---
title: 'Head of Enterprise Marketing at Descript'
canonical: 'https://feeny.ai/job/head-of-enterprise-marketing-descript-san-francisco-ca-or-sp117hfvv72v'
type: 'job'
last_seen: '2026-09-07'
---

# Head of Enterprise Marketing at Descript

- **Company:** Descript
- **Location:** San Francisco CA OR, United States
- **Work type:** remote
- **Posted:** 2026-07-08
- **Last confirmed live:** 2026-09-07
- **Apply:** https://boards.greenhouse.io/descript/jobs/7797958003?gh_jid=7797958003

## Job description

## ABOUT THE ROLE

Descript is at an inflection point. We have 50M+ users, genuine product-market fit, and a real opportunity to move upmarket—converting high-fit self-serve users into consolidated enterprise contracts and going after the accounts that belong in our pipeline. As Head of Enterprise Marketing, you'll own that motion end-to-end.

This is a builder role for someone who's done it before: someone who can meticulously understand what's driving inbound interest, identify which accounts to go after and why, and design the campaigns, lifecycle plays, and conversion experiments to bring them in. You'll co-own upmarket pipeline with Sales, partner with Product on the self-serve-to-enterprise conversion motion, and partner with our in-house Growth/Paid team and RevOps to make sure the whole system is instrumented and accountable.

The raw materials are here—a passionate user community, a strong product, and a large market. This hire shapes what we do with them upmarket.

## WHAT YOU'LL DO

Pipeline Strategy & Execution

- Co-own upmarket pipeline targets with Sales, with shared accountability for sourced and influenced pipeline
- Build and execute an enterprise demand playbook: ICP definition, target account selection, channel mix, offer strategy, and campaign design and execution
- Develop a vertical prioritization framework: define which industries and enterprise segments to pursue, in what order, and with what message
- Design account-based programs with messaging and experiences calibrated to high-fit accounts
- Own and maintain an annual marketing calendar that aligns campaign activity to business milestones, seasonal growth opportunities, and pipeline targets
- Source and manage contract and agency resources as needed

Self-Serve to Enterprise Conversion

- Partner with Product and Sales to identify high-fit self-serve buyers and design conversion experiments that move them toward consolidated contracts
- Build lifecycle plays that nurture individual users into team and enterprise buyers
- Develop and iterate on the plays, offers, and sequences that convert product-qualified accounts into pipeline

Performance & Measurement

- Meticulously track which channels, plays, and offers are driving inbound interest and conversions, and use that intelligence to sharpen programs continuously
- Build AI-first marketing ops and measurement frameworks that give the team real visibility into what's working
- Report regularly on pipeline contribution, channel efficiency, and program performance

Sales & Cross-functional Partnership

- Partner daily with Sales on account priorities, ABM strategy, and pipeline reviews
- Brief and align with the in-house paid advertising team on enterprise-targeted campaigns
- Co-own enterprise lifecycle with RevOps, ensuring accountability is clear and programs are coordinated
- Own the strategy for high-touch deal acceleration programs—things like executive roundtables and leadership-level events—partnering with Field Marketing on execution
- Contribute to enterprise pricing and packaging strategy alongside Product and Sales, with an eye toward what moves deals forward and expands accounts

## WHAT YOU BRING

## Minimum Qualifications

- 8+ years of B2B marketing experience, with at least 3 years building or scaling an upmarket or enterprise demand motion
- Experience at a PLG or product-led company—you understand the self-serve-to-enterprise conversion motion and have driven it
- Consumer-to-B2B crossover experience; you know how to market to users who are also buyers
- Strong analytical skills and a track record of building measurement frameworks that actually get used
- Experience co-owning pipeline targets with Sales in an accountable, collaborative way

## Preferred Qualifications

- Deep familiarity with modern ABM tooling and CRM/MAP integration
- Experience building, or deeply partnering with, AI-native marketing ops and workflows
- Background in SaaS, media tech, or creative tooling
- Demonstrated ability to design and run conversion experiments across PLG funnels

## SUCCESS IN THIS ROLE

Within your first 12 months, you will:

- Launch Descript's enterprise demand motion, with a defined ICP, target account list, vertical prioritization framework, and multi-channel playbook
- Co-own and hit upmarket pipeline targets in partnership with Sales
- Build upon the existing self-serve-to-enterprise conversion experiments with Product, with measurable account progression
- Build a measurement framework that gives the team clear visibility into channel performance, conversion rates, and pipeline attributionCreate and maintain a formal marketing calendar that the broader team runs off of
- Establish a functioning enterprise lifecycle program with RevOps
- Run at least one high-touch deal acceleration program (EBC, roundtable, or CxO event) in partnership with Field Marketing

The base salary range for this role is $180k - $230k/year. Final offer amounts will carefully consider multiple factors, including prior experience, expertise, location, level, and may vary from the amount above.

## About Descript

Descript is building a simple, intuitive, fully-powered editing tool for video and audio — an editing tool built for the age of AI. We are a team of 150 and the backing of some of the world's greatest investors ([OpenAI](https://www.descript.com/blog/article/all-new-descript-backed-by-openai-startup-fund), [Andreessen Horowitz](https://www.a16z.com/), [Redpoint Ventures](https://redpoint.com/), [Spark Capital](https://medium.com/spark-capital/welcome-descript-a6caddb91039)).

Descript is the special company that's in possession of both product market fit and the raw materials (passionate user community, great product, large market) for growth, but is still early enough that each new employee has a measurable influence on the direction of the company.

Benefits include a generous healthcare package, 401k matching program, catered lunches, and flexible vacation time. [Our headquarters](https://tours.momentumvirtualtours.com/tours/WtZKwedwv) are located in the Mission District of San Francisco, CA. We're hiring for a mix of remote roles and hybrid roles.  For those who are remote, we have a handful of opportunities throughout the year for in person collaboration.  For our hybrid roles, we're flexible, and you're an adult—we don't expect or mandate that you're in the office every day. We do believe there are valuable and serendipitous moments of discovery and collaboration that come from working together in person.

Descript is an equal opportunity workplace—we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. We believe in actively building a team rich in diverse backgrounds, experiences, and opinions to better allow our employees, products, and community to thrive.

## About Descript

## Company Overview
- **One-liner**: Descript provides an AI-powered, all-in-one video and podcast editor that makes editing as easy as typing, serving over 7 million creators and businesses.
- **Entity Type**: Private (Series C)
- **Headquarters**: San Francisco, California, USA
- **Founded**: 2017
- **Founders**: Andrew Mason

## Core Business
- **Primary industry/industries**: Software Development, AI-Powered Video and Audio Editing, Content Creation Tools
- **Target customers**: B2B and B2C; creators, podcasters, marketers, educators, and teams of all sizes (from solo creators to enterprise teams)
- **Mission or purpose statement**: To make video and audio creation accessible to everyone, freeing creativity from technical limitations.

## Products & Services
- **Descript (Core Platform)**: A web-based and desktop video and audio editor that uses AI to transcribe media, allowing users to edit video by editing the text transcript. Includes features like screen recording, multi-track editing, and automated publishing.
- **Underlord (AI Co-Editor)**: An AI agent that can generate, edit, and design a video based on a user's text description or prompt, acting as a creative partner.
- **AI Avatars**: Allows users to generate AI avatars for video content.
- **AI Translation & Captions**: Provides automated translation and caption generation for videos.
- **SquadCast (Acquired)**: A remote recording platform for high-quality podcast and video interviews, integrated into Descript.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed (current valuation is not confirmed in public sources).
- **Key Metric**: Total Funding of $100M. Annual Revenue is estimated at $7M per some sources (Tracxn), though this may not be publicly confirmed.
- **Notable Investors/Partners**: OpenAI Startup Fund, Andreessen Horowitz, Redpoint Ventures, Spark Capital. Individual investors include Daniel Gross, Naval Ravikant, Ev Williams, Jack Conte, Casey Neistat, and Tobi Lutke.
- **Growth Signals**: Acquired SquadCast.fm (Aug 2023) and Lyrebird AI (2019). Has 34,393 LinkedIn followers (+48.1% yearly growth). Active job postings are up +21.4% year-over-year. Employs 144 people across 6 countries.

## Competitive Advantages
- **Text-based editing**: Its core differentiator is making video editing as simple as editing a text document, significantly lowering the barrier for non-editors.
- **AI Co-Editor (Underlord)**: A unique, powerful AI agent that can handle the entire creative process from description to final video, offering a significant productivity advantage.
- **All-in-one platform**: Combines recording, transcription, editing, screen capture, AI avatars, and publishing in one tool, reducing the need for multiple software subscriptions.
- **Strong backing**: Backed by top-tier venture firms and the OpenAI Startup Fund, providing resources and AI expertise.

## Strategic Focus
- **AI-First Innovation**: Deepening its AI capabilities, particularly with the Underlord co-editor, to automate more of the creative workflow and make professional-quality video creation accessible to anyone.
- **Platform Expansion**: Growing from a podcast and simple video tool into a comprehensive platform for all types of video content (marketing, training, social media).
- **Enterprise & Team Growth**: Expanding features for team collaboration and targeting business use cases like marketing and sales.

## Why Work Here
- **Culture**: Described as a team of creative and technical people who value making things that "don't exist but probably should." The culture is focused on innovation and accessibility, with a strong emphasis on values as articulated by the CEO.
- **Location Flexibility**: Offers a remote-first culture with employees across the USA and Canada. Employees can work on-site in San Francisco, hybrid, or fully remote. Remote employees are asked to fly in for team off-sites a few times a year.
- **Notable Perks**: Home-office stipend, comprehensive medical/dental/vision (HMO and PPO), competitive retirement plans with employer matching, flexible time off, and paid parental leave. The San Francisco office offers free lunches, snacks, and drinks.
- **Engineering Culture**: The engineering team is a significant part of the company (30% of staff). The tech stack is modern, and the company has a strong track record of hiring from top tech companies (Google, Meta, Dropbox, Adobe).
- **Employer Rating**: 4.6/5.0 on LinkedIn (32 reviews) with high marks for Culture (4.7) and Career (4.0).

## Sources
1. [descript.com](https://www.descript.com/about)
2. [descript.com/careers](https://www.descript.com/careers)
3. [linkedin.com](https://www.linkedin.com/company/descript)
4. [tracxn.com](https://tracxn.com/d/companies/descript/__vF948CDG-Kh3N00CfMczYLzLCnpIqW3JvPsaCVEZfPU)

## Other roles at Descript

- [Software Engineer, Infrastructure](https://feeny.ai/job/software-engineer-infrastructure-descript-san-francisco-ca-or-pwkt8z5d387p) — San Francisco CA OR, United States
- [Software Engineer, Product](https://feeny.ai/job/software-engineer-product-descript-san-francisco-ca-or-bsxrq1c57e69) — San Francisco CA OR, United States
- [Account Executive](https://feeny.ai/job/account-executive-descript-san-francisco-ca-or-maptf2wfqnkw) — San Francisco CA OR, United States
- [Applied Research Scientist, AI Research](https://feeny.ai/job/applied-research-scientist-ai-research-descript-san-francisco-ca-or-9rzj473qyqvf) — San Francisco CA OR, United States
- [Social Media Manager](https://feeny.ai/job/social-media-manager-descript-san-francisco-ca-or-fry19y9k6f6h) — San Francisco CA OR, United States
- [Content Strategist](https://feeny.ai/job/content-strategist-descript-san-francisco-ca-or-6pr3t0jd4gwk) — San Francisco CA OR, United States
- [Product Marketing Manager](https://feeny.ai/job/product-marketing-manager-descript-san-francisco-ca-or-q58g49yqywhp) — San Francisco CA OR, United States
- [Field Marketing Manager](https://feeny.ai/job/field-marketing-manager-descript-san-francisco-s91w3z26wyem) — San Francisco, CA
- [Lead Data Scientist, Product](https://feeny.ai/job/lead-data-scientist-product-descript-san-francisco-ca-or-djhjynx2h420) — San Francisco CA OR, United States
- [Head of Enterprise Marketing](https://feeny.ai/job/head-of-enterprise-marketing-gen-digital-inc-united-states-new-york-ny-8t9d3xdsn55c) — United States / New York, NY