---
title: 'Head of Field Marketing, Commercial at Serval'
canonical: 'https://feeny.ai/job/head-of-field-marketing-commercial-serval-san-francisco-5hkxbd8pnaa7'
type: 'job'
last_seen: '2026-10-30'
---

# Head of Field Marketing, Commercial at Serval

- **Company:** Serval
- **Location:** San Francisco, CA
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-10-27
- **Last confirmed live:** 2026-10-30
- **Apply:** https://jobs.ashbyhq.com/serval/1bd5af52-3231-40a5-9e05-6665da225046

## Job description

## Who We Are

[Serval](http://serval.com) is an AI-native automation platform transforming how enterprises operate. We build intelligent agents that understand real-world workflows and execute them end-to-end — replacing manual processes and rigid legacy systems with adaptive, learning software. Founded in early 2024, Serval is already trusted by companies like Fox, Notion, Perplexity, Vercel, and Brex to automate high-volume, high-friction operational work across their organizations.

At the core of Serval is an agentic AI platform that turns natural language into production-grade workflows. Our agents don’t just respond to requests — they reason, take action across systems, and continuously improve with usage. What began with operational use cases has quickly evolved into a horizontal AI automation layer used across IT, HR, Finance, Security, Legal, and Engineering.

Our mission is to eliminate repetitive, manual work across the enterprise and give teams leverage through intelligent automation. Long term, we’re building the universal AI operations layer — a system of agents that sits across business functions and runs the workflows that keep modern companies moving.

We’re backed by leading investors including Sequoia Capital, Redpoint Ventures, Meritech, First Round, General Catalyst, Elad Gil, and others.

The mission Our Commercial segments (Mid-Market, Enterprise, and Majors) are where Serval's growth engine runs: hundreds of target accounts, dozens of AEs, and a pipeline target that keeps getting bigger. You'll own field marketing across all three segments, leading a team of field marketers building the programs, playbooks, and machines that create pipeline predictably and at scale. You'll partner with the VPs and regional VPs of Mid-Market, Enterprise, and Majors to turn what works into repeatable plays every rep can count on.

This is a high-volume, programmatic role: more accounts, faster cycles, and a premium on systems that scale. You'll lead a team of field marketers from day one. Expect scope, budget, and headcount to grow as the segments scale and your programs deliver.

## Who you are

- A builder of machines. You see one great dinner and immediately think about how to run it in ten cities next quarter.
- A systems thinker who thinks like a seller. You know which plays move pipeline at each stage, and you build them so the field can run them without you in the room.
- Data-driven and ROI-obsessed. You know your cost per opportunity and pipeline per program, and you're quick to double down on what works and cut what doesn't.
- A playbook person with taste. Scale doesn't mean generic. You make programs feel personal across hundreds of accounts.
- A leader who executes. Like every leadership role at Serval, this one is a combination of execution, strategy, and management. You'll set the playbook for the segments, run it yourself, and lead the team that scales it. [Read how we think about Super ICs and managers.](https://lnkd.in/p/gYX9MxtR)

## What you'll do

- Own the field marketing strategy for Mid-Market, Enterprise, and Majors: which accounts we go after, how we show up, and how we win.
- Design the repeatable program portfolio your team runs: regional dinners, roadshows, executive roundtables, happy hours, conferences, and ABM across direct mail, gifting, and digital - tuned to each segment and each with a playbook, budget model, and success metrics.
- Refine the machine behind every program: templated invite sequences, AE follow-up motions, and Salesforce campaign tracking, so your team runs it the same way in every region, every time.
- Partner with segment VPs and RVPs on territory plans, target account lists, and quarterly priorities.
- Partner with Global Events to maximize your segments’ pipeline from flagship conferences and owned events
- Own the segments' budget and reporting. Hold the team accountable to pipeline sourced and influenced, meetings booked, conversion by program, and AE follow-up execution, and use it to decide where the next dollar goes.
- Lead and grow the team. Manage the field marketers who run programs day to day across segments: set goals, coach, and hire as we scale. Raise the bar by leading from the front: run programs yourself, get into the weeds when it matters, and use what you learn to level up the team.

## What we're looking for

- 7-10+ years in field marketing, ABM, or demand generation.
- Proven track record building scalable, repeatable field programs that drove measurable pipeline and closed-won revenue across many accounts and regions.
- Experience managing a team of field marketers: setting goals, coaching, and growing people.
- Deep experience partnering with sales leaders and large AE teams. You know how to drive AE adoption and follow-up, not just attendance.
- Strong operational skills with Salesforce, HubSpot (or similar), sales engagement tools (Amplemarket, Outreach, or similar), event platforms, and intent tools (6sense, Demandbase, or similar).
- Strong data skills. You can build reports, run program-level ROI, and make data-driven decisions about where to invest.
- Comfortable with 25% travel with variances seasonally.

## What We Offer

- Impact: Be a key player in shaping the success of our product and company.
- Growth: Build a fundamentally new AI product offering with the support of our experienced team and investors. Grow rapidly with the company.
- Culture: Join a culture that values innovation, ownership, accountability, and fun.

## About Serval

## Core Business
- **Primary industry**: IT Service Management (ITSM), Enterprise Software, AI-powered Automation
- **Target customers**: B2B; IT, Security, HR, and Workplace teams at mid-market and enterprise organizations
- **Mission statement**: “Reimagining the employee support experience” by helping everyone get out of the help desk and back to the work they enjoy.

## Products & Services
- **Serval Platform (AI-Native ITSM)**: A unified help desk, access management, and automation platform. Includes AI agents (Help Desk Agent, Automation Agent, Insights Agent) that handle requests, provision access, answer knowledge base questions, and surface workflow suggestions. Supports natural-language workflow creation, code-based workflows with no-code UI, and flexible deployment (cloud, hybrid, self-hosted).
- **Access Governance & Provisioning**: Manages access requests for any app, resource, or role with customizable policies, approvals, just-in-time provisioning, and automatic deprovisioning via SCIM, API, or AI-generated workflows.
- **Asset Management**: Automatically reconciles data from MDM, procurement, IdP, and HRIS into a single source of truth.
- **Knowledge Base**: Built-in docs with sync from Notion, Google Drive, Confluence; AI agent surfaces answers instantly.
- **Compliance & Security**: SOC 2, HIPAA, GDPR compliant; SIEM integration; role-based access control; auditor-friendly logging.

## Market Standing
- **Valuation**: $1 billion (post-money, as of Series B in December 2025)
- **Total Funding**: $127 million
  - Seed (Oct 2025): $5M
  - Series A (Nov 2025): $47M led by Redpoint
  - Series B (Dec 2025): $75M led by Sequoia Capital
- **Notable Investors/Partners**: Sequoia Capital, Redpoint, and other top-tier investors.
- **Growth Signals**: Headcount grew 494.7% year-over-year (from ~10 to 58 employees); 43 active job postings; expanding into UK, Malaysia, Switzerland; high-profile talent from ServiceNow, Verkada, Rippling, Scale AI.

## Competitive Advantages
- **AI-native architecture**: Entire platform built around AI agents, not bolted-on AI. Workflows created via natural language.
- **Code-based workflows with no-code simplicity**: Workflows stored as code (Git-friendly) but editable in a UI – appeals to both engineers and non-technical teams.
- **Flexible deployment**: Cloud, hybrid, or fully self-hosted – rare for modern SaaS, attractive to regulated enterprises.
- **Compliance out of the box**: SOC 2, HIPAA, GDPR, SIEM integration – reduces friction for enterprise sales.
- **Two-way sync with existing ticketing systems**: Low migration barrier; can integrate with current tools.

## Strategic Focus
- **Product expansion**: Continuing to build out AI agent capabilities, access governance, and workflow automation.
- **Go-to-market**: Scaling sales and customer success teams (mid-market and enterprise); building brand as the “AI platform for employee support.”
- **Global reach**: Opening presence in Europe and Asia to serve multinational clients.
- **Hiring aggressively**: 43 open roles across engineering, sales, marketing, design, and customer success.

## Why Work Here
- **Culture**: Described as “elite team of builders and sellers” with a focus on stunning colleagues; “Work hard. Celebrate often.”
- **Remote/hybrid/office**: Headquarters in San Francisco; roles likely hybrid or on-site (many postings indicate location). Some remote-friendly roles may exist.
- **Notable perks**: Working on a generational company; fast-growing startup with strong funding; opportunity to define the AI-native ITSM category.
- **Engineering culture**: Emphasis on code-based workflows, Git integration, and AI agent development. Strong technical team with alumni from top companies (ServiceNow, Verkada, Rippling, Scale AI).
- **Growth trajectory**: 494.7% headcount growth YoY, $1B valuation, recent Series B – high momentum and opportunity for impact.

## Sources
1. [serval.com](https://www.serval.com/)
2. [serval.com/careers](https://www.serval.com/careers)
3. [linkedin.com/company/getserval](https://www.linkedin.com/company/getserval)
4. [cbinsights.com/company/serval](https://www.cbinsights.com/company/serval)
5. [serval.com/serval-news/serval---operating-principles](https://www.serval.com/serval-news/serval---operating-principles)

## Other roles at Serval

- [Senior Strategic Field Marketing Manager, East](https://feeny.ai/job/senior-strategic-field-marketing-manager-east-serval-new-york-k5w51hyc8pwz) — New York, NY
- [Head of Field Marketing, Strategic](https://feeny.ai/job/head-of-field-marketing-strategic-serval-san-francisco-kdecafbam8w5) — San Francisco, CA
- [Senior Strategic Field Marketing Manager- Central](https://feeny.ai/job/senior-strategic-field-marketing-manager-central-serval-austin-1yywsjxaqsfr) — Austin, TX
- [Senior Strategic Field Marketing Manager, West](https://feeny.ai/job/senior-strategic-field-marketing-manager-west-serval-san-francisco-35rsx3317567) — San Francisco, CA
- [Account Executive, Enterprise - Central](https://feeny.ai/job/account-executive-enterprise-central-serval-austin-ggeq3cbma51x) — Austin, TX
- [Customer Experience Lead](https://feeny.ai/job/customer-experience-lead-serval-new-york-dhaxnd1xxm8z) — New York, NY
- [Account Executive, Majors - Central](https://feeny.ai/job/account-executive-majors-central-serval-austin-teef8dwtrhx5) — Austin, TX
- [Account Executive, Mid-Market - Central](https://feeny.ai/job/account-executive-mid-market-central-serval-austin-0xvkhwcwcm45) — Austin, TX
- [Revenue and Technical Accounting Manager](https://feeny.ai/job/revenue-and-technical-accounting-manager-serval-san-francisco-pe56h0hwjmma) — San Francisco, CA
- [Finance Transformation Manager](https://feeny.ai/job/finance-transformation-manager-serval-san-francisco-6cb081pef2xb) — San Francisco, CA