---
title: 'Head of Finance | International Digital Business | Scale-Up at Fayara'
canonical: 'https://feeny.ai/job/head-of-finance-international-digital-business-scale-up-fayara-madrid-pf7v8ph9eagr'
type: 'job'
last_seen: '2026-09-14'
---

# Head of Finance | International Digital Business | Scale-Up at Fayara

- **Company:** Fayara
- **Location:** Madrid, Spain
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-08-24
- **Last confirmed live:** 2026-09-14
- **Apply:** https://jobs.ashbyhq.com/fayaracareers/e3a5287d-2364-4a72-ba0e-3da706c9550e

## Job description

At Fayara, we’re building and scaling high-performance digital infrastructure that powers growth across AdTech and MarTech ecosystems. We’re looking for people who are curious, driven, and eager to take ownership in solving complex, high-impact problems.

Location: Madrid (Grand Via area) Work Model: Hybid - 4 days per week in the office Reports to: CFO Salary: €75,000–€85,000 gross/year

Important: We will focus on candidates already based in Madrid, Spain. We may be open to justify relocation if candidates are coming from a multi-country, multi-entity organisation specifically within affiliate marketing or the adult/dating industry.

## About Fayara

Four years ago, Fayara was one business. Today, we are a growing international group of five businesses, built through organic growth and acquisitions, with more growth ahead. That growth changes what we need from our Finance team. We are looking for a Head of Finance who wants to build, own and run the function, not simply manage a set of processes or wait for instructions. This is a hands-on role in a fast-moving online digital business, with Finance based in Madrid and entities and teams across multiple countries, including our HQ in Limassol, Cyprus and office in the Netherlands.

## The role

You will take end-to-end ownership of Finance across the group. You will know what is happening across the function, get into the detail when needed, improve how things are done and make Finance more efficient, scalable and reliable. You will report directly to the CFO, but you will not be waiting for the CFO to tell you what needs to be done. We are looking for someone who sees a problem, takes ownership, solves it and builds a better way of working. You will also be a trusted Finance advisor to the C-level and Board, turning financial information into clear business insight and helping the wider leadership team make better decisions.

## What we're looking for

- Significant Finance experience gained in start-ups and scale-up organisations. This is important: we are not looking for someone whose career has been built primarily in traditional, highly structured industries.
- Proven experience in online/digital businesses, particularly high-risk environments such as forex, crypto, gaming, iGaming, adult, eCommerce, or similar industries.
- Understanding of the payments ecosystem, including PSPs, e-wallets, EMIs, payment processing, settlements, reconciliations and working across multiple payment and banking partners.
- Experience working across multiple countries and multiple legal entities.
- A genuinely hands-on approach. You will work alongside the team, not simply delegate everything down to them. The function is not heavily compartmentalised, particularly at the beginning.
- Strong technical Finance knowledge across reporting, consolidation, intercompany, controls and day-to-day Finance operations.
- Proven experience using technology to improve Finance workflows; implementing automation, systems, processes or AI tools that have made the function more efficient, accurate or scalable. We want to see what you have actually built or implemented, not just hear that you are interested in technology.
- The mindset of an owner and business partner, not an instruction-taker. You will be expected to build, challenge, improve and make things happen.
- Fluent English, this is an international role and English is essential.
- Excellent interpersonal skills. You will work closely with senior leaders and need to challenge, influence and advise people at C-level and Board level while handling disagreement constructively.

Why this role? Fayara is at an exciting stage. We have grown from one business to five in four years and are continuing to expand through further growth and acquisitions. This is an opportunity to build the Finance function for the next stage of that journey, to create the structure, processes and discipline that allow the business to scale, while remaining close enough to the operation to understand what is really happening. For the right person, this role can grow into a broader Deputy CFO path across the group.

Interview Process:

- 1st Stage: Video Call with our Head of Recruitment
- 2nd Stage: Face to Face meeting with our CFO
- 3rd Stage: Video Call with our group CEO

We value thoughtful applications and review each one carefully. Every application is reviewed by a member of our team. If your experience aligns with what we’re looking for, we’ll be in touch regarding next steps.

## About Fayara

## Company Overview
- **One-liner**: Fayara is a tech-driven AdTech group that builds and scales high-performance digital infrastructure for customer acquisition, monetization, and data intelligence across regulated digital markets.
- **Entity Type**: Private (Profitable, bootstrapped-style growth)
- **Headquarters**: Limassol, Cyprus
- **Founded**: Early 2020
- **Founders**: Not publicly disclosed

## Core Business
- **Primary industry/industries**: AdTech, MarTech, Digital Infrastructure
- **Target customers**: B2B; digital platforms and business units needing high-performance acquisition, monetization, and data intelligence systems
- **Mission or purpose statement**: "Building high-impact solutions without corporate friction" — focused on creating faster, smarter infrastructure that outperforms existing market solutions

## Products & Services
- **High-Performance API**: A core infrastructure layer designed to increase speed, efficiency, and scalability across digital platforms. This was the company's original product.
- **AdTech & MarTech Ecosystem**: A suite of platforms and business units covering the full value chain — customer acquisition, technology, data intelligence, and monetization — within regulated digital markets.
- **Performance Intelligence (Marketing)**: Data-led performance intelligence and growth services.
- **Monetization Infrastructure**: Systems and optimization tools for complex digital markets.

## Market Standing
- **Valuation/Market Cap**: Not publicly available (private company)
- **Key Metric**: Profitable, fast-growing company; product live in over 23 countries; one of the top-performing global players in its category [builtin.com](https://builtin.com/company/fayara)
- **Notable Investors/Partners**: Not publicly disclosed
- **Growth Signals**: Expanded from a single high-performance API to a full AdTech group covering the entire value chain; operates across 23+ countries; growing team with active hiring across multiple functions (Engineering, Sales, Finance, Product)

## Competitive Advantages
- **Precision Engineering Culture**: Described as operating with the "precision of the blue flame" — focused, controlled, and engineered for performance rather than chaotic growth [fayara.com](https://fayara.com/about/)
- **Full Value Chain Ownership**: Controls the entire stack from customer acquisition to monetization, giving them unique optimization capabilities
- **Office-First Policy for Engineering**: High-stakes engineering demands instant feedback and real-time collaboration at the whiteboard, removing digital friction for complex problem-solving [fayara.com](https://fayara.com/about/)
- **Radical Trust & Ownership Culture**: "Your influence is limited only by your ability to prove your logic and deliver results" — stripped away rigid processes for bold ownership [fayara.com](https://fayara.com/)

## Strategic Focus
- **Ecosystem Expansion**: Continuously expanding across AdTech and MarTech through new ventures, strategic partnerships, acquisitions, and development of high-performing teams [fayara.com](https://fayara.com/)
- **Full Value Chain Optimization**: Improving the entire chain from customer acquisition to technology, data intelligence, and monetization rather than optimizing just one layer
- **Geographic Growth**: Operating across 23+ countries with a focus on regulated digital markets, with headquarters in Limassol, Cyprus — a recognized hub for fintech, blockchain, and tech-driven companies

## Why Work Here
- **Culture of Radical Trust & Ownership**: "Your influence is limited only by your ability to prove your logic and deliver results" — experts are given authority to lead and bring real impact [fayara.com](https://fayara.com/)
- **Office-First Policy**: High-stakes engineering demands instant feedback and real-time collaboration at the whiteboard; the company believes true transparency happens in person, not behind a screen [fayara.com](https://fayara.com/about/)
- **High-Performance Environment**: Described as a "high-velocity hub where experts collaborate in real-time to solve the industry's most complex challenges" [fayara.com](https://fayara.com/about/)
- **Team Investment**: The company invests in travel and team experiences, believing the strongest connections are built when laptops are closed [fayara.com](https://fayara.com/about/)
- **Offices**: Hybrid workspace in Limassol, Cyprus (primary) and Madrid, Spain [builtin.com](https://builtin.com/company/fayara)
- **Core Values**: Ownership (full responsibility for end-to-end outcomes), Performance (thriving on high-scale challenges), Speed (momentum and fast decision-making), Transparency (open, honest communication) [fayara.com](https://fayara.com/about/)

## Sources
1. [fayara.com](https://fayara.com/)
2. [fayara.com/about](https://fayara.com/about/)
3. [fayara.com/careers](https://fayara.com/careers/)
4. [builtin.com](https://builtin.com/company/fayara)
5. [alpha.jobs](https://www.alpha.jobs/companies/fayara-com-7414561)

## Other roles at Fayara

- [Talent Acquisition Partner (Hybrid)](https://feeny.ai/job/talent-acquisition-partner-hybrid-fayara-limassol-p9rp9fhp31zq) — Limassol, Cyprus
- [Brand Marketing Manager](https://feeny.ai/job/brand-marketing-manager-fayara-limassol-3skj82gvzb64) — Limassol, Cyprus
- [Senior Product UX Designer (B2C)](https://feeny.ai/job/senior-product-ux-designer-b2c-fayara-limassol-1brww4hbqrkq) — Limassol, Cyprus
- [Mid-Senior PHP Developer](https://feeny.ai/job/mid-senior-php-developer-fayara-limassol-3qk09d7wq5sq) — Limassol, Cyprus