---
title: 'Head of Demand Generation at Easygenerator'
canonical: 'https://feeny.ai/job/head-of-demand-generation-easygenerator-dubai-ntew5qd1azqk'
type: 'job'
last_seen: '2026-09-05'
---

# Head of Demand Generation at Easygenerator

- **Company:** Easygenerator
- **Location:** Dubai, United Arab Emirates
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-08-31
- **Last confirmed live:** 2026-09-05
- **Apply:** https://jobs.ashbyhq.com/Easygenerator/9d277aa6-a1eb-411d-85e5-0833e67c5b4d/application

**Skills:** B2B SaaS Digital Growth, Paid Acquisition, Conversion Rate Optimization, SEO, GEO, Content Strategy, Digital Design, AI Agents, Agentic Workflows, Claude, LLM-based Tooling, Marketing Automation, Attribution Analysis, Pipeline Management, Budget Management, 20M–100M ARR SaaS Experience, International SaaS Exposure

> The Head of Demand Generation owns Easygenerator’s end-to-end demand engine, including paid acquisition, website, SEO/GEO, content, and conversion. This role drives qualified pipeline, strengthens authority, and improves full-funnel conversion through a commercially accountable leadership approach.

## Job description

## ABOUT EASYGENERATOR

We’re a fast-growing EdTech scale-up on a mission to revolutionize learning through our award-winning authoring tool. Used by global giants like Kellogg’s, T-Mobile, and Siemens, Easygenerator helps organizations simplify knowledge sharing: fast, easy, and impactful.

We’re an AI-first company, utilizing cutting-edge tools in both our products and internal workflows. You’ll gain hands-on AI experience and develop a future-proof skillset while contributing to a fast-moving, high-impact product.

## ROLE SUMMARY

The Head of Demand Generation owns Easygenerator’s end-to-end demand engine: paid acquisition, website, SEO/GEO, content, and conversion.

This role turns product positioning into high-performing demand programs that drive qualified pipeline, strengthen authority, and improve full-funnel conversion.

A commercially accountable leader, they combine editorial judgment, digital design understanding, and growth discipline to influence pipeline quality and revenue.

## CORE RESPONSIBILITIES

Demand Engine & Pipeline

- Own paid, organic, website, and conversion channels.
- Translate growth targets into clear priorities and roadmaps.
- Deliver predictable marketing-sourced pipeline while balancing short- and long-term growth.

Website & Conversion

- Lead website structure, messaging, UX, landing pages, and CRO.
- Partner with PMM to ensure clear, differentiated positioning.
- Maintain clarity, credibility, and performance across touchpoints.

Paid & Organic Growth

- Lead paid acquisition and €2M+ budget allocation aligned to revenue goals.
- Optimize for pipeline and revenue impact with strong attribution visibility.
- Build scalable SEO/GEO and intent-based content clusters to grow authority and long-term pipeline.

Content & Design

- Lead revenue-focused content aligned to buyer journey and enterprise sales.
- Ensure digital design supports differentiation, clarity, and conversion.

Revenue & Analytics

- Own marketing-sourced pipeline targets and key revenue KPIs.
- Build quarterly growth plans and improve funnel bottlenecks.

## TEAM LEADERSHIP

- Lead paid, content, web, and design teams.
- Establish scalable processes and experimentation frameworks.
- Partner closely with PMM, Revenue, and Leadership.

## QUALIFICATIONS

- 5+ years in B2B SaaS digital growth; 2+ years team leadership.
- Proven pipeline growth and €2M+ budget ownership.
- Strong expertise in paid, CRO, and SEO/GEO.
- Editorial judgment, digital design understanding, and enterprise sales awareness.
- Analytical and commercially driven.
- Hands-on experience with AI agents and agentic workflows (e.g. Claude, other LLM-based tooling), ideally having designed or shipped systems that automate marketing processes end-to-end, not just explored AI tools in a personal context.

## PREFERRED

- Experience in 20M–100M ARR SaaS.
- International SaaS exposure.
- Close collaboration with PMM and Commercial teams.

## About Easygenerator

## Company Overview
- **One-liner**: Easygenerator is an AI-powered e-learning authoring platform that enables employees to create and share company-tailored training at scale.
- **Entity Type**: Private (funding details not publicly available)
- **Headquarters**: Dubai, United Arab Emirates
- **Founded**: 2013
- **Founders**: Kasper Spiro (co-founder)

## Core Business
- **Primary industry**: E-learning / Learning & Development (L&D) software
- **Target customers**: B2B – enterprises, SMBs, and L&D teams; also used by individual internal experts
- **Mission / purpose**: “Empowering every employee to share knowledge” and making learning easier and more accessible for organizations worldwide

## Products & Services
- **Easygenerator (core platform)**: AI-powered e-learning authoring suite (SaaS) that lets anyone create courses, training videos, and skill‑practice exercises.
- **EasyAI**: AI assistant that guides experts through creating structured, didactically sound courses from their knowledge, documents, and ideas.
- **EasyCoach**: AI coach that helps employees practice real workplace conversations (voice or text) and receive instant feedback.
- **EasyVideo**: AI-powered video creation tool (launched 2026) that turns existing knowledge and decks into training videos with AI avatars and multilingual voiceovers.
- **EasyTranslate**: Built-in localization suite supporting 75 languages, allowing teams to translate and update courses without leaving the platform.

## Market Standing
- **Valuation / Market Cap**: Not disclosed
- **Key Metric**: Total funding – not publicly available; reported metrics include 2,000+ organizations, 75,000+ authors, and over 1,000,000 learners (as of 2020)
- **Notable Investors / Partners**: Not publicly listed; the platform is ISO 27001 certified and GDPR compliant, hosted on AWS (Frankfurt data center)
- **Growth Signals**: Opened 2 new offices in 2025; launched EasyVideo in 2026; crossed 10,000 authors in 2020 and 1,000,000 learners in 2020; continues to expand globally with offices in UAE, Netherlands, Ukraine, Egypt, South Africa, Colombia, and Philippines

## Competitive Advantages
- **Employee-Generated Learning (EGL)**: Pioneered the concept of peer‑driven, continuously updated training – courses are created and maintained by the people closest to the work, ensuring relevance.
- **AI‑first approach**: First in the industry to bring AI into course authoring (EasyAI in 2023) and continues to launch AI‑powered features (EasyCoach, EasyVideo).
- **Ease of use**: Designed for non‑experts, reducing dependency on L&D teams; anyone in the organization can create training.
- **All‑in‑one suite**: Combines authoring, video creation, coaching, and translation in a single platform with predictable pricing.

## Strategic Focus
- **AI integration**: Deepening AI capabilities for content creation, skill practice, and video production.
- **Global expansion**: Growing office footprint and supporting multilingual training (75 languages) to serve international enterprises.
- **Employee‑Generated Learning advocacy**: Continuing to promote EGL as a methodology that keeps training up‑to‑date and relevant.

## Why Work Here
- **Culture**: Fast‑paced, customer‑value‑first environment with principles like “we keep the speed: launch, learn and iterate” and “we challenge constructively”.
- **Team**: 45 nationalities across offices in Dubai, Rotterdam, Alexandria, Cape Town, Zhytomyr, and remote hubs in Colombia and the Philippines. Hybrid and remote options available depending on location.
- **Growth**: Emphasis on internal learning – revenue enablement team provides training, and the tech team shares knowledge through structured processes. External support is available when needed.
- **Perks**: Hands‑on experience with the latest AI technologies; career pathing encouraged; award‑winning learning environment.
- **Work mode**: Remote‑friendly; some offices are hybrid (e.g., Dubai), others fully remote.

## Sources
1. [easygenerator.com/careers](https://www.easygenerator.com/en/careers/)
2. [easygenerator.com/about](https://www.easygenerator.com/en/about-easygenerator/)
3. [easygenerator.com](https://www.easygenerator.com/en/)
4. [jobs.ashbyhq.com/easygenerator](https://jobs.ashbyhq.com/easygenerator)

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