---
title: 'Head of GOAT - Influencer Marketing at WPP Media'
canonical: 'https://feeny.ai/job/head-of-goat-influencer-marketing-wpp-media-kuala-lumpur-xn93bm7fh99q'
type: 'job'
last_seen: '2026-09-10'
---

# Head of GOAT - Influencer Marketing at WPP Media

- **Company:** WPP Media
- **Location:** Kuala Lumpur, Malaysia
- **Posted:** 2026-08-13
- **Last confirmed live:** 2026-09-10
- **Apply:** https://job-boards.greenhouse.io/wppmedia/jobs/5290897008

## Job description

## About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Head of GOAT - Influencer Marketing

As a key figure and representative of the global data driven influencer and social first GOAT marketing team that prides end-to end creator campaigns, paid media and measurable social strategies, you will lead a core market function that contributes to market success and positioning within your domain.

This role is a senior leadership position, accountable for evolving the influencer marketing strategy to deliver year-on-year growth, scale operations through campaign execution and operation excellence, empower and mentor high-performing teams of influencer champions and represent GOAT and WPP Media’s market=leading expertise with full autonomy and decision-making authority.

Core Accountabilities:

Strategic Leadership & Market Representation:

- Own and execute the influencer marketing business strategy and unit frameworks, aligning them with global goals and regional growth targets.
- Maintain a sharp perspective on the influencer landscape, champion data-driven planning, and pioneer new methodologies based on emerging channel trends and KOL mixes.
- Lead and supervise content planning managers, executives, and group heads to oversee campaign budgets, ensure standardized workflows, and align KOL briefs and messaging with brand objectives.
- Drive year-on-year revenue growth by identifying and securing expanded influencer scopes and strategic client partnerships.
- Act as a trusted advisor and key escalation point, nurturing high-level relationships with clients and WPP Media stakeholders.
- Partner proactively with New Business and Account Management teams to acquire and onboard high-value client accounts.

Commercial Growth & Client Partnership:

- Drive substantial year-on-year revenue growth, in line with momentum in the influencer marketing industry, from clients within the market by identifying, developing, and securing expanded influencer scopes and strategic partnerships.
- Cultivate and nurture high-level, strategic relationships with clients and key WPP Media market stakeholders, acting as a trusted advisor and primary escalation point for market influencer-related matters.
- Collaborate strategically with New Business and Account Management teams to acquire and onboard high-value client accounts, demonstrating a proactive attitude towards winning business.

Operational Excellence & Delivery Oversight:

- Ensure the highest quality standards and operational excellence in the planning, execution, optimisation, and reporting of market influencer campaigns, from strategy through to post-campaign analysis.
- Collaborate closely with Regional Campaign Delivery, Client Services, Strategy, Creative, and Project teams to ensure seamless integration and efficient delivery of influencer campaigns that consistently meet and exceed global client expectations.
- Navigate complex operational challenges and internal complexities to ensure smooth operations and effective client delivery.

Financial & Performance Management:

- Hold direct accountability for major revenue targets, profit margins, and budget management within the market influencer function, contributing to the relevant market P&L.
- Define and monitor key performance indicators (KPIs) for the market influencer practice, providing regular strategic insights and reporting to the Regional Lead and relevant WPP Media leadership.

Performance Requirements:

- Sustained year-on-year growth of market influencer revenue from existing and new client portfolios.
- The strength, depth, and quality of strategic relationships cultivated with key clients and WPP stakeholders.
- Successful achievement of global, regional, and market business objectives and KPIs within the influencer practice.

Best Practice and Innovations

- Identify new tools, practices to drive competitive advantage, lead in developing new case studies or portfolio that can establish the value of the service.
- Set new innovations on planning and practice for influencer marketing.

## Skills and Experience

- Proven track record in a management stream leadership role ideally within an agency related setting, with direct responsibility for managing and developing a mid-sized to large team.
- Demonstrable experience scaling influencer businesses or significant client books of business within a market, driving substantial revenue growth.
- Extensive experience managing and developing high-performing teams
- Broad management and leadership knowledge, demonstrating mastery-level knowledge and skills within influencer marketing.
- Experience with direct accountability for major revenue targets, cost centers, and/or budgets.

Please read our [Privacy Notice](https://www.wppmedia.com/pages/privacy-policy#:~:text=WPP%20Media%20Privacy%20Notice%20for%20Recruitment) for more information on how we process the information you provide.

## About WPP Media

## Company Overview
- **One-liner**: WPP Media is WPP's global media collective that combines AI, data, and creative to deliver intelligent growth for the world's leading brands.
- **Entity Type**: Division of Public Company (WPP plc – LSE: WPP, NYSE: WPP)
- **Headquarters**: New York, United States
- **Founded**: Not publicly available (parent WPP plc founded 1971; WPP Media formed as a unified media collective in recent years)
- **CEO**: Brian Lesser (CEO, WPP Media)

## Core Business
- **Industry**: Advertising Services, Media Planning & Buying, Marketing Technology
- **Target Customers**: B2B and B2C enterprise brands across all sectors; global clients include major Fortune 500 companies
- **Mission or Purpose Statement**: "Intelligent growth for the AI era" – helping brands harness data, AI, and media to drive measurable outcomes.

## Products & Services
- **Open Media Studio (OMS)**: An end-to-end media delivery platform integrated with WPP Open, enabling scaled creative, production, data, commerce, and personalized media execution. (SaaS/Platform)
- **Open Intelligence**: An AI-enabled data solution that unifies fragmented data across ecosystems into predictive marketing intelligence, supporting privacy-first activation. (Data & Analytics Platform)
- **Data and Technology Consulting**: Consulting services for data strategy, technology architecture, advanced analytics, audience insight, cloud integration, and platform adoption. (Service)
- **Media Management & Delivery**: Expert activation, smart investment, strategic partnerships, and proprietary media solutions powered by AI and advanced analytics for personalized advertising at global scale. (Service)
- **Service and Strategy**: Dedicated teams offering deep sector expertise, creative strategy, and business outcomes aligned with client goals. (Service)

## Market Standing
- **Valuation/Market Cap**: Not disclosed separately (parent WPP plc market cap approx. £8 billion as of July 2025)
- **Key Metric**: $65 billion in managed media annually (from wppmedia.com)
- **Notable Investors/Partners**: WPP is publicly traded; works with hundreds of global brands including many Fortune 500 companies. Key technology partners include major cloud and AI providers.
- **Growth Signals**:
  - 40,000+ media experts worldwide
  - 160 offices across 80+ markets
  - 1,600+ active job postings (LinkedIn, July 2025) with +8.7% monthly job growth
  - Strong investment in AI-first capabilities and privacy-forward data unification

## Competitive Advantages
- **Scale**: One of the largest media buying organizations globally, managing $65B in media.
- **AI Integration**: End-to-end platform (OMS + Open Intelligence) deeply embedded with AI for predictive analytics, automation, and personalization.
- **Integrated Ecosystem**: Unique ability to unify media, data, creative, production, and commerce under one roof.
- **Global Reach**: 40k+ experts in 80+ markets providing local insights with global execution.
- **WPP Network**: Access to 100,000+ experts across WPP's integrated agency network.

## Strategic Focus
- **AI-Driven Growth**: Embedding AI across all capabilities to deliver smarter, faster, more measurable outcomes.
- **Privacy-First Data Unification**: Building Open Intelligence as a secure, cross-ecosystem data platform that respects consumer privacy.
- **Talent Development**: Investing in AI-enabled learning frameworks and internal mobility to future-proof skills.
- **Sustainability & Inclusion**: Part of WPP's broader commitment to building better futures for people, planet, clients, and communities.

## Why Work Here
- **Culture**: Described as open, optimistic, and extraordinary – with emphasis on collaboration, innovation, and challenging the status quo.
- **Growth**: AI-enabled learning framework, cross-team mobility across WPP’s global network of 100k+ experts.
- **Work Environment**: Hybrid/office-based roles across 160 offices; global opportunities in 80+ markets.
- **Perks**: Competitive compensation, performance-based rewards, access to cutting-edge AI tools, and work with leading global brands.
- **Team**: Join a collective of 40k+ media experts, data scientists, technologists, and creatives.

## Sources
1. [wppmedia.com](https://www.wppmedia.com/)
2. [WPP Media Company Info](https://www.wppmedia.com/company-info)
3. [WPP Media Careers](https://www.wppmedia.com/careers)
4. [WPP Media – What We Do](https://www.wppmedia.com/what-we-do)
5. [WPP Media LinkedIn](https://www.linkedin.com/company/wpp-media)
6. [WPP Media Greenhouse Careers](https://job-boards.greenhouse.io/wppmedia)

## Other roles at WPP Media

- [Associate, Video, UK](https://feeny.ai/job/associate-video-uk-wpp-media-london-5w4chpanj4q3) — London, United Kingdom
- [Associate, Media, UK](https://feeny.ai/job/associate-media-uk-wpp-media-london-p9ct78jsp6nc) — London, United Kingdom
- [Manager/Senior Manager/Associate Director - Social](https://feeny.ai/job/manager-senior-manager-associate-director-social-wpp-media-bengaluru-vshv68zgnkq7) — Bengaluru, India / Chennai, India / Gurgaon, India / Hyderabad, India / Mumbai, India / Pune, India
- [Content Associate](https://feeny.ai/job/content-associate-wpp-media-manchester-2349fyc3b92j) — Manchester, United Kingdom
- [Business Director, Pakistan](https://feeny.ai/job/business-director-pakistan-wpp-media-karachi-8w7fyz8nrc7e) — Karachi, Pakistan
- [Data Engineer - Azure](https://feeny.ai/job/data-engineer-azure-wpp-media-bengaluru-s9ywm7mzynyb) — Bengaluru, India / Gurgaon, India
- [Strategy Partner](https://feeny.ai/job/strategy-partner-wpp-media-london-wf69px5w3jrz) — London, United Kingdom
- [Media Consultant (Mensch)](https://feeny.ai/job/media-consultant-mensch-wpp-media-dusseldorf-5dgr2gvqvybr) — Dusseldorf, Germany
- [Teamassistenz (Mensch)](https://feeny.ai/job/teamassistenz-mensch-wpp-media-cologne-m41e2hja83dv) — Cologne, Germany
- [WPP Media: Senior Associate, Performance, Lebanon](https://feeny.ai/job/wpp-media-senior-associate-performance-lebanon-wpp-media-beirut-vm50p5acs0qn) — Beirut, Lebanon