---
title: 'Head of Digital Product at Gymshark'
canonical: 'https://feeny.ai/job/head-of-digital-product-gymshark-solihull-england-haz4gbe92kae'
type: 'job'
last_seen: '2026-09-06'
---

# Head of Digital Product at Gymshark

- **Company:** Gymshark
- **Location:** Solihull England, United Kingdom
- **Posted:** 2026-08-28
- **Last confirmed live:** 2026-09-06
- **Apply:** https://job-boards.eu.greenhouse.io/gymshark/jobs/4963395101

## Job description

## OVERVIEW:

We’re looking for someone to join our Digital marketing team, to lead and support a team of Product Managers driving the strategy, development, and optimisation of our global digital products. This role is instrumental in shaping our eCommerce ecosystem across our website and app, ensuring a seamless, engaging, and high-performing digital experience for our customers.

This role will oversee strategic focus areas, including driving confidence in purchase decisions through optimised product pages, recommendations, promotions, and checkout experiences. You’ll also enhance product discovery and differentiation via search, merchandising, content management, and personalised engagement. Additionally, you'll lead initiatives that strengthen customer relationships, loyalty, and omni-channel experiences while evolving our Training App to deepen community engagement.

## WHAT YOU'LL BE DOING:

- Define and execute the Digital eCommerce product strategy, ensuring customer-centric innovation that drives engagement and revenue.
- Actively support the team in translating strategic objectives into executional roadmaps, ensuring high-velocity testing, iteration, and optimization.
- Own and evolve the value proposition for Gymshark's digital channels, balancing customer needs with business objectives.
- Act as a strategic thought partner across technology, UX, engineering, data, and commercial teams, aligning digital product investments with Gymshark's growth strategy.
- Ensure seamless customer journeys, from product discovery to post-purchase engagement, leveraging AI, first-party data, and personalization strategies.
- Shape the technology strategy for eCommerce, ensuring systems are scalable, efficient, and aligned with business needs, while making build vs. buy assessments.
- Own the commercial performance of Gymshark's digital product portfolio, ensuring product decisions directly drive revenue growth, conversion improvements, and customer lifetime value.
- Partner with finance teams to evaluate digital investments, business case viability, and ROI for new initiatives.
- Lead CRM & loyalty initiatives, working with cross-functional teams to maximise engagement, retention, and LTV.
- Establish a clear product development framework, ensuring PMs have the tools, training, and mentorship needed to execute at a high level.
- Champion best practices in backlog management, agile delivery, and experimentation, driving a culture of learning and iteration.
- Identify and prioritize high-impact opportunities, ensuring strategic investments drive measurable outcomes in conversion, engagement, and customer retention.
- Foster a high-performance, growth-oriented culture, mentoring and developing Product Managers to scale their impact and career progression.

## WHAT YOU'LL NEED:

Essential Criteria:

- Extensive experience in digital product management, eCommerce, or a related field, with a focus on consumer engagement and digital sales growth.
- Proven ability to lead multiple product development tracks, balancing execution speed with strategic impact.
- Strong track record in conversion rate optimisation, PDP innovation, checkout experience improvements, and customer engagement.
- Deep expertise in first-party data strategies, AI-driven personalisation, and commercial data analysis.
- Hands-on experience with A/B testing, AI-powered recommendations, and CRM-driven engagement strategies.
- Strong stakeholder management and leadership skills, ensuring alignment and execution across teams.
- Ability to define and assess business cases, P&L impact, and revenue-driving initiatives.
- Experience mentoring and coaching Product Managers, driving execution excellence and career development.
- High attention to detail, excellent project management skills, and ability to balance strategic vision with tactical execution.

## WHAT YOU COULD ALSO HAVE:

- Background in Retail, Fashion, or eCommerce industries.
- Experience working with AI-driven personalization tools, CRM platforms, and loyalty frameworks.
- Exposure to data science, experimentation frameworks, and automation-driven optimisations.
- Passion for creating seamless digital shopping experiences, leveraging AI, automation, and data to drive engagement and revenue.

CLOSING DATE: Monday 14th September

LOCATION: Please note this is a hybrid role and requires the successful candidate to attend at least 3 days a week in GSIQ, Solihull, UK.

BELONGING AT GYMSHARK.

Our mission is to be a place where everyone belongs. We’re an equal opportunities employer, and for us that means we always strive to be as inclusive as possible in all aspects of employment, right from your application. We’re committed to finding reasonable adjustments* for candidates with specific needs or have a disability during our recruitment process, and all applicants will be considered fairly and equally. We do not tolerate discrimination of any kind. *If you’d like to request a reasonable adjustment please email talent@gymshark.com.

ABOUT US.

We’re here to unite the conditioning community. We believe that putting the sweat in today, prepares us for tomorrow. So, we give people the tools they need to reach further, go faster, be stronger. We celebrate those who show up – for themselves – to be their physical or mental best, whatever that means for them. It’s what we want for our community, and our team. A team that’s growing rapidly around the world. A collective of talented individuals working together to invent Gymshark’s future. Our plans are ambitious, and we’re looking for people who want to join us for the ride – our growth will be your growth.

THE PERKS.

Standard benefits include:

- Performance-based Bonus opportunity
- Funded Healthcare benefit
- 25 days holiday, additional day for your birthday & Bank Holidays
- Contributory Employer pension scheme
- Flexible benefits programme – including salary sacrifice EV scheme, dental insurance, cycle to work, tech scheme, holiday trading
- Gymshark Employee Discount & long service awards
- Access to High Street cashback and discounts
- Financial, Physical and Mental Wellbeing Support
- Enhanced Family Leave package
- Life Assurance

Office location specific benefits include (IQ):

- Gym Membership to The Lifting Club (LC)
- Onsite lunch provision & coffee bars
- EV charge points available

Office location specific benefits include (LDN):

- Funded multi-site fitness membership

Note: The bonus program and benefits have certain eligibility requirements. Gymshark reserves the right to amend these programs in whole or in part at any time without advance notice.

## About Gymshark

## Company Overview
- **One-liner**: Gymshark is a British multinational athletic apparel retailer that designs and sells fitness clothing and accessories, aiming to unite the conditioning community.
- **Entity Type**: Private (minority stake held by General Atlantic)
- **Headquarters**: Solihull, West Midlands, England
- **Founded**: July 2012
- **Founders**: Ben Francis and Lewis Morgan

## Core Business
- **Primary industry/industries**: Athletic apparel, sportswear, athleisure, accessories
- **Target customers**: B2C – fitness enthusiasts, gym-goers, and athletes; strong focus on both men and women (approximately two-thirds of sales are to women as of 2020)
- **Mission or purpose statement**: “We exist to unite the conditioning* community. […] We create the tools that help everyone become their personal best: the clothing you'll sweat in, the content you'll find inspiration in and the community you'll become your best in.”

## Products & Services
- **Men’s & Women’s Apparel**: Workout vests, hoodies, t-shirts, leggings, shorts, sports bras, and outerwear – sold primarily through 14 international online stores and a growing network of physical retail locations.
- **Fitness App (Gymshark Conditioning App)**: Launched August 2019, offering free and premium workout plans, video demonstrations, and customizable training programs.
- **Gymshark Lifting Club**: A physical gym and innovation hub located at the company’s headquarters in Solihull, opened in 2019.

## Market Standing
- **Valuation**: Over £1 billion (achieved in 2020 after General Atlantic’s investment)
- **Key Metric**: Annual Revenue of £556.2 million (2023)
- **Notable Investors/Partners**: General Atlantic (owns 21% stake since August 2020); Key athletes include Chris Bumstead (CBUM) as both athlete and part-owner, and David Laid as Creative Director of Lifting.
- **Growth Signals**: 
  - Expanded from pure e-commerce to brick-and-mortar, opening first permanent store on Regent Street, London (Oct 2022), followed by Westfield Stratford City, White City, and Trafford Centre (Manchester, July 2025).
  - Global community of 10+ million customers and 18+ million social media followers; presence in over 230 countries.
  - Headcount grew to over 900 employees across five regions (HQ in Solihull, offices in London, Denver, Hong Kong, Amsterdam).
  - Active job postings increased 1400% year-over-year (as of mid-2025), indicating aggressive hiring.

## Competitive Advantages
- **Brand & Community**: Extremely loyal social-media-driven community cultivated through influencer marketing (125+ paid influencers) and athlete partnerships; strong brand identity tied to “conditioning” and hard work.
- **Direct-to-Consumer Model**: Majority of sales happen online via owned channels, allowing high margins and direct customer relationships.
- **Data-Driven Product Development**: Use of social listening and community feedback to iterate quickly on apparel designs.
- **Scalable Omnichannel Strategy**: Successful transition from digital-only to physical retail with flagship stores in prime locations, while maintaining a lean inventory model.

## Strategic Focus
- **Global Retail Expansion**: Continuing to open physical stores in key markets (e.g., Trafford Centre, Roosevelt Field) and pop-up locations.
- **Digital & Tech Investment**: Growing the conditioning app, hiring data engineers and backend engineers, and building a stronger tech team (current openings include Data Engineer, Scrum Master, Lead Engineer).
- **Brand Collaborations & Athlete Equity**: Bringing influential athletes like Chris Bumstead into part-ownership to deepen authenticity and reach.
- **Sustainability & Operational Efficiency**: After a proposed restructure in 2025, the company is likely focusing on cost optimization and supply chain resilience.

## Why Work Here
- **Culture**: Values-driven environment emphasizing “Hard Work,” “One Team,” “Community Service,” and “Stay Humble.” Employees describe a fast-paced, ambitious atmosphere with a focus on continuous improvement.
- **Remote/Hybrid/Office**: Roles are based primarily in Solihull (HQ), London, Denver, Amsterdam, and New York. Many corporate roles appear to be office-first, though some tech roles may offer flexibility. Retail positions are fully on-site.
- **Notable Perks & Engineering Culture**: Gymshark offers the chance to work alongside a high-growth consumer brand with strong engineering needs (backend, Android, data). The company has a modern HQ with an on-site gym (Lifting Club) and innovation lab.
- **Growth Opportunity**: Rapidly expanding tech team and retail footprint; many current openings across engineering, product, and commercial functions; reported 15 active job postings as of mid-2025.

## Sources
1. [Gymshark About Us](https://www.gymshark.com/pages/about-us)
2. [Gymshark LinkedIn](https://uk.linkedin.com/company/gymshark)
3. [Gymshark Greenhouse Careers](https://job-boards.eu.greenhouse.io/gymshark/jobs/4839428101)
4. [Wikipedia – Gymshark](https://en.wikipedia.org/wiki/Gymshark)

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