---
title: 'Head of Demand Generation, US at Hawk'
canonical: 'https://feeny.ai/job/head-of-demand-generation-us-hawk-united-states-745h0gz24pqy'
type: 'job'
last_seen: '2026-09-13'
---

# Head of Demand Generation, US at Hawk

- **Company:** Hawk
- **Location:** United States
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-09-12
- **Last confirmed live:** 2026-09-13
- **Apply:** https://jobs.ashbyhq.com/hawk/10ae0cc1-6492-4242-9c48-dc836e810a0d

## Job description

## About Us

Hawk is the leading provider of AI-supported anti-money laundering and fraud detection technology. Banks and payment providers globally are using Hawk’s powerful combination of traditional rules and explainable AI to improve the effectiveness of their AML compliance and fraud prevention by identifying more crime while maximizing efficiency by reducing false positives. With our solution, we are playing a vital role in the global fight against Money Laundering, Fraud, or the financing of terrorism. We offer a culture of mutual trust, support and passion – while providing individuals with opportunities to grow professionally and make a difference in the world.

## Your Mission

Hawk is looking for an exceptional Head of Demand Generation to run a numbers-driven demand program that delivers pipeline and revenue goals. You'll own the full-funnel demand strategy — from creating global and localized campaigns for top-of-funnel awareness through to optimizing the inbound customer journey — across ABM, digital, events, partner marketing, and beyond. You'll head up a talented team of specialist marketers, providing leadership, direction and orchestration to ensure perfect alignment of work for exceptional outcomes. You’ll work hand-in-glove with the other Marketing functions, aligning closely with Product Marketing, Content, Business Development and Operations to ensure synchronicity. You’ll partner with Sales, Partnerships, Customer Success, and RevOps to develop winning strategies for prospect and customer engagement. You’ll be the person the CMO and CRO turn to for a clear-eyed view of what's generating pipeline, what isn't, and why. This is a leadership role for someone who has both built demand generation strategies and can still get into the weeds — whether it’s being the onsite Marketing lead at a conference, helping to optimize ABM ads, or sense-checking a paid media budget.

## Your Responsibilities

- Own the demand generation strategy and pipeline number: set targets for MQLs/SQLs/pipeline by channel and be accountable for delivering on those goals
- Build and lead an integrated, multi-channel demand plan spanning ABM, paid and organic digital, events/webinars, partner marketing, BDRs, and more — ensuring all channels align and reinforce each other
- Identify the campaigns you need to be successful, working with the Content and Product Marketing teams on quarterly strategy plans and then collaborating on a weekly basis to execute campaign activity
- Manage, coach, and develop a team of marketing specialists — setting clear goals, giving regular feedback, and building a high-performing, accountable department
- Be hands-on — you’ll own some elements of the demand gen program as you prove their value and grow your team, plus you’ll step in and be on-site for events taking place in your location
- Partner with Sales on lead handoff, scoring, SLAs, and follow-up — demand gen doesn't stop at the MQL, and you'll own the quality of that handoff
- Own the demand gen budget: allocate spend across channels based on performance, defend the ROI of that spend to the exec team, and reallocate quickly when something isn't working
- Drive attribution and reporting: build a clear, trusted view of what's working across the funnel (multi-touch attribution, pipeline velocity, CAC by channel/segment) and report on it to the CMO, CRO, and board
- Build a testing culture: run structured experiments across channels and segments, and use the results to continuously improve efficiency and conversion rates
- Work with Marketing Ops to ensure we have the right martech stack relevant to demand gen (e.g. ABM platform, marketing automation, ad platforms, intent data), ensuring it's used effectively and integrated cleanly with CRM
- Bring an outside-in view: track what's working in B2B demand gen more broadly and bring new channels, formats, or approaches to the team.

## What You'll Bring

- 7+ years in B2B demand generation, with proven experience of delivering on pipeline and revenue targets
- 3+ years managing people, with a track record of developing specialists into strong independent operators
- Experience in marketing to the financial services industry, preferably in financial crime and compliance or cybersecurity
- Hands-on fluency across channels, especially ABM, paid and organic digital, field/virtual events and webinars, and partner marketing
- A passion for identifying and executing on campaign ideas, both local and global, that successfully take a prospect through the buying funnel
- Experience in actively fostering productive relationships with your Marketing colleagues to achieve stellar outcomes
- The ability to work closely with Sales, with a genuine orientation toward pipeline quality and revenue outcomes over other metrics (lead volume, website traffic, etc.)
- A track record of building scalable systems and processes, not just running individual campaigns — this role is as much about building the machine as operating it
- Excellent written and verbal communication, including comfort presenting results and plans to executive leadership and the board
- Sharp budget management and prioritization instincts; comfortable making the case for (and against) spend with data

## About Hawk

## Company Overview
- **One-liner**: Hawk provides AI-powered anti-money laundering (AML), fraud prevention, and sanctions screening solutions to help financial institutions detect financial crime more efficiently.
- **Entity Type**: Private (Series C, total funding $83.97M)
- **Headquarters**: Munich, Germany
- **Founded**: 2018
- **Founders**: Wolfgang Berner and Tobias Schweiger

## Core Business
- **Primary industry**: Financial crime compliance technology (AML, fraud, sanctions screening)
- **Target customers**: B2B – banks, payment firms, neobanks, fintechs, and cryptocurrency companies
- **Mission**: “Help financial institutions fight financial crime more effectively and efficiently using AI to detect more suspicious activity and reduce unnecessary alerts.”

## Products & Services
- **AML Transaction Monitoring**: AI-driven detection of suspicious transactions, reducing false positives by 70% and investigation time by 62%.
- **Screening (Watchlist & Sanctions)**: Comprehensive watchlist screening to block risky clients and sanctioned payments.
- **Fraud Prevention**: Real-time fraud blocking across all payment rails and channels.
- **FRAML (Fraud & AML Convergence)**: Unified view of financial crime risks to break down data silos and catch 30% more fraudulent customers.
- **Modular Platform**: API-first architecture that integrates with existing core banking and data systems; supports SaaS or private cloud deployment; self-serve rule creation.

## Market Standing
- **Valuation**: Not publicly available.
- **Key Metric**: Total funding $83.97M (Series C of $56.97M raised ~1 year ago).
- **Notable Investors**: BlackFin Capital Partners, Picus Capital, Sands Capital, DN Capital, Coalition (and 20+ others).
- **Growth Signals**: Recognized as a “Strong Performer” in Forrester Wave™ Anti-Money-Laundering Solutions (Q2 2025); winner of Celent’s Advanced Technology award; named Daniel Marshall as Chief Customer Officer to drive global AI growth; over 200 customers; 30+ nationalities on staff.

## Competitive Advantages
- **AI Precision & Explainability**: Fully transparent, auditable machine learning that regulators and teams can understand.
- **Reduced False Positives**: 70% fewer false alerts; 62% reduction in AML investigation time; 3–5x more true threats identified.
- **Flexible Deployment**: SaaS or private cloud with high-availability design; gradual AI adoption to avoid disruption.
- **Self-Serve Rule Setup**: Business users can create and adjust rules without IT or coding support.
- **Modular & Scalable**: One contract, multiple solutions; handles growing volumes and new markets.

## Strategic Focus
- Scaling globally and deepening AI adoption in financial crime compliance.
- Leading the convergence of AML and fraud prevention (FRAML) for mid-market banks and credit unions.
- Maintaining transparent AI governance to meet evolving regulatory demands.

## Why Work Here
- **Culture**: International team of 30+ nationalities; inclusive environment focused on fighting financial crime together.
- **Work Flexibility**: Flexible work location and schedules (remote/hybrid options available).
- **Mission-Driven**: Employees are motivated by protecting the financial system; values include “customer trust is our lifeblood” and “win.”
- **Awards & Recognition**: Winner of multiple industry awards; recognized by Celent and Forrester.
- **Engineering & AI Focus**: Opportunity to work on cutting-edge AI in a real-world, high-impact domain.

## Sources
1. [Hawk Careers](https://hawk.ai/careers)
2. [Hawk Homepage](https://hawk.ai/)
3. [Hawk About Us](https://hawk.ai/about-us)
4. [Hawk Jobs on Ashby](https://jobs.ashbyhq.com/hawk)
5. [CB Insights Company Profile](https://www.cbinsights.com/company/hawkai)

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