---
title: 'Head of Engineering - Ad Management / Retail (all genders) at Factor Eleven'
canonical: 'https://feeny.ai/job/head-of-engineering-ad-management-retail-all-genders-factor-eleven-munich-4xskhzatbggg'
type: 'job'
last_seen: '2026-09-13'
---

# Head of Engineering - Ad Management / Retail (all genders) at Factor Eleven

- **Company:** Factor Eleven
- **Location:** Munich, Germany
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-07-03
- **Last confirmed live:** 2026-09-13
- **Apply:** https://jobs.ashbyhq.com/factor-eleven/52fba9e7-0c4a-4279-92a3-89ad48d203ee

## Job description

## About Us

Factor Eleven is a leading drive-to-store revenue platform for brick-and-mortar retailers and CPG brands. Our platform automates the entire lifecycle of digital promotion communication - from media planning and ad creation through to campaign delivery, billing, and reporting. Operating as a high-touch enterprise managed service, humans orchestrate our campaign strategy while our platform automates execution.

We’re hiring a Head of Engineering for our AdManagement / Retail unit. In this role, you will own the technical engine behind the primary interface of F11’s platform. Your mission is to lead, scale, and evolve an engineering organisation tasked with a massive, high-stakes objective: rebuilding these modules into a modern, AI-native architecture. You will act as the technical co-pilot to the Head of Product and collaborate closely with leadership peers across our other tribes and key commercial stakeholders. This is a role designed for a leader who thrives on breadth, loves complex orchestration, and wants to leave a definitive mark on a core enterprise platform.

## What You Will Do

- Lead & Scale Leaders: Manage, coach, and develop a team of Engineering Managers. You will foster a culture of high performance, deep psychological safety, and continuous feedback.
- Drive Modernisation: Spearhead the greenfield rebuild and platform modernisation of our four core modules into a distributed, cloud-native system.
- Architectural Guardrails: Provide strong architectural oversight, ensuring key decisions align with our tech stack while actively embedding AI capabilities into both engineering workflows and product features.
- Cross-Functional Alignment: Build rapid trust across technical and non-technical boundaries, translating complex engineering roadmaps into clear strategic value for commercial leaders.
- Operational Excellence: Balance high-level strategic vision with relentless operational execution, ensuring high-quality, predictable delivery in a fast-paced environment.

## What We Are Looking For

- 5+ years of leadership experience, with a proven track record of managing and developing Engineering Managers, not just individual contributors.
- Several years of experience in AdTech product companies
- 10+ years of total experience in software engineering, including solid knowledge of distributed systems and modern cloud architecture (AWS).
- Hands-on experience or deep technical familiarity with Node.js, TypeScript, React, and GraphQL.
- Exceptional interpersonal skills with a demonstrated ability to build trust quickly with cross-functional peers and commercial leaders.

What Makes You Exceptional

- High Ambiguity Tolerance: You are comfortable making sound technical and people decisions in environments without clear precedent or pre-defined processes.
- Domain Breadth: You are energised by owning multiple adjacent domains simultaneously, preferring systemic breadth over a narrow, single-domain focus.
- AI-Native Mindset: You don't just view AI as a buzzword; you actively look for ways to integrate it into your team's development workflows and the product's feature set.
- Strategic Product Builder: You are an engineering leader who knows exactly when to build fresh and when to optimise, aligning technical execution with market opportunities. You have a sharp instinct for balancing technical debt against fast-paced business delivery.

## About Factor Eleven

## Company Overview
- **One-liner**: Factor Eleven (F11) is a leading AdTech company that provides an intuitive one-stop platform for digital advertising, offering a true alternative to Google and Facebook on the Open Internet.
- **Entity Type**: Private (acquired by Armira in March 2023)
- **Headquarters**: Gießen, Germany (Watzenborner Weg 4, 35394 Gießen)
- **Founded**: 2014
- **Founders**: Alexander Anhuth (CEO)

## Core Business
- **Primary industry**: Advertising Services / AdTech
- **Target customers**: B2B – advertisers, agencies, and small & medium businesses (via resellers)
- **Mission or purpose**: To provide the most intuitive, transparent, and KPI-driven platform for digital advertising, enabling brands and retailers to unlock the full potential of the open internet.

## Products & Services
- **F11 Platform (One-Stop Platform for Digital Advertising)**: A SaaS platform that supports display, mobile, video, and Digital Out of Home (DOOH) media channels (CTV coming soon). Offers both managed service and self-service booking, plus an API for integration. Billing is KPI-based, ensuring 100% brand safety and full transparency.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (acquired by Armira in March 2023; terms not disclosed)
- **Key Metric**: Total Funding – USD 4,942,611 (debt financing of $4.9M led by Deutsche Handelsbank in March 2022)
- **Notable Investors/Partners**: Armira (acquirer), Deutsche Handelsbank (debt financing)
- **Growth Signals**: Headcount of 122 employees (+16.5% YoY, +21 people); operates in 16 countries (Germany, Italy, Spain, Switzerland, Portugal, France, etc.); won the SMARTech Award 2019 for most innovative startup; expanding into CTV and new European markets.

## Competitive Advantages
- **Proprietary algorithms** and KPI-based billing model that guarantee 100% brand safety and full transparency.
- **True alternative to Google and Facebook** on the open internet, giving advertisers an independent, high-quality inventory source.
- **Full-stack technology** (modern cloud-native stack: Kubernetes, Snowflake, Kafka, React, etc.) enabling rapid innovation and scalability.
- **Self-service + managed service + API** – flexible delivery models for different customer segments.

## Strategic Focus
- **CTV expansion** – Connected TV is the next major channel being added to the platform.
- **International growth** – already serving Central Europe and expanding further into Southern Europe and other markets.
- **Continuous tech stack evolution** – investing in automation, data pipelines, and microservices to simplify campaign planning, billing, and reporting.

## Why Work Here
- **100% Remote Working** – full flexibility to work from anywhere; workation options (extend vacation while working remotely).
- **Transparent Salary Model** – everyone knows what others earn, promoting equality and trust.
- **Modern Career Concept** – clear career paths with long-term clarity; regular off-site events for team connection.
- **International Team** – over 120 talented people from 16+ countries; collaborative environment with top talent.
- **Tech Stack** – modern tools including Kubernetes, Snowflake, Kafka, React, Python, GitLab, and more – a great environment for engineers.
- **On-site workspace** available in Gießen for those who prefer an office, but typical time on-site is “none” (fully remote culture).

## Sources
1. [factor-eleven.com/careers](https://www.factor-eleven.com/careers)
2. [LinkedIn – F11 (Factor Eleven GmbH)](https://www.linkedin.com/company/factoreleven/)
3. [Built In – Factor Eleven Careers, Perks & Culture](https://builtin.com/company/factor-eleven)
4. [CB Insights – Factor Eleven Profile](https://www.cbinsights.com/company/factor-eleven)
5. [factor-eleven.com/imprint](https://www.factor-eleven.com/imprint)

## Other roles at Factor Eleven

- [Staff Backend Engineer (all genders) – Remote within the EU](https://feeny.ai/job/staff-backend-engineer-all-genders-remote-within-the-eu-factor-eleven-munich-k4afrkg9m69p) — Munich, Germany
- [Working Student - Campaign Management (m/d/f)](https://feeny.ai/job/working-student-campaign-management-m-d-f-factor-eleven-munich-6vegk5kw8q9g) — Munich, Germany
- [Senior Manager Retail Marketing (all genders) - remote within Germany](https://feeny.ai/job/senior-manager-retail-marketing-all-genders-remote-within-germany-factor-eleven-sr5fjrh58fx2) — Munich, Germany
- [Senior Manager Retail Marketing (all genders) - remote within Germany](https://feeny.ai/job/senior-manager-retail-marketing-all-genders-remote-within-germany-factor-eleven-mk5y5cf0pre6) — Munich, Germany
- [Head of Engineering - Business Continuity (all genders)](https://feeny.ai/job/head-of-engineering-business-continuity-all-genders-factor-eleven-munich-4ween64nx2gd) — Munich, Germany
- [Sr. Product Manager - Media Planner (all genders)](https://feeny.ai/job/sr-product-manager-media-planner-all-genders-factor-eleven-munich-sa64a88781s4) — Munich, Germany