---
title: 'Head of Enterprise Marketing at HeyGen'
canonical: 'https://feeny.ai/job/head-of-enterprise-marketing-heygen-san-francisco-btx6e654713g'
type: 'job'
last_seen: '2026-09-06'
---

# Head of Enterprise Marketing at HeyGen

- **Company:** HeyGen
- **Location:** San Francisco, CA / Los Angeles, CA
- **Posted:** 2026-09-02
- **Last confirmed live:** 2026-09-06
- **Apply:** https://job-boards.greenhouse.io/heygen/jobs/5229132007

## Job description

## About HeyGen

At HeyGen, our mission is to make visual storytelling accessible to all. Over the last decade, visual content has become the preferred method of information creation, consumption, and retention. But the ability to create such content, in particular videos, continues to be costly and challenging to scale. Our ambition is to build technology that equips more people with the power to reach, captivate, and inspire audiences. Learn more at [www.heygen.com](https://www.heygen.com).  Visit our Mission and Culture doc [here](https://docs.google.com/document/d/1JQ6k6Ce8VRE60zO09Uc94JVaxRWA2xC1-IbIFAAHPvs/edit?usp=sharing).

## The Role

We’re looking for a Head of Enterprise Marketing to build and lead HeyGen’s enterprise marketing motion, with an initial focus on helping us win the world’s largest and most strategic companies.

HeyGen already has significant organic adoption inside many of the world’s largest enterprises. Our next opportunity is to turn that awareness and usage into deep, strategic enterprise relationships — while proactively breaking into the high-value accounts we want to win.

This is not a traditional B2B demand generation role focused on maximizing lead volume. You’ll partner closely with our enterprise sales team to identify the accounts that matter most and develop creative, highly targeted programs that help us engage the right buyers and buying committees within them.

You’ll be the founding leader of this function, reporting to the CMO. You’ll start as a highly hands-on operator — developing strategy and personally executing programs — with the opportunity to build a team as the motion scales.

## What You’ll Do

Build our strategic account marketing engine

- Partner closely with Enterprise Sales to develop and continuously refine our named-account strategy, account tiers, priority industries, and buying committees.
- Build the ABM playbook for HeyGen from the ground up, defining how Marketing and Sales work together to penetrate and win our highest-value accounts.
- Develop deep understanding of priority accounts, their business challenges, key stakeholders, existing HeyGen adoption, and signals of buying intent.
- Create repeatable account planning and measurement systems that can scale as our enterprise business grows.

Create programs that get us into the accounts that matter

- Develop highly targeted campaigns across paid media, personalized digital experiences, executive programs, field marketing, gifting/direct mail, and other channels.
- Create personalized landing pages, pitches, demos, content, and experiences tailored to priority accounts and industries.
- Build executive programs — including intimate dinners, roundtables, VIP events, and executive-to-executive engagement — that create meaningful relationships with senior enterprise buyers.
- Develop creative ways to surround entire buying committees, reaching champions, decision-makers, influencers, and stakeholders with messaging relevant to their role.
- Experiment aggressively. Find unconventional ways to get the attention of difficult-to-reach enterprise buyers rather than relying on a standard B2B marketing playbook.

Turn HeyGen’s existing adoption into an enterprise advantage

- Partner with Growth, RevOps, Data, and Sales to identify companies already showing meaningful HeyGen adoption and product usage.
- Use first-party product signals to identify champions, understand account penetration, prioritize opportunities, and inform account-specific marketing.
- Develop programs that help convert organic product adoption into larger enterprise relationships.
- Connect our PLG and strategic-account motions so that Sales knows where HeyGen already has momentum inside the organizations they’re pursuing.

Partner deeply with Sales

- Operate as part of the enterprise GTM team, not as a separate marketing function.
- Work directly with enterprise leadership and AEs to understand what is blocking priority accounts and build marketing programs around those problems.
- Provide targeted air cover around major opportunities as they progress through the sales cycle.
- Bring account insights and market learnings back into our enterprise strategy and help shape where we focus next.

Expand the motion over time

- While our initial focus is strategic enterprise accounts, identify opportunities to apply what works to a broader set of enterprise and mid-market customers.
- Determine which successful high-touch programs can become repeatable and scalable without sacrificing quality.
- Build the team, technology, agency relationships, and operating model required as enterprise marketing grows.

What Success Looks Like

Success in this role means HeyGen becomes dramatically better at penetrating and winning the enterprise accounts that matter most. Examples include:

- Meaningful growth in engagement and relationships across our highest-priority named accounts.
- More meetings and qualified opportunities created within strategic accounts.
- Increased penetration of buying committees, rather than reliance on a single champion.
- Strategic marketing programs that materially influence enterprise pipeline, deal progression, and revenue.
- A tight operating rhythm between Sales and Marketing around shared account priorities.
- A repeatable ABM playbook that can eventually be scaled to a broader enterprise audience.
- A clear understanding of which enterprise marketing investments actually move accounts — and doubling down aggressively on what works.

## What We’re Looking For

- 8–12+ years of B2B marketing experience, with meaningful experience marketing to large enterprise customers and several years operating at a senior leadership level.
- A strong track record building and executing account-based marketing / strategic account programs that generated measurable enterprise pipeline and revenue.
- Experience working with high-ACV, complex enterprise sales motions involving multiple stakeholders and long sales cycles.
- Deep understanding of modern ABM tactics: targeted paid media, personalized content and experiences, executive programs, field marketing, direct mail/gifting, intent signals, and buying-committee engagement.
- Extremely strong partnership instincts with Sales. You think in terms of shared accounts and shared revenue outcomes, not Marketing vs. Sales metrics.
- Highly creative marketer who can figure out how to get the attention of a Fortune 500 executive rather than simply running the standard B2B playbook.
- Analytical enough to understand account signals, measure program effectiveness, and make disciplined decisions about where to invest.
- Comfortable spanning strategy and execution. You can present an enterprise marketing strategy to the leadership team in the morning and personally ship a campaign in the afternoon.
- Experience with broader B2B demand generation is a plus. Over time, this role may expand beyond strategic accounts into more scalable enterprise and mid-market programs.
- Experience building a function from an early stage and eventually hiring and leading a small, high-performing team.
- Experience at a fast-growing PLG company is a strong plus.

AI-Native Mindset

We believe the best operators today are AI-native.

You should be deeply fluent in AI tools and comfortable using them to research accounts, understand buying committees, personalize campaigns, create content, analyze performance, and multiply your output. We’re looking for someone who sees AI not simply as something HeyGen sells, but as a fundamental part of how modern marketing should operate.

Salary Range

$200,000 – $250,000 + equity + benefits

Please note that the salary information is a general guideline only.  HeyGen considers factors such as scope and responsibilities of the position, candidate's work experience, education/training, key skills, and internal equity, as well as location, market and business considerations when extending an offer.  As part of our total rewards package, HeyGen offers equity, comprehensive benefits including a 401k plan, health benefits, generous PTO, a parental leave program and emotional health resources.

HeyGen is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Join us at HeyGen and be part of a team that's reshaping the world of video creation through innovative technology!

## About HeyGen

## Company Overview
- **One-liner**: HeyGen is an AI-powered video generation platform that lets users create photorealistic avatars and multi-language videos from a simple script.
- **Entity Type**: Private (Series B, $60M round raised in June 2024)
- **Headquarters**: Los Angeles, California, USA
- **Founded**: 2020
- **Founders**: Joshua Xu, Wayne Liang

## Core Business
- **Primary industry**: Artificial Intelligence / Video Generation
- **Target customers**: B2B (enterprises, marketing teams) and B2C (content creators, individuals)
- **Mission**: “Empower individuals through accessible AI video generation” and “Free your story.”

## Products & Services
- **HeyGen Platform**: SaaS for AI video creation – users input a script, choose an avatar/voice, and generate a realistic talking-head video. Supports over 175 languages and dialects for dubbing and lip-sync translation. Includes a library of pre-made avatars and the ability to clone one’s own likeness (with consent).

## Market Standing
- **Valuation**: $500 million as of June 2024 (via Bloomberg)
- **Key Metrics**: Annualized recurring revenue (ARR) was $35M as of June 2024; the company’s own careers page now states “$150M+ ARR” as of 2025/2026. Over 30 million users, 146+ million videos generated, 121+ million avatars created, and 20+ million videos translated.
- **Notable Investors**: Benchmark, Conviction, Bond Capital, Thrive Capital, HongShan (formerly Sequoia China), ZhenFund
- **Growth Signals**: Employee headcount grew from ~25 in November 2023 to 150+ globally by 2025. Recognized by Fast Company’s “Next Big Things in Tech” (2024) and Inc.’s “Best in Business” (2024). Expanded to offices in San Francisco, Los Angeles, Palo Alto, Toronto, and Singapore.

## Competitive Advantages
- **Technology moat**: Photorealistic avatars with accurate lip-syncing and real-time multilingual dubbing.
- **Ease of use**: Requires no camera, studio, or technical skills – just a script.
- **Strong backing**: Top-tier venture capital firms provide credibility and runway for R&D.
- **Scale**: Rapid adoption (30M users) and growing enterprise customer base.

## Strategic Focus
- Deepening enterprise integrations and expanding into new verticals (e.g., marketing, training, entertainment).
- Improving avatar realism and ethical AI safeguards (consent verification, content moderation).
- Global expansion through multilingual capabilities and regional offices.

## Why Work Here
- **Culture**: Emphasizes creativity, innovation, and work-life balance. Annual company retreats (2024 in San Diego, 2025 in Las Vegas, 2026 location TBD).
- **Remote/Hybrid**: Most engineering and product roles are on-site in San Francisco, Los Angeles, Palo Alto, Toronto, or Singapore. Some roles (e.g., Social Content Creator, Commercial Account Executive – Europe) are remote.
- **Perks**:
  - Flexible paid time off (unlimited vacation and sick days, plus year-end company shutdown)
  - Daily catered lunches (dinner optional)
  - $200 monthly commuter benefit
  - 401(k) with 4% company match
  - Equity grants for all employees
  - Comprehensive medical, dental, and vision insurance (including life and AD&D)
  - Paid parental leave for birthing and non-birthing parents
  - Performance bonuses (cash and equity)
  - Relocation bonus for moving to the Bay Area
  - Continuous education opportunities

## Sources
1. [Wikipedia – HeyGen](https://en.wikipedia.org/wiki/HeyGen)
2. [heygen.com – About page](https://www.heygen.com/about)
3. [heygen.com – Careers page](https://www.heygen.com/careers)
4. [Greenhouse – HeyGen jobs](https://job-boards.greenhouse.io/heygen)

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