---
title: 'Head of Finance at Bluefish AI'
canonical: 'https://feeny.ai/job/head-of-finance-bluefish-ai-new-york-vmbyenmevb2b'
type: 'job'
last_seen: '2026-10-14'
---

# Head of Finance at Bluefish AI

- **Company:** Bluefish AI
- **Location:** New York, NY
- **Work type:** hybrid
- **Posted:** 2026-09-23
- **Last confirmed live:** 2026-10-14
- **Apply:** https://job-boards.greenhouse.io/bluefishai/jobs/5433377008

## Job description

About the Position:

Bluefish is looking for a Head of Finance / Director of Finance to help scale our finance function as we grow through our next stage of expansion. This person will own FP&A and strategic finance while also overseeing core accounting and controllership functions to ensure the company has strong financial discipline, clean reporting, and scalable processes.

This is a high-impact role for someone who can operate as both a strategic partner to the business and a hands-on leader who can drive accuracy, controls, and rigor across the finance and accounting function.

## What You’ll Do

Finance leadership + business partnership (FP&A)

- Own the company’s budgeting, forecasting, and long-range planning processes (monthly/quarterly/annual)
- Build and maintain the core SaaS financial model and operating metrics (ARR, NRR, GRR, CAC, LTV, payback, churn)
- Partner with GTM leadership and Revenue Operations to forecast bookings, pipeline health, and capacity planning
- Partner with Product/Engineering on headcount planning, spend forecasting, and ROI analysis
- Drive monthly variance analysis and executive-level narrative on performance and key drivers
- Own executive dashboards and Board reporting materials

Accounting oversight + controllership responsibilities

- Oversee the monthly, quarterly, and annual close process to ensure accuracy, timeliness, and quality
- Manage internal accounting resources and external accounting firms
- Maintain strong financial controls, approvals, and audit-ready processes as the company scales
- Ensure compliance and correct treatment for:
- Revenue recognition (ASC 606)
- Deferred revenue and billing operations
- Accruals and prepaid expenses
- Compensation expense and equity accounting coordination
- Expense classification and department-level reporting
- Manage key accounting workflows including:
- Accounts payable and vendor management
- Payroll coordination and reconciliations
- Bank and balance sheet reconciliations
- General ledger integrity and chart of accounts evolution
- Own preparation and support for annual audits, tax filings, and other compliance needs (in partnership with external providers)
- Implement and improve core systems and workflows (NetSuite/QBO, Rillet, Ramp, etc.)

Finance operations + scaling

- Build scalable processes for spend management, cash management, procurement, and budgeting discipline across the org
- Improve tools and reporting systems to support real-time visibility into performance
- Support hiring and development of the finance team over time

Strategic initiatives

- Lead fundraising support including investor reporting and diligence requests
- Partner on pricing, packaging, and unit economics improvement initiatives
- Evaluate strategic opportunities including vendor negotiations and operational efficiency initiatives

What We’re Looking For

- 8–12+ years of experience across finance, FP&A, and accounting; startup experience is required
- Prior experience supporting board reporting processes
- Direct experience with investor diligence, data room preparation, and financial modeling for institutional investors
- Track record of scaling a finance organization from post-Series B maturity to the next stage of growth, including building out team, systems, and process rigor as headcount and complexity increase
- Experience owning or overseeing accounting close cycles and controllership responsibilities
- Strong understanding of SaaS financials and metrics; familiarity with ASC 606
- Proven ability to build and improve finance processes and internal controls
- Strong analytical and modeling skills, with the ability to translate data into business decisions
- Comfort operating in a fast-paced, ambiguous environment with high ownership
- Advanced Excel / Google Sheets skills; experience with finance systems and tooling

## Nice to Have

- Experience implementing or scaling accounting and finance tooling
- People management experience or desire to build/manage a team
- Experience supporting international operations, including foreign subsidiaries, cross-border tax considerations, and intercompany transactions (e.g., transfer pricing, cost allocations)

About Bluefish:

Bluefish is the enterprise marketing engine for AI. As consumers increasingly use AI tools to discover and purchase products online, the traditional customer journey is collapsing into a single AI answer. With over a billion people leveraging AI platforms, Bluefish is built to empower Fortune 500 marketers with control over this critical new channel.

Joining the Bluefish team means working alongside a tight-knit group of martech industry veterans who previously helped build foundational ad-tech platforms now owned by Meta and Microsoft. We're building the next evolution in enterprise marketing and doing so with vision and grit at the core of how we work. The company is backed by leading investors, including NEA, Crane Ventures, Salesforce Ventures, Swift Ventures, BloombergBeta, Firebolt Ventures, and Laconia Capital.

We are a globally distributed team, with business operations based in New York City and engineering based in Europe.

Why Bluefish & Our Values:

- Unique opportunity to join on the ground floor of a fast-moving startup building at the center of AI
- Tackle challenging and abstract problems while disrupting the $300BN legacy mar-tech industry
- Join an experienced high-performing team where you will have immediate ownership and impact
- Experience a true meritocracy with significant career growth upside as the business scales

Our Values:

- Demonstrated grit and resourcefulness. You find creative solutions, adapt quickly, and aren’t afraid to roll up your sleeves in a fast-paced, evolving environment.
- Thoughtful and strategic thinker with the ability to anticipate needs, ask the right questions, and deliver insights that truly drive value.
- Proven ability to collaborate across functions and roles, fostering open communication and shared ownership of outcomes.
- Commitment to craftsmanship—you take pride in delivering high-quality work, paying attention to the small details while keeping the big picture in mind.
- Self-starter with a proactive mindset and a strong sense of accountability—able to drive projects forward independently while staying aligned with team goals.
- Comfortable navigating ambiguity and learning new tools, processes, or technologies to get the job done.

## About Bluefish AI

## Company Overview
- **One-liner**: Bluefish AI helps enterprise brands gain visibility, influence, and control over how they appear and perform across major AI channels.
- **Entity Type**: Private (Series B – led by Threshold; prior Series A led by NEA and Salesforce Ventures)
- **Headquarters**: New York City, New York, United States
- **Founded**: 2024
- **Founders**: Alex Sherman (CEO & Co-Founder), Andrei Dunca (Co-Founder & CTO)

## Core Business
- **Primary industry**: AI marketing / MarTech / Technology, Information and Internet
- **Target customers**: Enterprise brands (Fortune 500), B2B
- **Mission or purpose**: “We believe brands deserve visibility into how AI platforms represent their products and services, and control over how their data is used to train AI models.”

## Products & Services
- **AI Monitoring (GEO Measurement)**: Real-time visibility into brand reputation and performance across AI-native experiences (SaaS)
- **AI Optimization (GEO)**: Automate optimization workflows to improve how AI models surface and represent a brand (SaaS)
- **AI Commerce**: Tools to optimize presence in agentic commerce and AI-driven shopping channels (SaaS)
- **Enterprise Marketing Suite**: Integrated platform for tracking, optimizing, and measuring across AI search, agentic commerce, and large language models (SaaS)

## Market Standing
- **Valuation**: Not disclosed (private company)
- **Key Metric**: Total funding $20M (Series A led by NEA and Salesforce Ventures, with strategic participation from Amex Ventures and TIAA Ventures; Series B led by Threshold with 8 investors)
- **Notable Investors/Partners**: New Enterprise Associates (NEA), Salesforce Ventures, Amex Ventures, TIAA Ventures, Threshold
- **Growth Signals**: Headcount of 82 employees (+725% YoY); operates in 6 countries (US, Germany, UK, Canada, Spain, Netherlands); LinkedIn followers grew 740% yearly; 54 active job postings as of mid-2026

## Competitive Advantages
- **Only platform** that helps marketers understand *how AI “thinks”* about their brand, not just share-of-voice
- Built for enterprise scale – passes infosec reviews easily, offers custom audiences and tailored prompts
- Deep control and segmentation capabilities that generic datasets can’t match
- Founded by seasoned martech innovators who created advertising technologies now owned by Microsoft and Meta

## Strategic Focus
- Positioning AI as the next major internet shift (larger than mobile/social) and helping brands transition from traditional SEO/SEM to AI-first marketing
- Expanding the enterprise marketing suite for the “generative internet”
- Growing across geographies (EMEA, North America) and verticals (Fortune 500)

## Why Work Here
- **Work model**: Hybrid – New York City office for most roles; remote options available for certain engineering positions (e.g., Berlin, London)
- **Culture values**: Impact, trust, collaboration, curiosity – emphasis on meaningful results, openness, and lifelong learning
- **Benefits**: Competitive compensation, equity, unlimited time off, comprehensive health/dental/vision, mental health insurance, company 401k plan, life and AD&D insurance, in-person team summits
- **Growth**: Early-stage experience with rapid scaling (82 employees from ~10 in one year); strong focus on professional development and ongoing learning
- **Team composition**: 30% technical, 20% sales; talented hires from Amazon, Google, Microsoft, and other top firms

## Sources
1. [bluefishai.com](https://www.bluefishai.com/)
2. [bluefishai.com/about](https://www.bluefishai.com/about)
3. [bluefishai.com/careers](https://www.bluefishai.com/careers)
4. [linkedin.com/company/bluefish-ai](https://www.linkedin.com/company/bluefish-ai)
5. [job-boards.greenhouse.io/bluefishai](http://job-boards.greenhouse.io/bluefishai)

## Other roles at Bluefish AI

- [Controller](https://feeny.ai/job/controller-bluefish-ai-new-york-4px19bks95hf) — New York, NY
- [Senior/Staff Data Scientist, Analytics](https://feeny.ai/job/senior-staff-data-scientist-analytics-bluefish-ai-berlin-hdf7np6nmvdd) — Berlin, Germany
- [Staff AI Engineer](https://feeny.ai/job/staff-ai-engineer-bluefish-ai-london-2gwxqym3erqe) — London, United Kingdom / IN the, United Kingdom
- [Senior/Staff Data Scientist, Analytics](https://feeny.ai/job/senior-staff-data-scientist-analytics-bluefish-ai-new-york-77zvqfnynrg2) — New York, NY
- [Events Lead](https://feeny.ai/job/events-lead-bluefish-ai-new-york-ese51rav05qe) — New York, NY
- [Director of Professional Services](https://feeny.ai/job/director-of-professional-services-bluefish-ai-new-york-8x7r2496e048) — New York, NY
- [Director of Growth](https://feeny.ai/job/director-of-growth-bluefish-ai-new-york-wff8gjdtt197) — New York, NY
- [VP of Product](https://feeny.ai/job/vp-of-product-bluefish-ai-new-york-p633wv1btxp4) — New York, NY
- [Strategic Customer Success Lead](https://feeny.ai/job/strategic-customer-success-lead-bluefish-ai-new-york-ke61hq9p2e4b) — New York, NY
- [Technical Product Manager](https://feeny.ai/job/technical-product-manager-bluefish-ai-new-york-z3ebqdb2x9xb) — New York, NY