---
title: 'Head of Direct Sales - EMEA at Formlabs'
canonical: 'https://feeny.ai/job/head-of-direct-sales-emea-formlabs-berlin-nsmqmhf53hee'
type: 'job'
last_seen: '2026-09-08'
---

# Head of Direct Sales - EMEA at Formlabs

- **Company:** Formlabs
- **Location:** Berlin, Germany
- **Posted:** 2025-11-03
- **Last confirmed live:** 2026-09-08
- **Apply:** https://careers.formlabs.com/job/7373047/apply/?gh_jid=7373047

## Job description

Formlabs is looking for highly motivated individuals to join us as we grow an amazing sales team and bring groundbreaking professional 3D printers to every designer, engineer, factory floor, medical and dental institution, throughout the world! Companies like Google, Tesla, Gillette, and New Balance rely on the products and services that Formlabs provides, and the list is always growing! If you are looking to be a part of a fast-growing tech company, and you want to quickly grow your sales career, Formlabs may be the place for you.

Our sales team is looking for a new Head of Direct Sales to support the EMEA region. In this role, you will lead a team of direct sales representatives responding to inbound requests from tech-savvy professionals in the region. If you are an experienced sales leader with a winning spirit, technical sales acumen and a customer satisfaction focus, apply to join our team!

In this role, you will:

- Lead, develop and manage a Direct Sales team (5-10 FTEs and growing)
- Consistently deliver target bookings growth in EMEA
- Increase Sales Rep activity, effectiveness and efficiency
- Coach Sales Reps to increase the quality and the speed of customer interactions
- Hire and onboard new team members
- Work across Sales teams to distill best practices, and to align between Channel (Indirect Sales) and Direct Sales teams as necessary
- Collaborate cross functionally with revenue operations, sales engineering, marketing, people operations, and IT to clear obstacles and foster a culture of One Formlabs team
- Partner closely with service and product teams to inform our decisions on post-sales service operations and product roadmap
- Attend trade shows and participate in customer events
- Lead by example, and bring a competitive drive and a winning spirit to the culture

About You:

- 5+ years in sales roles (primarily in B2B)
- 3+ years in sales leadership role(s) in a data-driven environment
- Actively managed $10M in revenue
- Experience in developing and deploying go-to-market strategies and systems
- Fluent in English
- Fluency in another major European language is a plus (German, French, Italian, Spanish)

We Offer:

- Shares in the company (we're a double unicorn company!)
- An inclusive, dog-friendly office with diverse and inspiring colleagues
- In-office catering 3x per week, plus daily free beverages and snacks
- Monthly 59.85 EUR mobility subsidy (incl. BVG Firmenticket & Swapfiets)
- Weekly yoga classes
- Free mental health & well-being sessions with an external partner
- Learning and development budget
- Free 3D prints
- Urban Sports Club discount
- Supplementary, opt-in German pension scheme
- Fun team events

We build amazing things. Come join us!

We get it. Requirements can sometimes hold people back from applying for a job, but don’t let that be the case here. If you believe you have the skills it takes to elevate this role, team, and company, we encourage you to apply for this role.

We are an equal-opportunity employer and value diversity in our company.  We do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.  Even if you don't check every box, but see yourself contributing, please apply. Help us build an inclusive community that will change the face of 3D printing.

## About Formlabs

## Company Overview
- **One-liner**: Formlabs designs and manufactures professional desktop 3D printers, materials, and software that make industrial-quality additive manufacturing accessible to businesses across a wide range of industries.
- **Entity Type**: Private (Series E, valuation $2B as of 2021)
- **Headquarters**: Boston, Massachusetts, USA
- **Founded**: 2011
- **Founders**: Max Lobovsky, Natan Linder, David Cranor (MIT graduate students)

## Core Business
- **Primary industries**: 3D printing hardware, software, and materials; additive manufacturing
- **Target customers**: B2B — from small businesses and entrepreneurs to large enterprises in medical, automotive, aerospace, footwear, consumer goods, and education
- **Mission/purpose**: “Enable anyone to make anything” – expanding access to digital fabrication through affordable, professional 3D printing

## Products & Services
- **SLA 3D Printers (Form 3, Form 3L, Form 4)**: Desktop stereolithography printers that deliver industrial part quality, precision, and repeatability.
- **SLS 3D Printers (Fuse 1, Fuse 1+)**: Selective laser sintering printers for functional, end-use nylon parts.
- **Proprietary Materials**: Over 45 formulations including standard resins, engineering resins, dental materials, and jewelry casting resins.
- **PreForm Software**: Free slicing and print preparation software optimized for Formlabs printers.
- **Fleet Management Software**: Cloud-based platform for managing multiple printers, tracking usage, and automating workflows.

## Market Standing
- **Valuation**: $2B (reported during the $150M Series E round in 2021)
- **Key Metric**: Total funding of over $250M across rounds (Series A–E); 130,000+ printers sold and 300M+ parts printed globally
- **Notable Investors/Partners**: New Enterprise Associates (NEA), DFJ, Tyche Partners, and other leading venture firms; customers include “global leaders” in medical, automotive, aerospace, and footwear
- **Growth Signals**: Headcount of 750+ employees (up from ~550 in recent years); 161 active job postings as of mid-2026, with +631.8% year-over-year growth in postings; expansion into 8 global offices across North America, Europe, and Asia Pacific; new manufacturing facility in Millbury, OH

## Competitive Advantages
- **Vertical integration**: In-house design of hardware, software, and materials ensures a tightly optimized user experience and rapid iteration
- **Proprietary ecosystem**: 45+ materials that work exclusively with Formlabs printers, creating a strong lock-in and consistent quality
- **Accessibility + quality**: First to bring SLA and SLS to the professional desktop market at a fraction of the cost of industrial systems
- **Scale and brand trust**: Over 130,000 printers in the field, used in 10+ industries, giving Formlabs the largest installed base of any professional desktop 3D printing company

## Strategic Focus
- **Global expansion**: Deepening presence in Asia (Shenzhen, Tokyo, Singapore) and Europe (Berlin, Budapest)
- **Manufacturing scale**: Building out production capacity in Millbury, Ohio to meet growing demand
- **New market segments**: Developing specialized materials and application-specific printers for dental, jewelry, and mass-customization use cases
- **Software and services**: Enhancing fleet management and workflow automation to move “from prototyping to production”

## Why Work Here
- **Culture**: Employees describe a culture of “curiosity, autonomy, and results” with a collaborative, hands-on environment. The company invests in community initiatives around access and education.
- **Work model**: Hybrid and onsite roles available across eight global offices; some remote positions (e.g., field service technicians). Locations include Boston (HQ), Millbury, Milwaukee, Berlin, Budapest, Shenzhen, Tokyo, and Singapore.
- **Perks & engineering culture**: Strong R&D focus with roles spanning hardware, software, materials science, and product management. The interview process is designed to be collaborative, and the company encourages internal mobility.
- **Impact**: Directly work on products that enable “lifesaving medical devices” and “Hollywood blockbusters” – a tangible, mission-driven outcome.

## Sources
1. [Formlabs Company Page](https://formlabs.com/company/)
2. [Formlabs Careers](https://careers.formlabs.com/)
3. [Formlabs All Open Roles](https://careers.formlabs.com/all-open-roles/)
4. [Formlabs LinkedIn](https://www.linkedin.com/company/formlabs)
5. [Built In – What’s It Like to Work at Formlabs](https://builtin.com/company/formlabs/faq/workplace-perception)

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