---
title: 'Head of Global Demand Generation at Mapbox'
canonical: 'https://feeny.ai/job/head-of-global-demand-generation-mapbox-mapbox-v7kjyygck2rt'
type: 'job'
last_seen: '2026-09-10'
---

# Head of Global Demand Generation at Mapbox

- **Company:** [Mapbox](https://feeny.ai/companies/mapbox)
- **Location:** Mapbox, United States
- **Employment:** full-time
- **Posted:** 2026-08-27
- **Last confirmed live:** 2026-09-10
- **Apply:** https://jobs.ashbyhq.com/mapbox/e5af48b9-cd96-48f2-8ac7-eb0bc0e9185e

## Job description

Mapbox is the leading real-time location platform for a new generation of location-aware businesses. Mapbox is the only platform that equips organizations with the full set of tools to power the navigation of people, packages, and vehicles everywhere. More than 4 million registered developers have chosen Mapbox because of the platform’s flexibility, security and privacy compliance. Organizations use Mapbox applications, data, SDKs and APIs to create customized and immersive experiences that delight their customers.

## What We Do

The Marketing and Communications team at Mapbox is responsible for shaping the company's public image and promoting its cutting-edge location technology solutions. Through building strategic campaigns, high-quality content, and excellent documentation, the team effectively communicates Mapbox value to customers, prospects, developers, partners, and stakeholders. Our goal is to highlight product features, share customer success stories, and build brand awareness, showcasing Mapbox as the leading location technology company.

## What You'll Do

- We are seeking a data-driven, strategic, and execution-oriented Head of Global Demand Generation to lead our global pipeline generation engine. In this role, you will design, execute, and optimize multi-channel demand generation strategies that drive scalable, predictable revenue growth across global markets. Your mission is to: 1) drive a high volume of new mapbox accounts, and 2) deliver incremental marketing generated and influenced sales pipeline through marketing programs. You will manage a high- performing team focused on inbound/outbound marketing, lead management, account-based marketing (ABM), integrated digital marketing campaigns, and marketing operations. We are seeking a forward-thinking demand generation leader who can apply AI and machine learning to automate marketing workflows, optimize lead targeting and routing engines, and transform complex system data into predictive pipeline insights.
- Global Strategy & Pipeline Growth: Define and execute the global demand generation strategy to meet and exceed pipeline and revenue targets across SMB, Mid-Market, and Enterprise segments.
- Integrated Campaign Management: Oversee end-to-end multi-channel marketing campaigns (paid search/social, content syndication, events, webinars, email, and partner co-marketing).
- Account-Based Marketing (ABM): Build and scale a high-impact ABM program targeting high-value enterprise accounts in tight alignment with Sales leadership.
- Funnel & Conversion Optimization: Monitor, analyze, and optimize full-funnel performance metrics—from initial touchpoint to MQL, SQL, opportunity creation, and closed-won deals.
- Marketing Tech & Operations: Lead the MarTech roadmap (e.g., Salesforce, HubSpot/Marketo, 6sense/Demandbase, Gong) to ensure accurate attribution, reporting, and automated lead management.
- Sales & Marketing Alignment: Partner closely with Sales, Revenue Operations, and Product Marketing to refine lead routing, Service Level Agreements (SLAs), buyer personas, and messaging.
- Budget & Agency Management: Manage the global demand gen budget, optimizing ROI and payback periods; oversee external agencies, vendors, and contractor relationships.
- Team Leadership: Build, mentor, and foster a culture of high performance, testing, and continuous learning within the global demand generation team.

What We Believe are Important Traits for This Role

- Experience: 10+ years of B2B demand generation experience, with at least 5+ years in a director or senior management role (SaaS or Tech industry preferred).
- Proven Track Record: Demonstrated success driving sourced and influenced pipeline across multi-region global markets.
- Technical Mastery: Deep hands-on and strategic expertise with MarTech stacks (CRM, MAP, ABM, attribution platforms, and web analytics tools).
- Analytical Mindset: Expert in marketing analytics, attribution models, and business performance KPIs (CAC, LTV, conversion rates, payback period).
- Cross-Functional Leadership: Exceptional communication skills with a proven track record of aligning Marketing and Sales leadership around shared pipeline goals.
- Education: Bachelor’s degree in Marketing, Business, or a related field (or equivalent practical experience).

## What We Value

In addition to [our core values](https://www.mapbox.com/about/values/), which are not unique to this position and are necessary for Mapbox leaders:

- We value high-performing creative individuals who dig into problems and opportunities.
- We believe in individuals being their whole selves at work. We commit to this through supportive health care, parental leave, flexibility for the things that come up in life, and innovating on how we think about supporting our people.
- We emphasize an environment of teaching and learning to equip employees with the tools needed to be successful in their function and the company.
- We strongly believe in the value of growing a diverse team and encourage people of all backgrounds, genders, ethnicities, abilities, and sexual orientations to apply.

## How We Support You

- Hybrid/Remote Options: Enjoy flexibility to work comfortably from home or periodically from an office where applicable.
- Comprehensive Healthcare: Private medical coverage for you and your dependents.
- Family-First Support: Generous maternity and paternity leave policies to support your growing family.
- Fertility & Family Building: Inclusive fertility support. Grow your family on your terms.
- Lifestyle Spending Account: Contributions to support your health, wellness, and personal growth.
- Balance & Brainpower: Mental health support for you and your dependents.
- Rest & Recharge: Flexible paid time away, company holidays, and generous absence policies.
- Time Off to Give Back: Dedicated paid volunteering time in addition to your standard PTO.
- Invest & Grow: Retirement plans with competitive matching.

Our annual base compensation for this role ranges from $179,350 - $242,650 for most US locations and 5% to 10% higher for US locations with a higher cost of labor. Job level and actual compensation will be decided based on factors including, but not limited to, individual qualifications objectively assessed during the interview process (including skills and prior relevant experience, potential impact, and scope of role), market demands, and specific work location. Please discuss your specific work location with your recruiter for more information. By applying for this position, you acknowledge that you agree to the [Mapbox Privacy Policy](https://www.mapbox.com/legal/privacy) which is linked here. Mapbox participates in E-Verify to confirm employee work authorization. Please refer to the [Notice of E-Verify Participation](https://drive.google.com/file/d/1rVYht6vc6QJmVzwML1rlh3BFboC-JkGe/view?usp=drive_link) and [Right to Work](https://drive.google.com/file/d/1Pnzz1t8ueq8iPftJ7kqPOGoTnD5mqi0H/view?usp=drive_link) posters for more information. We are committed to a fair and equitable hiring process. We do not discriminate against any protected class. #LI-Remote

## About Mapbox

## Company Overview
- **One-liner**: Mapbox is a global location platform that provides maps, navigation, search, and real-time location data services to power experiences for developers, enterprises, and consumers.
- **Entity Type**: Private (Growth Stage)
- **Headquarters**: Washington, DC, USA (with offices in San Francisco, Helsinki, and Minsk)
- **Founded**: 2010
- **Founders**: Eric Gundersen, Mikel Maron, Alex Barth, Will White, Tom MacWright

## Core Business
- Primary industry: Location Technology / Geospatial Data / Developer Infrastructure
- Target customers: B2B and B2D (Developer-first) — serving logistics, delivery, automotive, retail, travel, manufacturing, and enterprise software companies
- Mission or purpose: To power navigation for people, packages, and vehicles everywhere. They equip innovators to keep up with a changing world through real-time data and map rendering technologies.

## Products & Services
- **Mapbox Maps**: A customizable, high-performance mapping platform offering a suite of APIs and SDKs for web and mobile applications, including vector tiles, static maps, and map design tools.
- **Mapbox Navigation**: Turn-by-turn navigation services for car, truck, and last-mile delivery, optimized for real-time traffic and routing.
- **Mapbox Search**: Geocoding and place search APIs that provide location intelligence and address autocomplete.
- **Mapbox Data**: A rich set of datasets including traffic data, points of interest (POI), and real-time location insights for analytics and planning.
- **Mapbox Unity SDK**: Tools for building immersive location-based experiences in games, AR/VR, and simulation.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed (private company); Mapbox raised over $350M in equity funding. In 2020, its valuation was reported as approximately $1B.
- **Key Metric**: Total Funding — Over $370M raised from investors
- **Notable Investors/Partners**: SoftBank Vision Fund, Foundry Group, DFJ Growth, True Ventures, Glynn Capital, Atomico, and others. Strategic partners include the United Nations, World Bank, USAID, and Doctors Without Borders.
- **Growth Signals**: Headquartered in DC with offices in SF, Helsinki, and Minsk; serves millions of developers and enterprise customers globally; expanding into automotive, logistics, and IoT verticals. In October 2024, they launched new real-time data products for fleet management.

## Competitive Advantages
- **Developer-First Platform**: Serves a massive global developer community with a strong open-source ethos and extensive APIs/SDKs.
- **Customizability and Performance**: Unmatched ability for developers to style maps and control rendering, with low-latency vector tiles.
- **Real-Time Data Ecosystem**: Proprietary traffic, navigation, and location data that continuously updates, creating a data moat.
- **Strong Industry Partnerships**: Works with the UN, World Bank, and global enterprises, demonstrating trust and reliability beyond typical commercial use.

## Strategic Focus
- **Automotive & Logistics Growth**: Deepening integrations with automotive OEMs and delivery/logistics companies for real-time navigation and fleet management.
- **Real-Time Intelligence**: Expanding data products for real-time location analytics, traffic, and supply chain visibility.
- **Developer Ecosystem Expansion**: Investing in SDKs, Unity integrations, and developer tools to maintain community leadership.
- **Global Reach**: Scaling enterprise sales across non-US markets, especially Europe and Asia.

## Why Work Here
- **Remote-First Culture**: Mapbox embraces work flexibility; most roles are remote-friendly, and employees are free to work from home, offices, or even a national park with good WiFi.
- **Comprehensive Benefits**: Offers competitive compensation, equity, generous PTO, company-wide breaks, retirement programs, and comprehensive healthcare/mental health support.
- **Family Support**: Paid maternity, paternity, adoption, and family care leave.
- **Social Impact**: Over 30 hours of paid volunteer time annually and a donation-matching benefit. The team works on projects with NGOs and social impact organizations.
- **Engineering-Driven**: A builder culture with a focus on innovation, data-driven decision-making, and cross-functional collaboration.
- **Diverse and Inclusive**: Committed to DEI, with employee resource groups and policies promoting equity and inclusion.
- **Open Positions**: As of mid-2025, there were 77 open roles across multiple locations, including remote and hybrid options in the US, Helsinki, and Minsk.

## Sources
1. [mapbox.com/company](https://www.mapbox.com/company)
2. [mapbox.com/careers](https://www.mapbox.com/careers)
3. [jobs.ashbyhq.com/mapbox](https://jobs.ashbyhq.com/mapbox)
4. [mapbox.com/company/culture](https://www.mapbox.com/company/culture)
5. [crunchbase.com/organization/mapbox](https://www.crunchbase.com/organization/mapbox)

## Other roles at Mapbox

- [RAVE I, Map Quality & Insights](https://feeny.ai/job/rave-i-map-quality-insights-mapbox-minsk-1thwfx24y9qb) — Minsk, Belarus
- [RAVE I (24/7), Feedback and Corrections (Road Closures)](https://feeny.ai/job/rave-i-24-7-feedback-and-corrections-road-closures-mapbox-minsk-wt9dnn3hkw43) — Minsk, Belarus
- [Documentation Engineer](https://feeny.ai/job/documentation-engineer-mapbox-mapbox-086wgtmd0w42) — Mapbox, United States
- [IT Administrator](https://feeny.ai/job/it-administrator-mapbox-mapbox-1za7gn44c0en) — Mapbox, United States
- [Software Development Engineer II, Search](https://feeny.ai/job/software-development-engineer-ii-search-mapbox-mapbox-1xek5gxm8p5s) — Mapbox, United States
- [Head of Sales, Strategic Accounts](https://feeny.ai/job/head-of-sales-strategic-accounts-mapbox-mapbox-2qzzbjd4r0k5) — Mapbox, United States
- [Head of Sales, Renewals](https://feeny.ai/job/head-of-sales-renewals-mapbox-mapbox-5n4eqz0gafjt) — Mapbox, United States
- [Software Development Engineer II, Cloud Platform](https://feeny.ai/job/software-development-engineer-ii-cloud-platform-mapbox-mapbox-dztb4qk2p60n) — Mapbox, United States
- [Software Development Engineer II, Routing Engine (Rust)](https://feeny.ai/job/software-development-engineer-ii-routing-engine-rust-mapbox-mapbox-pjm51fy15ag3) — Mapbox, United States
- [Software Development Engineer III, Maps API](https://feeny.ai/job/software-development-engineer-iii-maps-api-mapbox-mapbox-gh8mjtqs3tx3) — Mapbox, Germany