2B, mid-market to large enterprises).
- **Mission**: “Prevent breaches using autonomous AI systems that continuously secure systems against AI-armed adversaries operating at machine speed.” [cogent.com](https://www.cogent.com/)

## Products & Services
- **[Cogent Platform]**: An AI-agent workforce that handles the full vulnerability lifecycle. Modules include **Discover** (identify vulnerable software within minutes of a disclosure), **Assess** (risk scoring based on business context), **Remediate** (from assisted to fully autonomous fix deployment), and **Report** (verified evidence-backed reporting). Type: SaaS platform with embedded AI agents. [cogent.com](https://www.cogent.com/)

## Market Standing
- **Valuation/Market Cap**: Not disclosed (private company).
- **Key Metric**: Total funding $11M – Seed round ($11M) led by Greylock Partners (August 2025); subsequent Series A led by Bain Capital Ventures with additional investors. [linkedin.com](https://www.linkedin.com/company/cogentsecurity)
- **Notable Investors/Partners**: Greylock Partners, Bain Capital Ventures. Customers include Alteryx (CISO Lucas Moody), CSC Generation (CEO Justin Yoshimura), University of the Pacific (CISO Mo Bal). [cogent.com/about-us](https://www.cogent.com/about-us)
- **Growth Signals**: 39 employees (as of mid-2025), +14% monthly headcount growth, 29 active job postings, reported 3x increase in vulnerability team output and 97% reduction in exposure window for critical vulnerabilities. [linkedin.com](https://www.linkedin.com/company/cogentsecurity)

## Competitive Advantages
- **Agentic AI approach** that not only detects but also investigates, coordinates, and verifies fixes – reducing the manual burden on security teams.
- **Founding team** from Google DeepMind, Abnormal Security, and Coinbase, bringing deep AI and security expertise.
- **Rapid time-to-value**: 3 hours from onboarding to full vulnerability assessment.
- **Strong customer satisfaction**: 4.9/5 rating from 1,200+ reviews. [cogent.com/about-us](https://www.cogent.com/about-us)

## Strategic Focus
- Scaling AI agent capabilities to cover more vulnerability types and integrate deeper into enterprise workflows.
- Expanding the commercial team (Sales, Solutions Engineering, TAMs) to capture growing demand.
- Advancing research through **Cogent Research**, tackling open problems in dependable autonomy and AI × security. [cogent.com](https://www.cogent.com/)

## Why Work Here
- **Culture**: Values include customer centricity, intentionality, ambition for excellence, extreme ownership, velocity, and intellectual honesty. [cogent.com/company/careers](https://www.cogent.com/company/careers)
- **Remote/Hybrid**: In-person in San Francisco and New York, plus remote options within the US. [cogent.com/company/careers](https://www.cogent.com/company/careers)
- **Engineering Culture**: Engineers and AI researchers sit together; the distance from idea to production is measured in days. Emphasis on shipping production software, not just research.
- **Notable Perks**: 12-week AI Fellowship for graduate researchers and early-career ML engineers; team hails from top companies like Coinbase, Databricks, AWS, Zscaler, and HashiCorp. [cogent.com/company/careers](https://www.cogent.com/company/careers)
- **Growth Opportunity**: Rapidly scaling startup with significant funding, strong customer traction, and a mission-driven focus on one of cybersecurity’s hardest problems.

## Sources
1. [cogent.com](https://www.cogent.com/) – Company overview, product details, customer testimonials
2. [cogent.com/about-us](https://www.cogent.com/about-us) – Founders, mission, team background
3. [cogent.com/company/careers](https://www.cogent.com/company/careers) – Culture, remote policy, AI Fellowship, values
4. [linkedin.com/company/cogentsecurity](https://www.linkedin.com/company/cogentsecurity) – Employee count, funding, office locations, job postings
5. [jobs.ashbyhq.com/cogent-security](https://jobs.ashbyhq.com/cogent-security) – Active job openings
6. Pulse 2.0 (2025-07-16) – “Cogent Security: $11 Million Raised For AI Taskforce For Vulnerability Management”
7. FinSMEs (2025-07-15) – “Cogent Security Raises $11M in Funding”

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