---
title: 'Head of Demand Generation at Warp'
canonical: 'https://feeny.ai/job/head-of-demand-generation-warp-new-york-102jxha2cwnk'
type: 'job'
last_seen: '2026-11-05'
---

# Head of Demand Generation at Warp

- **Company:** Warp
- **Location:** New York, NY
- **Compensation:** $200k–$350k
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-11-03
- **Last confirmed live:** 2026-11-05
- **Apply:** https://jobs.ashbyhq.com/warp/8c0312f2-4594-4dd6-94af-2458c94d22e5

## Job description

## About Warp

Warp is the AI-native Employee Management Platform for ambitious companies. HRIS, payroll, benefits, IT, tax compliance, and more, all built from scratch on one AI-native platform. Every company runs on its people, and the software that manages them is some of the oldest in the enterprise. Incumbents like ADP and Workday built their businesses on complexity and large ops teams. Warp is built for AI to be the primary operator. Every advance in LLM capability widens our lead. We process $X billion in annual payments for high-growth companies across all 50 US states + globally. We've raised $85M from Battery Ventures, Sapphire Ventures, Peak XV, Sound Ventures (Ashton Kutcher), and Y Combinator, alongside operators including Tobi Lütke (Shopify), Claire Hughes Johnson (Stripe), and the founders of Dropbox and Replit. Our team comes from MIT, Ramp, Brex, Google, Gusto, Rippling, and more. We hire people who ship constantly, own outcomes, and care about craft. If you want to automate an entire category of work that every company depends on, this is the place.

## About the Role

We're hiring a Head of Demand Generation to own the top of Warp's funnel and turn our Series B momentum into pipeline. You'll own how ambitious companies discover Warp and decide to talk to us: paid, SEO, content, email, lifecycle, web conversion, and the demand programs that feed a growing sales team. You'll partner closely with our COO on brand and with our Head of Sales on conversion. This is a builder and player-coach role. You'll set the strategy, write the content, run channels, dig into the data, and build the demand gen function as Warp scales.

## What You'll Do

- Own marketing-sourced pipeline as a number, driving 3–4x coverage on the bookings target.
- Own inbound demand gen strategy and execution across all channels
- Build and run integrated campaigns across content, email, paid, SEO, and organic that generate qualified pipeline.
- Own the website and conversion funnel, from messaging and landing pages to CRO and experimentation.
- Manage paid advertising across Google, LinkedIn, and other channels
- Write content and campaign messaging that speaks directly to People, Ops, and Finance leaders.
- Partner closely with the sales team to align campaigns with pipeline goals, attribution, routing and conversion
- Build reporting to understand performance, optimize spend, and make smart investment decisions.
- Build and lead the demand gen function as Warp scales.

## What We're Looking For

- 6+ years in demand gen or growth marketing at a B2B sales-led SaaS company
- Proven track record building inbound programs that generate measurable pipeline
- Strong writer who can create compelling content and campaign messaging for a business audience.
- Hands-on experience across paid, SEO, email, and lifecycle marketing.
- Data-driven and analytical - you think in funnels and can tie spend to pipeline to revenue.
- Player-coach who can run channels yourself today and build a team as we grow.
- Strong partnership with Sales and a revenue-first mindset.

## Nice to Have

- Experience marketing to founders, finance, or people and ops buyers.
- Fintech, HR tech, or developer-adjacent background.
- Prior experience managing a small team

Success Metrics You'll be measured on:

- Inbound MQL volume and quality
- Pipeline sourced and influenced by marketing
- Website traffic and conversion rates
- SEO rankings and organic search growth
- Paid CAC and ROAS across channels

Benefits at Warp:

- 100% Health Coverage: Comprehensive medical, dental, and vision plans for you and your dependents.
- 401(k) Matching: Start investing in your future from day one.
- Flexible PTO: We offer uncapped flexible PTO, meaning you’re trusted to take the time you need to recharge while balancing your responsibilities and team commitments.
- Commuter Benefits: Pre-tax commuter benefits for your daily trip to our NYC office.
- Catered Lunch Daily: Great food, every day, on us. No meal prep, no decision fatigue.
- Quarterly Offsites: Beautiful locations to connect as a team. Past locations include Spain, Catskills, and San Francisco.

Warp is based in New York City, and most of our team works together in-office 5x per week. Please refer to the top of this page for this position's hiring location and working model.

## About Warp

## Company Overview
- **One-liner**: Warp builds an AI-native employee management platform that automates payroll, compliance, benefits, and IT for ambitious, high-growth companies.
- **Entity Type**: Private (Series B, $60M raised June 2026)
- **Headquarters**: New York, New York, United States
- **Founded**: 2023
- **Founders**: Ayush Sharma (CEO) and Adam Rankin (CTO)

## Core Business
- **Primary industries**: Human Resources / Payroll / Compliance / IT Management (HR Tech, Fintech)
- **Target customers**: B2B, high-growth companies (from ~10 to 500+ employees), finance and HR teams
- **Mission / purpose**: Build employee management that runs itself – removing the operational weight of legacy platforms so teams can focus on scaling the business.

## Products & Services
- **Payroll (US & Global)**: Automated payroll for employees and contractors in all 50 US states and 150+ countries; tax registrations, filings, and payments handled automatically.
- **Tax Compliance**: AI agents monitor 10,000+ jurisdictions, resolve notices, and have saved customers over $100M in penalties.
- **Benefits**: Health, dental, vision, and 401(k) – brokered and administered end-to-end with enrollment and renewals handled automatically.
- **IT Management (Warp Fabric)**: SSO (Okta, 6,500+ apps), Google Workspace provisioning, device management built natively in Rust – onboarding and offboarding in a single transaction.
- **Warp API**: Public API for payroll data, reporting, and compliance operations, enabling custom workflows and integrations.

## Market Standing
- **Valuation**: Not disclosed.
- **Key Metric**: Total Funding – $85M (including $60M Series B led by Battery Ventures in June 2026, and prior rounds from Y Combinator, Sound Ventures, etc.)
- **Notable Investors/Partners**: Battery Ventures (lead), Sound Ventures, Y Combinator, founders of Shopify and Dropbox. Integrations with QuickBooks, Xero, NetSuite, Okta.
- **Growth Signals**: Headcount grew 316.7% YoY to ~35 employees; thousands of companies use the platform; claims $100M+ in penalties saved for customers; recently acquired the domain warp.co for $100K and rebranded.

## Competitive Advantages
- **AI-native architecture** – AI agents own entire workflows (e.g., opening state tax accounts, resolving notices, reconciling benefits) with no human in the loop.
- **Unified platform** combining payroll, compliance, benefits, and IT – replacing multiple legacy point solutions (ADP, Gusto, Rippling, etc.).
- **Speed and automation** from first hire to IPO, designed for companies that move fast.
- **Enterprise-grade security** with a modern user experience.

## Strategic Focus
- Continue scaling the platform to serve larger enterprises (500+ employees).
- Expand global payroll capabilities and deepen compliance coverage.
- Grow engineering and go-to-market teams to capture market share from incumbents.
- Maintain velocity in product development and customer acquisition.

## Why Work Here
- **Culture**: Small, ambitious team (“taking on billion-dollar incumbents”); values speed, shipping constantly, and winning when customers win.
- **Work policy**: NYC office in the heart of Manhattan; some roles are listed as remote (e.g., Tax Operations Specialist). In-person collaboration is emphasized, but flexibility exists.
- **Perks**: 100% health, dental, and vision coverage (zero premiums for employees and dependents); 401(k) match from day one; unlimited PTO; quarterly offsites (past trips to Spain, Catskills, SF); best-in-class AI tools (Cursor, Claude Code on max plans); catered lunch daily; top-tier hardware (MacBook Pro, monitor); commuter benefits.
- **Engineering culture**: Focus on solving hard problems; small teams, high ownership; opportunities to work across the stack and ship to real customers immediately.

## Sources
1. [warp.co](https://www.warp.co/)
2. [warp.co/careers](https://www.warp.co/careers)
3. [warp.co/about](https://www.warp.co/about)
4. [warp.co/eng](https://www.warp.co/eng)
5. [linkedin.com/company/warpdotco](https://www.linkedin.com/company/warpdotco)

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