---
title: 'Head of Growth and Marketing at TurboHome'
canonical: 'https://feeny.ai/job/head-of-growth-and-marketing-turbohome-oakland-x3g7216gjfzn'
type: 'job'
last_seen: '2026-10-18'
---

# Head of Growth and Marketing at TurboHome

- **Company:** TurboHome
- **Location:** Oakland, CA
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2025-05-16
- **Last confirmed live:** 2026-10-18
- **Apply:** https://jobs.gem.com/turbohome/am9icG9zdDrj3Pg95qwEG7fVGer6Vkrc

## Job description

## About TurboHome

TurboHome is an AI-powered home buying platform. We are rapidly growing as the smartest way to buy a home. We created TurboHome because the traditional real estate model just wasn’t working for buyers. Homebuyers are doing the research, finding the homes they love on Zillow, going to open houses, and yet agents are still taking a 2.5%-3% commission. TurboHome exceeds the homebuyer customer experience with a traditional brokerage, while saving them tens of thousands of dollars per transaction. We are a full service, tech enabled real estate brokerage using cutting-edge technology and AI. With these tools, we make our agents more efficient and our buyers more informed.

## About the Role

We’re hiring a Head of Growth & Marketing to own TurboHome’s growth strategy—across both performance marketing and brand storytelling. You’ll lead customer acquisition, develop our brand voice, and scale a team that blends analytical horsepower with creative flair. You’ll report directly to the COO and play a key leadership role in building a category-defining company.

## What You’ll Do

- Drive efficient customer acquisition through performance channels- Own the full-funnel growth strategy across paid, organic, and referral channels.
- Scale acquisition campaigns on Google, Meta, YouTube, programmatic, etc.
- Build CAC/LTV models and optimize budget allocation by channel and market.
- Drive experimentation and A/B testing across the funnel.
- Develop and track channel-level dashboards and attribution models.
- Build and scale a high-trust brand- Define TurboHome’s brand narrative, positioning, and messaging strategy.
- Lead creative direction across paid assets, content, landing pages, and lifecycle campaigns.
- Ensure consistency and resonance across all customer touchpoints.
- Strategy & Leadership- Build and lead a high-performance marketing team (growth, brand, content, creative).
- Partner with Product and Sales to align marketing with company-wide goals.
- Operate with strong analytical rigor to guide decisions.
- Evolve our martech stack and implement the right tools for scale.

## What We’re Looking For

- 7+ years in growth or marketing roles—preferably at high-growth startups.
- Deep performance marketing experience across multiple digital channels.
- Strong command of analytics, forecasting, and CAC modeling.
- Experience launching channels from scratch and owning large budgets.
- Track record of developing brand and creative strategy that drives results.
- Proficiency in Excel, SQL, or BI tools (e.g., Looker, Tableau, Mixpanel).
- Proven people leadership and cross-functional collaboration.

Bonus Points

- Experience in proptech, real estate, or marketplace startups.
- Familiarity with CRM, attribution, or lifecycle marketing tools.
- Content or SEO strategy background

Why Join Us? ✅ Own growth at a high-impact, venture-backed startup ✅ Work directly with founders and shape company strategy ✅ Competitive compensation + equity

TurboHome is an Equal Opportunity Employer. We celebrate diverse backgrounds and are committed to creating an inclusive environment where all voices are heard.

## About TurboHome

## Company Overview
- **One-liner**: TurboHome is an AI-powered full-service real estate brokerage that helps home buyers save tens of thousands of dollars by replacing the traditional percentage commission with a low flat fee.
- **Entity Type**: Private (Pre-Seed stage; $4.3M total funding raised)
- **Headquarters**: Oakland, California, United States (with an additional office in Austin, Texas)
- **Founded**: 2022
- **Founders**: Ben Bear (Co-founder & CEO), Lucas Beard (COO & Co-Founder), Paul Steidl (Co-Founder & CPO), Robert Baldwin (Founding CTO)

## Core Business
- **Primary industry**: Real Estate / PropTech
- **Target customers**: B2C – home buyers and sellers, primarily in the U.S. (California and Texas)
- **Mission statement**: “To make the American dream of homeownership accessible and affordable for all.” [turbohome.com]

## Products & Services
- **TurboHome Platform (App)**: An all-in-one home buying app that combines property search, agent matching, tour scheduling, offer management, and closing – all in one place. Free to use.
- **Full-Service Agent Support**: In-house licensed local agents provide touring, market analysis, coaching, negotiations, and closing support – the same services as a traditional agent.
- **Commission Rebate Program**: Instead of paying the standard 2.5–3% buyer’s agent commission, TurboHome charges a low flat fee and rebates the rest to the buyer. Three ways to receive the rebate:
  - **Cash Advantage**: Use the rebate to present a stronger all-cash offer.
  - **Cash at Closing**: Receive the rebate as cash at closing.
  - **Lower Interest Rate**: Use the rebate to buy down the mortgage rate (e.g., 2% first year, 1% second year).
- **Mortgage Partner Network**: Access to lender partners offering competitive rates and a free 2-1 buydown that can save up to $20k.
- **Home Buying Resource Guides**: Free guides distilling 10+ years of expertise.

## Market Standing
- **Valuation**: Not publicly disclosed
- **Key Metric**: Total funding raised – $4.3M (as of February 2025) [caplight.com]
- **Notable Investors**: Precursor Ventures, Gutter Capital, Kapor Capital, Bluefield Capital, Hometeam Ventures, and a grant from the Chan Zuckerberg Initiative [caplight.com]
- **Growth Signals**:
  - Closed 302+ homes (as of website data)
  - Headcount grew 146.2% year-over-year, reaching 32 employees as of June 2026 (39% QoQ growth from 23 to 32) [linkedin.com, caplight.com]
  - Expanded to Texas in October 2025 [linkedin.com]
  - Featured in USA Today, Business Insider, Fast Company [linkedin.com]

## Competitive Advantages
- **Cost Disruption**: Saves buyers $30,000+ on average by replacing the percentage commission with a flat fee – clients win 2x more often than with traditional agents.
- **AI-Powered Efficiency**: Combines AI tools with human agents to make agents more efficient and buyers more informed, enabling a lower-cost model without sacrificing service.
- **Full-Service, Not Discount**: Unlike discount brokerages that cut services, TurboHome provides the full agent experience (touring, analysis, negotiation, closing) at a fraction of the cost.
- **Rebate Flexibility**: Buyers can apply the rebate to strengthen their offer, take cash at closing, or lower their mortgage rate – creating a competitive edge in bidding wars.

## Strategic Focus
- **Geographic Expansion**: After launching in California, TurboHome entered Texas (Austin) in late 2025 and is looking to scale to additional markets.
- **Growth Marketing**: Actively hiring a Marketing Director to own performance marketing, brand strategy, and GTM execution, emphasizing digital ad buying (Meta, Google, Reddit) and testing new channels (radio, OOH, mailers) [mediabistro.com].
- **Product & AI**: Continuing to build AI-powered tools that streamline the home buying process and automate agent workflows.
- **Partnerships**: Deepening relationships with mortgage lenders and real estate professionals to offer integrated financing solutions.

## Why Work Here
- **Culture & Mission**: A mission-driven startup focused on making homeownership affordable. Team members work directly with successful serial entrepreneurs and real estate innovators.
- **Growth Trajectory**: Rapidly scaling company (146% headcount growth YoY) offering significant career advancement opportunities as the company expands into new markets.
- **Tech-Forward Environment**: Engineers and product teams build cutting-edge AI and marketplace technology that directly impacts real people’s lives.
- **Benefits**: Healthcare, 401k, cell phone reimbursement, commuter benefits, and a competitive bonus structure [mediabistro.com].
- **Work Model**: Hybrid/office presence in Oakland (HQ) and Austin. The job posting for Marketing Director is based in Oakland, suggesting an in-office or hybrid expectation.

## Sources
1. [turbohome.com](https://www.turbohome.com/)
2. [linkedin.com](https://linkedin.com/company/turbo-home)
3. [theorg.com](https://theorg.com/org/turbohome)
4. [caplight.com](https://www.caplight.com/company/turbohome)
5. [mediabistro.com](https://www.mediabistro.com/jobs/1201758065-marketing-director)

## Other roles at TurboHome

- [Lead Agent - Bay Area](https://feeny.ai/job/lead-agent-bay-area-turbohome-ca-ezmm7yr5ge51) — CA